Pacific Driver Education

What Pacific Driver Education does

Pacific Driver Education is an Oregon-based, privately held LLC that has operated since 2010 from two locations in Gresham and Beaverton, serving the Portland metro area. The company delivers a multi-modal driver education platform consisting of four core service lines: self-paced online driver education coursework (~30 hours following the '30 and 6' model), in-person behind-the-wheel instruction with DMV/ODOT-certified instructors using dual-controlled training vehicles, official non-commercial Oregon DMV drive tests conducted in company-owned vehicles, and custom fleet safety training programs for corporate fleet operators.

The company is accredited by both the Oregon Department of Motor Vehicles and the Oregon Department of Transportation Transportation Safety Division, allowing it to administer official drive tests under a direct agreement with the DMV and to offer ODOT-approved courses that may waive the DMV road test for teen graduates. Underlying technology is modest: a curriculum-driven online course, a website-based 24/7 booking and payment system, SEO-optimized content marketing, and a physical fleet of dual-controlled vehicles. All employees are subject to annual Oregon DMV background checks, and instructor experience totals 25+ years in road safety and fleet programs.

Pacific Driver Education generates revenue primarily through per-transaction fees across drive tests, individual driving lessons, online course licenses, and professional-services fleet training engagements, with package and cancellation structures (e.g., $75 makeup fee for missed lessons, $25 withdrawal fee). Its customer base is horizontally segmented across teen drivers, parents, adult learners, low-vision drivers, and corporate fleet managers, with no subscription or recurring-revenue model disclosed. Go-to-market is predominantly direct-to-consumer via website and phone booking, supplemented by direct field sales to enterprise fleet customers in Oregon.

Name

Pacific Driver Education

Legal name

Pacific Driver Education LLC

Website

https://pacificdrivereducation.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Driver Education is an Oregon-based, DMV- and ODOT-accredited driving school operating from Gresham and Beaverton, providing online driver education, in-person lessons, official DMV drive tests, and fleet safety training to teens, adults, and corporate fleet operators.

Ownership category

akta.pro rank

Product category

Driver Education Services

NAICS

Automobile Driving Schools (611692)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Commercial Driving & Heavy Transport (CDL) (EDAOANAK)

akta.pro secondary industry

Driver Staffing, Training & Compliance (CDL, Background Checks) (EDAEADAE)

Keywords

• Driver education services
• Behind-the-wheel training
• DMV drive testing
• Fleet safety training
• Online driving courses

Headquarters

HQ city

Gresham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Drive Testing Services: Official DMV driving tests administered in company vehicles. Students pay for testing appointments with refund policies for cancellations with proper notice.
2. In-Person Driving Lessons: Private driving lessons with certified instructors. Cancellation within 24 hours or missed lessons result in $75 makeup lesson purchase. Single lessons and package courses available.
3. Online Driver Education Courses: Self-paced online classroom instruction. Students receive course completion certificates that can qualify for insurance discounts.
4. Fleet Safety Training Programs: Custom fleet driver safety training programs for companies managing vehicles. On-site training and ongoing education to reduce crashes and improve safety outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pacific Driver Education provides Oregon DMV- and ODOT-accredited driver education services, including self-paced online coursework, behind-the-wheel in-person instruction in dual-controlled vehicles, official non-commercial DMV-administered drive tests, and customized fleet safety training for commercial operators. Offerings are targeted at teen drivers, adult learners, and corporate fleet managers across Oregon, with completion of ODOT-approved courses qualifying teens under 18 for a DMV road-test waiver.

Product overview

Pacific Driver Education is a multi-modal driver education platform offering four core service lines: Online Courses (self-paced classroom instruction), In-Person Instruction (behind-the-wheel lessons with certified instructors), Drive Tests (official DMV testing services), and Fleet Safety (commercial fleet training). The company is accredited by both the Oregon DMV and ODOT Transportation Safety Division, and serves diverse learner segments including teens (with ODOT-approved courses that may waive the DMV road test), adults, and fleet managers. Programs are delivered through flexible scheduling options with online and in-person components, and the company provides all vehicles for drive tests and lessons.

Differentiator

Problem solved

Functional benefit

Products and services

• DMV Drive Tests Official non-commercial driving tests administered in company-owned dual-controlled vehicles by PDE examiners under agreement with the Oregon DMV. Tests are recorded for compliance and insurance purposes and the results are reported directly to the Oregon DMV; available to Oregon drivers booking through the PDE website, phone, or in person.
• In-Person Driving Instruction Behind-the-wheel private driving lessons delivered by DMV- and ODOT-certified instructors in dual-controlled training vehicles, available as single lessons or bundled course packages, and scheduled at the Gresham or Beaverton offices or by phone. Targets teen and adult learners at all skill levels.
• Online Driver Education Courses Self-paced online classroom instruction covering approximately 30 hours of coursework on traffic laws, defensive driving, hazard awareness, and risk factors, following the '30 and 6' model. Designed for teen and adult learners preparing for the DMV written test; ODOT-approved completion may waive the DMV road test for under-18 students and may qualify students for insurance discounts.
• Fleet Safety Training Programs Customized fleet driver safety training programs for commercial businesses managing vehicle fleets, including on-site instruction, driver assessments, and ongoing education designed to reduce preventable crashes, lower insurance premiums, and improve safety outcomes. Delivered at customer locations by certified instructors with 25+ years of combined fleet experience.
• Teen Driver Education Program Driver education program designed for teen drivers aged 15-18 combining ODOT-approved online classroom instruction, behind-the-wheel training, and preparation for the Oregon DMV driving test. Completion of the ODOT-approved course may waive the DMV road test for students under 18 and may qualify them for insurance discounts.
• Adult Driver Education Program Driver education and refresher courses for adult learners, addressing first-time drivers, individuals returning to driving after extended breaks, and those overcoming driving anxiety. Combines online classroom content with confidence-building behind-the-wheel instruction.

Quantifiable outcome

• Teens who take a formal drivers ed course have a 21% lower crash rate than those who don't
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Oregon Department of Motor Vehicles (DMV)coreOthersPacific Driver Education operates under an official agreement with the Oregon Department of Motor Vehicles to provide non-commercial driving tests for Oregon drivers. PDE exams are conducted in accordance with DMV policy and procedures regarding scoring and reporting scores to the DMV. Every employee is subject to annual Oregon DMV background checks.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• DriversEd.com: Leading online driver education platform offering state-approved courses, test prep, and parent-taught driver ed. Directly competes with PDE's online course segment and overlaps significantly on the teen driver education value proposition.
• iDriveSafely: Online driver education and traffic school provider offering state-approved courses for teens, adults, and traffic ticket dismissal. Directly comparable to PDE's online driver education revenue stream and target audiences.
• All Star Driver Education: Regional driving school operator providing state-approved driver education, online courses, and in-car instruction for teen and adult learners. Closely comparable business model to PDE, including DMV-certified curriculum and instructor-led lessons.
• Safeway Driving School: Multi-state driving school chain offering online and in-person driver education, behind-the-wheel lessons, and standardized training programs. Directly comparable to PDE on service mix, target customers (teens and adults), and brick-and-mortar instruction model.

Broad incumbents

• AAA (American Automobile Association): Large national membership organization offering driver education programs, road safety training, and behind-the-wheel instruction through affiliated clubs. Comparable as a broad incumbent in the same category with broader brand reach and member-driven marketing channels.
• National Safety Council: National safety organization providing defensive driving courses, fleet safety training, and driver improvement programs. Comparable to PDE's Fleet Safety program in particular, and operates as a recognized authority in road safety education.

Regional players

• Cactus Driving School: Regional driving school providing in-person and online driver education in select markets. Comparable service mix and target segments to PDE, useful as a regional peer benchmark for operations and pricing.
• RightLane Driving School: Regional driving school operating in select U.S. markets offering teen and adult driver education with state-approved curriculum. Comparable business model to PDE though geographically separated; useful benchmark for multi-location scaling.

Emerging players

• Aceable: Mobile-first driver education and traffic school platform with state-approved courses across multiple states. Competes with PDE on the online course segment, particularly with digitally native teen and adult learners, and represents the technology-forward threat to traditional driving schools.

Others

• Drivers Training Association: Industry association and content resource serving driver education providers. Comparable to PDE as a driver training ecosystem participant, though as an enabling/administrative body rather than a direct service competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pacific-driver-education

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Driver Education