MBC ELM LTD
MBC ELM LTD is a Glasgow-based, Gambling Commission–licensed private company that operates three consumer lottery brands (Scottish Children's Lottery, The Scotto, Whatalotto) and processes prize payments directly into winners' bank accounts within Great Britain.
- Company typePrivate
- Founded2016
- HeadquartersGlasgow, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MBC ELM LTD does
MBC ELM LTD is a Glasgow-based private limited company operating as a licensed lottery operator and prize payment processor in Great Britain. The company holds a Gambling Commission license (account number 45374) and runs a portfolio of three consumer-facing lottery brands—Scottish Children's Lottery, The Scotto, and Whatalotto—each accessible through its own dedicated web platform. Its primary function is processing lottery prize payments directly into winners' bank accounts and providing centralized payment infrastructure for the associated lottery operations it runs.
The company's product surface is intentionally narrow: web-based lottery participation portals backed by straightforward prize disbursement via bank transfer. Marketing and customer acquisition occur through the company's website and through the individual lottery brand portals, with contact handled via shared email addresses ([email protected], [email protected]). The corporate entity is registered at 39 St Vincent Place, Glasgow, with no disclosed subsidiaries, no parent company, and no publicly available headcount or financial data.
MBC ELM LTD generates revenue from lottery participation across its three brands, though the specific revenue model, pricing per ticket, and financial scale are not publicly disclosed. Operating geography is limited to Great Britain under the scope of its Gambling Commission authorization. There is no evidence of funding rounds, M&A activity, external investors, executive team disclosures, or technology partnerships in the available source material, indicating either a closely held private operation or a deliberate lack of public disclosure.
MBC ELM LTD firmographics
Firmographics- Name
- MBC ELM LTD
- Legal name
- MBC ELM LTD
- Website
- https://mbcelm.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MBC ELM LTD is a Glasgow-based, Gambling Commission–licensed private company that operates three consumer lottery brands (Scottish Children's Lottery, The Scotto, Whatalotto) and processes prize payments directly into winners' bank accounts within Great Britain.
- Ownership category
- akta.pro rank
MBC ELM LTD industry classification
Industry- Product category
- Lottery Services
- NAICS
- Civic and Social Organizations (8134)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Lottery Operators (Government & Private Licensed) (MPAEAFAA)
- akta.pro secondary industry
- Lottery Beneficiary/Fund Administration & Grant Management Services (MPAEAFAN)
Keywords
Where MBC ELM LTD is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MBC ELM LTD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels1 record
MBC ELM LTD product offering
Product offeringCore offering
MBC ELM LTD is a UK Gambling Commission-licensed (account 45374) private limited company based in Glasgow that operates multiple lottery brands and processes lottery prize payments to winners' bank accounts. The company manages consumer-facing lottery products including Scottish Children's Lottery, The Scotto, and Whatalotto.
Product overview
MBC ELM LTD operates a portfolio of lottery products/brands. The company manages multiple distinct lottery offerings including the Scottish Children's Lottery, The Scotto, and Whatalotto, each with its own branded web platform. These products function as separate consumer-facing lottery services under the MBC ELM LTD corporate entity, with prize payments processed through the company's bank account infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Scottish Children's Lottery A consumer-facing lottery brand operated by MBC ELM LTD targeting individual UK players who purchase lottery entries for a chance to win cash prizes.
- The Scotto A consumer-facing lottery brand operated by MBC ELM LTD providing licensed lottery draws and prize payouts to individual UK players.
- Whatalotto A consumer-facing lottery brand operated by MBC ELM LTD providing licensed lottery draws and prize payouts to individual UK players.
- Lottery Prize Payment Processing A back-office service through which MBC ELM LTD processes lottery prize payments and pays winnings directly into winners' bank accounts across its operated lottery brands.
Companies that use MBC ELM LTD
Customer profileSegments1 record
Ideal customer profiles1 record
MBC ELM LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MBC ELM LTD partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
MBC ELM LTD competitors and assessment
Company assessmentDirect peers
- The Health Lottery: UK society lottery raising funds for health-related causes via regular draws. Closely comparable to the Scottish Children's Lottery in cause-marketing lottery model and to MBC ELM's broader society-lottery operations.
- LottoGo: Online UK-facing lottery and instant-win games operator. Comparable to MBC ELM in offering lottery-style products to UK consumers through digital channels, though LottoGo's product mix and prize structure differ.
- Jackpot.com: Online operator offering lottery courier and instant-win lottery products across multiple jurisdictions. Comparable to MBC ELM as a multi-brand digital lottery operator, though with broader geographic reach than the UK-only MBC ELM.
- TheLotter: Global online lottery messenger/courier service that purchases tickets on behalf of customers in official lotteries. Comparable to MBC ELM as an online lottery service provider, though operating a courier model rather than running its own licensed lottery brands.
- People's Postcode Lottery: UK society lottery operator running multiple charity-linked lottery draws with a direct-debit subscription model. Directly comparable to MBC ELM in operating regulated UK charity lotteries and processing recurring player payments, but at materially larger scale.
- Unity Lottery: UK society lottery platform that helps charities and good causes run their own weekly lottery draws under a shared licence structure. Highly comparable to MBC ELM as a UK society-lottery infrastructure provider serving multiple charity brands, and a likely B2B peer if MBC ELM moves upmarket.
Broad incumbents
- Allwyn (formerly Camelot): Operator of the UK National Lottery under licence from the Gambling Commission. Comparable as a UK licensed lottery operator but at vastly greater scale, running the dominant national draw product that competes with smaller society and private lotteries.
- Lottoland: Gibraltar/UK-based operator offering bets on the outcome of international lotteries online. Comparable to MBC ELM as a regulated UK-facing online lottery business, but operates a lottery-betting model rather than running its own draws.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
MBC ELM LTD social profiles
Digital presenceMBC ELM LTD compliance and trust
Trust signalCompliance1 record
MBC ELM LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
MBC ELM LTD leadership team
Management profileNumber of profiles
Profiles1 record
MBC ELM LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MBC ELM LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MBC ELM LTD
What does MBC ELM LTD do?
MBC ELM LTD is a UK Gambling Commission-licensed (account 45374) private limited company based in Glasgow that operates multiple lottery brands and processes lottery prize payments to winners' bank accounts. The company manages consumer-facing lottery products including Scottish Children's Lottery, The Scotto, and Whatalotto.
Is MBC ELM LTD a public or private company?
MBC ELM LTD is a private company. It is classified as unknown and is currently operating.
When was MBC ELM LTD founded?
MBC ELM LTD was founded in 2016. It employs 11 to 50 people.
Where is MBC ELM LTD based?
MBC ELM LTD is headquartered in Glasgow, United Kingdom, in the Europe region.
Who are MBC ELM LTD's main competitors?
Direct peers on record are The Health Lottery, LottoGo, Jackpot.com, TheLotter, People's Postcode Lottery and Unity Lottery. Broad incumbents are Allwyn (formerly Camelot) and Lottoland.
Does MBC ELM LTD have an API?
No public API is recorded for MBC ELM LTD.
What industry is MBC ELM LTD in?
MBC ELM LTD's product category is Lottery Services. Its primary akta.pro industry code is MPAEAFAA, Lottery Operators (Government & Private Licensed), with a secondary code of MPAEAFAN, Lottery Beneficiary/Fund Administration & Grant Management Services. Its NAICS code is 8134 and its SIC code is 7900.