PixUP Web Business SL

What PixUP Web Business SL does

PixUP Web Business SL is a privately-held Spanish web development and digital services agency (Sociedad Limitada) operating from Mataró in the Barcelona metropolitan area. The firm designs, builds, and programs websites using HTML5, CSS3, and PHP7, alongside proprietary assets Iridium Web Engine (a high-performance web development engine) and Iridian Shop (a proprietary e-commerce platform), and also resells Prestashop-based online stores. Its service catalog spans web design and development, SEO and online positioning, online advertising, content management, and e-commerce strategy and build.

The company's commercial model is project-based professional services and one-off build engagements, augmented by subsidized work delivered as an authorized "Agent digitalitzador" for Spain's Kit Digital government program, which routes digitalization grants for SMEs and self-employed professionals through accredited agents. PixUP also operates a white-label production-center offering for digital and creative agencies, providing audit, analysis, advisory, accompaniment, and development services under confidentiality.

The customer base is concentrated in Spanish Pymes (SMEs) and self-employed professionals, with named customers spanning healthcare, wellness, food and beverage, cycling, municipal services, automotive, retail, hospitality, furniture, and industrial sectors; clients are predominantly SMBs, with one enterprise customer (ARCOS). The firm distributes through its own website (catalan and Spanish), LinkedIn, blog content marketing, email newsletter, and direct sales consultations. The firm was founded/operating since 2018, is privately held with no disclosed investors or parent, operates exclusively in Spain, and has a micro headcount of 1-10 employees.

Name

PixUP Web Business SL

Legal name

PixUP Web Business SL

Website

https://pixup.cat

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

PixUP Web Business SL is a Spanish web development and digital services agency in Mataró, Barcelona, building websites, e-commerce platforms, and SEO/online marketing solutions for small and medium enterprises and as a white-label production partner for digital agencies, with significant business delivered through the government's Kit Digital subsidy program.

Ownership category

akta.pro rank

Headquarters

HQ city

Mataró

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Web Development Services: Design, layout, and programming services for websites. Includes custom development or template-based solutions using HTML5, CSS3, and PHP7.
2. Digital Strategy and SEO Services: Online strategy, web positioning, online advertising, and content management services for businesses seeking online visibility.
3. E-commerce Solutions: Online store strategy and creation using Prestashop and Iridian Shop platforms, sales promotion services.
4. Kit Digital Subsidized Solutions: Various digital solutions subsidized through the Spanish Kit Digital program including virtual office tools, customer management, process management, business intelligence, and advanced online positioning.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PixUP Web Business SL is a digital agency that designs, develops, and programs custom and template-based websites in HTML5, CSS3, and PHP7, and creates e-commerce stores using Prestashop and the proprietary Iridian Shop platform. It also delivers digital marketing services (online strategy, SEO positioning, online advertising, and content management), and is an authorized digitalizing agent for Spain's Kit Digital program, offering subsidized digitalization bundles. Additionally, it acts as a confidential white-label production center for other digital and creative agencies.

Product overview

PixUP Web Business SL is a web development and digital business services company offering a portfolio of interconnected services. The core offerings include web page design and programming (HTML5, CSS3, PHP7), digital services (online strategy, SEO, online advertising, content management), and e-commerce solutions built on Prestashop and Iridian Shop platforms. Under Spain's Kit Digital subsidy program, the company offers multiple specialized solutions including high-performance web development with Iridium Web Engine, e-commerce development, virtual office tools, customer management, process management, business intelligence and analytics, and advanced online positioning services. The company also provides production support services for other agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom and template-based website development (Pàgines web) Design, layout, and programming of custom or template-based websites using HTML5, CSS3, and PHP7, targeted at small and medium businesses and professionals seeking a professional online presence.
• Digital strategy and SEO services (Serveis digitals) Online strategy, SEO positioning, online advertising, and content management services for businesses seeking online visibility and lead generation.
• Online business / online store creation (Negoci Online - Botiga Online) Strategy and creation of e-commerce stores using Prestashop and the proprietary Iridian Shop platform, along with sales promotion services for SMEs and self-employed professionals.
• White-label production center for digital and creative agencies Confidential outsourced web development production services for digital and creative agencies, including auditing, analysis, advisory, accompaniment, and project production support.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wix.com: Wix is a global DIY website builder widely used by Spanish SMBs who would otherwise hire an agency like PixUP. It overlaps with PixUP's web design/development services as a substitute, particularly for template-based SMB sites.
• Squarespace: Squarespace is a website builder competing for SMB website budgets, particularly for design-conscious customers. PixUP serves the same SMB segment with custom/agency alternatives to Squarespace's DIY model.
• HubSpot: HubSpot sells inbound marketing/SEO/CRM tooling that competes for the same Spanish SMB digitalization budget PixUP addresses through its Digital Strategy/SEO services. Many of HubSpot's 'solutions partners' overlap in customer profile and offering.
• Shopify: Shopify is the dominant hosted e-commerce platform used by SMBs worldwide, including in Spain. PixUP's Iridian Shop and PrestaShop-based e-commerce builds compete with SMBs choosing Shopify directly without agency involvement.

Others

• PrestaShop: PrestaShop is the open-source e-commerce platform PixUP explicitly builds online stores on (alongside its own Iridian Shop). It is a technology partner/ecosystem platform rather than a direct competitor, but competes at the platform layer for the same SMB e-commerce budget.

Direct peers

• Webflow: Webflow is a no-code web development platform that competes for the same SMB/Mid-market website-build budget as PixUP's web development services, with similar emphasis on design customization and integrated CMS/e-commerce. PixUP competes with Webflow's self-serve model by offering custom design/development services on top of similar functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pixupweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PixUP Web Business SL