My Staff Shop Limited

What My Staff Shop Limited does

My Staff Shop Limited is a UK-based, employee-owned employee benefits platform founded in 2011 and headquartered in Shrewsbury with one satellite office. It serves UK employers across enterprise, mid-market, and SMB segments (named customers include Home Bargains, Paulig, Rivus Fleet Solutions, and Rhino Safety) through a modular suite delivered via a web portal and mobile app. Core products include Discounts & Savings built around a proprietary virtual currency called Reward Beans (redeemable for gift cards, ISA savings, or bank withdrawal), Reward & Recognition, Health & Wellbeing (EAP, Virtual GP, Health Cash Plans via the My Health Xtras partnership), Salary Sacrifice (Electric Vehicles through Tusker and Cycle to Work), On-Demand Pay (via Level), and Learning & Development. Engagement features such as Daily Offers, Price Drop, and a Free Monthly Lottery supplement the core offering.

The platform integrates with adjacent providers — Spectrum for digital wellbeing, Love2shop for gift card fulfilment, My Health Xtras for health cover, Tusker for EVs, and Level for earned wage access — creating a bundled, single-portal benefits experience. Its go-to-market is sales-led, using "Request a Demo" as the primary conversion CTA, supported by content marketing (blog, HR Buzz podcast), case studies, and event participation (DisruptHR, Human Centred Leadership Conference, Birmingham AI Summit). The company's value proposition centres on configurable benefit selection and an "aligned interests" narrative anchored to its employee-ownership structure, claiming implementation costs under 2% of an equivalent £1,000 pay rise and employee savings of over £1,000 per year.

Revenue is generated through annual platform subscriptions billed to employers on a quote-based pricing model that varies by organisation size and selected modules. No pricing tiers, contract values, or revenue figures are publicly disclosed. The company holds ISO 27001 (2022) and ISO 9001 (2015) certifications, is GDPR-compliant, and is accredited as a Living Wage Employer through its group. No funding rounds, acquisitions, parent company details, or revenue traction markers have been disclosed; it operates as a privately held, employee-owned UK company.

Name

My Staff Shop Limited

Legal name

My Staff Shop Limited

Website

https://www.mystaffshop.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

My Staff Shop Limited is a UK-based, employee-owned employee benefits platform founded in 2011 that delivers a modular suite of discounts, rewards, health and wellbeing, salary sacrifice, and on-demand pay benefits to UK employers through a web and mobile platform.

Ownership category

akta.pro rank

Product category

Employee Benefits Platform

NAICS

Office Administrative Services (5611), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Benefits Administration (BPACAPAC)

akta.pro secondary industries

Benefits Administration & Total Rewards Outsourcing (BPACAKAE), Employee Benefits Brokerage & Consulting (FSAEADAC)

Keywords

• Employee benefits platform
• Employee discounts and savings
• Reward and recognition software
• Workplace wellbeing benefits
• Salary sacrifice schemes

Headquarters

HQ city

Shrewsbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Platform Subscription: My Staff Shop charges employers a subscription fee for access to the employee benefits platform. Pricing is not publicly disclosed and appears to be quote-based, varying by organisation size and selected modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

My Staff Shop provides a UK-based digital employee benefits platform that enables employers to offer their workforce a single integrated hub of discounts and savings, reward and recognition (via Reward Beans virtual currency), health and wellbeing services (including EAP, Virtual GP, and Health Cash Plans), salary sacrifice schemes (electric vehicles and Cycle to Work), on-demand pay, and learning and development resources. The platform is sold as a subscription to UK employers and accessed by their employees via web portal and mobile app.

Product overview

My Staff Shop is the UK's only employee-owned employee benefits platform providing a comprehensive, customisable employee benefits ecosystem. The core platform centres on a Discounts & Savings solution featuring Reward Beans virtual currency, supplemented by Reward & Recognition programmes, Health & Wellbeing benefits (including EAP and Health Cash Plans), Salary Sacrifice schemes (Electric Vehicles and Cycle to Work), On-Demand Pay, and Learning & Development resources. The platform integrates additional features including Daily Offers, Price Drop auctions, and a Free Monthly Lottery to drive engagement. The architecture is modular, allowing employers to select and combine benefits tailored to their workforce needs, with the Flexible Benefits Platform serving as the unified portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Discounts & Savings Platform Core employee benefits module offering discounted gift cards, cashback, and Reward Beans currency redeemable at major UK retailers, supermarkets, and entertainment venues, enabling employees to save over £1,000 a year.
• Reward & Recognition Employee recognition programme that allows employers to award Reward Beans for achievements, which employees can redeem for gift cards or convert to ISA savings.
• Health & Wellbeing Benefits Comprehensive health benefits suite including Employee Assistance Programme, Virtual GP Service, Health Insurance Plans, and Staff Wellbeing Programmes supporting employee mental and physical health.
• Employee Assistance Programme (EAP) Confidential 24/7 support service providing counselling, financial guidance, legal advice, and mental health resources for employees.
• Health Cash Plans Affordable health cover providing cashback on optical, dental, and medical expenses through the My Health Xtras partnership.
• Virtual GP Service On-demand access to doctors via video consultation with prescription delivery services for employees.
• Salary Sacrifice Scheme Tax-efficient salary sacrifice schemes including Electric Car and Cycle to Work programmes allowing employees to save on vehicles and bicycles through pre-tax deductions.
• Electric Car Salary Sacrifice Enables employees to access electric vehicle schemes through salary sacrifice, supporting sustainability while reducing taxable income.
• Cycle to Work Schemes Allows employees to acquire bicycles through salary sacrifice with tax savings on both the bike and cycling-related expenses.
• On-Demand Pay Allows employees to access earned wages before their regular payday, providing financial flexibility, delivered through the Level integration.
• Flexible Benefits Platform Customisable benefits portal enabling employees to choose perks that fit their individual needs and lifestyle preferences.
• Learning & Development Discounted courses and skills training including British Sign Language, Adobe Illustrator, and professional qualifications to support employee career progression.
• My Health Xtras Optional health insurance add-on providing Hospital Cash Plans, Dental and Optical refunds, and Cancer Cover through My Health Xtras.

Quantifiable outcome

• Employees can save over £1,000 per year in tax-free savings on everyday purchases
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered supporting.

• SpectrumsupportingTechnology or IntegrationPartnership with digital wellbeing platform Spectrum to provide expanded health and wellness services specific to employee wellbeing support.
• My Health XtrassupportingTechnology or IntegrationHealth insurance solutions partner providing Hospital Cash Plans, Dental and Optical refunds, and Cancer Cover through My Health Xtras offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Yulife: UK-based wellbeing-focused benefits platform with gamified engagement mechanics and life insurance bundled into rewards. Comparable in targeting UK employer benefits buyers with engagement-driven design, though more insurance-centric.

Direct peers

• Zest Benefits: UK employee benefits platform providing discounts, wellbeing, and flexible benefits to employers. Comparable as a UK-focused benefits SaaS competing for the same HR buyer persona.
• Personal Group: UK-listed employee benefits and services provider offering discounts, insurance, and employee services to employers. Comparable in offering an integrated UK employee benefits platform with employer-paid subscription model.
• Benefex: UK-headquartered employee benefits and engagement platform serving enterprise clients with flexible benefits, total reward statements, and recognition. Directly comparable as a UK employee benefits technology platform targeting HR and reward teams.
• Perkbox: UK-based employee benefits platform offering perks, discounts, wellbeing, and recognition through a subscription SaaS model. Directly comparable to My Staff Shop on product offering and target HR buyer with SMB and mid-market positioning.
• Reward Gateway (Sodexo Engage): One of the largest UK employee benefits platforms offering discounts, rewards, recognition, wellbeing, and financial education to employers. Highly comparable product overlap with My Staff Shop's core offerings including discounts platform and integrated reward/wellbeing modules.

Broad incumbents

• Blackhawk Network: Global provider of branded gift cards, payment solutions, and rewards distribution used by many employee benefits platforms including My Staff Shop (via Love2shop). Comparable as the underlying gift card/distribution infrastructure across the discounts and rewards category.
• Mercer (Employee Benefits): Global consulting firm with employee benefits brokerage and total rewards advisory practices serving UK employers. Broad incumbent comparable in addressing the same employer benefits buyer but at enterprise scale with consulting-led engagement model.
• Aon (Employee Benefits practice): Global professional services firm with significant UK employee benefits consulting and brokerage practice. Comparable in addressing UK employer benefits needs but as a much larger incumbent with consulting-led model.
• Pluxee UK (formerly Sodexo Benefits & Rewards): Major global employee benefits and engagement provider with significant UK presence in gift cards, vouchers, and benefits platforms. Broadly comparable as a larger incumbent in the same UK benefits space with broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/my-staff-shop-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Staff Shop Limited