Zeidler Floral Co. Inc.

What Zeidler Floral Co. Inc. does

Zeidler Floral Co. Inc., doing business as Zeidler's Flowers, is a local retail florist headquartered in Evansville, Indiana. The company serves individual consumers, event clients, and business accounts with fresh flowers, plants, sympathy arrangements, and gift products. It operates a same-day local delivery service covering residential addresses, 17+ hospitals, and 16+ funeral homes in the Evansville metro, and extends reach nationwide through a partner-florist network that fulfills orders outside the local market.

The business is organized into multiple product lines, including standalone floral arrangements, the ZF Weddings & Events division for ceremony and reception floral, the Zeidler Wholesale division for bulk and event florals, a corporate/business services line, sympathy keepsakes and stones, and a Wellness & Self-Care category. The digital storefront runs on the FlowerManager e-commerce platform developed by Gravity Free, which handles order intake, partner-florist routing, and is built to WCAG 2.2 AA accessibility standards. A Petal Rewards loyalty program supports repeat purchasing and customer retention.

Revenue mechanics are driven by direct-to-consumer e-commerce, phone, and in-store orders, with average online order values reported in the $75-$150 range and premium sympathy and wedding packages priced materially higher. The company monetizes through per-order retail pricing, wedding and event contracts, and wholesale pricing for bulk buyers. There is no disclosed subscription, recurring-revenue, or enterprise-contract component.

Name

Zeidler Floral Co. Inc.

Legal name

Zeidler's Flowers

Website

https://zeidlers.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Zeidler Floral Co. Inc. (dba Zeidler's Flowers) is an Evansville, Indiana-based retail florist operating an e-commerce storefront with same-day local delivery, weddings and events, wholesale, and nationwide partner-florist fulfillment serving consumers, hospitals, and funeral homes.

Ownership category

akta.pro rank

Product category

Retail Florist

NAICS

Florists (45931)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Floral & Event Installations (HSACAAAC)

Keywords

• Retail florist services
• Same-day flower delivery
• Sympathy and funeral flowers
• Wedding floral design
• Wholesale floral distribution

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Flower Sales: One-time sales of fresh cut flowers, bouquets, arrangements, and plants directly to consumers through online and phone orders
2. Specialty Arrangements: Custom floral arrangements for weddings, events, funerals, and corporate occasions
3. Sympathy Products: Funeral flowers, casket sprays, wreaths, urn arrangements, and memorial keepsakes
4. Wholesale Flowers: Bulk flower sales available by the bunch through wholesale division
5. Business Services: Corporate gift programs and bulk orders for business customers

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Zeidler Floral Co. Inc. operates a local retail florist business in Evansville, Indiana, designing and delivering fresh cut flower arrangements, bouquets, plants, sympathy flowers, wedding florals, and gift baskets. The company provides same-day hand delivery across the Evansville and Newburgh metro area, with nationwide and international delivery routed through partner florist networks. Distinct divisions serve retail consumers, weddings and events, wholesale buyers, and corporate business customers, supported by an in-house loyalty program (Petal Rewards) and an online ordering platform.

Product overview

Zeidler Floral Co. Inc. operates a local retail florist business offering same-day flower delivery in Evansville and Newburgh, IN. The company provides a comprehensive portfolio of floral products and services organized around several core offerings: fresh cut flower arrangements and bouquets for occasions (birthdays, anniversaries, celebrations) featuring signature collections; wedding and event floral design services; sympathy and funeral flowers including casket sprays, easel arrangements, wreaths, baskets, and urn pieces; living plants from their greenhouse; roses in various quantities; seasonal collections; memorial stones and keepsake gifts; and corsages and boutonnieres. The business also offers wholesale flowers, business services for corporate clients, and a Petal Rewards loyalty program. A distinct feature is the company's hospital and funeral home delivery network covering the Evansville metro area, enabling specialized delivery to healthcare facilities and funeral homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Arrangements & Bouquets

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FlowerManager / Gravity FreecoreTechnology or IntegrationE-commerce platform provider powering the Zeidler's Flowers website with online ordering, inventory management, and delivery scheduling capabilities
• St. Vincent Hospital EvansvilleminorOthersRegular flower delivery service to hospital patients, representing established relationship for healthcare delivery operations
• Deaconess HospitalminorOthersRegular flower delivery service to hospital patients, representing established relationship for healthcare delivery operations
• Alexander Funeral Homes Cemetery & CrematoryminorOthersSame-day funeral flower delivery service, with established relationship for express delivery to memorial services
• Pierre Funeral HomeminorOthersSame-day funeral flower delivery service seven days a week for express delivery to memorial services
• Sunset Funeral Home, Cremation Services, Memorial ParkminorOthersSame-day funeral flower delivery service for memorial services
• ZF Weddings and EventscoreChannel Partner/ Reseller/ DistributorSeparate wedding and events division operating at zfweddingsandevents.com for custom wedding floral design and event services
• Zeidler WholesalecoreChannel Partner/ Reseller/ DistributorSeparate wholesale division (zeidlerwholesale.com) offering bulk flower sales by the bunch

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• The Bouqs Co. Online direct-to-consumer florist emphasizing farm-to-doorstep sourcing, subscriptions, and a digitally native brand. Comparable to Zeidler's on core product (cut-flower arrangements for occasions) and customer type (DTC consumers), but differentiated by subscription mechanics and a national, vertically-integrated supply chain that bypasses local florists.
• Farmgirl Flowers: Digitally native DTC florist focused on sustainably sourced, designer-style wrapped bouquets shipped nationwide. Comparable to Zeidler's on cut-flower arrangements for occasions but competes via national e-commerce reach rather than local same-day hand delivery.
• Afloral: Online specialty retailer offering artificial flowers, silk florals, and preserved botanicals alongside fresh designs for weddings and events. Comparable to Zeidler's floral design offering for weddings and events, particularly the décor/installation side, but focused on shippable artificial and silk product rather than fresh same-day delivery.
• BloomNation: Online marketplace that connects consumers to independent local florists for hand-arranged, same-day delivery. Directly comparable to Zeidler's local-florist value proposition and is a channel competitor for occasions and sympathy orders, but operates as a marketplace rather than a single-shop retailer.

Broad incumbents

• ProFlowers: Online flower delivery retailer offering fresh arrangements, plants, and gift baskets with nationwide shipping. Comparable product catalog and occasion-based use cases to Zeidler's but operates as a national online shipper rather than a local same-day delivery specialist.
• Harry & David: Multi-category gifting retailer known for fruit, gourmet food, and floral gifts with nationwide shipping. Comparable to Zeidler's on premium gifting occasions (holidays, corporate) and add-on categories (plants, gourmet baskets), though positioned as a national shipper rather than a local same-day specialist.
• 1-800-Flowers.com: National direct-to-consumer floral and gifting retailer offering fresh flowers, plants, and gift baskets through e-commerce and a network of local florist partners for same-day delivery. Directly comparable in product mix and customer use cases (occasions, sympathy, corporate gifting) but operates at vastly larger scale and as a national brand rather than a local specialist.

Regional players

• Edible Arrangements: Franchised retail concept selling fruit arrangements and edible gifts, with strong local-store delivery and occasion positioning (birthdays, sympathy, corporate). Comparable to Zeidler's on the occasion-gifting D2C model, local-store fulfillment, and franchise-like retail footprint, though core product is fruit-based rather than floral.

Direct peers

• Teleflora: Floral relay network that connects online and phone orders to a network of independent local florists for same-day hand delivery. Highly comparable to Zeidler's because Zeidler's nationwide delivery offering (starting at $75 international) is fulfilled via exactly this kind of partner network, and Teleflora member florists are direct local-market competitors in markets like Evansville.
• FTD (Florists' Transworld Delivery): Legacy floral wire service and online florist aggregator that routes orders to local florist partners for same-day delivery, with strong sympathy and occasion vertical positioning. Comparable to Zeidler's across product categories (fresh arrangements, plants, sympathy) and the same relay-based nationwide delivery model used for out-of-area orders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/zeidlers
• Facebookfacebook.com/zeidlersflowers
• Instagraminstagram.com/zeidlersflowers
• Pinterestpinterest.com/zeidlerfloral
• LinkedInlinkedin.com/company/zeidler-floral-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeidler Floral Co. Inc.