Nowyoyo

What Nowyoyo does

NowYoYo Limited is a private UK-based telecoms software and digital transformation company founded in 2014 and headquartered in Kent, England (company number 08918141). It builds and operates RoaR™, a proprietary SaaS platform hosted on AWS (EU/US resilient zones) that handles complex carrier SOAP-to-REST integration, multi-tenancy deployments, time-series transactional audit, and Kafka event enrichment for Communication Providers. The platform is offered free with unlimited user licenses to CPs, with revenue generated through subscription-based Fully Managed MAP and Hybrid MAP services, AWS hosting pass-through, and consultancy/technical due-diligence engagements.

The company is positioned primarily around the UK's One Touch Switch (OTS) regulatory regime, acting as a Managed Access Provider (MAP) and Vertical Integrator for CPs, AltNets, Residential Communication Providers, Tier 1 providers, and 3rd party integrators across the UK, Europe, the Caribbean and the US. It is an active contributor to the TOTSCo Industry Process Group, was first to test across the TOTSCo simulator and pre-production environments, and has implemented tightly coupled vertical integration for a UK fibre-based CP with 300K+ demand points. Notable product capabilities include an RCP Simulator (RCWV), Magic Link consent management, ASCII-Folding-based data storage, and a switch-matching algorithm handling legacy and new address formats (LPI, DPA, PAF).

NowYoYo's go-to-market is sales-led and almost entirely referral-driven over its 10-year history, targeting CP and AltNet buyers through direct engagement and an API-first integration approach. With no disclosed funding rounds, no institutional backers, and a founder-led ownership structure, the firm operates as a bootstrapped specialist. Its core near-term commercial catalyst is the 12 September 2024 OTS industry go-live, alongside in-development GPLB functionality that would extend the platform from residential to business switching.

Name

Nowyoyo

Legal name

NowYoYo Limited

Website

https://nowyoyo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

NowYoYo is a UK-based, founder-led telecoms software firm that builds the RoaR SaaS platform for One Touch Switch integration, offering Managed Access Provider services, consultancy, and vertical integration to Communication Providers and AltNets in the UK, Europe, the Caribbean, and the US.

Ownership category

akta.pro rank

Headquarters

HQ city

Sandwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Fully Managed MAP Subscription: Single monthly subscription fee for Fully Managed Access Provider service with no lock-ins. Includes support and unlimited end user licenses. Modular RTLL architecture.
2. Hybrid MAP Subscription: Monthly subscription combining Vertical Integration with MAP Services, allowing clients to decide integration deployment timescale. No lock-ins with support and unlimited licenses included.
3. RoaR Platform (Free): RoaR platform offered FREE to Communication Providers with unlimited user license. Company covers AWS hosting charges. Revenue generated through managed services and consulting rather than licensing.
4. Consultancy and Technical Services: Telecom consultancy, technical due diligence, gap analysis, and implementation support. All advise provided based on fixed outcomes in conjunction with solution delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

NowYoYo builds and operates RoaR™, a proprietary SaaS-based platform offered free with unlimited user licensing to Communication Providers for One Touch Switch (OTS) and MAP services. The company delivers Fully Managed MAP and Hybrid MAP subscription services to AltNets, vertical integration implementations for fibre-based CPs, an RCP Simulator for OTS testing, and Magic Link consent management, supported by telecom consultancy and technical due diligence. Revenue is generated through monthly MAP subscriptions, managed services, and integration consulting.

Product overview

NowYoYo is a telecoms software and digital transformation company offering a unified SaaS platform called RoaR™ with specialized modules for One Touch Switch (OTS) and switching operations. The core RoaR platform is offered free with unlimited user licenses, with additional managed services including Fully Managed MAP, Hybrid MAP, and Vertical Integrator solutions. The company also provides an RCP Simulator for testing and Magic Link for consent management. All offerings are designed around the company's Zero-Touch philosophy to reduce cost-to-serve and automate repeatable processes.

Differentiator

Problem solved

Functional benefit

Brands

• RoaR™: NowYoYo's proprietary SaaS-based platform offered to Communication Providers free of charge with unlimited user license. Provides portal (GUI) for OTS process management, API integration, and multi-tenancy support for telecom switching operations.

Products and services

• RoaR™ Platform NowYoYo's proprietary SaaS-based platform offered free with unlimited user license to Communication Providers. RoaR provides complex business rules against specific interfaces, supports multi-tenancy and single CP deployments, handles time-series data and Kafka Event enrichment, and rationalizes complex carrier SOAP interfaces into REST interfaces. It can be dynamically created on the fly via GUI and API interfaces.
• Fully Managed Access Provider (MAP) A modular (RTLL) fully managed hosted solution for Altnets that lack the time or resources to implement OTS internally. Sold as a single monthly subscription with no lock-ins, includes support and unlimited end user licenses. Includes GUI portal that offloads the losing (LRCP) process and provides all necessary services for gaining (GRCP) workflow with the TOTSCo Hub.
• Hybrid MAP Combines NowYoYo's Vertical Integration with MAP Services, enabling clients to decide how much integration they wish to deploy on their own timescale. Sold as a single monthly subscription with no lock-ins, includes support and unlimited end user licenses.
• Vertical Integrator Solution A full stack end-to-end solution for UK fibre-based Communication Providers, combining vertical integration with MAP services for comprehensive switching capabilities. NowYoYo has first-hand implementation experience for a network with over 300K demand points.
• RCP Simulator (RCWV) A test environment built to simulate the TOTSCo Hub and multiple Residential Communication Provider (RCP) endpoints that can operate as good and bad RCPs. Features include synchronous and asynchronous message testing, audit data testing, canned responses, switch match delays, customer asset creation, and switch order management for UAT testing.
• Magic Link A self-service journey system that shows and gains necessary consent from prospects, nudges consumers, handles centralized tamper-proof record keeping for audit. Allows agents to complete sales quickly and issue a magic link for final consent with up to 31 days consideration period. Supports mandate establishment and one-time payments with Direct Debit and 3DSv2 integration.

Quantifiable outcome

• Network with 300K+ demand points successfully supported
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core, supporting and infrastructure.

• TOTSCo (The One Touch Switching Company)coreStrategic or Co-development PartnerIndustry organisation established June 2022 to develop and operate systems for One Touch Switch. NowYoYo is an active contributor to IPG defining UK Best Practices. First to test across simulator and pre-production environments, contributing improvements to TechM/TOTSCo HUB implementation. Currently supporting CPs with multi-tenancy OTS Test Node (RCWV). New industry go-live date of 12th September 2024.
• MailjetsupportingTechnology or IntegrationMulti-tenancy transactional email services integrated with RoaR platform. Enables clients to modify OTS templates for brand look and feel and test using RoaR Platform. Dynamic emails include relevant sections per customer.
• TechMsupportingTechnology or IntegrationPartnered with TechM/TOTSCo for HUB implementation improvements. NowYoYo contributed to improvements for implementation of the HUB through testing across simulator and pre-production environments.
• AWS (Amazon Web Services)infrastructureTechnology or IntegrationCloud infrastructure provider for RoaR platform. Systems hosted globally in resilient AWS cloud EU/US zones. Clients only cover AWS hosting charges for RoaR platform usage.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cerillion: Cerillion is a UK-headquartered BSS/OSS vendor serving telecoms operators with billing, CRM, and order management modules. It is the most comparable direct peer because it targets the same mid-sized UK and international CPs/AltNets with end-to-end pre-integrated BSS/OSS, the same buyer profile NowYoYo addresses through RoaR and MAP.
• Alepo: Alepo provides BSS/OSS and digital experience platforms for telecoms operators, including self-service portals and partner management. It is a direct peer because it targets the same operator BSS/OSS modernisation and customer self-service use cases that NowYoYo's Magic Link and RoaR portal address.
• Optiva: Optiva provides a cloud-native BSS platform for telecoms operators globally, including charging, policy, and customer management. It is a direct peer because it competes for the same operator BSS/OSS wallet that NowYoYo's RoaR and MAP offerings target, particularly among tier 2/3 CPs and digital-first operators.
• Qvantel: Qvantel offers a cloud-native, SaaS-based digital BSS for mobile and convergent operators. It is a direct peer because it competes in the same BSS modernisation niche, serving operators that are replacing legacy stacks with API-first, modular platforms — the same buyer NowYoYo targets with its freemium SaaS model.
• MATRIXX Software: MATRIXX provides real-time digital commerce and BSS for telecoms operators. It is a direct peer because it offers a SaaS BSS platform competing for the same digital transformation wallet at CPs that NowYoYo addresses with its API-first, zero-touch integration approach.

Broad incumbents

• Hansen Technologies: Hansen Technologies (including the former Sigma Systems OSS portfolio) provides billing, BSS, and OSS solutions to telecoms, energy, and utilities operators. It is a broad incumbent peer because its OSS catalogue and order-management products target the same operator switching and digital transformation use cases as NowYoYo.
• Netcracker Technology: Netcracker (a NEC company) provides end-to-end BSS/OSS and digital enablement for large telcos and cable operators worldwide. It is a broad incumbent peer because its digital BSS platform overlaps with NowYoYo's RoaR functionality across the same operator buyer base, but it serves much larger Tier 1 engagements rather than the UK AltNet niche.
• Amdocs: Amdocs is a large, established vendor of BSS, OSS, and digital experience suites for communications and media providers. It is a broad incumbent peer because its products compete with NowYoYo's RoaR and MAP services for the same operator switching/integration budget, though Amdocs serves a much wider customer base and product portfolio.
• Ericsson (Business Support Systems): Ericsson provides telecom network and BSS/OSS solutions for operators globally, including charging, mediation, and order management. It is a broad incumbent peer because its OSS/BSS portfolio overlaps with NowYoYo's platform capabilities and is sold into the same operator customers, but at vastly larger scale.
• CSG International: CSG International provides BSS, billing, and digital mediation software for telecoms, media, and entertainment operators. It is a broad incumbent peer because it competes with NowYoYo's RoaR platform in the same BSS/OSS buying centre, particularly for switching, order management, and customer lifecycle automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nowyoyo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nowyoyo