What Thryveinside does

Thryveinside, now operating as Ombre under the legal entity Quantbiome, Inc. (a Delaware corporation headquartered in Redwood City, CA), is a direct-to-consumer personalized gut health platform. The company sells an at-home Gut Microbiome Health Test ($229.99) that uses Illumina MiSeq 16s rRNA sequencing of the v4 region to identify bacterial composition in customer stool samples, then generates a personalized report with food and probiotic recommendations through a proprietary algorithm (the "Ombre Algorithm") and an accumulating proprietary database (the "Ombre Database").

The commercial offering pairs the test with a portfolio of CFU-targeted probiotic supplements (Healthy Gut at 100B CFU, 3-in-1 Probiotic+ at 45B CFU, Endless Energy at 12B CFU, Metabolic Booster at 10B CFU, plus a psychobiotic Mood Enhancer), two prebiotic SKUs (Rise Prebiotic Powder and Prebiotic Fiber + Super Greens), bundle products (Gut Reset Bundle, Advanced Gut Test 2-pack, Super Greens Bundle), and recurring BetterGut Membership ($94.99/month) and BetterGut Essentials ($74.99/month) subscriptions that include supplements, a tracking app, and weekly nutritionist reviews. Order fulfillment runs from a warehouse in Hermitage, TN.

Customer acquisition is digital-first and product-led: a Shopify-powered e-commerce storefront (ombrelab.com) sells directly to consumers, supported by content marketing through the "Microbiome 101" blog, organic social (Facebook, Instagram, LinkedIn), and a creator/influencer partnership program operated through Shopify Collabs. Products are marketed for digestive, metabolic, energy, and mental wellness use cases targeting health-conscious individual consumers in the United States. The company does not disclose revenue, headcount, funding, or investors; it appears privately held and bootstrapped or self-funded.

Name

Thryveinside

Legal name

Quantbiome, Inc.

Website

https://thryveinside.com

Company type

Private

Operating status

Operating

Short description

Thryveinside (dba Ombre, legal entity Quantbiome, Inc.) is a Delaware-based direct-to-consumer personalized gut health platform that sells an at-home 16s rRNA microbiome test paired with targeted probiotic, prebiotic, and postbiotic supplements, plus monthly subscription memberships, to health-conscious individual consumers in the United States through its Shopify storefront.

Ownership category

akta.pro rank

Product category

Personalized Gut Health and Probiotic Supplements

NAICS

In-Vitro Diagnostic Substance Manufacturing (325413)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Gut microbiome testing
• Probiotic supplements
• Prebiotic supplements
• Personalized nutrition
• Direct-to-consumer health

Headquarters

HQ city

Hermitage

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Gut Microbiome Testing Kits: One-time purchase of at-home gut health test kit at $229.99. Includes sample collection, prepaid shipping, and personalized microbiome report with food and probiotic recommendations delivered in 2-4 weeks.
2. Probiotic Supplements: One-time and subscription purchases of targeted probiotic supplements. Products include Healthy Gut ($39.99), Endless Energy, Metabolic Booster, Mood Enhancer, and 3-in-1 Probiotic+. Supports both individual purchases and subscription models.
3. Prebiotic Supplements: Rise Prebiotic Powder at $34.99/1-month supply or $104.97 for 3-month supply. Vegan, low-FODMAP friendly prebiotic fiber supplement.
4. Subscription Memberships: BetterGut Membership at $94.99/month includes Ombre 3-in-1 Probiotic+, Prebiotic Fiber with Super Greens, monthly shipments, gut health tracking app, and weekly nutritionist reviews. BetterGut Essentials at $74.99/month for daily supplement delivery.
5. Bundle Products: Pre-configured product bundles including Gut Reset Bundle ($174.98, includes test kit and 21-day prebiotic supply), Advanced Gut Test Bundle (2-pack), and Super Greens Bundle.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Thryveinside (dba Ombre) sells at-home gut microbiome test kits that use 16s rRNA sequencing to analyze a customer's gut bacteria and generate personalized food and probiotic recommendations. The company pairs the test with a proprietary line of clinically-studied probiotic, prebiotic, and postbiotic supplements, sold as one-time purchases, bundles, and recurring subscriptions (BetterGut Membership and BetterGut Essentials). It also provides a customer dashboard app and, for membership subscribers, weekly nutritionist reviews.

Product overview

Ombre (Thryveinside) is a personalized gut health platform combining at-home microbiome testing with targeted probiotic and prebiotic supplements. The core offering includes the Ombre Gut Microbiome Health Test, which uses 16s rRNA Illumina sequencing to analyze gut bacteria, generating personalized food and probiotic recommendations through a proprietary bioinformatics pipeline. This is paired with a portfolio of science-backed probiotic supplements including Healthy Gut (100 Billion CFU), 3-in-1 Probiotic+ (45 Billion CFU), Mood Enhancer, Metabolic Booster (10 Billion CFU), and Endless Energy (12 Billion CFU), as well as prebiotic products Rise Prebiotic and Prebiotic Fiber + Super Greens. The company also offers bundled packages (Gut Reset Bundle, Advanced Gut Test Bundle, Super Greens Bundle) and subscription services (BetterGut Membership, BetterGut Essentials) that combine testing with ongoing supplement delivery and nutritionist support.

Differentiator

Problem solved

Functional benefit

Products and services

• Ombre Gut Microbiome Health Test At-home 16s rRNA gut microbiome test kit that analyzes bacterial composition from a stool sample and delivers a personalized report with food and probiotic recommendations for individual consumers.
• Healthy Gut Probiotic Targeted probiotic supplement with 100 Billion CFU and prebiotic fiber intended for daily digestive support, bowel regularity, and gut microbiome balance in individual consumers.
• 3-in-1 Probiotic+ Comprehensive gut health supplement combining prebiotics, 45 Billion CFU probiotics, and postbiotics aimed at improving digestion, supporting immunity, and promoting overall wellness in consumers.
• Mood Enhancer Probiotic Psychobiotic probiotic supplement designed to support serotonin production, mental well-being, sleep regulation, and cognitive function for individual consumers.
• Metabolic Booster Probiotic Probiotic supplement with 10 Billion CFU aimed at supporting healthy weight management, metabolic pathways, and cardiovascular wellness for individual consumers.
• Endless Energy Probiotic Caffeine-free probiotic supplement with 12 Billion CFU designed to enhance mental and physical performance, reduce brain fog, and support nutrient absorption for individual consumers.
• Rise Prebiotic Powder Prebiotic fiber powder containing Sunfiber (PHGG), XOS, and Fibregum (Acacia gum) that selectively nourishes beneficial gut bacteria, supports digestive comfort, and promotes cardiovascular and metabolic health in individual consumers.
• Prebiotic Fiber + Super Greens Daily wellness supplement combining Solnul prebiotic fiber, organic super greens (spirulina, barley grass, kale, chlorella), and digestive enzymes to boost GLP-1, reduce bloating, and support gut health in individual consumers.
• Gut Reset Bundle Bundled offering that combines the at-home gut test kit, the personalized microbiome report, and a 21-day supply of Rise Prebiotic Fiber for individual consumers beginning a gut reset protocol.
• BetterGut Membership Monthly subscription service for individual consumers that bundles 3-in-1 Probiotic+, Prebiotic Fiber with Super Greens, monthly shipments, a gut health tracking app, weekly nutritionist reviews, and an optional six-monthly gut test.
• BetterGut Essentials Monthly subscription delivering Prebiotic Fiber + Super Greens alongside 3-in-1 Probiotic+ for individual consumers, with free shipping on the first order and pause or cancel options.

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Shopify Collabs Creator PartnersminorGTM or Marketing PartnerInfluencer and creator partnership program powered by Shopify Collabs. Offers affiliate marketing opportunities, discount codes, gifting, content creation, and campaign partnerships. Allows creators to apply and join the community to promote Ombre products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Zoe: Zoe offers at-home gut microbiome and blood-fat testing paired with a personalized nutrition scoring app and food products—directly comparable to Ombre's test-and-recommend DTC gut health platform, with a stronger consumer brand and clinical study portfolio.
• Viome: Viome sells at-home gut microbiome tests using metatranscriptomic sequencing paired with personalized nutrition and supplement recommendations via a DTC subscription model—the most direct functional and commercial competitor to Ombre's test-to-supplement offering.
• Seed Health: Seed sells scientifically formulated synbiotic (probiotic + prebiotic) supplements DTC with strong microbiome-science branding—a direct competitive overlap with Ombre's probiotic and prebiotic SKU portfolio.
• AG1 (Athletic Greens): AG1 is a premium daily greens supplement with a built-in probiotic component sold on a recurring subscription—directly competing for the same health-conscious consumer wallet share that Ombre targets through its membership bundles.
• Pendulum Therapeutics: Pendulum sells clinically validated probiotic supplements (including metabolic health strains) via DTC and practitioner channels, overlapping with Ombre's Metabolic Booster and clinically-strain-positioned supplement line.

Broad incumbents

• Ritual: Ritual is a DTC supplement brand with science-backed positioning and subscription economics—broader than gut health but competing for the same premium-DTC-vitamin customer and overlapping with Ombre's supplement merchandising.
• Care/of: Care/of (owned by Bayer) sells personalized daily vitamin packs via subscription—the incumbent DTC personalized-supplement model with overlapping target customer, though without a microbiome diagnostic layer.

Emerging players

• Persona: Persona offers personalized vitamin and supplement packs via a quiz-based recommendation engine, conceptually similar to Ombre's microbiome-driven personalization but without a diagnostic test component.
• Biomes: Biomes offers at-home gut microbiome testing with personalized food and probiotic recommendations in a DTC format—an emerging European-rooted player with the same test-and-personalize proposition as Ombre.

Regional players

• Omni-Biotic: Omni-Biotic is an Austrian/European medical-grade probiotic brand with condition-specific strains and practitioner distribution—comparable clinically-positioned probiotic portfolio, primarily competing in European markets versus Ombre's US focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ombrelab
• LinkedInlinkedin.com/company/ombrelab
• Instagraminstagram.com/ombrelab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thryveinside