Business Mine
Business Mine B.V. is a Netherlands-based AI-powered education and managed-services platform that helps entrepreneurs in the Netherlands and Belgium build, scale, or passively invest in Bol.com private label businesses, combining proprietary MineAI™ product research tools with tiered coaching and partnership programs.
- Company typePrivate
- Founded2010
- HeadquartersZwolle, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Business Mine does
Business Mine B.V. is a Netherlands-based private company founded in 2010 by Andy de Wit, headquartered in Zwolle (Paxtonstraat 3N) with a registered address in Groningen. The company operates an AI-powered education and managed-services platform that serves entrepreneurs in the Netherlands and Belgium who want to build, scale, or passively invest in private label businesses on Bol.com. Its portfolio spans four tiers: LaunchLab AI™ (structured education), INNER CIRCLE™ (subscription membership with AI tool access and a 1,550+ member community), Premium Partnership™ (6-month guided execution starting at €25,000), and Ultra Partnership™ (fully managed Bol.com business starting at €100,000).
The company's core technology centers on two proprietary AI systems: MineAI™ and T-BEG™ (The Bol End Game), which together scan and analyze approximately 51.5 million Bol.com products to surface roughly 8,000 winning product opportunities across demand, competition, pricing, reviews, seasonality, and margin dimensions. These tools underpin the AI Mining Framework, a four-step methodology (Learn, Validate, Build, Scale). A MineAI™ Suite is planned for 2026 release, and LaunchLab+™ adds generative AI capabilities for product copy, photography, packaging, and titles. Business Mine holds NRTO quality certification (since 2023), making it the only officially recognized Dutch education provider in the AI Bol.com e-commerce segment, and integrated EcomBazen in 2024 to expand its coaching pool to include multi-platform Amazon and Shopify expertise.
Revenue is generated through a mix of one-time education fees, recurring INNER CIRCLE subscriptions, and high-value Premium and Ultra Partnership contracts priced at €25,000 and €100,000+ respectively, with €2,000/month and €6,500/month net profit guarantees attached. Distribution is direct and sales-led: prospects complete a 30-second quiz or book a free Brainstorm Session, and Premium and Ultra tiers require selective intake approval. Business Mine operates exclusively in the Netherlands and Belgium and does not publicly disclose revenue, headcount, or funding data.
Business Mine firmographics
Firmographics- Name
- Business Mine
- Legal name
- Business Mine B.V.
- Website
- https://businessmine.co
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Business Mine B.V. is a Netherlands-based AI-powered education and managed-services platform that helps entrepreneurs in the Netherlands and Belgium build, scale, or passively invest in Bol.com private label businesses, combining proprietary MineAI™ product research tools with tiered coaching and partnership programs.
- Ownership category
- akta.pro rank
Where Business Mine is headquartered
LocationHeadquarters
- HQ city
- Zwolle
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Business Mine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Education Programs (LaunchLab AI™): One-time fees for structured education and training programs. LaunchLab AI™ is an AI-powered training program that teaches members how to build an AI Bol.com business using the AI Mining Framework. Often bundled with INNER CIRCLE membership. The product terms state a minimum purchase liquidity of €1,500 is required, and the €10,000 Revenue Guarantee and €10,000 Monthly Revenue Guarantee are conditional add-ons tied to specific performance obligations.
- Membership (INNER CIRCLE™): Recurring membership providing ongoing access to AI tools (MineAI™), the community of 1,550+ entrepreneurs, weekly live sessions, personal support, and event access. Membership auto-renews at the end of each period (minimum 1 month). Cancellation must be received at least 24 hours before the new period begins.
- Premium Partnership™: 6-month intensive partnership starting at €25,000. Business Mine selects 3 winning products, handles sourcing, creates product pages, manages advertising, and provides weekly video updates. Includes €2,000 net profit guarantee per month within 3 months. Work capital of approximately €20,000 is separately invested by the partner into their own inventory and brand.
- Ultra Partnership™: Fully managed Bol.com business starting at €100,000. Business Mine handles all operations (product research, supplier selection, branding, listings, advertising, fulfillment, reporting). Includes €6,500 monthly net profit guarantee. Requires minimum working capital of €50,000+ for inventory and operational costs. Partner receives monthly reporting only.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Premium Partnership™ — 6-month guided partnership with 3 winning products, 80% managed execution |
| Outcome Based/ Performance | Multi-year contract | Ultra Partnership™ — fully managed AI Bol.com business, hands-off investment |
| Subscription | Monthly | INNER CIRCLE Standalone — AI tools, community, live coaching for experienced Bol sellers |
| Subscription | Monthly | LaunchLab AI™ + INNER CIRCLE — complete starter route for first-time and growing sellers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Business Mine product offering
Product offeringCore offering
Business Mine is a Dutch e-commerce education and managed-service platform that teaches entrepreneurs how to build and scale AI-powered Bol.com private label businesses. It combines structured training programs (LaunchLab AI™), a paid membership community (INNER CIRCLE™) with proprietary AI tools, and high-touch partnership tiers (Premium Partnership™ and Ultra Partnership™) where Business Mine selects products, manages operations, or fully runs a Bol.com business on the partner's behalf. The proprietary MineAI™ and T-BEG™ AI systems scan the entire ~51.5 million-product Bol.com catalog to identify winning product opportunities for members.
Product overview
Business Mine operates as an AI-powered e-commerce education and partnership platform focused on Bol.com private label business building in the Netherlands and Belgium. The portfolio consists of LaunchLab AI™ (education program), INNER CIRCLE™ (membership with AI tools), Premium Partnership™ (managed 6-month partnership), and Ultra Partnership™ (fully managed investment). Core AI tools include MineAI™ for product research and T-BEG™ for comprehensive market scanning. LaunchLab+™ add-on provides product content generation services. All offerings are built around the AI Mining Method framework and integrate with Bol.com as the primary marketplace.
Differentiator
Problem solved
Functional benefit
Brands
- LaunchLab AI™: AI-powered training program for starting and growing an AI Bol.com business with step-by-step roadmap, AI Mining framework, weekly guidance, and community access.
- INNER CIRCLE™
- Premium Partnership™
- Ultra Partnership™
- MineAI™
- T-BEG™ (The Bol End Game)
- EcomBazen
Quantifiable outcome
- Members find winning products validated by AI analysis + coach review, with minimum expected ROI of 20% before investing in inventory.
- +5 more outcomes
Companies that use Business Mine
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Business Mine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Business Mine partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- EcomBazencoreThe most significant partnership: EcomBazen (founded by Rob den Engelsman and Michiel de Jager) merges its operations into Business Mine. Rob and Michiel bring 5+ years of proven e-commerce experience (€1.8M annual revenue across Bol, Amazon, and Shopify), personally coached 300+ entrepreneurs, and contribute 100+ hours of video content, modules, and frameworks. Four additional EcomBazen coaches join the Business Mine team. The unified platform offers one shared learning environment, the combined coaching pool, MineAI™ (2026), and full access to Business Mine programs. EcomBazen.eu remains active as an entry point. This partnership is described as 'the biggest breakthrough in the Dutch Bol-branch.'
- Forwarding SolutionsminorVerified logistics partner for international shipments. Optimizes the supply chain for Business Mine members. Listed in the partner ecosystem under 'Logistics' category.
- E-commerce Financing PartnerminorA financing partner is listed in the ecosystem (category: 'Financiering') offering flexible financing specifically for e-commerce entrepreneurs to scale inventory faster. The partner name is not explicitly stated in the source.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Business Mine competitors and assessment
Company assessmentEmerging players
- AMZScout: AMZScout offers AI-based product research, sales estimation, and supplier sourcing tools for Amazon sellers, supplemented by training courses. It overlaps with MineAI™'s product-discovery function and Business Mine's education-led monetization model, but is earlier-stage and Amazon-only.
Regional players
- Marketplace Media: Marketplace Media is a Dutch partner agency specialized in supporting brands selling on bol.com and other NL marketplaces. It is comparable to Business Mine's Premium/Ultra managed-services offering because both monetize operational expertise around Bol.com seller success, though Marketplace Media serves brand-side clients rather than coaching individual sellers.
Broad incumbents
- Helium 10: Helium 10 provides a suite of SaaS tools (keyword research, product tracking, listing optimization) plus training content for Amazon sellers. Comparable to Business Mine in marrying proprietary marketplace analytics with education/coaching, but focused on Amazon rather than Bol.com and serving a global SMB audience.
- Jungle Scout: Jungle Scout is a leading AI-driven product research and supplier database platform for Amazon sellers, paired with an education academy. It mirrors Business Mine's combination of proprietary product intelligence tooling plus structured seller education, but operates at larger scale on a different marketplace.
Others
- Wholesale Ted (Ecomhunters): Wholesale Ted / Ecomhunters is an established e-commerce education brand offering paid training on product research, sourcing and selling on Amazon and other marketplaces. Comparable to Business Mine's LaunchLab AI™ education track and community, but delivered purely as digital courses without proprietary AI tooling or managed-service offerings.
Direct peers
- EcomBazen: EcomBazen is the Dutch Bol.com-focused coaching brand co-founded by Rob den Engelsman and Michiel de Jager that merged into Business Mine in 2024. It sells multi-platform seller education and coaching across Bol, Amazon and Shopify — directly overlapping Business Mine's content, coaching, and customer base in the NL market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Business Mine social profiles
Digital presenceBusiness Mine compliance and trust
Trust signalCompliance3 records
Business Mine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Business Mine leadership team
Management profileNumber of profiles
Profiles3 records
Business Mine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Business Mine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Business Mine
What does Business Mine do?
Business Mine is a Dutch e-commerce education and managed-service platform that teaches entrepreneurs how to build and scale AI-powered Bol.com private label businesses. It combines structured training programs (LaunchLab AI™), a paid membership community (INNER CIRCLE™) with proprietary AI tools, and high-touch partnership tiers (Premium Partnership™ and Ultra Partnership™) where Business Mine selects products, manages operations, or fully runs a Bol.com business on the partner's behalf. The proprietary MineAI™ and T-BEG™ AI systems scan the entire ~51.5 million-product Bol.com catalog to identify winning product opportunities for members.
Is Business Mine a public or private company?
Business Mine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Business Mine founded?
Business Mine was founded in 2010. It employs 11 to 50 people.
Where is Business Mine based?
Business Mine is headquartered in Zwolle, Netherlands, in the Europe region.
How does Business Mine make money?
Four revenue lines are on record. Education Programs (LaunchLab AI™) is the primary driver. The others are membership (INNER CIRCLE™), premium Partnership™ and ultra Partnership™.
Who are Business Mine's main competitors?
AMZScout is listed as an emerging player. Marketplace Media is listed as a regional player. Broad incumbents are Helium 10 and Jungle Scout. Wholesale Ted (Ecomhunters) is listed as an others. EcomBazen is listed as a direct peer.
Does Business Mine have an API?
No public API is recorded for Business Mine.