The Health Lottery Ltd

What The Health Lottery Ltd does

The Health Lottery Ltd operates a UK society lottery platform through The Health Lottery ELM Limited on behalf of The Health Lottery Foundation, a Community Interest Company. Founded in 2011 and headquartered in London with 34 employees, the company runs draw-based lottery games — The Big Win (5 from 50, draws Tuesday through Saturday), All or Nothing (12 from 24, draws Tuesday and Friday), and QuickWin (draws every 2.5 minutes) — alongside approximately 50 instant-win scratchcard variants, with all entries priced at £1 per line and scratchcards ranging from £0.10 to £5.00. All draws use an approved Random Number Generator (RNG) for integrity, and the platform serves GB residents aged 18 and over through three primary distribution channels: a participating retailer network (PayPoint, Payzone, e-Pay), an owned website and iOS/Android mobile applications, and Direct Debit subscription tiers.

The business model is transaction-and-subscription revenue: pay-as-you-go entries at £1 per line, scratchcards at £0.10–£5.00, and three VIP subscription packages — Big Win Superdraw at £6.75/month, Big Win Classic at £17.00/month, and Big Win All Draw at £23.75/month — each offering over 20% discount versus per-draw pricing. Customer segments include general adult lottery players seeking £1 entertainment and a secondary segment of socially-conscious consumers whose entertainment spend funds charitable causes. Marketing operates across the website, mobile app, social media (Facebook, X, Instagram), email, blog, and podcast, supplemented by promotional mechanics such as Spin The Wheel, deposit bonuses, promo codes, and seasonal raffles.

Regulatory positioning is a core operating constraint and competitive asset. The Health Lottery ELM Limited is licensed by the Gambling Commission under account number 26057 and operates under the Gambling Act 2005, with ICO registration Z2211065 for GDPR compliance. Mandatory age and identity verification is delivered through GBG Connexus and TransUnion's Call Validate, while gaming technology is provided by Playtech and Gamevy. The company mandates a GB-registered debit card for online play and restricts operations to Great Britain (England, Scotland, Wales), explicitly excluding Northern Ireland. Good-cause distribution is structurally embedded: 20% of every ticket and scratchcard purchase is directed to The Health Lottery Foundation, which has disbursed £137 million cumulatively to health and community charities, including £1.5 million distributed in 2025 alone across partners such as St John Ambulance, Crisis, Beauty Banks, Feeding Britain, The Royal Countryside Fund, Bloomsbury Football Foundation, and Farms for City Children.

Name

The Health Lottery Ltd

Legal name

The Health Lottery ELM Limited

Website

https://healthlottery.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Health Lottery Ltd operates a UK society lottery platform offering £1 draw-based games (Big Win, All or Nothing, QuickWin) and 50+ scratchcard variants via retail, online, and subscription channels, channeling 20% of proceeds to health-related charities across Great Britain.

Ownership category

akta.pro rank

Product category

Society Lottery Services

NAICS

Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Lottery Payments, Wallets & Cashing Solutions (MPAEAFAH)

Keywords

• Society lottery games
• Draw-based lottery
• Online scratchcards
• Lottery subscription services
• Good causes lottery

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Lottery Ticket Sales: Revenue from The Big Win lottery draws held Tuesday through Saturday at £1 per entry, with automatic free entry into Free Prize Draws on Wednesday and Saturday draws
2. All or Nothing Lottery: Revenue from All or Nothing lottery draws held on Tuesdays and Fridays at £1 per entry, where players select 12 numbers from 24
3. QuickWin Instant Draws: Revenue from QuickWin online lottery with draws held every two and a half minutes at £1 per line
4. Online Scratchcards: Revenue from online instant win scratchcard games with prices ranging from £0.10 to £5.00 per card
5. Subscription/Direct Debit: Monthly subscription payments via Direct Debit for recurring lottery play with discounted rates including VIP subscription tiers

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

The Health Lottery operates a multi-product society lottery in Great Britain offering draw-based games (The Big Win, All or Nothing, QuickWin) and online instant-win scratchcards priced from £0.10 to £5.00 per entry. Games are sold at £1 per line through retail outlets, an online website and mobile app, and recurring Direct Debit subscriptions, with 20% of every purchase directed to health-related good causes via The Health Lottery Foundation.

Product overview

The Health Lottery operates a multi-product online and retail lottery platform consisting of draw-based games and instant-win scratchcards. The core portfolio includes The Big Win (5-number lottery with draws 5 days per week and free prize draws), All or Nothing (12-number game with unique all-or-nothing prize structure), QuickWin (rapid 2.5-minute draws), and over 50 Instant Win scratchcard variants. Subscription products (VIP packages) provide discounted recurring play across different draw frequencies. The platform channels 20% of proceeds to health-related good causes across Great Britain. Players access games through the website, mobile app, retail stores, and direct debit subscriptions.

Differentiator

Problem solved

Functional benefit

Brands

• The Big Win: The main lottery draw game with draws held on Tuesdays, Wednesdays, Thursdays, Fridays and Saturdays. Players choose 5 numbers from 1-50. Jackpot prize is £25,000.
• All or Nothing
• QuickWin

Products and services

• The Big Win Flagship draw-based lottery where players select 5 numbers from 1-50 for a chance to win prizes including a £25,000 jackpot. Draws held Tuesday through Saturday, with Wednesday and Saturday entries receiving automatic free entry into £100,000 Free Prize Draws. Priced at £1 per entry.
• All or Nothing

Quantifiable outcome

• £137+ million raised for health-related good causes across Great Britain
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and flagship.

• GBG ConnexuscoreTechnology or IntegrationIdentity verification service provider used to verify players are 18+ and who they say they are as part of age verification and compliance requirements.
• TransUnion UK (Call Validate)coreTechnology or IntegrationCredit reference agency providing age verification services through Call Validate product for regulatory compliance.
• ClaranetcoreTechnology or IntegrationTechnology service provider facilitating lottery game operations as part of the gaming infrastructure.
• GlidecoreTechnology or IntegrationService provider with privacy policy referenced in relation to lottery game operations and data handling.
• PlaytechcoreTechnology or IntegrationGaming technology provider facilitating lottery games with privacy policy governing data usage for game operations.
• GamevycoreTechnology or IntegrationGame development service provider facilitating lottery game operations as part of the gaming infrastructure.
• Health Lottery Financial LimitedcoreTechnology or IntegrationFinancial services sister company handling all payment processing, Direct Debit collections, and e-wallet management for The Health Lottery.
• The Health Lottery FoundationflagshipStrategic or Co-development PartnerThe foundation receives 20% of lottery proceeds and assesses grant applications, awarding funding to health-related causes across Great Britain. The Health Lottery ELM Limited operates lotteries on behalf of the foundation.
• St John AmbulanceflagshipStrategic or Co-development PartnerFirst aid charity received £241,807 grant (largest single grant to date) to expand Young Responders programme across East Midlands, delivering first aid training to 15,000 young people by 2027.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Others

• Buzz Bingo: UK's largest retail bingo operator offering online bingo, slots, and instant-win games. Adjacent to THL as a UK-licensed, omnichannel gambling operator targeting similar adult recreational-spend customers.
• Playtech: Listed gaming technology provider referenced in THL's data as a core infrastructure partner for lottery game operations. Comparable as an enabling technology/infrastructure provider to the lottery vertical.

Direct peers

• Lottoland: Online lottery betting operator letting UK customers wager on the outcome of major international lotteries. Comparable to THL in its digital-first, online lottery play offering and UK consumer targeting.
• Jackpot.com: Online lottery courier and ticket-purchase service enabling digital play on domestic and international draws. Comparable to THL's digital lottery play and mobile-first GTM.
• People's Postcode Lottery: UK society lottery that channels a portion of subscription revenue to charitable causes — directly comparable to THL's cause-marketed, GB-only, subscription-friendly lottery model with multiple charity partners.
• The National Lottery (Allwyn): Operates the dominant UK national lottery under licence from the DCMS, offering draw-based games and instant-win scratchcards to GB residents aged 18+. It is THL's primary direct competitor and benchmarks all aspects of the UK lottery experience.
• LottoGo: UK-licensed online lottery betting and instant-win platform serving GB customers with digital draws and scratchcards — overlapping directly with THL's online and mobile channel strategy.

Emerging players

• Unity Lottery: UK society lottery platform that helps charities run their own weekly lotteries under one umbrella. Comparable to THL's society-lottery, good-causes positioning but at a smaller, charity-anchored scale.
• Hospices Lottery (and similar cause lotteries): Cause-specific society lottery in Great Britain supporting hospice care. Comparable to THL as a niche, society-format lottery fundraising through weekly draws with a defined beneficiary mission.

Broad incumbents

• The Football Pools: Long-standing UK pools and lottery operator offering draw-based games via retail and online channels. An incumbent adjacent competitor to THL across retail lottery participation in Great Britain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HealthLottery
• Facebookfacebook.com/healthlottery
• Instagraminstagram.com/healthlottery
• LinkedInlinkedin.com/company/health-lottery-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Health Lottery Ltd