Pizza Planet

What Pizza Planet does

Pizza Planet is an independent single-location pizza restaurant operating at 20 Mill Street, Kingsbridge, Devon, United Kingdom (TQ7 1ED). The business trades as Pizza Planet under the legal entity South Hams Foods Ltd., a private limited company registered in England and Wales (Company No. 16991607), and was founded in April 2005. The company has operated continuously for over 20 years serving the local Kingsbridge community and the surrounding South Devon area, with delivery coverage extending approximately 5 miles across the TQ7, TQ8, and TQ9 postcodes.

The core offering centers on fresh dough pizzas made daily in-store, with a menu of over 20 hand-crafted pizza varieties plus a Make-Your-Own customisation option. Supporting categories include garlic breads, sides (curly fries, potato wedges, chicken items), loaded nachos, Ben & Jerry's 100ml ice cream tubs, soft drinks, and a limited alcohol range (Peroni, Birra Moretti, yellow tail, Barefoot). The menu explicitly accommodates vegan (Plantnation vegan cheese), vegetarian, and gluten-free diets. Meal deals are structured across price points from £14 (Meal for One) to £56 (Big Night In), and community discounts provide 20% off for NHS, emergency services, and UK Armed Forces personnel, plus 10% off for students. The technology stack is built around AndromedaPOS, which powers the order.pizza-planet.co.uk online ordering storefront and an iOS mobile app, with Stripe handling secure checkout and supporting Apple Pay, Google Pay, and major card networks. The company operates its own delivery fleet using insulated self-heating pizza delivery bags rather than third-party delivery platforms.

The revenue model is entirely transactional food and beverage sales across three channels: in-store dining, collection (phone or online), and own-fleet delivery. Pricing spans value (Margherita from £10.90) to premium (The Works at £20), with no subscription or recurring revenue component. A loyalty program (Pizza Planet Rewards) earns 5 points per £2 spent with a 500-point signup bonus to drive repeat purchases. The go-to-market is direct-to-consumer within a hyperlocal catchment, with secondary marketing through local business directories (SouthHams.com) and community word-of-mouth. Customer segments are horizontal and fragmented across families, individuals, first responders, military, and students. The business shows no external venture capital or private equity investment and operates as an owner-operated independent establishment.

Name

Pizza Planet

Legal name

South Hams Foods Ltd.

Website

https://pizza-planet.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Pizza Planet is an independent, single-location fresh-dough pizzeria in Kingsbridge, Devon, founded in 2005, serving local families, individuals, and community groups across dine-in, collection, and own-fleet delivery within a ~5-mile radius.

Ownership category

akta.pro rank

Product category

Pizza Restaurant / Food Service

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industries

Pizza QSR (THAFAAAB), Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Independent pizzeria
• Fresh dough pizza
• Pizza delivery service
• Food service restaurant
• Meal deal bundles

Headquarters

HQ city

Kingsbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: One-time transaction-based revenue from sale of pizzas, sides, drinks, ice cream, and alcohol. Both dine-in, collection, and delivery models. No subscription or recurring revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pizza Planet is an independent single-location pizzeria that prepares fresh dough daily in-store and serves over 20 hand-crafted pizzas alongside sides, garlic breads, loaded nachos, plant-based options, ice cream, soft drinks, and alcoholic beverages. Customers can dine in, collect orders placed by phone or online, or receive delivery within an approximately 5-mile radius of Kingsbridge, with transactions processed through an AndromedaPOS-powered online ordering site and Stripe-backed checkout.

Product overview

Pizza Planet is an independent pizza restaurant operating as a single-location retail food service business, not a technology platform. The company operates a unified product offering centered on fresh dough pizzas made daily in-store at their Kingsbridge location, complemented by supporting food and beverage categories. The core product is their pizza offering, available through delivery and collection services, with various sizes and over 20 named pizza varieties. Supporting product lines include Garlic Breads, Sides, Loaded Nachos, Plant-Based options, Ben & Jerry's Ice Cream, Soft Drinks, and Alcoholic beverages. Add-on services include a Rewards loyalty program and Meal Deal bundles. The company also offers a Make Your Own Pizza customisation option and discount programs for specific customer groups. All products are available through their online ordering platform powered by AndromedaPOS.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Delivery Service Own-fleet pizza delivery service within approximately a 5-mile radius of Kingsbridge, covering TQ7, TQ8, and TQ9 postcodes. Uses insulated, self-heating pizza delivery bags and is subject to postcode-based minimum spend and delivery charges. Available to individual consumers, families, and groups in South Devon.
• Pizza Collection Service Order-ahead collection service allowing customers to place orders by phone or online at order.pizza-planet.co.uk and pick up in-store at 20 Mill Street, Kingsbridge, avoiding delivery fees.
• Standard Pizza Range Over 20 hand-crafted fresh-dough pizzas including Margherita, Farmhouse, Hawaiian, American, The English, Tuna Melt, American Hot, Texas, Capricorn, Pulled Pork, Capre Verde, Volcano, Espanol, Cajun Chicken, BBQ Pollo, Meat Feast, The Works, and Veggie Works. Available in Extra Small (7"), Small (9"), Medium (12"), Large (15"), Gluten Free (11"), and Calzone formats. Priced from £10.90 (Margherita) up to £20.00 (The Works).
• Make Your Own Pizza Custom pizza builder starting from a Margherita base, allowing customers to add sauces, cheeses, meats, vegetables, vegan options, and finishing touches to create personalised pizzas.
• Garlic Breads 7-inch fresh dough bases brushed with garlic and herb spread, available in Original, Cheesy, Tomato, Cheese & Tomato, Cheese & BBQ, Cheese & Onion, Cheese & Mushroom, and Cheese & Bacon varieties.
• Sides Accompaniments including Curly Fries, Potato Wedges, Cheesy Fries, Chicken Tenders, Chicken Goujons, Popcorn Chicken, Crispy Wings, Flavoured Wings (Bourbon BBQ, Sriracha, Thai Honey), Mac & Cheese Bites, Shredded Chicken, Combo Boxes, and dipping sauces.
• Loaded Nachos Crunchy Doritos Dippers stacked with cheddar sauce, shredded mozzarella, and Cathedral City mature cheddar, finished with toppings. Options include Just Cheese, Pepperoni, and Pulled Pork varieties.
• Plant-Based Menu Vegan-friendly options including Vegan Margherita, Vegan Cajun Not-Chicken, and Vegan Veggie Works pizzas using Plantnation vegan cheese, plus vegan sides such as Potato Wedges and Curly Fries.
• Ben & Jerry's Ice Cream 100ml Ben & Jerry's ice cream tubs including Vanilla, Cookie Dough, Caramel Chew Chew, and Chocolate Fudge Brownie, plus Vanilla Ice Cream for Dogs (reduced-lactose formula with joint support). Priced at £3.20 per tub.
• Soft Drinks Chilled soft drinks including Coca Cola, Diet Coke, Coke Zero, Fanta varieties, Dr Pepper, Sprite, Capri Sun, and Glacéau Smartwater, available in cans and bottles including 1.5L options. Priced from £1.50, with 2 for £3.00 deals on Coca-Cola products.
• Beers & Wines Alcoholic beverages including Peroni Nastro Azzurro, Birra Moretti, yellow tail Pinot Grigio, and Barefoot Merlot. Subject to strict age verification and alcohol delivery policies. Priced from £4.20 (beer) to £10.00 (wine).
• Meal Deals Bundled meal combinations including Meal for One (£14), Large Meal (£27), Medium Meal (£35), Family Meal (£38), Double Large Meal (£46), Big Night In (£56), and Build-a-Meal (£40).
• Pizza Planet Rewards Loyalty programme where customers earn 5 points per £2 spent, receive a 500-point bonus on signup, and unlock rewards as points accumulate. Integrated directly into the online ordering platform.
• Community Discount Schemes In-store discount programmes for community segments: Life Saver Discount of 20% (max £12) for NHS, fire, police, ambulance, and first responders; Military Discount of 20% (max £12) for UK Armed Forces; Student Discount of 10% (max £6) for current students. Available in-store or on collection orders only.

Quantifiable outcome

• Operating since April 2005 - over 20 years in business

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pizza GoGo: UK independent/franchise pizza delivery brand with neighbourhood stores. Comparable on delivery-led single-store economics, collection/delivery mix, and mid-market UK positioning.
• Franco Manca: UK sourdough/artisan pizza fast-casual chain. Comparable on fresh-dough artisanal positioning and dine-in + takeaway model that differentiates from mass-market chains.
• Pizza Hut UK: Major UK pizza QSR/casual-dining operator offering dine-in, collection and delivery. Directly comparable product/menu approach with broader dine-in service than Pizza Planet.
• Fireaway: UK independent pizza franchise focused on made-to-order, build-your-own artisan pizzas. Closely aligned with Pizza Planet's fresh, customisable pizza offering and small-format delivery-led store model.
• Papa John's UK: International pizza delivery/franchise brand with UK franchise network. Comparable on core product, delivery-led GTM, and emphasis on premium positioning.
• Domino's Pizza UK: The UK's largest pizza delivery chain with a national store network and own delivery fleet. Closely comparable on product category (pizza), delivery-led model, and UK consumer base, though at vastly greater scale than Pizza Planet.

Broad incumbents

• PizzaExpress: Established UK casual-dining pizza chain with dine-in heritage. Comparable pizza-led menu and UK footprint, but operates a wider full-service restaurant format than Pizza Planet.
• Zizzi: UK casual-dining Italian chain with a broad pasta/pizza menu. Comparable on UK pizza restaurant category and dine-in/collection/delivery omnichannel, but a wider portfolio than Pizza Planet.
• ASK Italian: UK casual-dining Italian chain with pizza as part of a broader menu. Comparable on UK dine-in + delivery pizza offering, though operating at significantly larger scale than Pizza Planet.

Emerging players

• MOD Pizza: US-origin fast-casual pizza chain now expanding in the UK with an artisan, customisable menu. Comparable on Made-Your-Own-style customisation and premium ingredient positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pizza-planet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizza Planet