Johann Jacobs Haus Gmbh

What Johann Jacobs Haus Gmbh does

Johann Jacobs Haus GmbH is a privately held specialty coffee company headquartered at the historic Jacobshof 1 location in Bremen, Germany, where it operates an integrated four-vertical business: a roastery using traditional drum roasting, a retail café, an SCA-certified Premier Training Campus, and an event venue. The company sells specialty coffees under its own Rubiac brand alongside the SOS Kinderdorf social-impact line and third-party accessories (grinders, drippers, filters, scales, espresso machines) through a Shopify-based DTC e-commerce storefront, with shipping restricted to Germany. Revenue is generated across four streams: coffee and accessory product sales (one-time), event venue rentals (€50.50–€95 per person plus €500–€900 room fees across three business packages), SCA-certified professional training courses (Barista Skills Foundation/Intermediate/Professional, Q-Grader certification, sensory and hobbyist courses), and a B2B Bean-to-Business wholesale program targeting hospitality clients.

The company's core technology is conventional: a Shopify e-commerce platform with integrated Google Analytics/Ads/AdSense for digital marketing, standard payment processors (PayPal, Klarna, Apple Pay, Google Pay, major card networks), and hCaptcha for bot protection. The differentiated operational capability is in-house drum roasting combined with direct-trade sourcing relationships through importers Semilla, Ocafi, Cumpa, and Kedovo, enabling documented transparency on FOB pricing and farm-level provenance for origins including Rwanda, Kenya, Brazil, Peru, and Indonesia.

The company is led by Managing Director Joh. Christian Jacobs with a team of 11-50 employees, holds B Corp certification, and holds the only SCA Premier Training Campus designation in Northern Germany (one of four nationally). Customer segments include specialty coffee enthusiasts (DTC), hospitality businesses (B2B wholesale), corporate event hosts, and coffee professionals seeking certification. Geographic reach is limited to Germany, and the business is privately funded with no disclosed external investment, acquisitions, or parent company structure.

Name

Johann Jacobs Haus Gmbh

Legal name

Johann Jacobs Haus GmbH

Website

https://johann-jacobs-haus.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Johann Jacobs Haus GmbH operates an integrated specialty coffee business in Bremen, Germany, combining a roastery, café, SCA-certified training academy, and event venue, serving DTC coffee enthusiasts, hospitality businesses, event hosts, and coffee professionals via its Rubiac brand and Shopify storefront.

Ownership category

akta.pro rank

Product category

Specialty Coffee Retail & Education

NAICS

Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Coffee, Espresso & Tea Appliances Retail (CRACADAC), Espresso Bars & Coffee Bars (THAFADAD)

Keywords

• Specialty coffee retail
• Coffee roasting services
• Barista training courses
• Coffee equipment sales
• Event venue rental

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coffee Product Sales: Direct sales of specialty coffee products including own-brand Rubiac coffees, SOS Kinderdorf coffees, and third-party accessories through e-commerce and retail store
2. Event Venue Rental: Rental of event spaces including Kaffee Akademie (up to 40 persons, 195 m²) and Walther J. Jacobs Zimmer (up to 8 persons, 28 m²) with business packages ranging from €50.50 to €95 per person plus room rental fees
3. Professional Coffee Training: SCA certified courses including Introduction to Coffee, Barista Skills (Foundation, Intermediate, Professional), Q-Grader certification, and general courses (Filterkaffee, Espresso, Latte Art, Sensorik)
4. Coffee Accessories: Sale of coffee brewing equipment, grinders, filters, kettles, scales, books, cups, and cleaning products

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Johann Jacobs Haus operates a specialty coffee roastery and café at its historic Bremen headquarters, selling single-origin and blended specialty coffees under the Rubiac house brand alongside coffee accessories. The company also runs an SCA Premier Training Campus offering certified barista and Q-Grader courses, and rents two event venues (Kaffee Akademie and Walther J. Jacobs Zimmer) for corporate and private events.

Product overview

Johann Jacobs Haus GmbH is a specialty coffee company based in Bremen, Germany, offering a comprehensive coffee experience encompassing retail products, education, and venue services. The product portfolio centers on the Rubiac house brand featuring single-origin and blended specialty coffees (filter and espresso) with documented SCA scores, supplemented by the SOS Kinderdorf social impact coffee line. The company operates as both a retailer of coffee beans and brewing equipment (grinders, drippers, filters, scales, machines) and as a training provider offering SCA-certified barista courses, Q-Grader certification, and sensory training through their Coffee Academy. Additionally, the company provides event venue rental through two spaces (Kaffee Akademie with 195 m²/40 persons capacity and Walther J. Jacobs Zimmer with 28 m²/8 persons capacity) and operates an on-site café. The offering integrates direct trade relationships with coffee farms worldwide, roasting capabilities using drum roasting methods, and comprehensive coffee education programs.

Differentiator

Problem solved

Functional benefit

Brands

• Rubiac: The company's own specialty coffee brand featuring single origin coffees and blends with colorful packaging depicting coffee cherries and hummingbirds along the coffee belt.

Products and services

• Rubiac Specialty Coffee House brand of specialty coffee featuring single origins and blends, including filter coffees and espressos sourced from various origins worldwide (Rwanda, Kenya, Colombia, Honduras, Peru, Indonesia, Brazil, Uganda). Available to consumers through e-commerce and the on-site heritage store.
• SOS Kinderdorf Coffee Social impact coffee sold in partnership with SOS Children's Villages, available as filter coffee and espresso options, with proceeds supporting charitable initiatives.
• Coffee Brewing Equipment Coffee brewing accessories including manual brewers (drippers, Chemex), grinders, electric kettles, paper filters for V60/Chemex/AeroPress, and precision scales for accurate dosing.
• Espresso Machines & Equipment Espresso machines with portafilter holders and espresso grinders for professional and home use.
• Coffee Books & Educational Materials Coffee-related books and educational materials covering coffee knowledge and brewing.
• Cups, Mugs & Cleaning Products Coffee cups, mugs, take-away vessels, and cleaning/maintenance products for coffee equipment.
• Café Service On-site café at the Bremen headquarters serving specialty coffee beverages in a welcoming atmosphere.
• Specialty Coffee Courses Hands-on courses teaching filter coffee brewing techniques, espresso preparation and extraction, latte art patterns, and sensory evaluation skills for hobbyists and enthusiasts.
• SCA Barista Skills Certification Program SCA-certified barista skills courses at three levels (Foundation, Intermediate, Professional) covering fundamental to advanced espresso preparation and milk steaming techniques.
• SCA Q-Grader Certification International training for professional sensory coffee evaluation covering cupping protocols, calibration, and professional tasting skills, leading to Q-Grader certification.
• Kaffee Akademie Event Venue Event space on the fourth floor with 195 m² capacity for up to 40 persons, featuring views over Jacobshof and Obernstraße, equipped with modern AV technology.
• Walther J. Jacobs Zimmer Meeting Room Historical meeting room with 28 m² capacity for up to 8 persons, modeled after the original office of Walther Johann Jacobs, featuring wall screen with integrated sound system; available individually or as a breakout room.
• Business Event Packages Three tiers of all-inclusive business event packages including room rental, premium coffee service, snacks, lunch, and in the Deluxe tier an after-work coffee course led by a barista.
• Bean-to-Business (B2B Coffee Service) Specialty coffee solutions for business clients in hospitality, foodservice, and office settings, offering premium coffees intended to increase customer frequency and business performance.
• Stammhausführung (Historic House Tour) Guided tours of the historic Johann Jacobs Haus facility, offering insights into the company's history, coffee production, and Jacobs family heritage.

Quantifiable outcome

• SCA scores ranging from 83.5 to 87.0 for specialty coffees indicating premium quality
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Zentegra / Zentegra CaféminorGTM or Marketing PartnerZentegra Moments partnership where €1 per kilo of Rubiac coffee sold is donated to fund trips to Prague for people with disabilities. Zentegra Café in Oldenburg serves Rubiac coffee and supports the initiative.
• EventpiratecoreStrategic or Co-development PartnerBremer event agency providing professional event execution services for events held at Johann Jacobs Haus. Assists with business events, conferences, and seminars to ensure smooth operations and cohesive experience.
• SOS KinderdorfcoreGTM or Marketing PartnerCharitable coffee partnership selling SOS Kinderdorf coffee (Filterkaffee and Espresso) with portions of proceeds supporting SOS Kinderdorf charitable causes.
• Semilla CoffeecoreChannel Partner/ Reseller/ DistributorCoffee importer providing specialty green coffee beans including Muzo Giko from Rwanda, sourced from Baho Coffee network of small-scale farmers.
• OcaficoreChannel Partner/ Reseller/ DistributorCoffee importer supplying Brazilian Arabica coffees including Tarsila Blend from 40 local farms in São Sebastião de Grama, São Paulo.
• Cumpa Rohkaffee ImportscoreChannel Partner/ Reseller/ DistributorGreen coffee importer enabling direct trade relationships with producers like Germán Carranza from Peru, allowing transparent pricing (FOB of 3.12-3.92 USD/lb) and quality verification.
• KedovocoreChannel Partner/ Reseller/ DistributorCoffee importer supplying Kenyan coffees including Karogoto from Tekangu Farmers Cooperative Society, sourced from 1,054 smallholder farmers in Nyeri region.
• ShopifycoreTechnology or IntegrationE-commerce platform provider hosting the Johann Jacobs Haus online store. Operates as Shopify merchant with integrated payment processing and website hosting services.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Barn: Berlin specialty roaster and café chain with an emphasis on single-origin quality and education, competing for the same specialty enthusiast and hospitality B2B segment as Johann Jacobs Haus.
• Bonanza Coffee Roasters: Berlin specialty roaster operating roastery cafés and direct-trade sourcing, comparable in scale, third-wave positioning, and DTC + wholesale revenue mix to Johann Jacobs Haus.
• Coffee Circle: Berlin specialty roaster with a strong DTC e-commerce focus and B2B program; overlaps with Johann Jacobs Haus on specialty roasting, online retail, and Bean-to-Business style partnerships.
• Andraschko Kaffeemanufaktur: Berlin specialty roaster combining roastery, café, and coffee education; mirrors Johann Jacobs Haus's roastery + café + training model with a comparable third-wave positioning.
• Five Elephant: Berlin specialty roaster with cafés and direct-trade single-origin sourcing; comparable offering in roasting, café, and DTC retail to Johann Jacobs Haus's Rubiac line.
• Elbgold: Hamburg-based specialty coffee roaster and multi-location café chain with in-house roasting and a similar DTC + café + B2B wholesale model, directly competing for Northern German specialty customers.
• Coffee Consulate: Mannheim-based SCA Premier Training Campus and coffee consultancy offering professional barista and Q-Grader training; directly comparable to Johann Jacobs Haus's SCA training campus operation.
• Kaffeemacher: Hamburg specialty roaster and café operator with direct-trade sourcing and B2B wholesale — a regional Northern German competitor to Johann Jacobs Haus's Bremen catchment.

Broad incumbents

• Tchibo: Germany's largest mass-market coffee retailer with broad grocery, capsule, and foodservice distribution; competes at the opposite end of the price-quality spectrum and pressures overall coffee retail pricing.
• Dallmayr: Munich-based premium German coffee and food incumbent with roasting, retail, and foodservice offerings; competes in the premium coffee segment across Germany with broader scale than Johann Jacobs Haus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/johannjacobshaus
• Instagraminstagram.com/johannjacobshaus
• LinkedInlinkedin.com/company/johann-jacobs-haus-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johann Jacobs Haus Gmbh