Omelette Du Fromage B.v.

What Omelette Du Fromage B.v. does

Omelette Du Fromage B.v. is a Netherlands-based, founder-led digital growth agency operating from Amsterdam (headquarters, Timorplein 53) and 's-Hertogenbosch (Veemarktkade 8). Co-owned by Max van Hoof and Joep Groenink, the firm delivers end-to-end digital services for brands: custom websites, creative strategy, multichannel campaign orchestration, paid media management across Meta, TikTok, Pinterest, LinkedIn, Snapchat, Reddit, and Google, plus SEO. Underlying technology is a JAMstack-leaning stack — custom HTML/CSS/JavaScript sites built without WordPress, Jekyll static site generation, and server-side tracking — with bespoke CMS layers (Usecue, Cloudcannon) replacing plugin-based architectures.

The business operates a sales-led, owner-engaged GTM: prospective clients initiate contact through a multi-step website form (service selection, collaboration type, budget tier €1,000–€25,000+, contact preference), and Max van Hoof and Joep Groenink personally drive outreach and key account management. Revenue is generated via project-based fees and multi-year retainers, with budget tiers spanning small projects (€1,000–€2,000) through enterprise engagements (€25,000+). The client base is unusually broad for a small team of ~10–20, mixing enterprise brands (Nike, PepsiCo, Corona, Vredestein), SMBs (Salsa Shop, Dutch Garden, Mokumboot, Property Of), and non-profits/cultural institutions (Foam, Terre des Hommes, GLOW, Stichting Lezen en Schrijven, Jellinek). AI is applied selectively — generative visuals for campaigns (Hawaiian Poké Bowl), AI-assisted SEO content production, and process automation — rather than as a core productized capability. No external funding, parent entity, or subsidiaries are disclosed.

Name

Omelette Du Fromage B.v.

Legal name

Omelette Du Fromage B.v.

Website

https://omelettedufromage.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Omelette Du Fromage B.v. is a Netherlands-based, founder-led digital growth agency that builds custom JAMstack websites and runs multichannel paid-media, SEO, and creative campaigns for enterprise brands, SMBs, and non-profit clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Comprehensive digital marketing agency services including custom website development, creative strategies, Google Ads management, social media advertising (Meta, TikTok, Pinterest, LinkedIn, Snapchat, Reddit), SEO optimization, and multichannel campaign management. Revenue generated through project-based fees and ongoing retainer engagements. Budget tiers quoted: €1,000-€2,000, €2,000-€5,000, €5,000-€10,000, €10,000-€25,000, €25,000+.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Omelette du Fromage is a Dutch digital growth agency that helps brands grow sustainably and measurably in the digital landscape. The agency designs and builds custom websites from scratch (using modern web technologies rather than WordPress) and runs multichannel digital marketing campaigns including Google Ads, social media advertising across Meta, TikTok, Pinterest, LinkedIn, Snapchat and Reddit, SEO, and creative campaign strategies.

Product overview

Omelette du Fromage is a digital growth agency that operates as a single unified service offering rather than a platform-plus-modules architecture. Their core portfolio consists of Custom Websites (built from scratch using modern web technologies), Multichannel Campaigns (strategic cross-platform marketing), Social Media Advertenties (Meta, Pinterest, TikTok, LinkedIn, Snapchat, Reddit, and influencer campaigns), Google Advertenties (Search, Display, Performance Max), SEO services (audits, keyword research, content strategy, AI-powered content), and Creative Strategies. These services work together as an integrated digital growth offering, combining creative strategy, web development, and advertising to deliver measurable brand growth for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Websites Custom-built websites created from scratch using modern web technologies (HTML, CSS, JavaScript), bypassing WordPress for maximum speed, security, and creative freedom. Includes a maintenance-free custom CMS.
• Multichannel Campaigns Strategic multichannel marketing campaigns combining multiple platforms (TikTok, Google, Meta, Snapchat) to reinforce, accelerate, and reach target audiences at the right moments.
• Social Media Advertising Advertising services across multiple social platforms including Meta (Facebook & Instagram), Pinterest, TikTok, LinkedIn, Snapchat, Reddit, and influencer marketing campaigns.
• Google Advertising Google advertising campaigns including Search advertising, Display advertising, and Performance Max campaigns to drive visibility and conversions.
• SEO (Search Engine Optimization) Organic search optimization services including SEO audits, keyword research, keyword mapping, content strategy, linkbuilding, and AI-powered content creation.
• Creative Strategies Creative online marketing strategies that connect brands with audiences through compelling creative direction and campaign concepts.

Quantifiable outcome

• Sales records broken for Het Amsterdamse Winterparadijs with new website design
• +3 more outcomes

Named customers37 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerOfficial Google partner; provides Google Ads management services to clients; agency demonstrates Google advertising expertise across Performance Max, Search, Display campaigns.
• Meta (Facebook/Instagram)coreGTM or Marketing PartnerMeta partner status; agency specializes in Meta advertising including Facebook and Instagram campaigns with expertise in carousels, reels, story ads, and conversion optimization.
• PinterestcoreGTM or Marketing PartnerPinterest partner; specialized in Pinterest advertising and marketing for visual discovery and product sales.
• LinkedIncoreGTM or Marketing PartnerLinkedIn partner for B2B advertising; agency offers LinkedIn campaigns targeting decision-makers, lead generation, and account-based marketing.
• TikTokcoreGTM or Marketing PartnerTikTok partner; agency creates TikTok campaigns with native creatives, branded hashtag challenges, and viral-first content approach.
• YouTubeminorGTM or Marketing PartnerYouTube advertising capabilities; video marketing integration as part of multichannel campaigns.
• BrandClickminorStrategic or Co-development PartnerCollaborated with BrandClick on Drone Stories global campaign; combined social advertising with global Google campaign for worldwide drone show recognition.
• Pim & TomminorStrategic or Co-development PartnerCreative agency partnership for Hawaiian Poké Bowl launch campaign; co-developed 'Bowl Your Mind' creative concept with surrealistic, high-energy AI-enhanced visuals.
• ANTIGIFminorStrategic or Co-development PartnerDesign studio partnership for Mooivakonderwijs website and advertising campaigns; provided design direction converted to custom website by ODF.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dept: Large Dutch-headquartered digital agency operating across web, marketing, and creative. Comparable on services and geography but significantly larger in scale and breadth than ODF.

Direct peers

• OrangeValley: Dutch performance marketing agency focused on Google Ads, SEO, and data-driven campaigns. Comparable on performance-led orientation and Dutch client base.
• Redkiwi: Dutch digital marketing agency specialising in performance, SEO, content, and online advertising. Directly comparable on service scope and Dutch SMB/mid-market focus.
• Tamtam: Dutch digital and creative agency offering strategy, campaigns, and online marketing. Comparable in agency model, Dutch client base, and multichannel campaign orientation.
• Code d'Azur: Amsterdam-based digital creative agency with capabilities across web, content, and campaigns. Comparable on integrated digital offering and target Dutch client segments.
• Greenhouse Group: Dutch digital agency group covering strategy, technology, and marketing. Comparable on integrated digital service offering and Dutch market presence.
• iO (formerly Intracto): Benelux-headquartered digital agency offering strategy, technology, content, and marketing services. Closely comparable on full-service digital offering and target customer mix across mid-market and enterprise.
• Springbok Agency: Dutch digital marketing agency offering Google Ads, SEO, social, and content. Comparable on service portfolio, channel mix, and Dutch SMB/mid-market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/user110636063
• Facebookfacebook.com/profile.php?id=100067675115400
• LinkedInlinkedin.com/company/omelette-du-fromage
• Instagraminstagram.com/omelettedufromage.nl
• Pinterestnl.pinterest.com/Omelette_Du_Fromage

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omelette Du Fromage B.v.