Pride Marketing

What Pride Marketing does

Pride Marketing is a Moscow-headquartered digital marketing agency founded in 2013 by Mikhail Kazakov, operating as a Russian limited liability company (ООО "Прайд-Маркетинг"). The firm delivers a full-stack internet marketing service portfolio spanning SEO and technical SEO audits, contextual and display advertising on Yandex.Direct and Google Ads, targeted social media advertising (VK, MyTarget, Telegram, Facebook, Instagram), mobile app promotion (ASO), web and cross-platform analytics, digital marketing audits, marketing research, Google Maps/local SEO, YouTube channel development, and a newly added GEO/AEO/AI/SEO optimization service for AI-powered search. The agency's proprietary HADI methodology (Hypotheses, Actions, Data, Insights) structures optimization cycles, and cross-channel analytics integrates Calltouch, Google Analytics, Yandex.Metrica, OWOX, Power BI, MyBi connect, Roistat, Brand Analytics, Key Collector, Screaming Frog, and Serpstat. Services are delivered by cross-functional teams of 50+ narrow-profile specialists assembled per project, with named clients spanning Hewlett-Packard, FC Spartak Moscow, HSE University (НИУ ВШЭ), Boxberry, and RKS Development; case studies also reference Wikium, n'RIS, a telemedicine project, and Barkli Medovaya Dolina. Reported metrics include 400+ successful projects over 11+ years, an average client cooperation period of 36+ months, and a 98% KPI completion rate (2025 statistics).

The business model is professional services revenue across three contract formats: project-based engagements with fix + KPI bonus pricing, monthly retainers starting at 120,000 RUB, and outstaffing/hourly billing. Pricing is individualized per scope and is independent of media spend, and go-to-market is a sales-led direct engagement model via the pride.marketing website with a one-business-day response SLA and participation in tenders for enterprise clients. The company maintains a stated 9+ country project footprint with documented work in Russia, UAE/Dubai, and Spain, alongside industry-specific service lines for real estate, B2B, education, healthcare, sports, restaurants, and startups.

Name

Pride Marketing

Legal name

ООО "Прайд-Маркетинг"

Website

https://www.pride.marketing

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Pride Marketing is a Moscow-based digital marketing agency offering SEO, paid advertising, analytics, and AI-search optimization to enterprise and mid-market clients across Russia, the UAE, and Spain since 2013.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industry

Rewards, Incentives & Gift Card Program Services (MPAAAIAG)

Keywords

• Digital marketing services
• Search engine optimization
• Contextual advertising
• Web analytics services
• Targeted advertising

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital marketing services: Professional services revenue from SEO, contextual advertising, targeted advertising, analytics, and marketing research. Provided through project-based, outstaffing, and monthly retainer formats. Pricing is individualized per project based on scope of work.
2. Marketing agency services: Monthly marketing agency services starting from 120,000 RUB. Includes cross-functional team allocation, KPI-based performance with fix + bonus model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pride Marketing is an internet marketing agency that delivers SEO, contextual and media advertising, targeted social media advertising, web and cross-platform analytics, ASO for mobile apps, and marketing research to businesses. It also offers industry-specific marketing services for startups, real estate, B2B, education, healthcare, restaurants, and sports, plus specialized local SEO (Google Maps) and YouTube promotion. Engagements are delivered through cross-functional teams of narrow-profile specialists using project-based, outstaffing, or monthly retainer formats.

Product overview

Pride Marketing is an international internet marketing agency established in 2013, offering a comprehensive digital marketing service portfolio. The core services include SEO website promotion (including international promotion, technical SEO audits, and AI/neural network-based GEO/AEO/SEO promotion), contextual and display advertising (Yandex.Direct, Google Ads, YouTube), social media targeted advertising (VK, MyTarget), mobile app promotion (ASO for AppStore and Google Play), web and cross-platform analytics, digital marketing audits, and marketing research. The agency also provides industry-specific services for real estate, education, healthcare, B2B, sports, restaurants, and startups, as well as specialized services for Google Maps local SEO, YouTube channel development, and Telegram advertising. The services are delivered through cross-functional teams of narrow-profile specialists using various analytics and advertising platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO website promotion (SEO продвижение сайтов) Search engine optimization services to improve website visibility in search results, including semantic core selection, search engine reputation management (SERM), technical optimization, and content optimization for businesses across industries.
• International website promotion (Продвижение сайтов за рубежом) International SEO and digital marketing services for businesses expanding into foreign markets outside Russia, supporting cross-border visibility and lead generation.
• Technical SEO audit (Технический SEO-аудит сайта) Technical audit service to identify website issues affecting search engine indexing, crawlability, and organic performance.
• Neural network site promotion: GEO, AEO, AI, SEO (Продвижение сайта в нейросетях) Site optimization for AI-powered search engines and generative AI platforms, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) practices.
• Contextual and media advertising (Контекстная и медийная реклама) Contextual and display advertising management across Yandex.Direct, Google Ads, YouTube, RSYA, and KMC, including strategy testing and sales funnel construction.
• Targeted advertising in social networks (Таргетированная реклама в социальных сетях) Social media targeted advertising on VK, MyTarget, Facebook, Instagram, Odnoklassniki, and Telegram Ads with audience analysis, segmentation, and conversion optimization.
• Mobile app promotion and advertising (ASO) (Продвижение и реклама мобильных приложений) App Store Optimization (ASO) for AppStore and Google Play to increase app visibility in search queries, plus targeted advertising for mobile apps.
• Web analytics and cross-platform analytics (Веб-аналитика и сквозная аналитика) Custom analytics implementation including end-to-end analytics setup, system design, data organization, integration of tools such as Google Analytics, Yandex Metrica, OWOX, Power BI, and Calltouch, and team training.
• Digital marketing audit (Аудит интернет-маркетинга) Comprehensive digital marketing audit covering usability, analytics, SEO, Yandex.Direct, in-app, conversion, and SERM analysis with actionable recommendations.
• Google Maps / local SEO promotion (Продвижение в Google Maps) Local SEO optimization for Google Business Profile including registration, keyword optimization, content publishing, rating/review stimulation, local directory registration, and geo-advertising setup in Google Ads.
• YouTube channel promotion (Продвижение в YouTube) YouTube channel development and promotion including content strategy, audience analysis, SEO optimization, streaming support, external promotion, and consulting with Yoola partnership experts.
• Marketing research (Маркетинговые исследования) Market and competitor research including market analysis, positioning analysis, website content analysis, search metrics, advertising analysis, content strategy analysis, reputation analysis, and target audience profiling.
• Startup marketing (Продвижение стартапов) Digital marketing services tailored for startup launches and growth, including product launch, market entry, user acquisition, and growth hacking under limited budgets.
• Real estate agency marketing (Маркетинг для агентства недвижимости) Digital marketing services for real estate agencies and developers, including lead generation and promotion of property sales across domestic and international markets.
• B2B company marketing (Маркетинг для B2B компаний) Business-to-business digital marketing services covering lead generation, brand building, content strategy, and analytics for companies with complex sales cycles.
• Education sector marketing (Маркетинг в сфере образования) Digital marketing services for educational institutions and programs, including student recruitment, program awareness, and enrollment optimization.
• Healthcare marketing (Маркетинг в медицине) Digital marketing services for medical clinics, healthcare centers, and telemedicine providers, including patient acquisition, trust building, and online reputation management.
• Restaurant marketing (Маркетинг для ресторанов) Digital marketing services for restaurants and food service businesses, covering brand promotion, customer acquisition, and direct response campaigns.
• Sports marketing (Маркетинг в спорте) Digital marketing services for sports clubs and fitness organizations, covering fan acquisition, ticket sales support, and brand promotion.
• Client cases and results portfolio (Кейсы и результаты клиентов) Portfolio of successful marketing projects across real estate, education, IT, e-commerce, crypto, insurance, beauty, delivery, medicine, sports, and other industries, showcasing client outcomes.

Quantifiable outcome

• 98% KPI completion rate (2025 statistics)
• +4 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• YoolacoreStrategic or Co-development PartnerYouTube promotion consulting partnership with Mikhail Shaposhnikov, founder and co-owner of Yoola company. Yoola is a network of YouTube channels with 10,000+ channels and 8 billion views generated. Shaposhnikov is a certified YouTube specialist with 13 years of expertise. Pride Marketing provides consulting, training, and promotion services for YouTube channels through this partnership.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ingate: Ingate is a Russian digital agency providing SEO, contextual advertising, web development, and integrated digital strategies. Overlaps directly with Pride Marketing's SEO + PPC + analytics stack and serves a similar mid-market and enterprise Russian audience.
• Elama: Elama is a Russian advertising platform and agency offering contextual, targeted, and programmatic advertising plus analytics. Direct overlap with Pride Marketing on paid digital campaign management for Russian-market clients.
• RealWeb: RealWeb is a Russian full-service digital marketing agency offering SEO, contextual and media advertising, SMM, and web analytics. Comparable to Pride Marketing in offering breadth, project-based and retainer models, and enterprise Russian client base.
• ConvertMonster: ConvertMonster is a Russian/CIS digital marketing agency focused on conversion rate optimization, targeted advertising, and analytics. Overlaps with Pride Marketing on targeted ads, analytics, and B2C/B2B client acquisition engagements.
• i-Media: i-Media is a Russian performance marketing agency specializing in contextual advertising (Yandex.Direct, Google Ads), SEO, and analytics. Directly competes with Pride Marketing on Yandex-led paid search campaigns and analytics-heavy engagements.
• Completo: Completo is a Russian digital marketing agency offering SEO, contextual and targeted advertising, web analytics, and project-based delivery. Comparable in service mix (SEO + PPC + analytics), pricing models, and enterprise/Mid-market segment focus.
• Texterra: Texterra is a Russian digital marketing and content agency providing SEO, contextual advertising, SMM, and analytics to mid-market and enterprise clients. Overlaps with Pride Marketing on SEO, paid search, and integrated digital campaigns for Russian-speaking markets.
• SeoPult: SeoPult is a Russian SEO and contextual advertising platform/agency combining automation tools with services. Comparable to Pride Marketing on SEO and PPC delivery, with a more productized/automation-led approach versus Pride's services-heavy model.
• Netpeak: Netpeak is a leading performance digital marketing agency operating across CIS/Eastern Europe, offering SEO, PPC, analytics, and web development with similar multi-country delivery and enterprise client mix. Most directly comparable in size, service portfolio, and GTM to Pride Marketing.

Broad incumbents

• Dentsu: Dentsu is a global advertising and marketing services holding with significant Russian-market operations, offering integrated digital marketing, media buying, and analytics. Comparable as a broader incumbent that competes for the same enterprise marketing budgets Pride Marketing addresses, though with a much wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC...
• Facebookfacebook.com/kazakov.mx
• LinkedInlinkedin.com/company/pride-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pride Marketing