What Tippy Srl does

Tippy Srl is a privately held Italian web and digital marketing agency headquartered in San Giovanni in Persiceto, in the province of Bologna. Founded in 2012 and operating under the trade name "Tippy Experience Designers," the firm provides end-to-end services including custom e-commerce development, web design, UX design, branding, SEO, social media management, paid advertising campaigns, and email marketing. Its core technical platform is PrestaShop, for which it holds Certified Partner and Expert Badge credentials, with additional capabilities on Shopify, WooCommerce, and Magento, plus a library of bespoke modules covering preorder functionality, fabric-by-meter sales, and rental booking systems.

The company's revenue model is professional services-based, combining project work for e-commerce builds (typically 12-16 weeks per engagement) with ongoing monthly retainers for SEO, social media, and advertising management. Pricing is custom quote-based and not publicly disclosed. Go-to-market is sales-led, driven by the company's website portfolio, educational content, organic search positioning, and direct outreach. Tippy holds Iubenda Gold Partner status, enabling it to bundle GDPR and privacy compliance into client engagements. Reported cumulative outcomes include over 100 e-commerce projects delivered and 25+ years of combined team experience.

Customer concentration is skewed toward Italian small and medium businesses across fashion, food and beverage, home decor, healthcare, sports, and automotive verticals, with one larger enterprise client (Litokol) and one government client (Carnevale Persiceto). Notable long-tenured relationships include Palatifini (15+ years) and GallinaSmilza (5+ years). The firm has 1-10 employees, has never raised external funding, and operates as an independent Srl (Società a responsabilità limitata) with no disclosed parent company, subsidiaries, or ownership concentration beyond the founder/operator structure.

Name

Tippy Srl

Legal name

Tippy Srl

Website

https://tippy.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Tippy Srl is an Italian web and digital marketing agency in Bologna that builds custom PrestaShop-based e-commerce sites, UX design, SEO, and online advertising campaigns primarily for Italian small and medium businesses across fashion, food and beverage, and lifestyle sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

San Giovanni In Persiceto

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Development & Web Design: Custom e-commerce and website development services, including platform setup, design, custom module development, migrations, and integrations. Project-based pricing tailored to complexity and requirements.
2. Digital Marketing Services: Ongoing digital marketing services including SEO, social media management, advertising campaigns (Google Ads, Facebook/Instagram Ads), email marketing, newsletter creation, and analytics. Typically retainer-based with monthly management fees.
3. Consulting & Strategy: Strategic consulting services for digital transformation, UX optimization, conversion rate improvement, and e-commerce strategy. Initial consultation followed by ongoing advisory engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Tippy Srl is a digital agency that builds custom e-commerce websites (primarily on PrestaShop, with support for Shopify, WordPress/WooCommerce, and Magento) and provides complementary web design, UX/UI design, SEO, and digital marketing services. The agency serves Italian small and mid-sized businesses across verticals such as food & wine, fashion & textile, furniture, automotive, beauty, and B2B, and complements its services with proprietary PrestaShop modules developed in-house.

Product overview

Tippy Srl is a web agency and digital marketing firm based in San Giovanni in Persiceto, Bologna, operating as a certified PrestaShop partner with over 25 years of experience. The company offers a comprehensive suite of digital services organized around three core pillars: e-commerce services (using primarily PrestaShop with module development and customization), web design and development, and digital marketing (including SEO, social media, advertising, and analytics). Their service portfolio includes UX design, branding, content creation, and strategic consulting. The agency delivers custom solutions for diverse sectors including fashion, food & beverage, cosmetics, healthcare, and sports, with a portfolio of over 100 completed e-commerce projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom E-commerce Development (PrestaShop, Shopify, WordPress, Magento) End-to-end design and development of bespoke e-commerce websites, primarily on PrestaShop with additional expertise on Shopify, WordPress/WooCommerce, and Magento, for Italian SMBs across fashion, food & wine, furniture, automotive, beauty, and B2B verticals.
• Web Design & UX/UI Design Graphic design and UX/UI design services for websites and digital properties, delivered as part of project work for Italian SMB clients.
• SEO Services Search engine optimisation services intended to improve organic visibility and traffic for client e-commerce and corporate websites.
• Digital Marketing Services (Search, Social, Display, Email) Multi-channel digital marketing services spanning Search, Social, Display, and Email, executed for Italian SMB clients to drive traffic, leads, and online sales.
• PrestaShop Custom Modules (Tippy Tools) A portfolio of proprietary PrestaShop add-on modules developed in-house (branded "Tippy Tools"), distributed via Tippy's own repository/marketplace and used to extend e-commerce functionality for clients.

Quantifiable outcome

• +97% organic traffic increase and +268% Google Ads traffic increase within 3 months for Gabriella Molinari
• +2 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PrestaShopcoreTechnology or IntegrationTippy is a Partner Certificato (Certified Partner) of PrestaShop, with 10+ years of experience on the platform. They specialize in custom module development, ERP integrations, and platform migrations to Prestashop from Magento, Shopify, or WooCommerce.
• IubendacoreTechnology or IntegrationTippy is a Partner Certificato Iubenda Gold, providing GDPR, cookie policy, and privacy compliance solutions. They integrate Iubenda's legal solutions into client websites to ensure regulatory compliance.
• DFS InformaticaminorImplementation/ SI/ Consulting PartnerCollaboration partner on selected web development projects, providing additional technical expertise when needed.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Different: Italian communication and digital agency offering creative, branding, and digital marketing services. Comparable to Tippy as a fellow mid-sized Italian agency competing for similar brand and digital marketing mandates in the domestic market.
• Webidoo: Italian digital services platform aimed at SMBs, providing marketing, e-commerce and digitalization services. Directly comparable to Tippy because both target Italian small businesses with bundled digital marketing and online presence offerings.
• Tinext: Swiss-Italian digital agency providing web, e-commerce, and digital marketing services to mid-market clients. Comparable to Tippy as a regional agency with overlapping service mix (custom e-commerce, web design, digital marketing) targeting European SMB and mid-market customers.

Emerging players

• Growens (MailUp): Italian-headquartered digital marketing technology company offering email marketing, messaging, and content tools. Comparable as an Italian-rooted player in the digital marketing stack with partial overlap with Tippy's email/newsletter and marketing automation services.

Broad incumbents

• Publicis Sapient: Global digital transformation agency within Publicis Groupe covering commerce, marketing, and platforms. Comparable as a much larger incumbent that competes for end-to-end e-commerce and digital marketing engagements overlapping with Tippy's offering.
• Accenture Song: Global digital agency within Accenture focused on customer experience, commerce, and marketing transformation. A broad incumbent serving enterprise e-commerce and digital marketing needs at significantly larger scale than Tippy.
• Deloitte Digital: Global creative and digital consultancy within Deloitte providing strategy, creative, technology, and commerce services. A broad incumbent whose commerce and customer experience practices overlap materially with Tippy's e-commerce build and digital marketing work, albeit at enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/tippyux
• Facebookfacebook.com/tippydesign
• LinkedInlinkedin.com/company/tippy
• Instagraminstagram.com/tippyux

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tippy Srl