Asymetric Media Ltd.
Asymetric Media Ltd. is a Toronto-based director representation and creative production agency that matches a curated roster of approximately 17 commercial directors with major brands and advertising agencies for television, digital, and short-film advertising campaigns.
- Company typePrivate
- Founded2016
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Asymetric Media Ltd. does
Asymetric Media Ltd. is a privately held, Toronto-based director representation and creative production company founded in 2016, operating with 1–10 employees. The firm maintains a curated roster of approximately 17 commercial directors — including Kacper Larski, Brooks Reynolds, Peter Huang, Alon Isocianu, Ally Pankiw, and others — and matches them with brands and advertising agencies for television commercials, digital content, and short-form branded campaigns. Clients span automotive (KIA, Hyundai, Subaru, Ford, Mazda), financial services (EQ Bank, RBC), technology (Google Pixel), food and beverage (McDonald's, Molson), retail (Walmart, Tangerine, Harry Rosen), government (Destination Canada), and nonprofit (Canadian Cancer Society, Ontario Hospital Association) sectors, with notable campaigns featuring celebrity talent such as Eugene and Dan Levy, Simu Liu, Leylah Fernandez, and Stephen Curry.
The company's core offering is twofold: talent management for its director roster and the production of commercial video content under those directors' creative direction. There is no proprietary technology platform; the business is a pure creative services operation. Revenue is generated through project-based commissions and fees when brands or their agencies engage roster directors for specific advertising productions. Distribution occurs through direct relationships with enterprise brand marketing teams and through Canadian creative agencies including Zulu Alpha Kilo, BBDO Toronto, and Taxi. Beyond client commissions, Asymetric also produces original short films (such as 'For The Fallen,' 'Unburnable,' and 'AIR') that serve as creative showcases for represented directors and reinforce the agency's reputation for cinematic, high-production-value work — most notably validated by the 2021 Cannabis Clio Grand Prix won by director Alon Isocianu for the Flowr Canada campaign.
Go-to-market is sales-led, with a portfolio website (asymetric.tv), Instagram presence (@asymetric.tv), and a dedicated [email protected] business-development email channel as the primary commercial funnels. Geographic scope is concentrated in Canada with select North American brand work. Operating leadership consists of Executive Producer Evan Landry and partner Nick Burry, with no disclosed outside investors, parent entity, or institutional funding.
Asymetric Media Ltd. firmographics
Firmographics- Name
- Asymetric Media Ltd.
- Legal name
- Asymetric Media Ltd.
- Website
- https://asymetric.tv
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Asymetric Media Ltd. is a Toronto-based director representation and creative production agency that matches a curated roster of approximately 17 commercial directors with major brands and advertising agencies for television, digital, and short-film advertising campaigns.
- Ownership category
- akta.pro rank
Asymetric Media Ltd. industry classification
Industry- NAICS
- Motion Picture and Video Production (51211), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)
- akta.pro secondary industries
- Commercial Production Companies (Live-Action) (MPAAAMAA), Sales Agency Representation & Deal Structuring (MPADAAAK), Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)
Keywords
Where Asymetric Media Ltd. is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Asymetric Media Ltd. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Creative Direction Services: Asymetric generates revenue by representing commercial directors who are hired by brands and agencies for advertising campaigns. Revenue comes from project-based fees for director services on commercial productions. Directors featured include Kacper Larski, Brooks Reynolds, Peter Huang, and others who create television commercials, digital content, and short films for clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Asymetric Media Ltd. product offering
Product offeringCore offering
Asymetric Media represents a curated roster of commercial directors and produces commercial video content, director's cuts, short films, and branded campaigns for major brand clients and advertising agencies. Directors are engaged on a project basis for television commercials, digital content, and short films across automotive, financial services, retail, technology, beverage, fashion, and government sectors.
Product overview
Asymetric Media Ltd. is a talent management and creative production company operating as a unified platform offering two interconnected services: director representation and commercial video production. The company maintains a curated roster of directors (including Kacper Larski, Brooks Reynolds, Peter Huang, David Findlay, and others) who are matched with brand clients for commercial campaigns and creative projects. The portfolio includes commercial work for clients such as KIA, Molson, Subaru, EQ Bank, Hyundai, Google Pixel, and Ford, alongside original short film productions. The director roster serves as the core talent pool from which all project work flows, with directors producing both client-commissioned content and independent short films that showcase their creative capabilities.
Differentiator
Problem solved
Functional benefit
Companies that use Asymetric Media Ltd.
Customer profileNamed customers14 records
Segments1 record
Asymetric Media Ltd. technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Asymetric Media Ltd. partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Asymetric Media Ltd. competitors and assessment
Company assessmentDirect peers
- Smuggler: Globally recognized commercial production company and director roster representing award-winning commercial directors. Operates the same hybrid model of talent representation and commercial production as Asymetric.
- Partizan: Global commercial production company with a curated director roster producing high-end advertising campaigns. Directly comparable talent representation plus commercial production model.
- MJZ: Long-established commercial production company with a large director roster serving global brands and agencies. Directly competes with Asymetric for the same enterprise-brand briefs and premium director placements.
- Furlined: Boutique commercial production company with a director roster producing award-winning TVCs and digital campaigns. Directly competes with Asymetric for advertising briefs across multiple verticals.
- Anonymous Content: Global commercial production and representation company with a roster of A-list directors producing high-end TVCs and branded content. Directly comparable business model to Asymetric's director representation plus commercial production offering.
- Prettybird: Creative production and director representation company producing commercials and branded content for major brands. Comparable boutique-style director roster model serving similar enterprise advertiser clients.
- Hungryman: Commercial production company and director representation agency producing high-profile advertising campaigns. Directly comparable boutique model of curated director talent and commercial production services.
- Arts & Sciences: Boutique commercial production company with a director roster producing premium advertising for global brands. Comparable talent representation plus production hybrid model to Asymetric.
- Radical Media: New York-based production company and director representation agency producing commercials, branded content, and feature work. Closely parallels Asymetric's blend of director roster management and high-production-value commercial campaigns.
- Biscuit Filmworks: Commercial production company representing a roster of directors producing advertising for major brands and agencies. Comparable boutique to mid-tier player competing for the same premium commercial briefs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Asymetric Media Ltd. social profiles
Digital presenceAsymetric Media Ltd. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asymetric Media Ltd. leadership team
Management profileNumber of profiles
Asymetric Media Ltd. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asymetric Media Ltd. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asymetric Media Ltd.
What does Asymetric Media Ltd. do?
Asymetric Media represents a curated roster of commercial directors and produces commercial video content, director's cuts, short films, and branded campaigns for major brand clients and advertising agencies. Directors are engaged on a project basis for television commercials, digital content, and short films across automotive, financial services, retail, technology, beverage, fashion, and government sectors.
Is Asymetric Media Ltd. a public or private company?
Asymetric Media Ltd. is a private company. It is currently operating.
When was Asymetric Media Ltd. founded?
Asymetric Media Ltd. was founded in 2016. It employs 1 to 10 people.
Where is Asymetric Media Ltd. based?
Asymetric Media Ltd. is headquartered in Toronto, Canada, in the North America region.
How does Asymetric Media Ltd. make money?
One revenue line is on record: creative Direction Services.
Who are Asymetric Media Ltd.'s main competitors?
Direct peers on record are Smuggler, Partizan, MJZ, Furlined, Anonymous Content, Prettybird, Hungryman, Arts & Sciences, Radical Media and Biscuit Filmworks.
Does Asymetric Media Ltd. have an API?
No public API is recorded for Asymetric Media Ltd..
What industry is Asymetric Media Ltd. in?
Its primary akta.pro industry code is MPAAAAAG, Video/Film Creative Agencies (Concept-to-Creative), with a secondary code of MPAAAMAA, Commercial Production Companies (Live-Action). Its NAICS code is 51211 and its SIC code is 7812.