OTTO Car Club

What OTTO Car Club does

OTTO Car Club, founded in 2018 by Eli Kogan, is a privately held exclusive automotive social club and climate-controlled vehicle storage facility operating from a single 49,000-square-foot purpose-built site at 15550 North 78th Street in the Scottsdale Airpark, Arizona. The facility integrates three service lines: premium vehicle storage across 32,000 square feet of column-free main collection space plus stacker suites and private standalone garages; collection management services accessible via a proprietary smartphone and web application; and a curated member programming calendar encompassing track days at partner circuit Apex Motor Club, Cars & Coffee meetups, bourbon and watch events, automotive showcases, and lifestyle dining experiences. The company operates two wholly-owned subsidiaries — OTTO MARKT (collector and exotic vehicle sales and consignment) and OTTO WERKS (member racing and track day programming) — and runs an e-commerce merchandise storefront under OTTO Shop.

The revenue model is multi-stream: recurring subscription-based executive membership and storage fees at undisclosed quote-based pricing, venue rental for corporate and non-profit events (with M Culinary Concepts as exclusive caterer), transaction fees on vehicle consignments and sales through OTTO MARKT and the Bring a Trailer Local Partner program, one-time branded merchandise sales (including collaborations with Period Correct), and ancillary services such as detailing, photography, transportation, and registration assistance. Customer segments are primarily high-net-worth individual automotive enthusiasts and collectors, supplemented by corporate clients seeking premium event venues and non-profit organizations hosting fundraising events. The business is entirely direct-to-consumer, with membership acquisition driven by curated in-person events, earned media in luxury automotive publications (Bloomberg, Robb Report, GQ, Hagerty), Instagram and OTTO Stories content, and word-of-mouth within the collector community. No external funding, parent company, or public listing has been disclosed.

Name

OTTO Car Club

Legal name

OTTO Car Club

Website

https://ottocarclub.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

OTTO Car Club is a privately held exclusive automotive social club and climate-controlled vehicle storage facility founded in 2018 in Scottsdale, Arizona, serving high-net-worth collectors through membership, storage, venue rental, and vehicle sales.

Ownership category

akta.pro rank

Product category

Luxury Automotive Club & Vehicle Storage

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Car Club / Membership-Based Exotic Rentals (THADAMAJ)

akta.pro secondary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Luxury vehicle storage
• Automotive social club
• Collector car storage
• Exotic car membership
• Vehicle collection management

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Executive membership fees providing access to club amenities, vehicle storage options, and member events.
2. Vehicle Storage: Three types of vehicle storage: main floor, stacker suites, and private garages. Storage fees are bundled with or separate from membership.
3. Venue Rental: Private event hosting for individuals, corporations, and non-profit organizations. Services include corporate gatherings, brand activations, product launches, and non-profit events. M Culinary Concepts serves as exclusive caterer.
4. Merchandise Sales: Sale of branded apparel and merchandise including hats, shirts, hoodies, accessories, and limited edition collaborations with partners like Period Correct.
5. Vehicle Consignment Services: Through partnership with Bring a Trailer, OTTO provides vehicle preparation, detailing, photography, and listing assistance for collector vehicle auctions.
6. Vehicle Sales (OTTO MARKT): OTTO MARKT division sources, sells, and services collector grade and exotic automobiles. Commission-based sales of vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

OTTO Car Club operates an exclusive automotive social club combined with climate-controlled vehicle storage and professional collection management services from a 49,000 square foot facility in Scottsdale, AZ. Members pay annual fees for access to club amenities, three storage tiers (main floor, stacker suites, private garages), and a calendar of member events including track days, Cars & Coffee, bourbon tastings, and luxury lifestyle experiences. The offering is supported by a proprietary mobile and web app for managing vehicle collections and is extended through OTTO MARKT (vehicle sales), OTTO WERKS (racing/track days), venue rental, and Bring a Trailer consignment services.

Product overview

OTTO Car Club is a single-product exclusive automotive membership club offering a unified experience combining vehicle storage (main floor, stacker suites, private garages), collection management via proprietary app, member events, venue rental, and merchandise. The portfolio includes OTTO MARKT for vehicle sales/auction services and OTTO Shop for branded merchandise. The company operates from a 49,000 sq ft Scottsdale, AZ facility and offers joint membership programs with partners like Apex Motor Club.

Differentiator

Problem solved

Functional benefit

Brands

• OTTO MARKT: The sales division of OTTO Car Club committed to sourcing, selling and servicing the finest collector grade and exotic automobiles.
• OTTO WERKS

Products and services

• OTTO Car Club Membership Executive and social tiered annual membership providing access to the exclusive OTTO social club in Scottsdale, AZ, including club amenities (lounge, private dining, billiards, wet bar, viewing platform), member events, joint membership benefits with Apex Motor Club, and the proprietary OTTO mobile/web app for collection management.
• Vehicle Storage Climate-controlled vehicle storage service offering three options: main floor parking (32,000 sq ft column-free), multi-level stacker suites, and private standalone garages, all with 24/7 access, alarm systems, carbon monoxide protection, and EV charger prewiring.
• Collection Management Services Professional vehicle collection management service including service coordination, documentation, customization, detailing, repairs, acquisition consultation, and transportation/logistics, accessible via OTTO's proprietary smartphone and web application.
• Venue Rental Private event hosting at the OTTO clubhouse for individuals, corporations, and non-profit organizations, offering corporate gatherings, brand activations, product launches, and galas with custom furniture, conference rooms, catering kitchen, A/V equipment, and exclusive catering by M Culinary Concepts.
• OTTO MARKT Vehicle Sales Commission-based sourcing, sales, and servicing of collector grade and exotic automobiles under the OTTO MARKT division, with inventory and previously sold listings managed through the OTTO MARKT website.
• OTTO WERKS Racing Program OTTO WERKS racing and track day program organizing competitive racing events for OTTO members at Apex Motor Club.
• OTTO x Bring a Trailer Consignment Services Vehicle consignment and auction preparation services through Bring a Trailer's Local Partner Program, including vehicle storage, professional detailing, professional photography, listing assistance, transportation, and vehicle maintenance as a fully curated all-inclusive package for BaT listings.
• OTTO Shop Merchandise Online merchandise storefront selling OTTO-branded apparel (hats, t-shirts, hoodies), accessories (keychains, notebooks, valet trays), and toy cars and collectibles from brands like Playforever, including limited-edition collaborations such as PC x OTTO.

Quantifiable outcome

• 32,000 square feet of column-free main collection area storage
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor, major and core.

• Café MonarchminorGTM or Marketing Partner · 28 April 2026Exclusive collaboration for Cars & Caviar members-only evening events featuring caviar and champagne tasting paired with the club's automotive collection. Fine dining partnership for luxury member experiences.
• Bourbon LoreminorGTM or Marketing Partner · 26 March 2026Hosted by Mason Walker of Bourbon Lore, exclusive three-course dinners paired with rare bourbon tastings. Storytelling and rare heirloom bourbon bottles featured at members-only dining events.
• Singer Vehicle DesignmajorGTM or Marketing Partner · 9 November 2024Exclusive Cars & Coffee event host showcasing Singer's DLS, Classic Turbo, and Classic restoration services. Singer has supported OTTO since the start, with first Porsche 911 restored through DLS services featured at Grand Opening in 2018. Partnership for ongoing member events and automotive showcases.
• Apex Motor ClubcoreStrategic or Co-development Partner · 12 December 2019Ground-breaking joint membership agreement allowing members to enjoy benefits of both clubs under one pricing umbrella. Apex offers world-class racing circuit in Maricopa, AZ with country club amenities and on-site private garage condominiums. Coordinated and programmed amenities and events targeted towards automotive and track enthusiasts.
• Period CorrectminorGTM or Marketing Partner · 18 November 2019Collaboration to launch OTTO's first capsule collection of soft goods merchandise. Limited run of branded apparel including hoodies, long sleeves, and hats. Period Correct redefines automotive culture lost through time, powered by future of speed and modern design.
• M Culinary ConceptscoreImplementation/ SI/ Consulting PartnerExclusive caterer for OTTO venue events including corporate gatherings, brand activations, non-profit events, and product launches. Provides full food and beverage services for all hosted events at the facility.
• Bring a TrailercoreChannel Partner/ Reseller/ DistributorOTTO is a member of Bring a Trailer's Local Partner Program providing best-in-class services to prepare collector vehicles for auction. Services include vehicle storage, professional detailing, professional photography, listing assistance, transportation, and vehicle maintenance. Fully curated all-inclusive package for BaT listings.
• Fat Ox RestaurantminorGTM or Marketing PartnerChef Matt Carter from Fat Ox hosted pasta-making class for OTTO members. Culinary experience events as part of lifestyle programming.
• Four Till FourminorGTM or Marketing PartnerMonthly Cars & Coffee meetup collaboration. Members participate in Four Till Four automotive gatherings with events departing from OTTO facility.
• Debartolo ArchitectsminorOthers
• Construction ZoneminorOthers

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hagerty: Collector-car media, insurance, and live events platform (Hagerty Drivers Club, Concours events). Broad incumbent that monetizes the same HNW collector-car enthusiast audience OTTO serves, and one of OTTO's earned-media outlets.
• RM Sotheby's: Global collector-car auction house that has hosted auction week events at OTTO during Scottsdale Auction Week. Operates at much larger scale but intersects with OTTO's HNW collector audience and vehicle sales division.
• Bring a Trailer: Online collector-car auction marketplace and OTTO's active Local Partner for vehicle consignment. Sits in the same collector-car value chain but at much larger scale; shapes OTTO MARKT's auction channel.

Direct peers

• Atlanta Motorsports Park: Private members-only road course and motorsports club in Dawsonville, GA with garage condominiums and member event programming. Comparable membership-driven motorsports country club model in a different regional market.
• Thermal Club: Private luxury motorsports and country club near Palm Springs, CA with membership, villa real estate, and track access. Direct competitor in the HNW automotive membership category with comparable capital-intensive model.
• Classic Car Club Manhattan: NYC-based members-only car club combining climate-controlled vehicle storage with curated driving experiences and social events. Closely comparable in combining vehicle storage, member community, and lifestyle programming for affluent enthusiasts.
• Monticello Motor Club: Private motorsports country club in Monticello, NY offering member racing, garage condos, and event programming. Closely comparable luxury automotive membership concept with similar recurring + event revenue mix.
• Spring Mountain Motor Resort: Pahrump, NV private motorsports club offering membership, residential lots, and track programming. Comparable in combining private automotive experiences with a tiered membership structure.
• The Motor Enclave: Tampa, FL luxury motorsports country club with private garages, track access, dining, and member events. Directly comparable concept combining automotive storage, social club amenities, and track experiences for HNW members.
• Apex Motor Club: Private motorsports club in Maricopa, AZ with on-site garage condominiums and a world-class racing circuit. Already has a joint membership agreement with OTTO since 2019, making it the closest direct peer in geography and business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ottocarclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OTTO Car Club