Nando's India

What Nando's India does

Nando's India operates the Indian franchise of the South African-origin Nando's casual dining brand, specializing in flame-grilled PERi-PERi chicken across dine-in, takeaway, delivery, and a dedicated mobile app and online ordering channel. The company is structured as Nando's Services India Pvt. Ltd., headquartered in Gurgaon, and runs a multi-restaurant network supported by 501-1,000 employees. Its core product is a proprietary flame-grilled chicken menu built around the PERi-PERi sauce system, served with standardized cooking methodology inherited from the global Nando's network of 1,200+ restaurants in 30+ countries.

The business operates two revenue streams: (1) restaurant-based food sales through dine-in, takeaway, and delivery, and (2) retail packaged food sales of Nando's-branded PERi-PERi sauces distributed through Indian supermarkets. The technology layer is a branded mobile app and online ordering platform hosted on AWS cloud infrastructure; no AI/ML capability is documented. Brand assets include registered trademarks on the Nando's name, the PERi-PERi mark, and the PERi-Red color, alongside the global chain's curated collection of 21,000+ pieces of Southern African art (275+ artists), which is deployed as a differentiating in-restaurant cultural element.

The go-to-market is a B2C mass-market casual dining model targeting individual consumers and families, with no enterprise or institutional customer dependencies. FSSAI licensing enables both food service and packaged retail operations. Pricing follows global Nando's casual dining conventions, and the company operates as a private entity within the larger international Nando's franchise system, drawing on centralized procurement, supply chain, and brand standards.

Name

Nando's India

Legal name

Nando's Services India Pvt. Ltd.

Website

https://nandosindia.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

10,001+ employees

Short description

Nando's India (Nando's Services India Pvt. Ltd.) operates a multi-restaurant casual dining chain in India serving flame-grilled PERi-PERi chicken to mass-market consumers via dine-in, takeaway, delivery, app, and retail PERi-PERi sauces.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Retail-Eating & Drinking Places (5810), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM)

Keywords

• Casual dining restaurants
• Flame-grilled chicken
• PERi-PERi sauces
• Quick service restaurants
• Restaurant retail products

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Food Sales: Revenue from selling flame-grilled PERi-PERi chicken and food items at Nando's restaurant locations in India, including dine-in, takeaway, and delivery orders
2. Retail Product Sales: Sale of PERi-PERi sauces (Lemon and Herb, Medium, Hot, XX Hot) and other products at supermarkets and retail stores

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nando's India operates casual dining restaurants serving flame-grilled PERi-PERi chicken meals, burgers, salads, wraps, and sides, complemented by a retail line of PERi-PERi sauces (Lemon and Herb, Medium, Hot, XX Hot) sold at supermarkets. The company generates revenue primarily through dine-in, takeaway, and delivery orders at its restaurant locations, with a secondary retail revenue stream from bottled PERi-PERi sauces distributed through grocery stores and online ordering platforms.

Product overview

Nando's India operates a restaurant chain offering flame-grilled PERi-PERi Chicken alongside a retail product line of PERi-PERi sauces sold at major supermarkets nationwide. The core product portfolio consists of four sauce variants (Lemon and Herb, Medium, Hot, XX Hot) in 125ml bottles, available for both dine-in at restaurants and retail purchase for home cooking. Supporting the products are extensive recipe collections organized by meal type (Everyday, Quickies, Hearty, Healthy-ish, Punching, Snackettes) that demonstrate the use of PERi-PERi sauces in various dishes. The company does not offer a technology platform or SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• PERi-PERi Flame-Grilled Chicken Nando's signature flame-grilled chicken dish marinated and cooked with the proprietary PERi-PERi sauce, available in varying spice levels. Served at Nando's India restaurant locations for dine-in, takeaway, and delivery.
• PERi-PERi Sauces Nando's signature PERi-PERi sauce line available in four heat levels (Lemon and Herb, Medium, Hot, XX Hot) in 125ml glass bottles. Made with African Bird's Eye Chilli, lemon, garlic, and spices. Sold at supermarkets and grocery stores for home use.
• Restaurant Dining Menu The Nando's India restaurant menu includes flame-grilled PERi-PERi chicken in full or half portions, burgers, salads, wraps, and accompanying sides, served at dine-in locations with dine-in, takeaway, and delivery options.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreOthersNando's uses AWS cloud infrastructure for data storage and processing. The company's central database is located on AWS servers. Nando's undertakes to ensure adequate data protection measures when data is stored in jurisdictions with different data protection laws.
• FSSAI (Food Safety and Standards Authority of India)coreOthersNando's holds an FSSAI Central License, demonstrating compliance with Indian food safety regulations. The license is displayed on their website as proof of regulatory compliance for operating food service in India.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Barbeque Nation: India's leading home-grown casual dining chain with a grill/BBQ theme, directly comparable in dine-in format, average ticket, and Indian metro footprints.
• Burger King India: India-focused QSR chain (Restaurant Brands Asia) competing directly in the same Indian casual/QSR occasion, with comparable urban footprint and delivery-led ordering.
• Taco Bell India: Mexican-inspired QSR under Yum! Brands operating in Indian metros, competing for similar young-adult dine-out occasions and digital ordering customer base.
• Chili's Grill & Bar (India franchisee): American casual dining chain with restaurants in Indian metros, comparable in full-service dining format, menu breadth, and family/young-adult target segments.
• Subway India: Global QSR sandwich chain with an established India franchise network, comparable on multi-channel ordering (dine-in, takeaway, delivery) and tier-1 presence.
• KFC India: Operates a large chain of chicken-focused QSR restaurants across India, directly competing with Nando's in the same chicken-led casual/QSR occasion and tier-1 city footprint.
• Pizza Hut India: Established dine-in and delivery casual dining chain in India via Devyani International, competing for the same casual dining occasions and family outings as Nando's.
• McDonald's India: Global QSR major with a substantial dine-in and delivery network in India, competing for similar family/young-adult dine-out occasions as Nando's.
• Domino's Pizza India: India's largest pizza delivery-led chain (Jubilant FoodWorks), comparable in QSR delivery scale, technology stack, and pan-India retail sauce/ingredient distribution.

Broad incumbents

• Nando's Group (global): Global parent brand operating 1,200+ restaurants across 30+ countries; comparable as the originator of the PERi-PERi concept and as the controlling IP and supply ecosystem for the Indian entity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NandosIndia
• LinkedInlinkedin.com/company/nandos-india

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nando's India