Fullwoodhead Dairy Supplies Limited

What Fullwoodhead Dairy Supplies Limited does

Fullwoodhead Dairy Supplies Limited is a family-run, privately held agricultural equipment distributor and service provider founded on 1 September 1981 by Alex and Mareth Wilson in Kilbirnie, Scotland, and now led by second-generation directors Mareth Wilson (Managing Director), Brian Wilson (Company Director & Sales Director) and Scott Wilson (Company Director & Head Engineer). The company specialises in supplying, installing and maintaining dairy farming equipment — milking parlours and rotary platforms (BouMatic / ElectroMech Agri including the Indy 360EX), milk cooling and heat recovery systems (Japy Tech TCool, OptiHeat, ICool), calf rearing equipment (Holm & Laue Milk Taxi and automatic feeders), slurry management systems (DairyPower automated scrapers and aeration), precision livestock technology (Nedap CowControl with SmartTag sensors and HerdMetrix software), and a broad range of milking consumables (Milkrite/InterPuls liners, pulsators, vacuum pumps, wash systems, Accsol and Progiene teat dips, Deosan chemicals). It operates three depots covering Scotland and Northern England (from North England to Shetland) and serves SMB dairy farmers exclusively, with no enterprise or public-sector customers identified. The business does not develop proprietary technology; it acts as an authorised dealer and installer for the OEM partners listed above and earns revenue across four streams: one-time equipment sales, project-based installation services (typically structured as 20% deposit, 75% on delivery, 5% on completion and Initial Performance Test), recurring service and maintenance contracts (mandatory six-monthly plant servicing), and ongoing chemicals/consumables distribution via a mobile sales lorry on a 5-week rota across Central & West Scotland. Go-to-market is predominantly direct enterprise field sales supplemented by long-standing trade show presence at Agriscot (over 20 years) and the Royal Highland Show, a quote-based pricing model with no public list pricing, and supplementary digital channels including the company website, an eBay storefront and active LinkedIn, Facebook, X and Instagram accounts. The company has received Scottish Farmer "Local Supplier of the Year" and "Champion of Champions" awards alongside NFU and AgriScot recognition, and continues to operate as a bootstrapped, family-controlled regional business with no external equity, debt or acquisition activity disclosed.

Name

Fullwoodhead Dairy Supplies Limited

Legal name

Fullwoodhead Dairy Supplies Ltd

Website

https://fullwoodhead.co.uk

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Fullwoodhead Dairy Supplies Limited is a family-run Scottish distributor founded in 1981 that supplies, installs and services dairy farming equipment (milking parlours, milk cooling, calf feeding, slurry systems and precision herd technology) from multiple OEM partners for SMB dairy farmers across Scotland and Northern England.

Ownership category

akta.pro rank

Product category

Dairy Farming Equipment Supply and Servicing

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Milking Parlor & Dairy Farm Support Services (Non-veterinary) (AFAEALAK)

akta.pro secondary industries

Milking Systems & Parlors (Conventional, Rotary, Pipeline) (AFAAAIAA), Milk Cooling, Storage & Transfer Equipment (Bulk Tanks, Plate Coolers, Pumps) (AFAAAIAC), Dairy Farm Milk Cooling, Storage & On-Farm Quality Management (AFAEACAL), Dairy Housing, Milking Systems & On-Farm Infrastructure Operations (AFAEACAG), Livestock & Dairy Equipment (IMAHACAG), Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK)

Keywords

• Dairy equipment supply
• Milking parlour installation
• Dairy farm maintenance
• Milk cooling systems
• Slurry management solutions

Headquarters

HQ city

Ayr

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of dairy farming equipment including milking parlours, milking equipment, milk cooling systems, calf feeding equipment, slurry management systems, and farm handling facilities. Products are sourced from manufacturer partners and sold to dairy farmers.
2. Installation Services: Installation of new equipment including milking parlours, automated scrapers, calf feeding systems, and bulk milk tanks. Installation terms require 20% deposit on ordering, 75% upon delivery, and 5% upon completion and Initial Performance Test.
3. Service and Maintenance: Ongoing servicing, maintenance, and repair of milking equipment, bulk milk tanks, refrigeration units, and electrical installations. Service packages are tailored to individual business needs. Plants should be serviced every six months from date of Initial Performance Test.
4. Chemicals and Consumables: Supply of dairy chemicals, teat dips, cleaning agents, and sundry goods. Products include Deosan cleaning agents, Progiene and Accsol teatdips. Sold through mobile sales lorry visits and office contacts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Fullwoodhead Dairy Supplies is a family-run dairy equipment distributor and service provider, supplying, installing, and maintaining milking parlours, milk cooling systems, calf rearing equipment, slurry management systems, milking components, precision herd monitoring technology, and dairy chemicals for dairy farmers across Scotland and Northern England (from North England to Shetland). The company operates 3 depots with a mobile sales lorry on a 5-week customer rota, backed by an in-house team of engineers providing installation, servicing, and repair across all major equipment brands.

Product overview

Fullwoodhead Dairy Supplies Limited is a family-run agricultural equipment supplier founded in 1981, specializing in equipment for dairy farmers across Scotland and Northern England. The company operates as a distributor and installer of products from multiple manufacturers including ElectroMech Agri/BouMatic, Nedap, Milkrite, Japy Tech, Cotswold, and Holm & Laue. The product portfolio centers around core dairy farming equipment: milking parlours and handling facilities (including the Indy 360EX rotary platform, backing gates, automatic detachers, and Smart Dairy automation system), milk cooling and heat recovery systems (TCool tanks, OptiHeat, ICool), calf rearing equipment (Holm & Laue Milk Taxi and automatic feeders), slurry management systems (Dairypower aeration and scrapers), and milking equipment components (liners, pulsators, vacuum pumps, wash systems, milk claws including Flo-Star MAX and Flo-Star Xtreme). The company also supplies precision technology including Nedap CowControl for livestock monitoring with heat detection and health monitoring capabilities. Supporting services include proactive maintenance, machine testing, and bulk milk tank servicing. The company covers from North England to Shetland with 3 depots, servicing and repairing all makes of milking equipment, bulk milk tanks, refrigeration units, and electrical installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Electromech Agri / BouMatic Indy 360EX Rotary Milking Platform A rotary milking platform featuring a roller chassis assembly with double I-beam design, electrically driven platform with variable speed drive motors (1.1kW each), basement configuration for milking equipment protection, and V-shaped entrance for improved cow flow. Sold to dairy farmers for rotary parlour operations.
• Japy Tech Milk Cooling Tanks (TCool, ICool, MCCool) Milk cooling tanks featuring STI (integrated tubular system) evaporator technology offering rapid cooling from 35°C to 4°C within less than 3 hours. Available in compact or separate refrigeration versions, with ICool terminal for cooling control. Heat recovery via OptiHeat available. Sold to dairy farmers for milk cooling compliance.
• Nedap CowControl Precision Herd Management System Livestock management system using SmartTag sensors for 24-hour monitoring of fertility, health, and location. Provides heat detection, health monitoring, cow locating, and herd performance trend analysis with data accessible via HerdMetrix phone app. Combined with Sort Gate for real-time cow routing. Sold to dairy farmers for precision herd management.
• Holm & Laue Calf Feeding Equipment (Milk Taxi and automatic feeders) Automated calf feeding equipment including Milk Taxi for consistent calf milk feeding with controlled temperature, quantity, and quality. Services include installation, maintenance, and repair. Reduces labour while giving calves consistent temperature, quality, and quantity of milk. Sold to dairy farmers for calf rearing operations.
• Dairypower Slurry Management Systems (Automated Scrapers and Slurry Aeration) Automated slurry scraping systems for maintaining floor hygiene in dairy facilities and slurry aeration systems maintaining slurry consistency and spreadability 24 hours a day. The aeration system saves fuel, labour, and fertiliser. Automated scrapers available with 0% finance options. Sold to dairy farmers for slurry management.
• Milkrite / InterPuls Milking Equipment (Liners, Pulsators, Vacuum Pumps, Wash Systems, Tubing) Comprehensive range of milking equipment including Impulse Air milk liners, triangular liner technology, vacuum pumps (rotary vane configurations), precision pulsators, Optiflow III washing units, dairy tubing (Ultraclean+, premium silicone, rubber), portable milking machines, and the Cluster Exchange managed liner change service. Sold to dairy farmers for milking systems and component replacement.
• Dairy Chemicals and Consumables (Teat Dips, Cleaning Agents) Range of teat dip products and cleaning agents including Accsol Iodo Extra, Iodo Gold, Iodo Concentrate 3:1, Lacti Film, Lacti Guard, Deosan cleaning agents, Progiene teatdips. For post-milking udder hygiene and bacterial load reduction. Sold through mobile sales lorry visits and office contacts.
• BouMatic Smart Dairy Handling and Automation Equipment Smart Dairy automation system managing milk harvest, reproduction, sorting, hoof care, and herd management via HerdMetrix software. Includes Guardian II and Guardian Supreme programmable wash systems, Flo-Star MAX and Flo-Star Xtreme milking claws, Magnum Series liners, HiFlo Evolution pulsators, Airstar DSL vacuum pumps, Variable Speed Control, AMI 5550 automatic detachers, Titan Backing Gate, and bespoke race work/handling facilities. Sold to dairy farmers for parlour automation.
• Nedap Sort Gate Automated sorting gate integrated with Nedap CowControl for real-time cow routing based on health, heat, or other management criteria. Sold to dairy farmers for automated segregation of cows.
• Cotswold Bulk Milk Tank Washers and Dairy Equipment Tank washers for open top ice bank tanks and enclosed/DX tanks in 500 models (up to 2270 litres) and 1000 models (up to 4500 litres), plus SupaSpray, wash station, water heaters, and SupaSlung cluster hangers. Stainless steel cabinets with adjustable chemical entrainment. Sold to dairy farmers for bulk tank cleaning.
• Bulk Milk Tank Servicing Servicing and maintenance of bulk milk tanks and refrigeration units. Plants are recommended to be serviced every six months from the date of Initial Performance Test. Service packages tailored to individual farm business needs.
• Machine Testing Service Testing services for milking equipment to ensure proper performance and compliance. Sold to dairy farmers to verify milking machine performance.
• Proactive Maintenance Service Preventive maintenance services tailored to individual farm business needs, covering milking equipment, bulk milk tanks, refrigeration units, and electrical installations. Recommended six-monthly servicing intervals.

Quantifiable outcome

• Dairypower Slurry Aeration System reduces fuel, labour and fertiliser costs by keeping slurry consistent and spreadable 24 hours a day
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

Five partnerships are on record, tiered core.

• BouMatic / ElectroMech AgricoreTechnology or IntegrationFullwoodhead is an authorized dealer and installer of BouMatic/ElectroMech Agri milking parlour systems, handling facilities, milking equipment, Smart Dairy automation, variable speed controls, and related products including the INDY 360EX rotary platform, Flo-Star claws, Guardian wash systems, and HiFlo pulsators.
• Holm & LauecoreTechnology or IntegrationFullwoodhead supplies and installs Holm & Laue calf feeding equipment including Milk Taxi and automatic calf feeders. Mentioned prominently on homepage as a key partner brand.
• DairyPowercoreTechnology or IntegrationFullwoodhead supplies DairyPower automated scrapers and slurry aeration systems. Currently offering 0% finance on Dairypower Fully Automated Scrapers.
• Milkrite | InterPulscoreTechnology or IntegrationFullwoodhead supplies Milkrite/InterPuls milking equipment including Impulse Air milk liners, triangular liner technology, vacuum pumps, pulsators, portable milking machines, dairy tubing, wash cups and trays, and the Cluster Exchange service.
• DeLavalcoreTechnology or IntegrationFullwoodhead was originally founded to sell, repair and maintain Fullwood parlours (DeLaval brand). DeLaval Capital equipment carries a manufacturer's 1-year parts and labour warranty following Initial Performance Test. Warranty only guaranteed with genuine DeLaval parts and chemicals.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lely: Dutch manufacturer of dairy automation including milking robots, feeding systems, and barn equipment. Operates through direct and dealer channels in the UK and competes for the same dairy farmer capex budget as Fullwoodhead.
• DeLaval: Global manufacturer of milking parlours, cooling tanks, and dairy farm automation. Fullwoodhead was originally founded to sell, repair, and maintain Fullwood parlours (a DeLaval brand) and remains an authorized service provider, making DeLaval the most direct competitor and historical partner.
• BouMatic: Manufacturer of milking parlours and dairy equipment whose products Fullwoodhead distributes in the UK. Comparable in product portfolio (rotary platforms, claws, wash systems, automation) and competes where BouMatic uses other dealer or direct channels.
• Pearson Milking Technology: UK-based dairy equipment specialist focused on herringbone and rotary milking parlours and associated equipment. Comparable regional footprint, customer base of UK dairy farmers, and product scope.
• GEA Farm Technologies: Major dairy milking equipment manufacturer and supplier with a UK dealer network offering parlours, milking robots, and cooling equipment. Directly comparable product range and go-to-market through authorized dealers.
• Waikato Milking Systems: New Zealand-headquartered manufacturer of rotary and herringbone milking parlours with a UK distribution presence. Comparable product offering targeting commercial dairy operations and competing for installation and service contracts.
• Fullwood Packo: The original Fullwood brand from which Fullwoodhead Dairy Supplies was founded in 1981. Now part of the Packo group, it manufactures milking parlours, cooling tanks, and dairy hygiene equipment and competes in the same UK dairy equipment market.

Regional players

• Mole Valley Farmers: UK agricultural cooperative supplying inputs, equipment, and services to dairy and livestock farmers across England and Wales. Comparable regional UK dairy farmer customer base with broader agricultural scope.
• Carrs Billington: UK agricultural supplier with operations in Northern England and Scotland offering dairy equipment, feed, and farm supplies. Direct geographic overlap with Fullwoodhead in Scotland and Northern England, and competes for similar dairy farm customers.

Broad incumbents

• Holm & Laue: German manufacturer of calf feeding equipment (including the Milk Taxi) and barn technology. Fullwoodhead is an authorized distributor; Holm & Laue also sells through other channels, making it a partial competitor as well as a key partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fullwoodhead Dairy Supplies Limited