Wrest Point

What Wrest Point does

Wrest Point is an integrated hospitality, gaming, and entertainment resort located on the absolute waterfront at 410 Sandy Bay Road, Hobart, Tasmania, approximately five minutes from Salamanca and the Hobart CBD. The property, owned by the privately-held Federal Group and operated for three generations by the Farrell family, comprises three accommodation buildings (Wrest Point Tower - Tasmania's tallest building - the Motor Inn, and Water Edge rooms), Australia's first legal casino (opened 10 February 1973), five restaurants (The Point Revolving Restaurant, Longhorn Smokehouse, Boardwalk Café, Boardwalk Bistro, Kwan Ho), four bars (Birdcage, Green Room, Casino, Boardwalk), and sixteen event venues including the Tasman Room, Plenary Hall, and Showroom. The venue generates revenue across four streams: accommodation (occupancy-based room revenue), casino and gaming (table games, gaming machines, betting), food and beverage (transactional across restaurants and bars), and events and entertainment (ticketed live shows plus corporate conference hire), supported by promotional packages such as Book Early & Save and Wake Up to WOW, a Federal Group rewards program, and group-wide gift cards.

Wrest Point's go-to-market is dual-channel: direct-to-consumer for leisure travelers (online booking via TravelClick, restaurant reservations via SevenRooms, ticketing via Ticketmaster) and event-driven for both consumer entertainment and corporate conference clients (Ivvy-powered enterprise enquiries, dedicated sales team). Distribution is anchored by walk-in/destination traffic - free visitor parking and waterfront access reinforce the venue's status as Hobart's primary entertainment hub. Primary customer segments are leisure travelers (weekend getaways, scenic stays) and corporate/event clients (conferences, gala dinners, exhibitions), with secondary segments in casino gaming patrons and dining/social guests. Marketing combines the wrestpoint.com.au website, organic social ('We Are Social'), an email newsletter ('Stay Ahead Of The Fun'), and TripAdvisor-driven earned media, alongside Tasmanian tourism content marketing positioning the property as a gateway to Hobart and surrounds (MONA, Salamanca Markets, Port Arthur, Bruny Island).

The technology stack is conventional hospitality infrastructure - property management system, gaming systems, point-of-sale for F&B outlets, and event/ticketing integration with Ticketmaster - with no disclosed AI/ML capabilities, proprietary models, or technology patents. Strategic partnerships center on Federal Group (parent), Ticketmaster (entertainment ticketing), SevenRooms (restaurant reservations), TravelClick (accommodation booking), Ivvy (event management), and ResDiary (booking platform). The venue holds no formal patents or trademarks and operates under standard Australian hospitality, gaming, and privacy regulation, with regulatory exclusivity for casino operations in Hobart serving as the strongest competitive moat.

Name

Wrest Point

Legal name

Wrest Point Hobart Hotel & Casino

Website

https://wrestpoint.com.au

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wrest Point is an integrated waterfront hospitality, gaming, and entertainment resort in Hobart, Tasmania - owned by the Federal Group - offering accommodation, Australia's first casino (since 1973), dining, bars, and conference venues serving leisure travelers and corporate event clients.

Ownership category

akta.pro rank

Product category

Integrated Hospitality and Casino Resort

NAICS

Casino Hotels (721120), Hotels (except Casino Hotels) and Motels (72111), Amusement Parks and Arcades (7131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industry

Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Hotel accommodation
• Casino gaming
• Restaurant dining
• Conference events
• Live entertainment

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Accommodation: Hotel rooms and suites including Wrest Point Tower (Tasmania's tallest building), Motor Inn, Water Edge rooms. Features rooms with views of River Derwent, kunanyi/Mt Wellington, and Hobart City. Occupancy-based pricing with standard check-in 2PM, check-out 11AM.
2. Casino and Gaming: Table games, gaming machines, and betting services. Described as 'Hobart's only casino' and 'Australia's first casino'. Gaming floor includes Casino Bar.
3. Food and Beverage: Five restaurants: The Point Revolving Restaurant (French-inspired, 17 floors, 360-degree views), Longhorn Smokehouse (American BBQ), Boardwalk Café (coffee and light snacks), Boardwalk Bistro (Open Table award-winner), Kwan Ho (Chinese - Sichuan, Shanghainese, Cantonese). Four bars: Birdcage Bar (since 1973), The Green Room Bar, Casino Bar, Boardwalk Bar.
4. Events and Entertainment: Ticketed entertainment events including concerts, comedy shows, family shows, tribute acts, and sporting luncheons. Event venues include The Showroom, Tasman Room, Plenary Hall, Exhibition Foyer, and multiple function rooms with capacities from 14 to over 1000.
5. Conference and Event Hire: Sixteen event spaces available for conferences, exhibitions, gala dinners, cocktail events, workshops, meetings, and social events. Venues include Tasman Room (full theatre-style stage), Derwent Room (art deco, up to 300 guests), Wellington Room, Boardwalk Gallery, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Wrest Point operates an integrated waterfront hospitality, gaming, dining, and entertainment complex in Sandy Bay, Hobart, offering hotel accommodation across three buildings, five restaurants and four bars, a boutique casino with table games and gaming machines, sixteen event venues, and a calendar of ticketed live entertainment including concerts, comedy, and family shows. The venue combines leisure travel, corporate conferences, gaming, and event hosting as a single all-in-one destination.

Product overview

Wrest Point is a waterfront entertainment and hospitality complex in Sandy Bay, Hobart, Tasmania, operating as a single-property venue under the Federal Group. The integrated resort offers accommodation in three hotel buildings (Wrest Point Tower, Motor Inn, and Water Edge), five restaurants (The Point Revolving Restaurant, Longhorn Smokehouse, Boardwalk Café, Boardwalk Bistro, Kwan Ho), four bars (Birdcage Bar, Green Room Bar, Casino Bar, Boardwalk Bar), a boutique casino with table games and gaming machines, and extensive event spaces including the Tasman Room, Plenary Hall, Derwent Room, and Showroom for conferences, gala dinners, and live entertainment. The property also offers special packages (Book Early & Save, Wake Up to WOW), a rewards program, and gift cards. Wrest Point is notable as Australia's first legal casino, established in 1973, and remains Tasmania's tallest building.

Differentiator

Problem solved

Functional benefit

Products and services

• Wrest Point Tower Accommodation

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Federal GroupcoreOthersWrest Point is a property of the Federal Group, which is recognized as Tasmania's leading tourism, entertainment, accommodation and gambling services provider. The Federal Group owns and operates Wrest Point along with other Tasmanian hospitality venues. The Farrell family (Greg Farrell senior) were instrumental in developing Wrest Point as Australia's first casino in 1973. The group represents the country's oldest continually operating hotel group.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Star Entertainment Group: Major Australian integrated casino resort operator (The Star Sydney, The Star Gold Coast, Treasury Brisbane); comparable integrated resort model combining hotel, gaming and entertainment with substantially larger scale and urban flagship positioning.
• Crown Resorts (now Blackstone-owned properties): Australia's largest integrated casino-resort operator with flagship Crown Melbourne and Crown Perth; same combined hotel/casino/F&B/entertainment model, but serving capital-city and mass-market catchments rather than a regional monopoly like Wrest Point.
• SkyCity Entertainment Group: Listed Australasian casino hotel operator (Auckland, Adelaide, Hamilton) running integrated resorts with hotels, gaming, F&B and entertainment; directly comparable business model but operates across multiple jurisdictions at much larger scale than Wrest Point.

Direct peers

• Reef Hotel Casino: Cairns-based integrated casino hotel combining gaming, hotel rooms, conference facilities and waterfront dining; comparable tourism-dependent regional integrated resort profile to Wrest Point.
• Country Club Tasmania: Sister property of Wrest Point under Federal Group, located in Launceston; offers an integrated casino, hotel, golf, conferences and F&B format almost identical to Wrest Point with comparable target market in northern Tasmania.
• Lasseters Hotel Casino: Regional Australian integrated casino hotel in Alice Springs offering hotel rooms, table games, gaming machines, multiple restaurants/bars and entertainment; very similar size and regional monopoly footprint to Wrest Point.

Regional players

• MACq 01 Hotel: Premium waterfront boutique hotel on Hobart's waterfront competing directly with Wrest Point for leisure and corporate accommodation demand in the same Sandy Bay / CBD catchment.
• Hotel Grand Chancellor Hobart: Large full-service hotel in central Hobart competing with Wrest Point for corporate conference, leisure and group stays, and with comparable meeting space in the same city market.
• Crowne Plaza Hobart: Internationally branded upscale hotel in Hobart CBD competing with Wrest Point for leisure and corporate stays, especially conferences and event business in the same destination market.
• Salamanca Inn: Mid-scale Hobart hotel near Salamanca Place appealing to leisure travellers drawn by the same waterfront attractions and market as Wrest Point visitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wrest-point

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wrest Point