What Muza Studio does

Muza Studio (legal entity Muza S.r.l.) is a privately held Italian digital agency founded in 2017 and headquartered in Catania, Sicily. The company operates from a registered office in Catania and an operational office in San Gregorio di Catania, with a disclosed core team of approximately 10 named professionals supplemented by 5 active job openings.

The company's core offering is custom vertical-specific software, built on a conventional web stack (WordPress, HTML, CSS, PHP, JavaScript), combined with marketing, design, and advisory services. It maintains a catalog of 30+ productized solutions organized into vertical CRMs, gestionali (management systems), and software for law firms, tour operators and travel agencies, automotive dealerships, real estate agencies, logistics and shipping providers, and HSE compliance. Underpinning these is a proprietary platform called Orbit and three satellite products marketed as "Muza Universe." The company also offers brand identity, e-commerce and showcase website development, booking engines, marketing operations, strategic and marketing advisory, and facilitated-finance (finanza agevolata) consulting to help clients access Italian and EU subsidies.

Revenue is generated through a mix of one-time project fees (custom software, digital asset creation), recurring marketing operations subscriptions, and professional-services advisory engagements. Go-to-market is consultative field sales out of Catania complemented by inbound demand generation across Instagram, TikTok, Facebook, LinkedIn, and Google Ads. Customer base is distributed across multiple Italian SME verticals with no named anchor accounts disclosed. The company holds ISO 9001, ISO/IEC 27001, and ISO/IEC 27017 certifications, operates with no disclosed external funding, and is founder-owned (CEO Giuseppe Zagarella, CTO Marco Muratore).

Name

Muza Studio

Legal name

Muza S.r.l.

Website

https://muzastudio.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Muza Studio is a Catania-based Italian digital agency that builds vertical-specific CRM, gestionale, and software solutions alongside marketing and advisory services for Italian SMEs in legal, tourism, automotive, real estate, logistics, and HSE compliance.

Ownership category

akta.pro rank

Product category

Custom Software Development & Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Custom software development
• Digital agency services
• Vertical CRM software
• Web development
• Marketing operations

Headquarters

HQ city

Catania

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Software Development: Design and development of custom management systems (gestionali), software solutions, and digital platforms tailored to specific client needs across various industries.
2. Digital Asset Creation: Creation of brand identity, website development (e-commerce and showcase sites), logo restyling, and digital assets.
3. Advisory Services: Strategic consulting including marketing advisory, strategic advisory, financial advisory (including facilitated finance), management advisory, and web management services.
4. Facilitated Finance (Finanza Agevolata): Grant and subsidized financing consulting services to help businesses access government and EU funding, subsidies, and tax benefits.
5. Marketing Operations: Ongoing marketing operations, automation marketing, and performance web optimization services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Muza Studio is a digital agency that designs and develops custom vertical management software (gestionali), CRM platforms, booking engines, and e-commerce/showcase websites for Italian SMEs. It complements these software offerings with professional services spanning brand identity, strategic and marketing advisory, marketing operations retainers, web management, maintenance/support, and facilitated finance (finanza agevolata) consulting to help clients access government and EU grants and tax incentives.

Product overview

Muza Studio is a digital agency offering a comprehensive portfolio of vertical-specific software solutions and services. The core offerings include 6 main product modules (Gestione del Tempo, Gestione del Personale, Gestione IT, Gestioni Finanziarie, Marketing & Comunicazione, Finanza Aziendale) that form the foundation of their product universe. These are complemented by extensive professional services including Brand Identity, Booking Engine, E-commerce and Showcase Website Development, Software Maintenance, Marketing Advisory, Strategic Advisory, and Web Management. The company specializes in developing custom vertical solutions across multiple industries including Tourism (Travel Agencies, Tour Operators), Automotive (Car Dealerships, Fleet Management, Test Drives), Real Estate (Agencies, Property Management), Legal (Law Firms, Civil Mediation), Logistics (Transport, Warehousing, Shipping), and Compliance/Health & Safety (Waste Registry, RSPP, Risk Assessment, Medical Examinations). Their platform architecture consists of sector-specific CRM, Gestionale (Management), Software, and Platform solutions, each targeting particular industry verticals. The company also offers subsidized finance advisory services (Finanza Agevolata) to help businesses access government incentives and funding programs.

Differentiator

Problem solved

Functional benefit

Products and services

• CRM per Studio Legale CRM solution specifically designed for law firms to manage cases, clients, and legal practice operations.
• Software Studio Legale Comprehensive legal practice management software providing case management and legal practice tools for law firms.
• Gestionale Studio Legale Management solution for law firms to handle cases, documents, and firm operations.
• CRM Agenzia Viaggi CRM solution for travel agencies to manage bookings, customer data, and travel-related operations.
• CRM per Tour Operator CRM solution for tour operators to manage tours, packages, and customer relationships.
• Software Turismo Tourism software solution for travel businesses to manage various tourism-related operations.
• CRM per Agenzie Immobiliari CRM solution specifically designed for real estate agencies to manage leads, properties, and client relationships.
• Gestionale Immobiliare Property management solution for real estate companies to manage listings, transactions, and property portfolios.
• Gestionale Vendita Auto Car sales management solution for dealerships and automotive retailers to track sales and inventory.
• Software Test Drive Test drive management software for automotive dealerships to organize and track vehicle test drives.
• Gestionale Logistica Logistics management solution to optimize supply chain, warehousing, and distribution operations.
• Gestionale Magazzino Warehouse management solution for inventory tracking, stock management, and warehouse operations.
• Software RSPP Software for Workplace Safety Prevention and Protection Service managers (RSPP) for safety compliance.
• Software HSE Health, Safety, and Environment management software for comprehensive workplace safety compliance.
• Sviluppo Sito E-commerce E-commerce website development service for businesses selling products or services online.
• Sviluppo Sito-Vetrina Showcase/portfolio website development service for businesses wanting an online presence.
• Booking Engine Booking engine development service for businesses needing online reservation and booking capabilities.
• Brand Identity Brand identity development service to help businesses establish and strengthen their visual and brand presence.
• Marketing Advisory Marketing advisory service providing strategic guidance for business marketing initiatives.
• Marketing Operations Marketing operations service to manage and optimize marketing processes and workflows.
• Strategic Advisory Strategic advisory service for overall business strategy and digital transformation guidance.
• Web Management Web management service for ongoing website maintenance and administration.
• Finanza Agevolata Advisory Subsidized finance advisory service to guide businesses through Italian and EU government incentives and funding programs.
• Audit Finanza Agevolata Audit service for subsidized/incentivized finance to identify eligible Italian and EU funding opportunities.
• Manutenzione e Supporto Software Custom Custom software maintenance and support service to ensure continuous functionality of developed solutions.

Quantifiable outcome

• 98% client satisfaction rate for technical interventions
• +5 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• OrbitcoreTechnology or IntegrationOrbit is Muza Studio's proprietary platform/technology used to manage client websites and solutions. The site map references Orbit pages with specialized solutions for various industries (real estate, travel, legal, automotive, etc.).

Scale indicators14 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Capgemini Italia: Global IT services and digital transformation provider operating in Italy. Competes for enterprise custom software, CRM, and digital strategy mandates that Muza also targets.
• BIP (Business Integration Partners): Large Italian consulting and digital services firm with a strong presence in digital transformation, technology, and advisory — overlapping with Muza's strategic advisory and custom software practices.
• Zucchetti: Italy's largest domestic software house offering HR, accounting, ERP, and vertical solutions. A scaled incumbent whose vertical products overlap with several of Muza's gestionali.
• TeamSystem: Leading Italian vertical software provider for SMEs (accounting, payroll, ERP). Represents the scaled vertical-SaaS trajectory Muza could pursue; competes head-to-head in legal and professional-services software.
• Deloitte Digital Italia: Big Four digital agency arm offering end-to-end digital transformation including custom software, marketing, and CRM — competing for the same enterprise and upper-mid-market clients Muza targets.

Direct peers

• JAKALA: Italian martech and data-driven marketing company providing digital transformation, CRM, and performance marketing services. Comparable in combining technology platforms with marketing delivery for Italian enterprises.
• TM Italia (Gruppo TM): Italian digital agency specializing in web development, e-commerce platforms, and digital marketing for SMEs. Operates in the same vertical-and-SMB niche as Muza Studio.
• Websolute: Italian digital agency offering web development, e-commerce, and digital marketing services to SMEs. Closely matches Muza's web/marketing service stack and Italian SMB target market.
• Alkemy: Italian-listed digital transformation company helping enterprises with marketing, technology, and data solutions. Directly comparable to Muza as a domestic digital agency competing for the same Italian SME and mid-market clients across similar service lines.

Regional players

• A-Tono: Italian martech and digital agency focused on performance marketing, e-commerce enablement, and CRM integration for SMEs — comparable service mix to Muza's marketing-operations and CRM practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/muza-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muza Studio