PraiseMoves Fitness Ministry

What PraiseMoves Fitness Ministry does

PraiseMoves Fitness Ministry is a faith-based fitness company founded in 2001 by Dr. Laurette Willis and headquartered in Oklahoma, operating as a Christian alternative to yoga. Its core offering is a library of scripture-linked postures and branded workouts that integrate biblical themes with stretching, strength, and flexibility routines, packaged into downloadable videos, ebooks, and live classes. The catalog includes 150+ scripture-linked postures and 25+ workouts, alongside 12+ certification sub-brands such as the Certified PraiseMoves Instructor (CPI) program and modality-specific credentials including L.I.F.T. (launched 2019).

The company monetizes through a diversified content-and-credential model: direct-to-consumer digital product sales (workouts and ebooks priced $12.95–$37), paid instructor certification training, health-coach certification through the Certified Health Coach Institute (founded 2014), branded merchandise, and live classes delivered via a global CPI network that spans six continents. Distribution is anchored in churches, Christian retail partnerships (including Harvest House Publishers), and endorsements from faith-based organizations such as the Christian Research Institute. Outreach is amplified by hundreds of certified instructors who function as both customers and distribution agents.

Operationally, PraiseMoves is a small, founder-owned, bootstrapped business with 1–10 employees and no external funding. Recent strategic activity has emphasized catalog expansion — nine additional fitness certifications were introduced alongside a 2023 website rebrand — and international visibility, including the establishment of International PraiseMoves Day in 2026. The business carries no disclosed AI/ML technology layer, no native mobile application, and no enterprise contracts, positioning it as a niche content-and-credentialing brand rather than a technology platform.

Name

PraiseMoves Fitness Ministry

Legal name

PraiseMoves Fitness Ministry

Website

https://praisemoves.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

PraiseMoves Fitness Ministry, founded in 2001 by Dr. Laurette Willis, offers Christian-themed scripture-linked workouts, instructor certifications, and health-coaching credentials to a global Christian audience through digital products and a network spanning six continents.

Ownership category

akta.pro rank

Product category

Faith-Based Fitness Services

NAICS

Religious Organizations (813110), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Diet and Weight Reducing Centers (812191)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Weight Loss & Body Transformation Training (HSADAAAC), Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Christian fitness programs
• Faith-based exercise
• Instructor certification training
• Christian health coaching
• Workout video downloads

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Workout Products: Downloadable video workout programs and ebooks sold through the PraiseMoves shop. Products include various workout series (AM/PM, 20-Minute, Power, Flow, Alphabetics), devotional programs, and meditation guides. One-time purchase model for instant digital access.
2. Instructor Certification Training: Certified PraiseMoves Instructor (CPI) training program that equips women and men for fitness ministry. Additional certifications available including PraiseMoves Gold, PraiseKICKS, PraiseWAVES, MIRA!, L.I.F.T., PraiseBarre, HipHop2Scripture, Power PraiseMoves, and Praiselates.
3. Certified Health Coach Institute: Christian Health Coach (CHC) certification program integrating Biblical principles into whole-person wellness. 40-60 hour self-paced online curriculum. Operating since 2014.
4. Merchandise: Branded faith and fitness products including t-shirts, mugs, phone covers, and totes sold through Zazzle store.
5. Live Classes: In-person and virtual workout classes offered globally by Certified PraiseMoves Instructors (CPIs) on six continents.
6. Personal Coaching Services: Personal Transformation Coaching and Weightloss Without Willpower services offered by Dr. Laurette Willis. Complimentary breakthrough sessions offered for lead generation.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

PraiseMoves Fitness Ministry delivers Christian fitness programs built on a proprietary methodology linking over 150 unique exercise postures to specific Bible scriptures, packaged as downloadable workout videos, ebooks, and devotional products sold through an online store. It also offers instructor certification training, online/in-person classes conducted by a global network of Certified PraiseMoves Instructors, and a Certified Health Coach Institute for whole-person wellness coaching with a biblical worldview.

Product overview

PraiseMoves Fitness Ministry offers a comprehensive Christian fitness program centered around its core workout system with over 150 Scripture-linked postures. The product portfolio includes 12 downloadable workout products (ranging from foundational to specialized programs like Power PraiseMoves, Alphabetics, Flow, Gold for seniors, and children's workouts), digital resources (40-day devotional, Soaking in the Psalms meditations, Watercolors prints, and Great Women of the Bible drama), and service offerings including instructor certification training, additional specialty certifications (PraiseKICKS, PraiseWAVES, MIRA!, L.I.F.T., PraiseBarre, HipHop2Scripture, Praiselates), the Certified Health Coach Institute, plus online and in-person class delivery. The company operates on a digital-first model with an e-commerce store and member portal, positioning itself as 'The Christian Alternative to Yoga.'

Differentiator

Problem solved

Functional benefit

Brands

• PraiseMoves Gold: Senior and limited mobility fitness program with seated, standing with chair, and floor workout options.
• PraiseKICKS
• PraiseWAVES
• MIRA!
• L.I.F.T.
• PraiseBarre
• HipHop2Scripture
• Power PraiseMoves
• Praiselates
• PowerMoves Kids
• Certified Health Coach Institute
• Weightloss Without Willpower
• The Fullness Women's Retreat

Products and services

• PraiseMoves Workouts & eBook The foundational PraiseMoves workout program featuring 60-minute and 20-minute workouts with stretching/strengthening postures linked to Bible verses, designed to transform workouts into worship.
• 20-Minute PraiseMoves Workouts & eBook Three separate workouts (beginner, intermediate, and advanced) lasting 20 minutes each, with over 30 PraiseMoves postures, 3 Scripture Sequences, and Walkin' Wisdom Warm-ups.
• AM/PM PraiseMoves Workouts Two 30-minute workouts designed for morning energization and evening relaxation, combining gentle stretches, deep breathing, and PraiseMoves postures linked to Bible verses.
• Power PraiseMoves Workouts & eBook A high-intensity, challenging workout featuring a 40-minute power session plus two 25-minute workouts with abs strengthening and toning segments totaling over 140 minutes.
• PraiseMoves Alphabetics Workouts Unique workout featuring 22 Hebrew letter postures that mirror ancient Hebrew characters, incorporating Psalm 119 and Proverbs 31 acrostic passages.
• PraiseMoves Flow Workouts & eBook 16 flowing Scripture Sequences with 40 PraiseMoves postures, featuring passages like The Lord's Prayer, Psalm 91, and Jeremiah 29:11.
• PraiseMoves Gold Workouts Specialized workout program for seniors, elderly, and those with physical challenges, featuring seated, standing with chair, and floor workouts designed to improve flexibility and mobility.
• PraiseMoves for Children Workouts Fitness program designed for children ages 3-9 featuring two 20-minute workouts with Scripture memorization, the Whole Armor of God sequence, and The Lord's Prayer.
• 40 Days to Fit & Fabulous Workouts & eBook A 40-day devotional and exercise program combining daily devotions with corresponding PraiseMoves postures based on 40 Scripture verses.
• Soaking in the Psalms Scripture-Guided Meditations A 3-piece Christian meditation program featuring 9 tracks of soaking music with 40 Psalm passages, a Workbook-Journal eBook, and a 40-Day Devotional.
• PraiseMoves Watercolors Digital download collection of 22 watercolor prints depicting PraiseMoves postures with accompanying Scripture verses, printable from 5x7 to 18x24.
• Great Women of the Bible A 90-minute one-woman musical drama featuring portrayals of Elizabeth, Mary Magdalene, and Priscilla, with 12 original scriptural songs.
• Certified PraiseMoves Instructor Training Comprehensive instructor certification program training individuals to become Certified PraiseMoves Instructors (CPIs) for fitness ministry worldwide.
• Additional Instructor Certifications Specialized certifications including PraiseMoves Gold, PraiseKICKS, PraiseWAVES, MIRA!, L.I.F.T., PraiseBarre, HipHop2Scripture, Power PraiseMoves, and Praiselates.
• Certified Health Coach Institute Training program for becoming a Certified Health Coach (CHC) with a Biblical worldview, integrating faith-based principles into whole-person wellness; 40-60 hour self-paced online curriculum.
• Online Classes Virtual workout classes offered live online by Certified PraiseMoves Instructors accessible globally.
• In-Person Classes In-person fitness classes held worldwide by Certified PraiseMoves Instructors across the United States, Canada, and internationally.
• PraiseMoves Online Store (Digital Products) E-commerce storefront selling downloadable workout videos, ebooks, and digital products with instant access, supporting mobile, laptop, and desktop devices.

Quantifiable outcome

• 15-20% improved memory retention when reading scripture aloud vs. silently
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Harvest House PublisherscoreStrategic or Co-development PartnerMajor Christian publishing house that published Dr. Laurette Willis's books and workout ebooks. The publisher conducted thorough review of PraiseMoves materials before publication partnership.
• Destiny ImagecoreStrategic or Co-development PartnerChristian publishing house that published Dr. Laurette Willis's books, complementing the Harvest House relationship for broader distribution of faith-based fitness content.
• Christian Research Institute (Walter Martin)majorStrategic or Co-development PartnerRenowned Christian research organization led by Walter Martin that thoroughly reviewed and recommended PraiseMoves as a true Christ-centered alternative to yoga. Featured in 'Kingdom of the Occult' book after extensive investigation of hundreds of false religions and New Age practices.
• Rev. Mike ShrevemajorStrategic or Co-development PartnerTheologian and former New Ager who has studied yoga and false religions extensively. Endorsed PraiseMoves as a clean Christian alternative. Featured Dr. Laurette Willis in his book 'Truth Seekers' with Sid Roth (2011) as one of 10 former New Agers - a witnessing tool for reaching those in New Age practices.
• Dr. Jordan RubinminorStrategic or Co-development PartnerContributed Biblical insights to the Certified Health Coach (CHC) curriculum alongside Dr. Laurette Willis in the 40-60 hour self-paced online training program.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Holy Yoga: Largest Christian yoga teacher training and certification organization; competes directly with PraiseMoves for the same faith-based fitness consumer, though it adopts yoga rather than positioning against it.
• YogaFaith: Faith-based yoga certification program serving Christian instructors and students; targets the same anti-secular-yoga consumer that PraiseMoves addresses, with overlapping instructor-certification business model.
• Sacred Sweat: Faith-integrated fitness platform offering Christian workout content online; comparable direct-to-consumer digital fitness model with scripture-based positioning aimed at the same niche audience.
• Christian Yoga International: Long-running Christian yoga organization offering teacher training and resources; competes for the faith-based yoga/fitness consumer with a different theological framing than PraiseMoves.

Broad incumbents

• CrossFit: Global fitness methodology and certification organization; comparable to PraiseMoves' instructor-certification ecosystem and distributed-affiliate class delivery model, though secular and high-intensity in positioning.
• BODi (Beachbody): Long-established home workout program company with downloadable streaming content and coach networks; comparable to PraiseMoves' downloadable digital workouts plus distributed-instructor model.
• Alo Moves: Premium digital yoga and fitness content platform from Alo Yoga; relevant as a benchmark for monetizing niche workout content via subscription and digital downloads in the same general fitness category.
• Peloton: Mass-market digital fitness platform with subscription-based streaming workouts; relevant as a scale benchmark for online fitness distribution, though not faith-specialized.
• Institute for Integrative Nutrition (IIN): Large-scale health coach training and certification program; comparable to PraiseMoves' Certified Health Coach Institute as a competing pathway into the same growing health coaching market.

Emerging players

• Down Dog: App-based yoga and fitness studio generating customized workout videos; comparable as a digital delivery mechanism for fitness content, representing the type of infrastructure PraiseMoves lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Fit4Christ
• YouTubeyoutube.com/LauretteWillis
• Facebookfacebook.com/PraiseMoves
• LinkedInlinkedin.com/company/praisemoves-fitness-ministry
• Instagraminstagram.com/praisemoves

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PraiseMoves Fitness Ministry