Oro In Euro Italia Spa

Name

Oro In Euro Italia Spa

Legal name

Oro in Euro Italia SpA

Website

https://oroineuro.it

Company type

Private

Founded year

2001

Operating status

Operating

Ownership category

akta.pro rank

Product category

Precious Metals and Jewelry Retail Services

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Luxury & Designer Resale (CRAFAGAB), Luxury Consignment Boutiques (Online/Offline) (CRAKAKAE), Fine Jewelry & Precious Metal Repair (CRAKALAA)

Keywords

• Gold buying services
• Investment gold bars
• Jewelry retail
• Goldsmith workshop
• Precious metals trading

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Gold Purchase and Sale (Compro Oro): The company purchases used gold jewelry, objects, coins, and precious stones from private individuals at evaluated market rates, paying in cash, bank transfer, or check. This is a transaction-based revenue model where the company acquires gold inventory at evaluated prices and resells or refines it.
2. Investment Gold Sales: Sale of certified gold bars (999.9/1000 purity) in various weights from 1 gram to 1 kg, and investment coins (Sterlina, Marengo, Quattro Ducati, 50 Pesos). Also includes Gold Accumulation Plans (PAO) starting from 95 EUR per contribution. Revenue is generated through the spread between buying and selling prices, with a guaranteed buyback at maximum 2.5% spread.
3. Jewelry Retail (Laurenza Gioielli): Sale of new jewelry collections under the proprietary Laurenza Gioielli brand, featuring gold (yellow, white, rose) jewelry with contemporary designs. Also offers regenerated jewelry from prestigious brands (Cartier, Tiffany & Co., Bulgari) at more accessible prices. Includes Klarna installment payment option.
4. Goldsmith Workshop Services: Professional goldsmith services including jewelry repair (polishing, soldering, rhodium plating, stone setting, engraving), restoration, and custom jewelry creation. These are professional service fees for artisanal work.
5. Loyalty Program (For You Card): Points accumulation system rewarding customers for purchases and sales, convertible to cash (up to 45 EUR at maximum tier) or discounts. The program drives customer retention and repeat transactions across all service areas.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Oro in Euro Italia operates a network of over 60 retail stores across Italy (plus 8 in Switzerland) where customers can sell used gold jewelry and objects (Compro Oro), purchase certified investment gold bars and coins (Investi in Oro), buy proprietary Laurenza Gioielli jewelry and regenerated luxury pieces, and access in-house goldsmith workshop services for repair, restoration, and bespoke creation. The company also offers the For You Card loyalty program and CambioTicino currency exchange service.

Product overview

Oro in Euro Italia S.p.A. operates as a multi-service retail company in the precious metals and jewelry sector with a unified platform-plus-modules architecture. The core offering centers on Compro Oro (gold buying) and Investi in Oro (gold investment), supplemented by proprietary jewelry sub-brands including Laurenza Gioielli (exclusive new collections) and Gioielli Rigenerati (certified pre-owned luxury pieces restored in-house). Additional services include an internal Laboratorio Orafo (goldsmith workshop) for repairs and bespoke creations, the For You Card loyalty program, and currency exchange via CambioTicino. The company maintains over 60 retail locations across Italy with operations dating back to 2001.

Differentiator

Problem solved

Functional benefit

Brands

• Investi in Oro: Platform dedicated to physical gold investment, offering certified gold bars, investment coins, and Gold Accumulation Plans (PAO). Registered as OPO with OAM.
• Laurenza Gioielli
• Riuso Prezioso
• For You Card

Products and services

• Compro Oro Gold buying service allowing customers to sell used gold jewelry, precious objects of various karats, gemstones, and gold coins. Professional evaluation with real-time pricing, visible weighing on certified digital scales, with immediate payment in cash (up to €499.99) or via bank transfer/check. Targeted at private individuals seeking liquidity from unused gold items.
• Investi in Oro Physical gold investment service offering certified gold bars (999.9/1000 purity, from 1g to 1kg), investment coins (Sterlina, Marengo, Quattro Ducati, 50 Pesos), and a Gold Accumulation Plan (Piano di Accumulo in Oro/PAO) starting from €95 contributions. Guaranteed buyback at maximum 2.5% spread. Targeted at individual investors seeking safe-haven assets for wealth preservation.
• Laurenza Gioielli Exclusive proprietary jewelry brand featuring modern and refined pieces crafted in yellow, white, and rose gold. Collections include Aeterna, Claire, Poetica, Bloom, Luce, Gioia, Carattere, Egò, Deva, and Iride. Available in physical stores and online shop with Klarna installment payment option. Targeted at consumers seeking gold jewelry for personal use or gifting.
• Gioielli Rigenerati (Riuso Prezioso) Regenerated jewelry program recovering and restoring pre-owned luxury pieces from prestigious brands such as Cartier, Bulgari, and Tiffany & Co. Each piece is cleaned, polished, and repaired to near-new condition, then certified and resold at accessible prices with minimal environmental impact. Targeted at sustainable luxury seekers and jewelry enthusiasts.
• Laboratorio Orafo Internal goldsmith workshop providing professional repair services (polishing, welding, rhodium plating, stone setting, custom engravings) and bespoke jewelry creation using customer-provided stones or designs. Staffed by master goldsmiths (Mastri Orafi). Targeted at customers needing jewelry repair, restoration, or custom creation.
• For You Card Loyalty program rewarding customers with points for purchases and sales of precious items, convertible to cash (up to €45) or discounts. Rewards accumulate at thresholds of 1,000-5,000 points, with points valid for 365 days. Targeted at repeat customers across all service areas.

Quantifiable outcome

• 30,500+ loyalty card members demonstrating customer retention and satisfaction
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• CambioTicinominorOthers · 1 January 2018Online currency exchange service enabling CHF to EUR conversion, launched in 2018. Operates on cambioticino.ch platform, complementing the company's presence in Switzerland.
• PAMP ( Precious Art Metals Products )coreOEM/ Whitelabel/ Licensing Partner · 1 January 2012Oro in Euro obtained exclusive national distribution rights for PAMP Icons gold bars in 2012. PAMP is among the world's most prestigious and recognized gold bar manufacturers, headquartered in Switzerland. This partnership provides access to high-quality, internationally recognized investment gold products that strengthen the company's positioning in the investment gold segment.
• KlarnacoreGTM or Marketing PartnerPayment partnership enabling customers to purchase jewelry in installments: minimum 99 EUR spend, up to 12 monthly installments, 3-installment option at 0% rate. Available both online and in physical stores. This partnership makes jewelry purchases more accessible and supports higher transaction values.
• TreedomminorStrategic or Co-development PartnerTree planting partnership in Madagascar for CO2 absorption and supporting local microeconomy through fruit tree cultivation. Part of company's environmental sustainability initiatives.
• 3beeminorStrategic or Co-development PartnerTechnology beekeeping project in Calabria that protects over 300,000 bees and enables pollination of over 300 million flowers. Part of biodiversity and environmental responsibility initiatives.
• Radici nel Fiume CooperativeminorStrategic or Co-development PartnerSocial impact partnership offering internships for people with fragility, supporting inclusion and social development in local communities.
• Casa Circondariale di Verbania (Banda Biscotti)minorStrategic or Co-development PartnerSocial initiative supporting rehabilitation and reintegration through work, featuring organic biscuits produced by prison inmates with professional training.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Italpreziosi: Italian precious metals refiner, dealer, and trader offering gold buying, investment bars, and bullion services. Directly comparable as a domestic Italian precious-metals platform competing in both Compro Oro and investment gold.
• Confinvest: Italian gold dealer and investment platform listed on Euronext Growth Milan, offering gold bars, coins, and trading services. Highly comparable business model combining investment gold with retail Italian customer base.
• Banco Metalli Italiano: Italian precious metals retailer providing gold buying and investment gold products to retail customers. Comparable as a domestic multi-service gold platform operating in the same regulatory environment.

Emerging players

• BullionVault: Leading online platform for retail physical gold and silver investment with global custody. Comparable as an emerging digital-first competitor in the investment gold segment that Oro in Euro addresses via Investi in Oro.
• Gold Avenue: Swiss online bullion platform operated by MKS PAMP GROUP selling certified gold bars, coins, and savings plans. Directly comparable in product offering and overlapping geographically with Oro in Euro's Swiss operations.

Broad incumbents

• Pomellato: Italian fine jewelry brand (Kering group) with strong gold jewelry heritage. Comparable as a broader Italian fine jewelry incumbent whose retail positioning overlaps with Laurenza Gioielli.
• Tiffany & Co. Iconic global luxury jewelry brand (LVMH group). Relevant as another prestigious brand whose pieces appear in Oro in Euro's Riuso Prezioso regenerated luxury assortment, and as a benchmark for omnichannel fine jewelry retail.
• Roberto Coin: Italian fine jewelry brand with vertically integrated production and global retail presence. Comparable as a broader incumbent in Italian-made gold jewelry retail.
• Bulgari: Italian luxury jewelry maison (LVMH group) whose pre-owned pieces Oro in Euro regenerates and resells through Riuso Prezioso. Relevant both as a brand anchor in Oro in Euro's regenerated luxury inventory and as a benchmark for fine jewelry retail.
• Damiani: Italian luxury fine jewelry house producing high-end gold and diamond jewelry under multiple brands. Comparable as an established Italian fine jewelry incumbent against which Oro in Euro's Laurenza Gioielli collections compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@oroineuroweb/featured
• Facebookfacebook.com/OroinEuroItalia/?locale=it_IT
• LinkedInit.linkedin.com/company/oro-in-euro-italia-s-p-a
• Instagraminstagram.com/oroineuroitalia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oro In Euro Italia Spa