Organisatie Oude Muziek Utrecht

Name

Organisatie Oude Muziek Utrecht

Legal name

De Organisatie Oude Muziek

Website

https://oudemuziek.nl

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Classical Music Events

NAICS

Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAGAEAH

Community Music & Dance Festivals (Non-Commercial/Local)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Cultural Festivals & Community Events

SECONDARYBPAGAHAG

Cultural Festivals & Events Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

SECONDARYTHAJAFAI

Cultural & Community Festivals (Ticketed)

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

SECONDARYTHAJAFAA

Concerts & Music Festivals

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

Keywords

• Early music festivals
• Classical concert series
• Baroque music events
• Cultural event organization
• Historical music performance

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket sales: Revenue generated from concert tickets sold for festival events and touring concerts. Tickets are sold online via Ticketmatic platform and at venues.
2. Membership (Vriend): Annual membership program called 'Vriend' offering benefits such as early access to tickets and discounts. Members receive the 'Tijdschrift Oude Muziek' magazine.
3. Guild (Gilde): Higher-tier membership with additional benefits and recognition.
4. Donation agreement (Schenkingsovereenkomst): Periodic donation agreements for committed supporters with tax benefits under Dutch Geefwet. Minimum €100 per year, maximum €5,000 per year, minimum 5-year commitment.
5. Endowments and bequests: Legacies and bequests through testamentary arrangements. SVOM is recognized as ANBI (public benefit organization) and does not pay inheritance tax.
6. One-time donations: Single donations from supporters, bank transfer to Stichting Vrienden Oude Muziek.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Organisatie Oude Muziek Utrecht produces and presents early music events, including the annual Festival Oude Muziek Utrecht (held 28 August – 6 September and billed as the world's largest festival for medieval, Renaissance, and Baroque music), the year-round Tournees touring concert series, and the Scarlattifestival. It also runs supporting programs such as the Internationaal Van Wassenaer Concours competition, the Festival Oude Muziek Markt trade event, an instrument rental service for musicians, the Tijdschrift Oude Muziek magazine, and supporter/membership tiers (Vriend, Gilde) managed via the Stichting Vrienden Oude Muziek (SVOM) foundation.

Product overview

Organisatie Oude Muziek Utrecht operates as an event and festival organization offering a portfolio of early music programs. The core offerings include the annual Festival Oude Muziek Utrecht (the world's largest festival for medieval, renaissance, and baroque music), the year-round Tournees touring concert series, and the Scarlattifestival. Supporting programs include the Fringe festival, the International Van Wassenaer Competition (Concours), the Festival Oude Muziek Markt (early music market), and the Concert Camper mobile venue. Additional services include instrument rental for musicians, a magazine (Tijdschrift Oude Muziek), and membership programs (Vriend, Gilde). The organization is supported by individual donations, sponsorships, and bequests managed through the Stichting Vrienden Oude Muziek (SVOM) foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival Oude Muziek Utrecht

Quantifiable outcome

• More than 80,000 people attend annually

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered supporting and core.

• Hermans & Schuttevaer Notarissen N.V.supportingImplementation/ SI/ Consulting PartnerUtrecht-based notary firm with whom the organization regularly cooperates for testamentary arrangements and estate planning for supporters wishing to include SVOM in their wills.
• EMTVcoreGTM or Marketing PartnerOnline streaming platform partner for Festival Oude Muziek livestreams. EMTV broadcasts selected festival concerts, extending access to global audiences beyond physical attendance.
• TicketmaticcoreTechnology or IntegrationTicket sales platform provider used for online concert ticket sales, basket management, and event registration for festival and touring concerts.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Innsbruck Festival of Early Music: Annual Austrian festival dedicated to early and historically informed music performance. It is one of the most direct global comparables to Festival Oude Muziek Utrecht, competing for international ensembles and audiences in the same niche.
• Ambronay Festival: French early music festival at the Royal Abbey of Ambronay featuring baroque and medieval repertoire. It is comparable in scope, period focus, and reliance on historic venues.
• MAfestival Bruges: Belgian annual early music festival held in Bruges. It competes for the same international early-music artists and serves a comparable cultural-tourism audience in a similar European geography.
• Boston Early Music Festival: Biennial North American festival and exhibition centered on medieval, renaissance, and baroque music. It directly competes for top early-music ensembles and serves an overlapping specialist audience.
• International Handel Festival Göttingen: Annual German baroque festival focused on Handel's works and related repertoire. Comparable in period focus (baroque), international artist programming, and ticketed festival model.

Others

• TivoliVredenburg: Major Utrecht music venue and host of headline Festival Oude Muziek Utrecht concerts. Comparable as a co-distribution and venue partner within the Utrecht cultural ecosystem and shares the same regional audience base.

Broad incumbents

• Salzburg Festival: One of the world's most prestigious classical music and opera festivals. While broader in repertoire, it competes for the same international classical audiences, premier ensembles, and high-tier sponsorship dollars.
• BBC Proms: Large-scale UK summer classical music festival. Comparable in scale of audience reach and event-driven consumption model, though it spans a much broader classical repertoire than Oude Muziek Utrecht.

Emerging players

• Resonus Classics: Independent recording label specializing in historically informed and early music performance. It is an adjacent ecosystem player that overlaps with the festival's artist ecosystem and complements its programming through recorded content.

Regional players

• Holland Festival: Major Dutch performing-arts festival held annually in Amsterdam. It is a broader-spectrum Dutch cultural festival that overlaps with Organisatie Oude Muziek Utrecht in domestic audience pool, sponsors, and government funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oudemuziek

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organisatie Oude Muziek Utrecht