MOVE SMARTER TECHNOLOGIES LIMITED

What MOVE SMARTER TECHNOLOGIES LIMITED does

MoveSmarter Technologies Limited is a UK private company operating as a product brand within Kodergarten Ltd, providing a cloud-based transport management platform purpose-built for UK local authority home-to-school and SEND transport operations. The platform is structured around three subscription modules: an Entitlement Workflow module (£20,750 per year, excluding VAT) that automates statutory eligibility checking, appeals and audit history; a Planner module for map-based route design, vehicle and crew management, and operator portals, sold only as part of bundles starting at £38,000 per year; and the MoveSmarter App (£9,750 per year) which provides NFC and QR card scanning on dedicated services via Samsung Knox-locked Android devices with offline-first data capture. A full platform bundle is priced at £43,000 per year, with additional consultancy (£695 per day) and training (£250 per session) available as professional services.

Name

MOVE SMARTER TECHNOLOGIES LIMITED

Legal name

MoveSmarter Technologies Limited

Website

https://move-smarter.co.uk

Company type

Private

Founded year

2025

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Pwllheli

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Entitlement Workflow Module: Annual subscription module for managing statutory home to school transport entitlement process. Priced at £20,750 per year excluding VAT. Includes unlimited entitlements, unlimited LA users, training and onboarding support in year one.
2. Planner Module: Annual subscription module for route and service planning, vehicle/crew management, and operator portals. Not sold standalone in pricing page; included in bundles starting at £38,000 combined with Entitlement Workflow.
3. MoveSmarter App (Mobile Scanning): Annual subscription for dedicated service authorities running their own services. Includes mobile licence for card scanning app. Priced at £9,750 per year. Can be bundled with other modules for savings.
4. Consultancy and Training: Additional professional services including consultancy per day at £695 and additional 2-hour remote training sessions at £250. Available for additional onboarding or ongoing support beyond the included year-one services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MoveSmarter is a cloud-based school transport management platform built specifically for UK local authorities. It combines an Entitlement Workflow module for statutory home-to-school transport application and eligibility processing, a Planner module for map-based route planning and operator/crew management, and a MoveSmarter mobile App for NFC/QR card scanning and safeguarding data capture during journeys. The platform replaces disconnected spreadsheets and inboxes with a single system covering applications, entitlement checking, route planning, SEND learner visibility, real-time journey tracking, and compliance reporting.

Product overview

MoveSmarter is a cloud-based school transport management platform built for local authorities. The platform consists of three main modules: (1) Entitlement Workflow Module - manages statutory entitlement applications, eligibility checking, and appeals workflows; (2) Planner Module - enables map-based route planning, service management, and operator/crew management; (3) MoveSmarter App - a mobile application for safeguarding data capture via NFC/QR card scanning on dedicated services. These modules are available individually or bundled together, with additional add-on services including handheld scanning devices and consultancy. The platform is available via G-Cloud 14 for UK public sector procurement and supports bilingual English/Welsh operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Entitlement Workflow Module Supports local authorities in managing the statutory home-to-school transport entitlement process from application through to allocation, including eligibility checking, appeals workflows, SEND information visibility, and audit history. Priced at £20,750 per year excluding VAT, with unlimited entitlements and unlimited LA users.
• Planner Module Enables local authorities to design, operate, and continuously improve their home-to-school transport network through map-based route planning, vehicle and crew management, and operator portals. Supports year-on-year network modelling without disrupting live operations.
• MoveSmarter App Mobile application for local authorities running their own dedicated services. Captures safeguarding and reporting data journey-by-journey using NFC/QR card scanning on Android handheld devices managed via Samsung Knox MDM. Offline-first design with automatic sync.
• Full Platform Bundle (Planner + Entitlement Workflow + MoveSmarter App) Combined package of Planner, Entitlement Workflow, and MoveSmarter App modules offering the complete MoveSmarter platform with maximum savings. Priced at £43,000 per year excluding VAT, approximately 16% off full price.
• Consultancy and Additional Training Services Additional consultancy services for extra onboarding or ongoing support beyond year-one included services. Consultancy priced at £695 per day and additional 2-hour remote training sessions at £250 each.
• Handheld Scanning Devices Pre-configured Android handheld devices using NFC and QR-enabled cards to identify learners, drivers, assistants, and crew as they board vehicles. Locked down using Samsung Knox and managed centrally through integrated Mobile Device Management (MDM) for security and remote management.

Quantifiable outcome

• £500,000 gross saving in first full year (Powys County Council)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Kodergarten LtdcoreStrategic or Co-development PartnerKodergarten Ltd is the parent company behind MoveSmarter. The product is described as 'A Kodergarten product' on the website footer. Kodergarten provides the commercial relationship, contact infrastructure, and development partnership for MoveSmarter's school transport management platform.
• Transport for Wales (TfW)minorStrategic or Co-development PartnerTfW is in discussions with Powys County Council and Kodergarten to trial a TfW one-card integration from September 2026. This would bring safeguarding and live vehicle reporting capabilities to 16+ and home-to-school learners travelling on TfW-printed cards across public services in Wales.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• PowerSchool: PowerSchool is a leading K-12 student information system and operations platform with modules covering enrollment, scheduling, and increasingly transportation. It is a broad incumbent that could enter or partner in UK school transport.
• Tyler Technologies: Tyler Technologies is a large public-sector software provider whose K-12 student information systems and transportation modules serve US school districts. It represents an established broader incumbent that could expand into UK statutory school transport.
• Cubic Transportation Systems: Cubic Transportation Systems provides fare collection, real-time passenger information, and transit operations platforms for major public transport agencies. Comparable to MoveSmarter as a broader transport technology incumbent with overlapping public-sector customer base.

Regional players

• Capita SIMS: Capita's SIMS is the dominant UK school information management system used by the majority of UK schools and many local authorities. As the incumbent UK school data platform, it is an adjacent competitor and potential integration or bundling partner.
• SchoolComms: Schoolcomms is a UK school-parent communication and payments platform used by many UK schools and local authorities. It is a UK-focused regional player with potential overlap in parent-facing transport workflows adjacent to MoveSmarter.

Direct peers

• Optibus: Optibus is an AI-driven public transport scheduling and operations platform serving transit agencies globally. It overlaps with MoveSmarter on route optimisation, vehicle/crew assignment, and service planning for passenger transport.
• Transfinder: Transfinder provides K-12 student transportation management software for school districts in North America, covering routing, scheduling, fleet, and parent communication. Closest product-line parallel to MoveSmarter's K-12 focus.
• Trapeze Group (Modaxo): Trapeze Group, now part of Modaxo/Volaris, provides fixed-route and school bus transportation operations software used by transit authorities. It directly competes with MoveSmarter on route planning, scheduling, and student transport workflows for public sector buyers.

Others

• Route4Me: Route4Me is a route optimisation SaaS platform used across logistics, field service, and passenger transport. It represents an enabling/adjacent technology provider that could compete with MoveSmarter's planner module.
• Samsara: Samsara is an IoT fleet management platform with dedicated school bus tracking, route visibility, and student ridership features. It competes at the fleet/telematics layer adjacent to MoveSmarter's entitlement and planning modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOVE SMARTER TECHNOLOGIES LIMITED