New Leaf Construction, Inc.

What New Leaf Construction, Inc. does

New Leaf Construction, Inc. is a privately held, family-operated general contractor and custom homebuilder based in Northeast Florida, founded by Lee Arsenault and operating across Jacksonville, St. Augustine, Ponte Vedra Beach, and the surrounding region. The firm runs three service lines: commercial construction, custom and semi-custom new home construction, and remodel/renovation work. It maintains a sister entity, New Leaf Homes, focused on luxury semi-custom homes within master-planned communities, and holds an exclusive builder partnership with elacora in Jacksonville alongside build presence in Madeira, Providence Island, Plantation, and Plummers Cove.

The business operates on a project-based model, generating revenue through fixed-price construction contracts and design-build engagements with individual residential clients, commercial property owners, and community developers. Its go-to-market is relationship-driven and direct, anchored by an 8-step construction process that emphasizes in-person consultations, site visits, and deep client collaboration from pre-construction through warranty. The commercial portfolio spans retail, office, hospitality, healthcare, and mixed-use projects, with at least one disclosed project approaching $7M in scope. Pricing is contractually negotiated per project rather than SaaS-, subscription-, or volume-based.

New Leaf Construction's differentiation rests on founder reputation and process discipline rather than proprietary technology. Lee Arsenault's 40+ years of industry experience, his 2016 Florida Homebuilder of the Year recognition, and his 2017 NEFBA presidency anchor the brand. The firm maintains community ties through Habitat for Humanity builds and a University of North Florida internship pipeline that supports talent development, and it runs as a multi-generational family business with named principals Rebecca, Chris, and Diane. There is no public evidence of proprietary construction technology platforms, AI/ML tooling, or recurring software revenue streams; the business operates as a traditional regional contractor with diversified but project-based revenue and concentration risk in Northeast Florida.

Name

New Leaf Construction, Inc.

Legal name

New Leaf Construction, Inc.

Website

https://newleafci.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

New Leaf Construction is a Northeast Florida general contractor and custom homebuilder serving residential and commercial clients in Jacksonville, St. Augustine, and Ponte Vedra Beach through project-based construction contracts across commercial, new home, and remodel service lines.

Ownership category

akta.pro rank

Product category

Residential and Commercial Construction Services

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118), New Housing For-Sale Builders (236117), Commercial and Institutional Building Construction (23622)

SIC

General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540), Operative Builders (1531), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Residential General Contracting (New Build) (IMAFAAAB)

akta.pro secondary industries

Office & Corporate Building Construction (IMAFACAA), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Custom home construction
• Residential remodeling services
• Commercial construction services
• Design build services
• Master planned communities

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom and Semi-Custom Home Construction: The company builds custom-designed homes and semi-custom homes in master-planned communities. Revenue is generated as one-time project fees for home construction, with payment structured as cash payments during construction progress or from mortgage loan proceeds. The company has built over 40 homes in Madeira and completed semi-custom homes in multiple communities.
2. Home Remodeling and Renovation Services: Full-service renovation and remodeling including kitchens, bathrooms, master bedroom suites, room additions, universal design enhancements, and whole-house renovations. Revenue is earned as one-time project fees based on detailed specifications and budgets developed during the planning process.
3. Commercial Construction: Since 2015, the company has completed over a dozen large-scale commercial projects including tenant improvements, metal buildings, and full religious structure renovations. Commercial project management includes contract management, estimating, design, development management, scheduling, and owner representation for projects up to $7 million.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

New Leaf Construction, Inc. is a Northeast Florida design-build contractor that delivers custom and semi-custom new home construction, residential remodeling and renovation (kitchens, bathrooms, additions, whole-house remodels, universal design), and commercial construction (tenant improvements, metal buildings, religious structures, airport hangars, offices, banks, churches) for projects up to $7 million. The firm operates through two related entities: New Leaf Construction for commercial, remodel/renovation, and custom-home projects, and New Leaf Homes (sub-brand) for luxury-level semi-custom homes in master-planned communities such as Madeira, The Plantation, Plummers Cove, and Providence Island.

Product overview

New Leaf Construction, Inc. is a construction services company offering three primary service lines: Commercial Construction, New Home Construction (including custom and semi-custom homes), and Remodel & Renovation. The company operates through its sub-brand New Leaf Homes for luxury residential projects and New Leaf Communities for planned residential community development. Services span from large-scale commercial projects (tenant improvements, metal buildings, religious structures) to residential services including kitchen/bath renovations, whole-house remodels, and custom home builds in northeast Florida communities.

Differentiator

Problem solved

Functional benefit

Brands

• New Leaf Homes: A sister company of New Leaf Construction, formed specifically to handle luxury-level, semi-custom home building in very desirable master-planned residential communities in northeast Florida.

Products and services

• Commercial Construction Large-scale commercial construction services including tenant improvements, metal buildings, and full religious structure renovations. Over a dozen large-scale commercial projects completed since 2015, including pre-engineered steel airport hangars, doctor's offices, banks, and churches, with project sizes up to $7 million.
• New Home Construction Custom and semi-custom home building services in Northeast Florida, specializing in luxury-level residential new construction with more than 25 years of experience, served through the firm's structured 8-step design/build process.
• Remodel and Renovation Full-service residential remodeling including kitchen, bathroom, master bedroom suite, senior suite, family/game/exercise room, home theatre, visitors suite, whole-house renovations, major room additions, and universal design and accessibility enhancements.
• New Leaf Homes (Semi-Custom Homes) Sister company of New Leaf Construction, Inc. that builds luxury-level semi-custom homes in desirable master-planned residential communities in Northeast Florida, with emphasis on exceptional quality, customer service, and lifelong client partnerships.
• New Leaf Communities Development and construction of homes within planned residential communities including Madeira at St. Augustine, The Plantation at Ponte Vedra Beach, The Bluffs at Plummers Cove, and Providence Island at Queen's Harbour.
• Custom Home Building Fully custom home building services that focus on large single-family projects with challenging site requirements, led by principal custom home builder Rex Benedict.

Quantifiable outcome

• On-time, on-budget project delivery: Multiple testimonials cite projects completed exactly as outlined regarding schedule, process, and budget
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• elacoraflagshipStrategic or Co-development PartnerNew Leaf Construction is the exclusive builder for elacora in Jacksonville, Florida. elacora is an affiliate of the Old San Jose development company and is a nationally recognized residential land developer that facilitates semi-custom home building for New Leaf in Northeast Florida's finest master-planned residential communities. The Old San Jose on the River community was entirely built by New Leaf's team. This exclusive builder relationship is described as significant, exciting, and a source of great satisfaction for New Leaf.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• ICI Homes: Jacksonville-headquartered homebuilder actively building across Northeast Florida master-planned communities, including in St. Johns and Ponte Vedra. Directly comparable to New Leaf's custom and semi-custom residential focus in the same geography.
• Arthur Rutenberg Homes: Florida-based luxury custom homebuilder operating across multiple Florida metros. Comparable on custom home design/build model, affluent customer base, and Florida-only geographic focus.
• Drees Homes: Family-owned custom and semi-custom homebuilder with a Jacksonville-area presence. Comparable on custom design-build model, family-owned operating culture, and affluent customer segment.
• Toll Brothers: Luxury-focused national homebuilder with a significant Florida footprint, including Jacksonville-area master-planned communities. Comparable on affluent customer segment, custom/semi-custom product mix, and master-planned community partnerships.
• David Weekley Homes: Large national homebuilder with an active Jacksonville/NEFL division building in master-planned communities. Comparable on custom and semi-custom residential product lines, community partnerships, and luxury price points.

Broad incumbents

• WCI Communities: Florida-focused luxury community developer and homebuilder with master-planned community operations in NEFL. Comparable on luxury residential product, master-planned community development, and affluent Florida customer base.
• Mattamy Homes: Large North American homebuilder with an active Jacksonville division focused on master-planned communities. Comparable on semi-custom product and community partnerships, though at substantially larger scale.
• Lennar Corporation: One of the largest U.S. homebuilders with a major Jacksonville-area presence across multiple master-planned communities. Overlaps with New Leaf on semi-custom residential product and community partnerships, though at much greater scale and breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-leaf-construction-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Leaf Construction, Inc.