Old Time Pottery, Llc

What Old Time Pottery, Llc does

Old Time Pottery, LLC operates as a sub-brand within the Gabriel Brothers, Inc. portfolio of discount retail stores marketed primarily under the Gabe's banner. Founded in 1961 and headquartered in Morgantown, West Virginia, the company sources excess inventory, closeout merchandise, liquidation stock, and factory seconds from national retailers and manufacturers, then resells these goods at steep discounts (reportedly 70–90% off typical department-store prices) to value-conscious consumers. The Old Time Pottery brand specifically focuses on home décor, furniture, rugs, lighting, and related household accessories within the broader Gabe's assortment.

The business operates approximately 75+ physical retail locations across more than 20 U.S. states (including AL, DE, FL, GA, IL, IN, KY, MD, MI, MO, NJ, NY, NC, OH, OK, PA, SC, TN, VA, WV), with the storefront served digitally by gabesstores.com. Digital infrastructure includes a SOCi-powered store locator, a mobile app, the Unbelievable Rewards loyalty program, and Affirm buy-now-pay-later financing. Trademarks held by the company include Unbelievable Rewards, Fresh Deals Daily, Blue Tags, and Dollar Days.

The revenue model is conventional discount retail: point-of-sale transactions across a multi-state footprint, supplemented by loyalty-driven repeat visits and price-financing options that broaden ticket accessibility. The company is privately held, does not disclose financial metrics, and has no public ticker. Revenue concentration is highly fragmented across individual consumers, and growth levers appear to be incremental store build-out, category extension (e.g., medical scrubs, activewear), and digital engagement rather than transformative platform or AI-driven moves.

Name

Old Time Pottery, Llc

Legal name

Old Time Pottery, LLC

Website

https://gabesstores.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Old Time Pottery, LLC operates as a discount home décor and housewares brand within the Gabriel Brothers / Gabe's retail portfolio, sourcing excess and closeout inventory from national manufacturers and reselling brand-name home goods at deep discounts across 75+ physical stores in 20+ U.S. states.

Ownership category

akta.pro rank

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Used Home Décor & Decorative Accessories Retail (CRAIANAC)

Keywords

• Discount retail stores
• Home decor merchandise
• Closeout retail
• Brand name apparel
• Household accessories

Headquarters

HQ city

Morgantown

HQ country

United States

HQ region

North America

Offices91 records

Markets served

Revenue model

1. Retail Sales of Discounted Merchandise: Revenue generated through physical retail store sales of brand name products purchased through closeout deals, corporate buys, liquidation purchases, excess inventory, and factory seconds. Products are resold at 70-90% off department store prices. New merchandise arrives weekly in truckloads.
2. Unbelievable Rewards Program: Loyalty program where customers earn points on purchases for future savings, driving repeat customer visits and increased basket size.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Old Time Pottery is a discount retail sub-brand of Gabriel Brothers, Inc. that operates physical stores selling home décor, furniture, rugs, lighting, and household accessories at deep discounts. The stores source merchandise from closeouts, overstocks, and excess inventory from name-brand manufacturers and pass savings on to value-conscious consumers.

Product overview

Old Time Pottery, LLC operates as part of Gabriel Brothers, Inc., which runs discount retail stores under the Gabe's brand alongside the Old Time Pottery home décor brand. The company operates on a platform-plus-services model, combining physical retail locations across multiple U.S. states with digital engagement through the Gabe's mobile app and Unbelievable Rewards® loyalty program. The core retail business offers brand-name products across ladies', men's, kids, home, footwear, and specialty departments (including activewear and medical scrubs) at up to 70% off department store prices. New products are added daily with weekly truckloads of merchandise. Old Time Pottery serves as a home décor and housewares sub-brand within this portfolio.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Save up to 70% off department store prices on famous name brands
• +2 more outcomes

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• National Retailers (Various)coreOthersGabe's purchases excess inventory, closeout deals, liquidation stock, and overstock from national retailers (described as 'so big we can't even name them here') and sells it at deep discounts to consumers. This is the core sourcing model for the discount retail chain.
• Top Brands (HUK, Carhartt, Mossy Oak, Betsy Johnson, Bearpaw, Disney, RealTree, etc.)coreOthersGabe's sources famous name brand products including HUK, Carhartt, Mossy Oak, Betsy Johnson, Bearpaw, Disney, RealTree and other well-known brands through closeout and excess inventory deals. These brands are featured prominently in stores at significant discounts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dollar Tree: Multi-banner discount retailer (Dollar Tree, Family Dollar) operating single-price and low-price formats. Comparable on deep-value positioning and broad general-merchandise assortment, but with a fundamentally different pricing model.
• TJX Companies: Parent of T.J. Maxx, Marshalls, HomeGoods, Sierra, and Winners — the global off-price retail leader. Comparable business model and supplier relationships, but operates at vastly greater scale and across more geographies.
• Dollar General: Mass-market discount retailer focused on small-box stores in rural and suburban America. Comparable on value-conscious customer base and geographic emphasis on secondary markets, though it operates a fixed-price consumables model rather than variable closeout pricing.
• T.J. Maxx: TJX's flagship off-price chain offering brand-name apparel and home goods at 20–60% off. Comparable on closeout-driven assortment and treasure-hunt experience, but with materially larger scale and broader assortment.

Direct peers

• Ollie's Bargain Outlet: Public closeout retailer selling brand-name merchandise at deep discounts across housewares, food, books, toys, and home goods. Most directly comparable peer given shared closeout sourcing model, treasure-hunt merchandising, and value-conscious customer base.
• Burlington Stores: Off-price apparel and home retailer offering brand-name merchandise at discounted prices. Directly comparable on price-driven positioning, treasure-hunt merchandising, and multi-category (including home) assortment.
• Big Lots: Discount closeout retailer offering brand-name consumables, furniture, décor, and home goods. Highly comparable in store-level format, sourcing strategy, and shopper demographic, though at larger scale prior to its 2024 restructuring.
• Ross Stores: Off-price retailer operating Ross Dress for Less and dd's DISCOUNTS with rotating brand-name apparel and home assortment at 20–60% off department-store prices. Comparable off-price model, treasure-hunt experience, and value-oriented customer base.
• HomeGoods: TJX-owned off-price home furnishings chain selling discounted décor, furniture, rugs, lighting, and tabletop. The closest peer for the Old Time Pottery home-décor brand specifically, leveraging TJX's massive buying power for the same closeout/excess inventory model.

Emerging players

• Five Below: Discount specialty retailer offering trend-driven merchandise in fixed low-price bands ($1–$5, now extending to higher). Comparable on value positioning and youthful discovery experience, though narrower price band and assortment mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Time Pottery, Llc