Pommes Al Dente

What Pommes Al Dente does

Pommes al dente (legal entity PAD Communications GmbH, HRB 176720, Amtsgericht Hamburg) is a Hamburg-headquartered German consulting and agency firm founded in October 2022 by Lisa Zöfgen and Julia Kiener. The firm operates as a hybrid of strategy consultancy and creative agency, structured around four integrated service pillars: Corporate Influencer Programmes (national and global variants), Personal Branding for senior executives, Internal Communication consulting, and Social Media services for enterprises. Its customer base spans enterprise clients (eBay Germany, mobile.de, EY, Gelsenwasser, Hamburger Sparkasse, Flughafen München, freenet) and public-sector organisations (Landeshauptstadt München, Freie und Hansestadt Hamburg, Polizei Bayern, Stadt Offenburg, Stellenanzeige.de), as well as nonprofits (DKMS), with geographic focus on the DACH region and stated international programme capability.

The product surface is augmented by a modular training catalogue covering Basic Social Media Training, Corporate Influencer Training, Personal Branding Training, AI Prompting with Personality, AI Workflows in Content Creation, Storytelling, Short-form Video, Canva design, Experiencing Corporate Culture, and a Legal Workshop delivered in partnership with SKW Schwarz law firm. Premium add-ons include keynotes, impulse talks, and bespoke advisory engagements. The firm also operates two recurring content brands — the "Pasta miteinander" podcast and the "Newsletter al dente" — used as top-of-funnel marketing assets.

Revenue mechanics are entirely project-based or retainer professional services with no self-serve product, marketplace, or reseller channel. A €150 net hourly rate is the only publicly disclosed fee, applied to additional correction loops outside contracted flat rates, with travel costs passed through at cost. Operations are remote-first with approximately 10 employees plus freelance contributors (including Social Media Strategy and Personal Branding specialists). The firm has no proprietary software platform, patents, or external investors disclosed, and is owned by the founders, with Lisa Zöfgen as sole managing director following Julia Kiener's 2024 departure.

Name

Pommes Al Dente

Legal name

PAD Communications GmbH

Website

https://pommesaldente.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Pommes al dente is a Hamburg-based German consulting and agency firm offering Corporate Influencer Programmes, Personal Branding, Internal Communication, and Social Media services to enterprise and public-sector clients across the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Corporate Influencer Programme: Structured programmes guiding organisations through the full lifecycle of a Corporate Influencer initiative — from strategy and concept design through to guidelines, participant selection, training, and ongoing support. Revenue is project-based, typically scoped over several months with milestone payments.
2. Personal Branding: Strategy development and operative support for C-level and senior leadership executives to build their professional personal brand, primarily on LinkedIn. Includes ghostwriting, profile optimisation, and content strategy. Typically billed as a project or retainer.
3. Trainings and Deep Dives: Praxis-oriented training sessions for employees on topics including social media basics, Corporate Influencer skills, personal branding, storytelling, short-form video, AI prompting, and photography. Offered as in-person or virtual workshops; priced per session or module.
4. Keynotes and Impulse Talks: Motivational and informational keynote presentations delivered at conferences and corporate events. Topics cover Corporate Influencing, Personal Branding on LinkedIn, and change and leadership communication.
5. Internal Communication Consulting: Advisory services helping organisations create transparency, participation, and trust through improved internal communication — positioned as the foundation for a healthy corporate culture.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Pommes al dente (PAD Communications GmbH) is a Hamburg-based communications consulting and agency that helps organisations make employees and culture visible through four service pillars: Corporate Influencer Programm (National and Global), Personal Branding für Führungskräfte, Interne Kommunikation, and Social Media für Unternehmen. Engagements span strategy, concept design, guidelines, participant selection, training, ghostwriting, workshops, and ongoing advisory, delivered as project-based or retainer professional services.

Product overview

PAD Communications GmbH (trading as Pommes al dente) is a consulting and agency company that operates as a unified offering rather than a modular platform. The core portfolio consists of four integrated service pillars: Corporate Influencer Program (National and Global), Personal Branding for Executives, Internal Communication, and Social Media Consulting for Companies. Supporting these are premium add-on modules including Keynotes & Impulses, Custom Advisory, and a comprehensive Training & Deep Dives program. The Training program includes specific modules for Basic Social Media Training, Corporate Influencer Training, Personal Branding Training, AI Prompting with Personality, AI Workflows in Content Creation, Experiencing Corporate Culture, Short Videos, Content Design with Canva, Storytelling & Writing Workshop, and Legal Workshop. The company also offers content brands including the Podcast 'Pasta miteinander' and the monthly 'Newsletter al dente'. All services are designed to work holistically, connecting internal culture with external communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Influencer Programm (National) Structured programme that transforms employees into brand ambassadors who provide diverse insights across all areas of the company, strengthening trust in strategy and brand through authentic representation; delivered for enterprise and public sector buyers.
• Corporate Influencer Programm Global International expansion of the Corporate Influencer Programme that accounts for cultural differences from the outset, designed for multinational organisations.
• Personal Branding für Führungskräfte Strategy development and operative support for C-level and senior executives to position themselves as company spokespeople or industry thought leaders, primarily on LinkedIn; includes ghostwriting, profile optimisation, and content strategy.
• Interne Kommunikation Internal communication services that create transparency, participation, and trust — the foundation for a healthy corporate culture, including change communication and culture development support.
• Social Media für Unternehmen Social media services for companies focusing on LinkedIn strategy, content creation, and B2B corporate communication.
• Trainings & Deep Dives Practical training programmes for teams covering Personal Branding, Storytelling, Video Production, AI Prompting, and modern corporate communication, including Basic Social Media Training, Corporate Influencer Training, Personal Branding Training, and specialised Deep Dives.
• Keynotes & Impulse Practice-oriented keynote speeches on Corporate Influencing, Personal Branding on LinkedIn, and Change & Leadership Communication, delivering actionable insights paired with storytelling.
• Individuelle Beratung Custom advisory services that approach entrepreneurial challenges individually and without predetermined outcomes, delivering tailored solutions.

Quantifiable outcome

• eBay Germany launched a Corporate Influencer Programme as the first market globally under the programme, with Caroline Lambert reporting it strengthened trust in the company's strategy and brand in the German market.
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

Five partnerships are on record, tiered supporting and minor.

• SKW Schwarz (Law Firm)supportingImplementation/ SI/ Consulting PartnerSKW Schwarz is a partner law firm that delivers the legal workshop module within Pommes al dente's training offerings. They provide legal guidance to Corporate Influencer participants on topics including labelling obligations, imprint requirements, copyright and personality rights, data protection, and liability. The workshop is delivered virtually (1.5 hours) to groups of approximately 20 Corporate Influencers, providing legal security and confidence for employee communicators.
• Silke Klees (Coaching)supportingOthersSilke Klees is listed as a freelance partner providing coaching services. She is quoted as saying: 'Eine gelebte Stärkenorientierung ist ein Fundament für Wohlergehen — und das Fundament für gutes, erfülltes und erfolgreiches Arbeiten!' (A lived strength orientation is a foundation for wellbeing — and the foundation for good, fulfilled, and successful working!)
• Chris Langham (Podcast & Video Editing)supportingOthersChris Langham is listed as a freelance partner providing podcast and video editing services to support Pommes al dente's multimedia content production.
• Sylviane Brauer (Photography)supportingOthersSylviane Brauer is listed as the primary photographer credited across Pommes al dente's website imagery and press materials. She is listed in the image credits on the impressum page with contact businessfotos-mannheim.de.
• Alessia Mythen (Podcast Co-Host)minorOthersAlessia Mythen is a consultant and organisational developer who co-hosts the 'Pasta miteinander' podcast alongside her work at Pommes al dente. She is credited as the podcast host covering topics of corporate culture, change, New Work, and communication. Note: She appears to be an employee as well as a collaborator on the podcast.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• achtung! (Hamburg): Hamburg-headquartered communications and brand agency serving enterprise clients across DACH. Most direct geographic and category peer — competes for the same corporate communications, employer branding, and content mandates from large German brands and public bodies.
• Hering Schuppener: Düsseldorf-based corporate communications and public relations consultancy focused on strategic counsel, change communication, and executive positioning for DAX corporates. Direct peer in the strategic-communications and personal-branding-for-executives segment.
• Maisberger GmbH: Munich-based corporate communications and public relations consultancy with strong B2B and technology practice. Comparable on enterprise communications consulting, executive visibility, and content programmes for DACH corporates.
• Storymaker: Munich-headquartered corporate communications and public relations agency with strong content, storytelling and employer branding practices. Direct peer for German enterprise and public-sector content, personal branding, and corporate narrative work.
• Territory: Berlin/Gütersloh-based content and corporate communications agency operating in employer branding, internal communications, and social media strategy. Highly comparable on the social-media-for-enterprises and employee-advocacy value chain.
• C3 Creative Change Company: Berlin-based change, transformation and corporate culture consultancy. Comparable on the internal-communication, change-management and culture-activation axis that Pommes al dente addresses with its Interne Kommunikation and corporate influencer pillars.

Broad incumbents

• Edelman Germany: Global communications marketing firm with a substantial German practice serving enterprise and public-sector clients. Broad incumbent comparable on employer branding, internal communications, executive thought leadership, and corporate influencer strategy.
• Ketchum (IPG DACH): Global public relations and communications agency with established DACH operations. Broad incumbent that competes for the same enterprise communications, personal branding, and influencer-marketing briefs but with a much wider portfolio and global scale.
• Serviceplan Group: Munich-headquartered, Europe's largest independent agency group. Operates across brand, content, digital and communications — including employer branding and social — making it a broad incumbent rather than a niche specialist, but routinely competes for the same enterprise communications mandates.

Emerging players

• SinnerSchrader (Accenture Song): Hamburg-origin digital agency now part of Accenture Song, focused on digital experience, content and social. Adjacent peer in social media strategy and corporate digital communications; less focused on the personal-branding and influencer-programme niche that anchors Pommes al dente.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=QhSwnxnUrdg
• LinkedInlinkedin.com/company/pommes-al-dente

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pommes Al Dente