Domino's Pizza India

What Domino's Pizza India does

Domino's Pizza India is operated by Jublant FoodWorks Limited (NSE: JUBLFOOD), which holds exclusive master franchise rights for the Domino's brand across India, Bangladesh, Sri Lanka, and Nepal. Founded in 1996, the business runs 3,663 outlets as of April 2026 and serves Indian consumers primarily through direct-to-consumer home delivery under a 30-minute delivery promise, with a footprint that uniquely extends to onboard train delivery. Core menu items include vegetarian and non-vegetarian pizzas across five crust types (New Hand Tossed, Classic Hand Tossed, Wheat Thin, Cheese Burst, Fresh Pan Pizza), complemented by pasta, garlic bread, chicken wings, desserts (Choco Lava Cake), and beverages.

The technology stack centers on a proprietary online ordering platform — dominos.co.in and dedicated Android/iOS mobile apps — combined with GPS-based location services for ordering, store selection, and delivery tracking. The mobile app has ~17 million monthly active users and is now being repositioned as an advertising surface, with 10+ third-party brands (including Apple, Amazon Fresh, and Tata Neu) buying reach on it. AI is currently deployed for back-office site selection across a 1,000-store expansion pipeline. Distribution is a mix of company-owned and franchise stores; 75% of orders flow through the delivery channel, enabling smaller, lower-rent store formats.

The revenue model is predominantly transactional food sales via delivery and pickup, augmented by catering/Virtual Pizza Party services for corporate and wedding bulk orders. A second monetization layer — advertising on the app — is expected to contribute roughly 1% of revenues at maturity. Pricing is publicly disclosed and value-anchored: Pizza Mania everyday-value offers two regular pizzas from ₹99 each; the regular menu averages ~₹400 for two; the WOW Club loyalty program supports repeat ordering. Quarterly consolidated revenue at the parent stood at ₹2,505.8 crore in Q3 FY26 (19% YoY), with full-year FY26 growth of ~13% YoY. Customer segments are dominated by individual consumers with a secondary corporate-catering segment; operational headwinds include an LPG supply disruption in Q4 FY26 that pushed like-for-like growth to just 0.2%.

Name

Domino's Pizza India

Legal name

Jubilant FoodWorks Limited

Website

https://dominos.co.in

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Domino's Pizza India, operated by Jublant FoodWorks Limited, is the master franchisee of Domino's Pizza in India, Bangladesh, Sri Lanka, and Nepal, operating 3,663 outlets and serving consumers via 30-minute direct-to-consumer pizza delivery through app, web, and train-delivery channels.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant (Pizza)

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza delivery
• Quick service restaurant
• Online food ordering
• Pizza menu
• Home delivery service

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food Sales - Delivery and Pickup: Primary revenue from pizza, sides, beverages, and desserts sold through delivery and pickup orders. Delivery accounts for 75% of orders.
2. Catering and Corporate Orders: Revenue from bulk orders for corporate events, weddings, and birthday parties through Virtual Pizza Party and catering services
3. Advertising Revenue: Monetization of Domino's app platform by allowing third-party brands to advertise to 17 million monthly active users; expected to eventually contribute about 1% of revenues

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Domino's Pizza India operates a quick-service restaurant chain selling pizzas, sides, pasta, beverages, and desserts via online ordering (website and mobile app), in-store dining, and 30-minute home delivery across 1,250+ outlets in India. The company also offers birthday party packages, corporate catering, gift cards, and a loyalty program (WOW Club), and recently launched the Cafe Domino's hybrid cafe format. The parent operating entity is Jubilant FoodWorks Limited, master franchisee of Domino's Pizza for India, Bangladesh, Sri Lanka, and Nepal.

Product overview

Domino's Pizza India operates as a quick-service restaurant chain under Jubilant FoodWorks, offering a unified consumer product portfolio centered on online pizza ordering and delivery. The core offering includes a web and mobile platform (dominos.co.in and native Android/iOS apps) enabling consumers to order from a menu of veg and non-veg pizzas, with customizable crust options (Fresh Pan, Hand Tossed, Cheese Burst, Wheat Thin), sides (garlic bread, wings), pasta, beverages, and desserts. The portfolio spans multiple sub-brands including Pizza Mania (budget line at ₹99), Burger Pizza (hybrid pizza-burger), and the newly launched Cafe Domino's (café format). Supporting services include birthday party packages, corporate catering, gift cards, and the WOW Club loyalty program. The company maintains over 3,600 outlets across India with a 30-minute delivery promise.

Differentiator

Problem solved

Functional benefit

Brands

• Cafe Domino's: Hybrid café spaces offering café and beverage products, launched as a new format beyond traditional quick-service dining

Products and services

• Pizza Products (Veg and Non-Veg)

Quantifiable outcome

• 75% of orders delivered via delivery channel, enabling smaller store formats with lower rental costs

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• AppleminorGTM or Marketing Partner · 27 February 2026Apple advertises on Domino's India app which reaches 17 million monthly active users. This is part of a broader strategy to monetize the app as an advertising platform with 10+ brand partners.
• Amazon FreshminorGTM or Marketing Partner · 27 February 2026Amazon Fresh advertises on Domino's India app reaching 17 million monthly active users as part of the app's advertising monetization strategy.
• Tata NeuminorGTM or Marketing Partner · 27 February 2026Tata Neu advertises on Domino's India app reaching 17 million monthly active users as part of the app's advertising platform strategy.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Subway India: Globally established QSR chain with an India footprint focused on healthier, customizable sandwiches. Competes for the same dine-in and delivery occasions and budget-conscious Indian consumers.
• Papa John's India: Specialty pizza QSR chain operating in India through franchisees. Competes with Domino's on premium and delivery occasions with a menu philosophy centered on higher-quality pizza ingredients.
• Burger King India: Restaurant Brands Asia-operated QSR competitor with comparable price-tier menu, dine-in and delivery focus, and aggressive store expansion in India. Directly comparable on unit economics and digital ordering penetration.
• KFC India: Yum! Brands-operated chicken QSR chain competing directly for delivery-led, value-meal occasions. Overlaps with Domino's on the non-veg side and benefits from similar aggregator and app-based ordering dynamics.
• Pizza Hut India: Yum! Brands-operated pizza QSR chain and the most direct head-to-head competitor to Domino's in India. Competes across dine-in, takeaway, and delivery with overlapping menu formats and pricing tiers, targeting the same urban Indian consumer.
• McDonald's India: Connaught Plaza Restaurants / Westlife Development-operated QSR chain with strong dine-in and delivery presence. Competes for the same lunch, dinner, and family-occasion occasions as Domino's across Indian metros and tier-1 cities.

Others

• Swiggy: India's leading food delivery aggregator and a key distribution channel for Domino's alongside its owned app. Comparable as an ecosystem participant whose private-label and cloud-kitchen initiatives increasingly compete with branded QSR menus on the same order occasions.
• Zomato: Publicly listed food delivery and restaurant discovery platform in India. Comparable as both a major ordering channel for Domino's and a competitive threat through its restaurant partnerships, dine-out, and quick commerce (Blinkit) expansions.

Emerging players

• Wow! Momo: Indian homegrown QSR chain in the rapid-growth stage, expanding across metros and tier-2 cities with momos and value meals. Represents the emerging local QSR challenger set competing for similar wallet share among younger Indian consumers.
• Cafe Coffee Day: India's largest café chain with extensive nationwide footprint. Directly comparable to the new Cafe Domino's format in café/beverage category dynamics, daypart economics, and real estate strategy in Indian metros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dominos_india
• YouTubedominos.co.in/advertisement
• Facebookfacebook.com/dominospizzaindia
• Instagraminstagram.com/dominos_india/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domino's Pizza India