EMTV

What EMTV does

EMTV (Engage Media TV) is an ad-tech infrastructure company operating a programmatic monetization platform that connects independent creators, podcasters, CTV publishers, and mobile app developers to 18+ SSP and DSP demand partners via real-time bidding. The company has processed over 50 billion ad requests across 180+ countries, serves 200+ publisher partners, and operates 128+ live CTV and mobile apps distributed across Roku, Fire TV, Android TV, LG, and Samsung platforms. Customer segmentation spans three primary groups: independent creators (podcasters, YouTubers, app developers) requiring low-friction, no-minimum-traffic monetization; media companies running multi-app portfolios needing centralized reporting, custom floor prices, and dedicated support; and platform builders requiring full programmatic infrastructure with enterprise SLAs.

The platform is anchored on a proprietary AI Bid Engine trained on billions of impressions, a custom ad decisioning server handling 500K+ queries per second at under 10ms latency, and a 15-node global edge network. Supporting modules include an open-source Android SDK (Kotlin, v1.1.0-alpha) for video ad integration via ExoPlayer, OpenRTB 2.6 endpoints, VAST 4.2 video serving, DAAST 1.0 dynamic audio insertion for podcasts, header bidding wrappers, and pre/post-bid IVT filtering through DoubleVerify and Human. Compliance posture includes SOC 2 Type II, GDPR, CCPA, and TCF 2.0. Recent product extensions include the Tribune19 exclusive supply partnership (an AI agent commentary booth for live events), the Kisan Hub Android TV app co-developed with ICL Growing Solutions India, and the PumpParade free crypto screener.

EMTV operates as a privately held, privately funded company with approximately 7 employees and offices in Barcelona, Spain, and Herzliya, Israel (firmographic HQ listed as NYC). The business model blends three revenue streams: transaction fees on programmatic ad impressions routed through the platform, SDK/API licensing-style fees from enterprise platform clients on multi-year Net-60 contracts, and marketplace revenue-share with creators on EMTV-built CTV and mobile apps. Go-to-market is hybrid — self-serve SDK/API integration for individual creators and developers alongside field-led enterprise sales for media companies and platforms — with no disclosed institutional funding, acquisitions, or revenue figures.

Name

EMTV

Legal name

Engage Media TV

Website

https://engagemedia.tv

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

EMTV (Engage Media TV) operates a programmatic ad-tech monetization platform connecting podcasters, CTV publishers, and app developers to 18+ SSP/DSP demand partners, serving 200+ publishers across 180+ countries via proprietary AI bid optimization and 500K+ QPS infrastructure.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Technology

NAICS

Media Representatives (541840), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFACAG

Connected TV (CTV) & OTT Performance Advertising

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

SECONDARYMPAHAJAG

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/OTT/Streaming Platform Technology (CMS, Player SDKs, Apps)

SECONDARYMPAAABAE

Video/CTV/OTT Media Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

Keywords

• Programmatic advertising
• CTV monetization
• Podcast monetization
• Ad-tech infrastructure
• Header bidding

Headquarters

HQ city

NYC

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Programmatic advertising transaction fees: Platform takes a transaction fee on ad impressions through its programmatic bidding infrastructure. Connects publishers to 18+ SSP and DSP partners, running real-time auctions. Revenue derived from ad spend flowing through the platform, with transparent reporting on every impression, bid, and dollar earned.
2. SDK and API integration fees: Revenue from platforms and developers integrating the Engage SDK or API endpoints. Full programmatic stack accessible via OpenRTB 2.6 compliant endpoints, VAST tag serving, and header bidding wrappers.
3. Podcast app building and monetization: EMTV builds fully branded CTV and mobile apps for podcasters, handling distribution across Roku, Fire TV, Android TV, LG, Samsung, and mobile. Monetizes with video and audio ads through programmatic stack. Revenue share model where creators earn and EMTV earns together.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

EMTV (Engage Media TV) operates a programmatic ad-tech platform that connects podcasters, publishers, and app developers to 18+ SSP and DSP demand partners through real-time auctions across CTV, OTT, podcast, and mobile video formats. The platform ingests bid requests via OpenRTB 2.6 endpoints, runs AI-optimized auctions on a proprietary decisioning engine, serves ads through a 15-point global edge network, and provides impression-level reporting with revenue dashboards. EMTV also builds fully branded CTV and mobile apps for podcasters distributed across Roku, Fire TV, Android TV, LG, and Samsung storefronts.

Product overview

Engage Media TV is a media monetization infrastructure company offering a unified platform-plus-modules architecture. The core Engage Media TV Platform connects publishers, podcasters, and app developers to 18+ SSP and DSP demand partners through real-time programmatic auctions. Supporting modules include the Engage Ads SDK (open-source Android/Kotlin SDK for video ad integration), CTV & OTT Monetization (ad serving across Roku, Fire TV, LG, Samsung, Android TV), Podcast Monetization (dynamic audio insertion via DAAST), Podcast App Builder (custom-branded app development), Header Bidding Wrapper (Prebid.js compatible), and OpenRTB 2.6 API endpoints for programmatic integration. The company also offers exclusive access to Tribune19, an AI agent commentary booth for live events powered by OpenAI, Anthropic, and ElevenLabs. The platform has processed over 50 billion ad requests across 180+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Tribune19: The first AI commentary booth for live events — integrated across web and mobile inventory exclusively through Engage Media TV. Built with OpenAI, Anthropic, and ElevenLabs, serving live sports, esports, breaking news, and tentpole events.
• Kisan Hub
• PumpParade

Products and services

• Engage Media TV Platform Programmatic monetization infrastructure for CTV, OTT, podcast, and mobile video that connects publishers and developers to 18+ SSP and DSP demand partners through real-time auctions, with AI bid optimization, impression-level reporting, and revenue dashboards. Designed for podcasters, publishers, media companies, and app developers.
• Engage Ads SDK Open-source Android SDK (Kotlin) for integrating video ads into Android apps. Supports VAST 2.0 through 4.0, ExoPlayer integration, pre-roll/mid-roll/post-roll scheduling, and GDPR compliance out of the box. Designed for app developers building Android, Android TV, and Fire TV apps.
• Podcast App Builder End-to-end service that builds fully branded CTV and mobile apps for podcasters and distributes them across Roku, Fire TV, Android TV, LG, Samsung, and mobile storefronts. Apps are monetized with video and audio ads through EMTV's programmatic stack under a revenue share model.

Quantifiable outcome

• 97% average fill rate across all formats
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability9 records

Feature6 records

Partnerships

15 partnerships are on record, tiered flagship and core.

• Tribune19flagshipStrategic or Co-development Partner · 18 May 2026Exclusive supply partnership where Engage Media TV is the sole gateway for demand partners to access Tribune19's web and mobile inventory. Tribune19 is the first AI agent booth built for live events (sports, esports, breaking news, awards). EMTV demand partners get first-look access to exclusive live event inventory including pre-roll, programmatic display, sponsored segments, and first-party signals. This inventory is not available on the open market.
• ICL Growing Solutions IndiacoreStrategic or Co-development Partner · 22 May 2025Co-developed Kisan Hub—dedicated Android TV app for agricultural education content. App brings high-quality agricultural tutorials, case studies, and product explainers to television screens. Part of ICL Growing Solutions India's digital modernization strategy for agriculture sector in India.
• ColossuscoreTechnology or IntegrationSSP integration partner. Direct pipe into EMTV's programmatic stack.
• PubMaticcoreTechnology or IntegrationSSP integration partner. Direct pipe into EMTV's programmatic stack.
• Xandr (Microsoft)coreTechnology or IntegrationExchange integration partner. Direct pipe into EMTV's programmatic stack.
• Triple LiftcoreTechnology or IntegrationExchange integration partner. Direct pipe into EMTV's programmatic stack.
• NexxencoreTechnology or IntegrationDSP integration partner. Direct pipe into EMTV's programmatic stack.
• FreewheelcoreTechnology or IntegrationAd server integration partner in the EMTV partner ecosystem.
• HumancoreTechnology or IntegrationPre-bid and post-bid IVT filtering powered by Human. Sophisticated bot detection, SIVT identification, and domain spoofing protection.
• DoubleVerifycoreTechnology or IntegrationPre-bid and post-bid IVT filtering and verification partner. Ensures inventory quality and brand safety.
• Amazon Fire TVcoreChannel Partner/ Reseller/ DistributorApp distribution via Amazon Fire TV Appstore. Features apps including Faith Hub (50K+ installs) and The Auto Show - Car Reviews (120K+ installs).
• RokucoreChannel Partner/ Reseller/ DistributorApp distribution via Roku Channel Store. Features apps including Meditation & Relaxation (85K+ installs) and Classic Cars & Garage Finds (65K+ installs).
• Google Play (Android TV)coreChannel Partner/ Reseller/ DistributorApp distribution via Google Play for Android TV. Features Leap Lifestyle TV - VOD (200K+ installs).
• LG TVcoreChannel Partner/ Reseller/ DistributorApp distribution via LG webOS. Features Car Rush app (40K+ installs).
• Samsung TVcoreChannel Partner/ Reseller/ DistributorApp distribution via Samsung Tizen platform (mentioned in supported platforms and podcast app distribution).

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TripleLift: Programmatic exchange specializing in native and CTV/video formats. EMTV integrates with TripleLift but competes for similar CTV/OTT supply and premium video demand.
• Nexxen: Omnichannel DSP/SSP with strong CTV capabilities. Listed as an EMTV integration partner but also a competitor for CTV/video supply and demand relationships.
• Xandr (Microsoft): Programmatic exchange and SSP from Microsoft. EMTV integrates directly with Xandr but the platform also competes with it on supply-side monetization and programmatic pipes for CTV/digital video.
• PubMatic: Public SSP with deep CTV, video and mobile header bidding infrastructure. EMTV lists PubMatic as a direct integration partner, but the two also compete for the same publisher supply and programmatic demand.
• Magnite: Largest independent CTV-focused SSP, formed from the merger of Rubicon Project and Telaria. Directly comparable to EMTV on CTV/OTT supply-side programmatic infrastructure, header bidding and CTV ad decisioning.
• FreeWheel: CTV ad server and monetization platform owned by Comcast. Competes with EMTV in CTV/OTT ad serving, header bidding wrappers and server-side ad insertion for premium publishers.
• Beachfront: Independent CTV-focused SSP providing server-side ad insertion and programmatic monetization. Directly comparable to EMTV on CTV supply-side infrastructure and demand enablement.

Broad incumbents

• The Trade Desk: Largest independent omnichannel DSP. While not a direct SSP competitor, it represents the kind of scaled, well-capitalized ad-tech incumbent EMTV competes with for wallet share on the buy-side and for talent.
• Pluto TV (Paramount Streaming): Large-scale FAST/AVOD streaming platform that monetizes CTV inventory via programmatic pipes. Relevant as a potential demand partner and as a scaled example of the CTV app publisher category EMTV serves.

Others

• Prebid.org: Open-source header bidding wrapper project whose adapters EMTV supports. Adjacent ecosystem infrastructure rather than a direct competitor, but defines the standards EMTV's wrapper competes within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/engage-media/engage-ads-sdk
• LinkedInlinkedin.com/company/engage-media-tv

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMTV