Premier Roofing & Exteriors Llc

What Premier Roofing & Exteriors Llc does

Premier Roofing & Exteriors LLC is a privately held West Michigan exterior remodeling contractor founded in 2006, headquartered in Grandville (Grand Rapids metro) with two additional offices in Cadillac and Kalamazoo. The company sells directly to residential homeowners across 80+ Michigan cities and townships, with a secondary commercial and industrial roofing segment. Core offerings span the full exterior envelope: steep-slope roofing (asphalt, metal, cedar shake, synthetic), low-slope/flat roofing (TPO, EPDM, PVC, Modified Bitumen, CertainTeed Flintlastic SA), siding (vinyl, wood, LP SmartSide engineered wood), windows (ProVia and Pella brands across vinyl, wood, fiberglass, composite), seamless gutters (with in-house fabrication of aluminum and galvanized steel), masonry and chimney services, and roof ventilation systems.

The company's proprietary capabilities are operational rather than technological: certified installation across all major manufacturer programs (GAF Preferred, Owens Corning Platinum, CertainTeed Select Master, Atlas Pro Diamond), in-house seamless gutter fabrication, and balanced ridge-and-soffit ventilation design tailored to Michigan's climate. There is no proprietary software, hardware, or AI/ML capability disclosed. The technology stack centers on standard CRM/email tooling (MailChimp, MailGun), paid acquisition (Google Ads, Bing Ads), website SEO, and rule-based online cost calculators.

Revenue is generated through one-time project-based contracts at disclosed price points (residential roof replacement averages ~$12,000 in Michigan; siding $6,829-$27,316; windows $9,600-$27,872), supplemented by third-party-financed payment plans (8.99%-15.99% APR, 12-144 months, 12-month same-as-cash). Go-to-market is a sales-led model combining paid digital lead generation, free on-site inspections, in-person field estimates, and direct insurance-claim navigation for storm-damage work. The company has served more than 20,000 homes since founding, maintains a 4.9 Google rating across 1,231+ reviews and an A+ BBB rating, and operates an in-house sales, estimating, project management, and installation organization rather than a subcontractor model.

Name

Premier Roofing & Exteriors Llc

Legal name

Premier Roofing & Exteriors

Website

https://exteriorsbypremier.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Premier Roofing & Exteriors is a West Michigan exterior remodeling contractor founded in 2006, serving 80+ cities from offices in Grand Rapids, Cadillac, and Kalamazoo. It provides residential and commercial roofing, siding, windows, gutters, masonry, and chimney services with top-tier manufacturer certifications.

Ownership category

akta.pro rank

Product category

Residential Exterior Remodeling Services

NAICS

Roofing Contractors (238160), Glass and Glazing Contractors (23815), Other Foundation, Structure, and Building Exterior Contractors (238190)

SIC

Services-To Dwellings & Other Buildings (7340), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Storm & Hail Exterior Restoration (Roof/Siding/Gutters) (HSAPAKAM), Storm, Wind & Hail Damage Roof Repair (Emergency/Tarping) (HSAGAKAI), Skylight & Roof Penetration Flashing (Exterior) (HSAPAKAJ), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)

Keywords

• Residential roofing services
• Exterior remodeling services
• Window replacement services
• Siding installation services
• Gutter installation services

Headquarters

HQ city

Grandville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Roofing Services (Repair, Replacement, Installation): One-time project-based revenue from residential and commercial roof repair, roof replacement, and new roof installation. Includes storm damage emergency repairs. Revenue is recognized per project upon completion. This is the primary revenue driver.
2. Siding Installation and Replacement: One-time project-based revenue from vinyl, wood, and LP SmartSide siding installation and replacement for residential properties. Secondary major revenue stream alongside roofing.
3. Window Replacement and Installation: One-time project-based revenue from window replacement across multiple styles (casement, double hung, bow, picture, etc.) and materials (vinyl, wood, fiberglass, composite) for residential and commercial customers.
4. Gutters, Masonry, Chimney, and Ventilation Services: Ancillary project-based revenue from seamless gutter installation, gutter guard systems, chimney repair/rebuilds, brick restoration, and roof ventilation system installation.
5. Financing Intermediation: The company offers and facilitates third-party financing (loans) for customers to pay for roofing, siding, and window projects over time. While the financing is provided by external lenders, the company drives these transactions and earns revenue through project completion. Revenue recognition occurs at project completion regardless of payment method.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Premier Roofing & Exteriors is a West Michigan exterior remodeling contractor that installs, repairs, and replaces residential and commercial roofing, siding, windows, gutters, and masonry/chimney components. The company sells project-based services using manufacturer-certified products from GAF, Owens Corning, CertainTeed, Atlas, ProVia, and Pella, supported by in-house custom seamless gutter fabrication, certified installation crews, and 24/7 emergency storm response from offices in Grand Rapids, Cadillac, and Kalamazoo.

Product overview

Premier Roofing & Exteriors is a service-based exterior remodeling company offering a unified suite of home exterior services. The core offering centers on roofing (repair, replacement, installation) across multiple material types (asphalt, metal, cedar shake, synthetic, flat systems) combined with siding services (vinyl, engineered wood, wood), window replacement (vinyl, wood, fiberglass, composite in various brands including ProVia and Pella), gutters, masonry/chimney services, and roof ventilation. The company also provides digital cost estimation tools (roof, siding, window calculators) and financing options (roof, siding, window financing with 8.99%-15.99% APR and same-as-cash options). Services are offered to both residential and commercial customers across Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Roofing Services
• Commercial Roofing Services
• Siding Services
• Window Replacement Services
• Gutter Services
• Masonry and Chimney Services
• Roof Ventilation Services

Quantifiable outcome

• 20,000+ homes served since 2006
• +6 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• GAFcoreTechnology or IntegrationGAF is a leading roofing materials manufacturer. Premier Roofing is a GAF Preferred Contractor and offers GAF products including Timberline HDZ shingles. GAF provides product warranties that are only honored when installed by certified contractors.
• Owens CorningcoreTechnology or IntegrationPremier is an Owens Corning Platinum Contractor (the highest tier) and Preferred Contractor. Offers Owens Corning roofing products with associated warranties. The Platinum status indicates extensive training and high installation quality standards.
• CertainTeedcoreTechnology or IntegrationPremier holds CertainTeed Select Master Contractor certification and is certified to install Flintlastic SA flat roof membranes. Offers CertainTeed asphalt shingles, designer shingles, and flat roof products with manufacturer warranties.
• AtlascoreTechnology or IntegrationPremier is an Atlas Pro Diamond Level Contractor, certified to install Atlas roofing products including shingles and related materials with associated warranty protection.
• ProViacoreTechnology or IntegrationProVia is a window and door manufacturer. Premier installs ProVia windows including Aeris, Endure, and Aspect product lines featuring ComforTech warm-edge glazing systems and multiple Low-E glass options.
• PellacoreTechnology or IntegrationPella is a window manufacturer. Premier installs Pella windows including wood-clad Architect Series, maintenance-free Lifestyle Series, and Encompass vinyl collections. Pella windows offer smart home compatibility and triple-pane efficiency.
• LP SmartSidecoreTechnology or IntegrationLP SmartSide is an engineered wood siding brand (Louisiana-Pacific). Premier installs LP SmartSide siding with a 5/50-year limited manufacturer warranty. The product offers strength, impact resistance, and moisture/mold/termite/hail/wind resistance.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aspen Contracting: National residential roofing, siding, and gutter contractor with strong storm-damage and insurance-claim workflow — directly analogous to Premier's insurance-navigation capability. Operates across many states including the Midwest.
• Long Home Products: Multi-product exterior home remodeler (roofing, windows, doors, baths) with a direct sales force concentrated on the East Coast and Mid-Atlantic. Similar multi-trade bundling and field-sales-led acquisition motion to Premier.
• Bone Dry Roofing: Multi-state Midwest/Mid-South residential and commercial roofing contractor with comparable service offering (repair, replacement, storm restoration, gutters) and similar field-sales-driven GTM. Closest regional comparable in scale, geographic mix, and customer profile to Premier.
• Window Nation: Direct-to-consumer window replacement company serving the Midwest and Mid-Atlantic with field-sales model. Comparable to Premier's window replacement line of business on product, sales motion, and customer base.
• Mr. Roof: Regional residential roofing and exterior contractor serving the Midwest with comparable roofing, siding, and window services and a direct-sales model similar to Premier's.

Broad incumbents

• Tecta America: Largest commercial roofing contractor in the U.S., serving national accounts with TPO/EPDM/metal systems. Overlaps with Premier's commercial division and provides a comparable for the commercial flat-roof portion of the business.
• Power Home Remodeling: Large direct-to-consumer exterior remodeler (roofing, windows, siding, doors) with a private-equity-backed field sales model. Overlaps with Premier on product categories and DTC/insurance go-to-market, but operates at national scale across multiple regions rather than a single state.
• Roofing Corp of America: Private-equity-backed national roofing platform acquiring regional contractors. Relevant as both a comparable (in terms of unit economics for residential/commercial roofing) and a potential strategic acquirer type for a roll-up of Premier.
• LeafFilter: National direct-to-consumer gutter protection and exterior home improvement company with a heavily field-sales-driven model. Comparable in go-to-market and adjacent in product (gutters, gutter guards) to Premier's seamless gutter line.

Regional players

• Gutter Helmet: Established gutter protection brand with a dealer/installer network serving homeowners across the U.S. Relevant comparable for Premier's gutter and gutter-guard revenue stream and adjacent product positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PremierRoofingandExteriors
• LinkedInlinkedin.com/company/premier-roofing-exteriors-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Roofing & Exteriors Llc