Perspectus Global

What Perspectus Global does

Perspectus Global is an independent international research agency operating as a division of Ginger Publicity Ltd, registered at 193 Lordship Lane, London. Founded by journalists, the firm delivers consumer and B2B market research for PR and marketing purposes, serving enterprise clients across corporate, healthcare, financial, consumer, and technology sectors. Named customers include Papa John's, Amazon Books, Leonardo Hotels, Dräger, BSI, Brookfield Properties, Loqate, UKTV, Virgin Media, LNER, Foster + Partners, and Zyna, with PR agencies serving as a key intermediary channel and sister company GingerComms providing national press sell-in.

The firm's core technology is a research methodology platform combining qualitative (depth interviews, focus groups via partner facilities), quantitative (online surveys), and desk research approaches, supported by proprietary panel infrastructure of 100,000+ UK respondents, several hundred thousand US panel members, and access to 99 international markets across five continents through strategic partnerships. Data quality is enforced via screener questions and online authentication (OA) protocols, and the company holds Market Research Society (MRS) membership. Twelve service lines are offered, spanning B2B Research, Consumer Research, Brand Tracking, Quantitative and Qualitative Research, Desk Research, Data Insights, Data Visualisation & Video, Omnibus Polls, PR Polls, Thought Leadership, and White Papers.

The business model is custom-quoted professional services revenue from project-based engagements, ranging from single-question PR polls to multi-phase research initiatives with white paper deliverables. Go-to-market is sales-led, combining direct enterprise engagement, PR-agency partnerships, and content marketing through a published white paper library and active blog. Recurring multi-year partnerships with PRCA, BSI (Net Zero Barometer, third year), and Brookfield Properties indicate a base of repeat-engagement anchor clients. The firm is privately held with no disclosed external funding and no public revenue figures.

Name

Perspectus Global

Legal name

Perspectus Global

Website

https://perspectusglobal.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Perspectus Global is an independent London-based research agency, division of Ginger Publicity Ltd, that delivers consumer and B2B research for PR and marketing purposes using proprietary panels of 100,000+ UK respondents and 99 international markets, serving enterprise clients across multiple sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Research Services: Professional services revenue generated from conducting custom research projects for clients. Services include B2B research, consumer research, brand tracking, omnibus polls, and PR polls. Projects range from single-question polls to comprehensive multi-phase research initiatives with white paper deliverables.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Perspectus Global is an independent international research agency that provides high-quality consumer research and B2B research to help brands and organisations ignite conversations, gain insight, become thought leaders and evaluate their success. The firm runs qualitative, quantitative and desk research across multiple sectors including corporate, healthcare, financial, consumer and tech, leveraging proprietary panels of 100,000+ UK respondents and access to 99 international markets across five continents.

Product overview

Perspectus Global is an independent international research agency providing a comprehensive suite of research services for PR and marketing purposes. The portfolio includes consumer research and B2B research as the primary service categories, supported by quantitative research (panel of 100,000 UK respondents plus 99 international markets), qualitative research (depth interviews and focus groups), desk research, brand tracking, data insights, and data visualisation. Additional services include omnibus polls, PR polls for news generation, thought leadership positioning, and white paper production. The company operates across multiple sectors including corporate, healthcare, financial, consumer, and tech, with global reach spanning 99 countries across five continents.

Differentiator

Problem solved

Functional benefit

Brands

• GingerComms: Sister company that offers a full sell-in service for national news media. Perspectus Global provides consumer research for this sister company.

Products and services

• Consumer Research Consumer research services providing deep consumer insights to help brands understand their target audience, identify opportunities, and build strong customer relationships. Includes quantitative surveys with a 100,000 UK respondent panel and access to 99 international markets, qualitative depth interviews, and desk research for market and sector profiles.
• B2B Research B2B market research delivering data and narratives for sales, internal/external communications, and business development across healthcare, financial, tech, property and construction, education, FMCG, retail, and third sector. Services include thought leadership positioning, audits, B2B brand research, new product research, and storytelling.
• Brand Tracking Brand tracking and measurement research services for campaign evaluation, new product development, sales, and business development, including competitor vulnerability research.
• Data Insights Data analytics and insight-building services that transform research data into actionable recommendations, covering international audiences across 99 countries, consumer panels, B2B professional audiences, and hard-to-reach niche target groups.
• Data Visualisation and Video Data visualisation and video content services to present research findings in engaging, digestible formats for stakeholders and media.
• Desk Research Secondary/supplementary desk research providing context to primary research projects through analysis of existing published information, including market and sector profiles.
• Omnibus Polls Omnibus polling services allowing multiple clients to share the cost of survey research by including their questions in regular polls administered to representative samples.
• PR Polls PR polling and news generation research services designed to create newsworthy stories for media coverage, including single-question polls for quick news hooks.
• Qualitative Research Qualitative market research including depth interviews with experts, consumers, and potential customers, as well as focus group facilitation through partner organisations.
• Quantitative Research Quantitative research services using online surveys with a panel of 100,000 UK respondents and access to 99 international markets. Delivers statistical data and trend analysis from end-to-end project management.
• Thought Leadership Thought leadership positioning services using white papers and research reports to establish brands as authoritative voices on industry subjects.
• White Papers White paper research, writing, and production services covering the full process from idea development through research, writing, design, and final delivery.

Quantifiable outcome

• Research findings have been covered across major UK media outlets including Daily Mail, Mail Online, Telegraph, Mirror, Sun, Daily Express, and Times Radio
• +1 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core, notable and supporting.

• ZynacoreStrategic or Co-development Partner · 1 October 2023Collaborative partnership on Diversity & Inclusion research. Produced 'False Dawns: A Response to Three Years of D&I Pledges' report published October 2023, investigating career progression hurdles for minorities in British business.
• DAPScoreStrategic or Co-development Partner · 1 September 2023Partnership on menopause workplace research. Produced 'Pause for Thought: Reflecting on Menopause and the Workplace' report published September 2023, combining quantitative research with expert commentary on creating menopause-friendly work environments.
• Brookfield PropertiescoreStrategic or Co-development Partner · 1 June 2023Multiple partnerships: 'Design of the Workplace Report' with Brookfield Properties and Foster + Partners (June 2023) exploring psychological impact of workplace design; 'Art of the Workplace Report' with Brookfield Properties and The School of Life, studying impact of arts and culture on workforce wellbeing and productivity.
• BSI (British Standards Institute)coreStrategic or Co-development Partner · 1 May 2023Annual partnership for BSI Net Zero Barometer Report (2023), now in its third year. Research tracks organizational progress on net zero commitments and sustainability initiatives.
• DrägernotableStrategic or Co-development Partner · 1 January 2022B2B research partnership producing the annual 'Dräger UK Safety at Work Report'. 2022 report included themes on safety in renewable energy sectors.
• PRCAcoreStrategic or Co-development Partner · 1 January 2022Long-standing partnership with Public Relations and Communications Association for industry research. Projects include: PR and Communications Census (with USC Annenberg Center for Public Relations and PRWeek), PRCA Agency Barometer Report 2022, and US PR Census 2023.
• PRCAcoreStrategic or Co-development Partner · 1 January 2022Partnership with PRCA on US PR Census 2023 (with PRWeek and USC Annenberg Center for Public Relations), surveying 500 US PR professionals.
• WhatnotnotableStrategic or Co-development Partner · 1 January 2022Partnership on 'Live: The Future of Shopping' report exploring how Covid-19 changed shopping habits and consumer behavior.
• ACSOnotableStrategic or Co-development Partner · 1 January 2021Partnership with Association of Consumer Support Organisations for legal justice system research. Produced 'Britain: Insurance, Justice and the Legal System' white paper.
• GingerCommscoreStrategic or Co-development PartnerSister company and strategic partner providing full sell-in service for national news media. Perspectus Global provides consumer research services that GingerComms uses to generate news stories and PR coverage for clients. The companies work together on research projects from conception through media placement.
• LoqatenotableStrategic or Co-development PartnerDelivered the 'Future of the Online Checkout' report exploring best practices for online retailers in payment funnel optimization.
• British Standards InstitutenotableStrategic or Co-development PartnerB2B research partnerships for standards and regulatory compliance related research.
• Focus Group PartnerssupportingTechnology or IntegrationPartner organizations providing focus group facilities that integrate seamlessly into client research projects.
• The School of LifenotableStrategic or Co-development PartnerCollaborated on 'Art of the Workplace Report' with Brookfield Properties, bringing expertise in workplace psychology and employee wellbeing.
• TinderflintnotableStrategic or Co-development PartnerPartnership on Holiday Report 2022 exploring consumer attitudes towards holidays and travel post-pandemic.
• Sample SupplierssupportingTechnology or IntegrationThird-party sample suppliers providing access to additional research respondents beyond proprietary panels. Data received from sample suppliers is lawfully collected with proper consent.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Norstat: European market research and data collection firm with proprietary panels across the Nordics and broader Europe. Comparable to Perspectus Global's panel-driven quantitative research, with a stronger European geographic footprint.
• Bilendi: European online panel and market research provider with proprietary panels across multiple European countries. Comparable in panel methodology to Perspectus Global's quantitative research arm, though primarily continental Europe.

Direct peers

• Savanta: UK-headquartered market research agency providing B2B, consumer, and brand research across multiple sectors. Comparable in service breadth and enterprise client mix to Perspectus Global.
• Censuswide: UK-based market research agency offering consumer and B2B research for brands and PR campaigns. Closely comparable to Perspectus Global in size, methodology mix (quant + qual), and PR-led client base.
• OnePoll: UK market research firm specializing in PR-tied research and news-generation polls for national media coverage. Directly comparable to Perspectus Global's PR Polls and omnibus offerings.
• Toluna: Global online panel and consumer research provider. Comparable to Perspectus Global's quantitative consumer research offering and panel infrastructure, though with a more platform-driven delivery model.

Broad incumbents

• YouGov: Global online market research and public opinion firm with a large proprietary panel. Overlaps with Perspectus Global on consumer research and brand tracking, but operates at much larger scale with a panel-based technology model.
• GfK: Global market research company with consumer, retail, and technology research practices. Comparable to Perspectus Global on consumer and tech-sector research but with broader geographic delivery.
• Ipsos: One of the world's largest market research firms operating across consumer, B2B, public sector, and brand tracking. Competes with Perspectus Global on enterprise RFPs but at significantly larger scale and geographic footprint.
• Kantar: Global market research and insights giant with deep brand-tracking, consumer, and media research capabilities. Direct overlap with Perspectus Global's brand-tracking and consumer research services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/perspectus-global

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perspectus Global