What BOUNCY AI LTD does

BOUNCY AI LTD operates a smart deep-link routing platform that detects when users click links inside in-app browsers (Instagram, TikTok, Facebook, Snapchat, X, Discord, and 30+ other social platforms) and intelligently redirects them to their default mobile browser. This recovers traffic that would otherwise be lost to WebView environments that block password managers, payment autofill, and cookies. The company is headquartered in Manchester, United Kingdom, was founded in 2025, and operates with a 1-10 person team.

The product surface comprises core smart deeplinks with configurable bounce modes (Aggressive, Conservative, Non-Meta, Basic), pre-built app-link templates for popular destinations, a link-in-bio website builder with 12+ templates and an AI draft generator, real-time analytics, and a REST API with webhooks. A separate Bouncy Platform offering provides white-label dashboards, embedded builders, and tenant-scoped API access for platforms that want to embed Bouncy's routing infrastructure under their own brand.

The business model is a four-tier SaaS subscription (Free, Growth at $35/mo, Scaling at $75/mo, Dominance from $150/mo with usage-based scaling) plus a 30% recurring affiliate commission program. Distribution is product-led through self-serve signup at app.bouncy.ai, supplemented by API-first enterprise distribution to creator platforms, agencies, affiliate networks, and e-commerce platforms, plus SEO, developer documentation, Discord/Telegram communities, and an affiliate program as growth channels.

Name

BOUNCY AI LTD

Legal name

Bouncy AI LTD

Website

https://bouncy.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

BOUNCY AI LTD operates a smart deep-link platform that redirects users from in-app social browsers to their default mobile browser, recovering blocked checkout and login traffic. It serves creators, agencies, marketers, and platforms via subscriptions, an API, and white-label infrastructure.

Ownership category

akta.pro rank

Product category

Marketing Link Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

App Monetization & Subscription Management Platforms (BPAMADAI)

Keywords

• Deep link management
• Link-in-bio platform
• Smart redirect routing
• URL shortener analytics
• Affiliate link tracking

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Four-tier subscription model (Free, Growth, Scaling, Dominance) providing increasing limits on active links, custom domains, team members, and access to advanced features. Paid monthly or annually with 50% savings for annual billing.
2. Affiliate Commission: 30% recurring commission on all payments from referred users who subscribe to paid plans. Commission continues for as long as referred user remains a paying customer.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Bouncy provides a smart deep link infrastructure platform that automatically detects in-app browsers (Instagram, TikTok, Facebook, Snapchat, etc.) and redirects users to their default browser, restoring access to password managers, payment autofill (Apple Pay, Google Pay, PayPal, Shop Pay), and persistent cookies. The platform also includes a link-in-bio website builder with multiple templates and AI-assisted drafting, real-time click and conversion analytics, custom domains with geo-filtering, and a white-label API for platforms needing embedded routing infrastructure.

Product overview

Bouncy is a smart link infrastructure platform that offers three core products: Deeplinks (smart redirects to any URL with bounce behavior modes), App Links (pre-built templates for popular apps like Instagram/TikTok/Spotify), and a Website Builder (link-in-bio pages with multiple templates including AI generation). The platform also includes a Bouncy Platform offering for white-label infrastructure, an Affiliate Program, and a REST API for programmatic access. The Bouncy API enables developers to create/manage links, domains, and access analytics. Bouncy is trusted by 20,000+ creators and brands, powers 35M+ monthly clicks, and supports 30+ platforms including Instagram, TikTok, Facebook, Snapchat, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• Deeplink Standard smart link that redirects visitors to any destination URL with bounce behavior modes (Aggressive, Conservative, Non-Meta, Basic) to open content in the user's real browser or native app. Sold to creators, marketers, and platforms as the core link management unit.
• App Link Pre-built deep link templates for popular apps (Instagram, TikTok, Spotify, YouTube, WhatsApp, X, Snapchat, LinkedIn). Users select an app and enter parameters and Bouncy generates the correct URI scheme.
• Website Builder Link-in-bio page builder with multiple templates (Pro Card, Personal Card, Spotlight Card, Modern Card, Simple Stack, TikTok Funnel, Bento Grid, Neo-Brutalist, Bonbon, Root, Minimal Pro, Music Release). Includes an AI website builder feature that drafts a ready-to-edit site from a short text prompt.
• Bouncy API REST API with webhooks for programmatic creation and management of short links, custom domains, bio pages, and analytics access. Supports bulk operations of up to 100 links per request, Bearer token authentication, and rate limits by plan tier (1,000 to 10,000 requests/hour).
• Bouncy Platform White-label infrastructure layer for platforms needing smart link routing, click tracking, and branded link experiences. Offers API-first integration, a hosted white-label dashboard on the partner's own domain, and an embedded iframe builder with per-customer session scoping. Targets creator platforms, agencies, affiliate networks, e-commerce platforms, influencer marketplaces, and social media tools.

Quantifiable outcome

• Average 47% conversion increase with most seeing positive ROI within first week
• +6 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature12 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Linktree: Linktree is the dominant link-in-bio and smart link platform for creators, with a comparable product surface (link-in-bio, analytics, custom domains). Bouncy competes directly for the same creator customer base, with differentiation centered on in-app browser bypass versus Linktree's broader feature set.
• Beacons: Beacons is a creator-focused link-in-bio and monetization platform with templates, email capture, and storefront features. Direct competitor in the creator link-in-bio market that Bouncy targets.
• Short.io: Short.io offers a branded link management platform with custom domains, API access, and analytics aimed at marketers and SMBs. Direct overlap with Bouncy's deeplink and API tier, though Short.io lacks the in-app browser bypass feature.
• Rebrandly: Rebrandly is a branded link management platform with custom domains, API, and team features targeting marketers and agencies. Comparable to Bouncy's Growth/Scaling tiers and the agencies use case.
• Bento (bento.me): Bento is a free link-in-bio platform with a tile-based layout that Bouncy has explicitly imitated via its Bento Grid template. Direct competitor in the creator link-in-bio space.
• Bio.link: Bio.link is a link-in-bio platform for creators with analytics and customization. Direct competitor in the same link-in-bio category, primarily serving individual creators and influencers.

Emerging players

• Dub.co: Dub.co is a modern open-source link management platform built for developers and SaaS companies, with API-first architecture and analytics. Direct competitor in Bouncy's API and platform tier, targeting similar developer/PLG audiences.

Broad incumbents

• Bitly: Bitly is the established leader in link shortening, branded links, and click analytics at enterprise scale. Bouncy competes on the routing/analytics layer with a creator-focused lens and novel in-app browser redirect capability.
• Branch.io: Branch.io is an enterprise mobile deep linking and attribution platform. Broader and more expensive than Bouncy, but addresses the same fundamental deep linking use case for enterprise app developers and platforms.

Others

• AppsFlyer: AppsFlyer is a mobile attribution and analytics platform. Not a direct competitor to Bouncy's link routing, but operates in the adjacent mobile measurement and attribution category that intersects with Bouncy's analytics and conversion claims.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bouncy-ai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOUNCY AI LTD