The Mat King
The Mat King is a U.S.-based mat and matting manufacturer founded in 1988, serving residential, commercial, industrial, athletic, architectural, and military customers across North America through proprietary sub-brands, 3M and Lonseal distribution, and GSA government contracts.
- Company typePrivate
- Founded1988
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The Mat King does
The Mat King, founded in 1988 by Drew Kopf and operated as Geoffrey Drew Marketing, Inc., is a U.S.-based designer, manufacturer, and distributor of mats and matting products. Operating from its headquarters at 740 West End Avenue, New York, with a secondary office in Levittown, Long Island, the company serves residential, commercial, industrial, athletic, architectural, and military customers across North America. Its product catalog spans entry mats, anti-fatigue mats, switchboard matting, ESD/static-control mats, recycled rubber flooring, military-spec matting, athletic surfaces, and an extended 'We Ain't Just Mats' category of related industrial consumables.
The company's core technology includes proprietary Vinyl Link Mat designs (10 scraper blade surfaces per link on 12-gauge galvanized spring steel wire framework), self-powered Failsafe Industrial Warning Mats with audible alerts, and a recycled rubber manufacturing operation that converts over 24 million pounds of post-consumer tire rubber annually using German computer-based processing technology. An in-house NVLAP-accredited laboratory supports quality assurance. The company holds authorized distributor relationships with 3M (Safety-Walk, Shock Be Gone ESD) and Lonseal Flooring (Impression Flooring line), and maintains Mil-Spec switchboard matting certified to MIL-DTL-15562G.
The business model is primarily transactional product sales through direct phone/fax/email ordering, supplemented by North American distributor networks, architectural sales representatives, and GSA purchasing contracts for government buyers. Pricing is quote-based with quantity tiers on industrial safety mats (e.g., $348-$476 per Failsafe Domed unit), unit pricing on ESD mats, and square-foot pricing on 3M distributed products. The company offers custom mat design and prototype services for logos, sizes, materials, and personalization.
The Mat King firmographics
Firmographics- Name
- The Mat King
- Legal name
- Geoffrey Drew Marketing, Inc. d/b/a The Mat King
- Website
- https://thematking.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Mat King is a U.S.-based mat and matting manufacturer founded in 1988, serving residential, commercial, industrial, athletic, architectural, and military customers across North America through proprietary sub-brands, 3M and Lonseal distribution, and GSA government contracts.
- Ownership category
- akta.pro rank
The Mat King industry classification
Industry- Product category
- Floor Matting Products
- NAICS
- Carpet and Rug Mills (31411), Floor Covering Retailers (449121)
- SIC
- Fabricated Rubber Products, Nec (3060), Carpets & Rugs (2273)
- akta.pro primary industry
- Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)
- akta.pro secondary industries
- Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility) (IMAOAJAD), Sports & Performance Flooring (Gym, Courts, Tracks) (IMADAJAI), Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA)
Keywords
Where The Mat King is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Mat King business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Mat and Matting Product Sales: The company sells a comprehensive range of mats including residential, industrial, athletic, architectural, and military mats. Products are available in standard sizes and custom configurations. Revenue is generated through direct product sales with pricing based on size, material, and customization requirements.
- Custom Mat Design and Manufacturing: Contract service for designing and providing prototypes of custom mats. Customers can work with the company to design mats specific to their needs, including custom sizes, shapes, materials, colors, logos, illustrations, and personalization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Failsafe Domed Industrial Warning Mats - Single unit pricing varies by quantity |
| Unit Pricing | Pay-as-you-go | Failsafe Raised Stripes Industrial Warning Mats - Quantity-based pricing |
| Unit Pricing | Pay-as-you-go | Shock Be Gone ESD Static Control Anti-Fatigue Mat (formerly 3M 9900 Series) |
| Unit Pricing | Pay-as-you-go | 3M Safety-Walk Cushion Matting 3600 |
| Unit Pricing | Pay-as-you-go | 3M Safety-Walk Cushion Matting 5250 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
The Mat King product offering
Product offeringCore offering
The Mat King designs, manufactures, and distributes a broad line of floor matting products for residential, commercial, industrial, athletic, architectural, and military customers. Offerings include entrance mats, anti-fatigue mats, custom-logo mats, sports/athletic mats, industrial rubber matting, and military-spec mat systems, supported by in-house custom design and an NVLAP-accredited testing lab.
Product overview
The Mat King is a comprehensive mat and matting solutions provider operating since 1988, offering an extensive portfolio of residential, commercial, industrial, athletic, architectural, and military matting products. The company's product lines include proprietary brands (Vinyl Link Logo Mats, Failsafe Warning Mats, Century-Long Matting, New Again Recycled Rubber Flooring, Western Bull's-Eye Mats, Shock Be Gone Comfort Mats) alongside distributed third-party brands (3M Safety-Walk Cushion Matting, Impression Flooring/Lonseal products, Spotlight Rubber Transit Flooring). The company also offers an extended 'We Ain't Just Mats' category covering related products like adhesives, cable protection, floor coverings, and metal fabrications. Products serve diverse applications from home use to industrial safety, electrical switchboard protection, military specifications, athletic surfaces, and architectural installations. The company provides custom design services, prototype development, and operates an NVLAP-accredited laboratory for quality assurance on their recycled rubber products.
Differentiator
Problem solved
Functional benefit
Brands
- Vinyl Link Mats: Vinyl link entrance mats with scraper blade surfaces, featuring 10 scraper blade surfaces per side for dirt and moisture removal
- New Again Rubber Flooring
- Western Bull's Eye Mats
- Century-Long Vinyl & Rubber Matting
- Impression Flooring
- Shock Be Gone Comfort Mats
- Failsafe Industrial Warning Mats
- Century-Long MIL SPEC Switchboard Matting
Products and services
- Residential floor mats Floor matting products intended for residential/homeowner use, including entryway mats and home anti-fatigue mats for households.
- Commercial entrance and facility mats Mats designed for commercial buildings, offices, and retail premises to control dirt and moisture at entrances and protect interior floors.
- Anti-fatigue mats Mats engineered to reduce worker fatigue and discomfort from prolonged standing in workplaces such as production lines, kitchens, and workstations.
- Industrial rubber matting Heavy-duty rubber matting for industrial and warehouse environments, including products utilizing recycled rubber processing for floor protection and durability.
- Custom-logo mats Mats produced with custom logos, branding, colors, and graphics for commercial, architectural, and brand-promotion applications, supported by in-house custom design.
- Athletic and sports mats Sport-purpose mats for gyms, schools, fitness centers, wrestling rooms, and athletic training areas requiring protective and high-impact flooring.
- Architectural matting products Specification-grade matting products supplied to architects, designers, and construction projects, supported by architectural sales representatives and documentation from the in-house NVLAP-accredited lab.
- Military-spec mats and Failsafe warning mats Military-specification matting products, including Failsafe warning mats, supplied to military bases, training facilities, and federal government customers via GSA and government contract channels.
Companies that use The Mat King
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles5 records
The Mat King technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Mat King partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- 3McoreThe Mat King is an authorized 3M distributor offering 3M Safety-Walk Cushion Matting products (models 3270, 3600, 5100, 5250, 5270), 3M Static Control Anti-Fatigue Mats (formerly 9900 Series, now Shock Be Gone), 3M Traction Mats & Tapes, 3M logo products, and related accessories including adhesives and cleaners.
- Lonseal FlooringcoreImpression Flooring products are manufactured by Lonseal Flooring and marketed by The Mat King under a special marketing initiative. Products include Lonmat UV/XL, Loncoin series, Londeck series, Lonfloor series, and numerous other vinyl flooring products for marine and architectural applications.
- Jim IsermannminorArtist Jim Isermann designed custom entrance mats for Albright-Knox Art Gallery, featuring artwork for the Extreme Abstractions Exhibit. Collaboration between artist and The Mat King for unique decorative entrance mat designs.
- General Services Administration (GSA)coreGovernment agencies can purchase through GSA contract arrangements. The Mat King offers products on the GSA schedule for federal, state, and local government purchasing.
- German Technology PartnerscoreThe Mat King uses state-of-the-art computer-based German technology for consistent, high volume output in recycled rubber manufacturing. This technology partnership enables precision and uniformity at competitive costs.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Mat King competitors and assessment
Company assessmentDirect peers
- Superior Manufacturing Group (Notrax): Industrial matting specialist offering anti-fatigue, ergonomic, and safety matting across food service, industrial, and commercial segments. Highly comparable to The Mat King's Western Bull's-Eye and Switchboard matting lines.
- Apache Mills: US-based mat manufacturer producing residential, commercial, and industrial mats and rugs, distributed through mass and specialty retail. Highly comparable product breadth and distributor channels to The Mat King.
- Wearwell: Industrial matting manufacturer specializing in anti-fatigue, ESD, and safety matting sold through distributors. Closely overlaps The Mat King's Western Bull's-Eye and Shock Be Gone product lines in product, customer, and channel.
- Crown Mat Company: North American manufacturer of entrance mats, anti-fatigue matting, and matting accessories. Comparable product mix and distributor-led go-to-market to The Mat King's residential, commercial, and industrial catalog.
- Durable Corporation: Manufacturer of entrance mats, matting frames, and architectural entryway systems. Directly overlaps The Mat King's architectural and entrance mat categories with comparable product positioning.
- Andersen Mats: Specialty manufacturer of entrance matting, custom logo mats, and vestibule systems. Closely comparable to The Mat King's Vinyl Link Logo and Emblem Mat offering and architectural entrance matting SKUs.
Emerging players
- New Pig Corporation: Industrial absorbents, matting, and spill-containment products manufacturer. Comparable to The Mat King's industrial/specialty mat segment and HazMat/Wonder Wool oil absorbent products within the We Ain't Just Mats catalog.
Broad incumbents
- Cintas Corporation: Largest North American mat rental and uniform services company. Directly comparable because both serve commercial and industrial customers with entrance mats, anti-fatigue mats, and floor protection programs, though Cintas adds laundering and rental scale that The Mat King does not.
- 3M Commercial Solutions Division: Original manufacturer of Safety-Walk matting and former maker of the 9900 anti-fatigue series now rebranded by The Mat King as Shock Be Gone. Comparable as both a partner and adjacent manufacturer of branded commercial matting and anti-slip solutions.
Others
- Lonseal Flooring: Manufacturer of Loncoin, Lonmat, and Londeck vinyl flooring sold through The Mat King's Impression Flooring initiative. Comparable as the upstream manufacturing partner for a substantial portion of The Mat King's vinyl flooring catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Mat King social profiles
Digital presenceThe Mat King financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mat King leadership team
Management profileNumber of profiles
Profiles1 record
The Mat King funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mat King M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mat King
What does The Mat King do?
The Mat King designs, manufactures, and distributes a broad line of floor matting products for residential, commercial, industrial, athletic, architectural, and military customers. Offerings include entrance mats, anti-fatigue mats, custom-logo mats, sports/athletic mats, industrial rubber matting, and military-spec mat systems, supported by in-house custom design and an NVLAP-accredited testing lab.
Is The Mat King a public or private company?
The Mat King is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Mat King founded?
The Mat King was founded in 1988. It employs 1 to 10 people.
Where is The Mat King based?
The Mat King is headquartered in New York, United States, in the North America region.
How does The Mat King make money?
Two revenue lines are on record. Mat and Matting Product Sales are the primary driver. The others are custom Mat Design and Manufacturing.
Who are The Mat King's main competitors?
Direct peers on record are Superior Manufacturing Group (Notrax), Apache Mills, Wearwell, Crown Mat Company, Durable Corporation and Andersen Mats. New Pig Corporation is listed as an emerging player. Broad incumbents are Cintas Corporation and 3M Commercial Solutions Division. Lonseal Flooring is listed as an others.
Does The Mat King have an API?
No public API is recorded for The Mat King.
What industry is The Mat King in?
The Mat King's product category is Floor Matting Products. Its primary akta.pro industry code is IMANALAI, Industrial Matting, Flooring & Safety Rubber Products, with a secondary code of IMAOAJAD, Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility). Its NAICS code is 31411 and its SIC code is 3060.