Lightswitch Video
Lightswitch Video is a Chicago-based video production services firm founded in 2011 that delivers worldwide on-location and post-production services to mid-market and enterprise in-house creative and marketing teams, using a 10-person core team and a network of 4,700+ vetted freelance crew across 50+ countries.
- Company typePrivate
- Founded2011
- HeadquartersGlen Ellyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lightswitch Video does
Lightswitch Video is a privately held, Illinois-incorporated (Lightswitch, Inc.) video production services company founded in 2011 and headquartered in Chicago. The firm provides end-to-end worldwide on-location video production and post-production services for in-house creative teams, marketing departments, and event organizers at mid-market to enterprise companies. Core service lines include pre-production planning with dedicated producers, on-location capture (including FAA-certified aerial/drone videography), and scalable post-production covering editing, color correction, animation, motion graphics, and voiceover. The company also runs dedicated event coverage and financial-services compliance-aware production practices, producing outputs ranging from short social cuts to full-length documentary series.
The operational backbone is a small Chicago-based core team of approximately 10 full-time employees with average tenure exceeding six years, augmented by a vetted network of more than 4,700 freelance crew members in 50+ countries. Project execution runs on Adobe Workfront as the system of record, Frame.io for review and collaboration, and Worksuite for crew application management. This template-driven production infrastructure allows the firm to deliver thousands of projects and tens of thousands of deliverables annually while operating with a lean full-time headcount, with examples including 1,300+ agent-focused videos produced over two years for a national insurance provider and 500 testimonials filmed across all 50 states for Groupon.
Lightswitch generates revenue primarily through project-based engagements (the dominant model), with retainer-style 'embedded production partnership' arrangements available for ongoing clients. Pricing is quote-based, transparently described as 'designed for scale, with no surprise overages,' and is not publicly disclosed. Customer relationships typically begin with a single project and frequently evolve into multi-year partnerships; named clients include Zeiss, UBS, Raymond James, Janney Montgomery Scott, Atria Senior Living, Heidrick & Struggles, Rethink Events, Clorox, Gannett, and a Fortune 500 data center company. The company is bootstrapped, with no disclosed institutional investment, and underwent a leadership change with a new CEO appointed in June 2025 alongside ongoing founders Bryce Anderson (CEO | Founder) and Nat Seidel (COO & Head of Production).
Lightswitch Video firmographics
Firmographics- Name
- Lightswitch Video
- Legal name
- Lightswitch, Inc.
- Website
- https://lightswitchvideo.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lightswitch Video is a Chicago-based video production services firm founded in 2011 that delivers worldwide on-location and post-production services to mid-market and enterprise in-house creative and marketing teams, using a 10-person core team and a network of 4,700+ vetted freelance crew across 50+ countries.
- Ownership category
- akta.pro rank
Lightswitch Video industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Live-Action International/Co-Production & Service Production (MPADABAG)
- akta.pro secondary industry
- Live-Action Production Management & Line Producing (MPADABAH)
Keywords
Where Lightswitch Video is headquartered
LocationHeadquarters
- HQ city
- Glen Ellyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lightswitch Video business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Project-Based Video Production: Lightswitch works primarily on project-based engagements. No retainer is required to start working with the company; most client relationships begin with a one-off project. Retainers may be offered for ongoing relationships as they make sense. Revenue is generated per-project based on scope, crew size, location count, and post-production requirements.
- Embedded Production Partnership (Retainer): Ongoing retainer-style engagements for long-term client relationships where a dedicated producer is embedded into the client's workflow. Pricing is described as transparent and designed for scale, with no surprise overages.
- Event Video Production Services: Dedicated event video coverage including sizzle reels, social content, testimonial capture, and webinar production. Pricing is transparent and project-scoped, with consistent coverage across multiple events nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based pricing — no retainer required |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Lightswitch Video product offering
Product offeringCore offering
Lightswitch Video provides worldwide on-location video production and post-production services for in-house creative and marketing teams. The company acts as an embedded production partner with a dedicated producer, a vetted network of 4,700+ freelance crew members across 50+ countries, and centralized U.S.-based editing. Core capabilities include pre-production planning, on-location capture (including FAA-certified drone/aerial videography), scalable editing, color correction, animation, motion graphics, and same-day turnaround for events.
Product overview
Lightswitch Video is a global video production services company offering a comprehensive suite of production services. The core offering consists of Pre-Production Services (dedicated producers, talent management, location scouting), On-Location Production (worldwide crews, FAA-certified drone videography), and Post-Production Services (scalable editing, color correction, animation, motion graphics, voiceover). The company specializes in Event Video Production, Corporate Video Production, and Financial Services Video Production, serving clients from short 15-second clips to full-length documentary series. With over 10 years of experience and operations across all 50 states and 50+ countries, they provide scalable production for in-house agencies, marketing teams, and enterprises.
Differentiator
Problem solved
Functional benefit
Products and services
- Pre-Production Services Planning and pre-production support including dedicated producers, talent management, location scouting, and production process refinement for in-house creative and marketing teams.
- On-Location Video Production Worldwide on-location video production with flexible crew solutions, professional photographers, and FAA-certified drone videography, covering 50+ countries and all 50 U.S. states.
- Post-Production Services Scalable video editing, color correction, animation and motion graphics, professional voiceover artists, and overflow editing services delivered by a centralized U.S.-based editing team.
- Event Video Production Nationwide event coverage with dedicated Emmy award-winning producers, pre-vetted crews, logistics management, and fast turnaround including same-day editing for sizzle reels and social content.
- Corporate Video Production Global corporate video production including executive addresses, global town halls, webinars, testimonials, and brand content for enterprise marketing and communications teams.
- Financial Services Video Production Video production services tailored for financial institutions with compliance expertise, including advisor marketing, onboarding, and market update videos, designed to navigate strict brand, legal, and regulatory approvals.
- Testimonial Production Customer and employee testimonial video production with filming and post-production support, including multi-state and multi-country testimonial capture programs.
- Aerial Videography Drone footage capture using a worldwide fleet of FAA-certified pilots for aerial video production supporting commercial, corporate, and event content.
- Animation and Motion Graphics Custom animation and motion graphics creation for videos, including technical explainer animations and visual effects support integrated with editing deliverables.
Quantifiable outcome
- A 10-person team produces thousands of projects and tens of thousands of deliverables annually
- +5 more outcomes
Companies that use Lightswitch Video
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles4 records
Lightswitch Video technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lightswitch Video partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Adobe WorkfrontcoreAdobe Workfront is used as Lightswitch's primary project management and 'one source of truth' platform. Templates, tasks, timelines, dependencies, roles, and approval workflows all live in Workfront, enabling rapid project spin-up and consistent execution across thousands of annual projects.
- Frame.iosupportingFrame.io is used alongside Adobe Workfront as part of Lightswitch's video production technology stack, primarily for video review and collaboration workflows.
- WorksuitesupportingWorksuite is used for job applications and crew management. Lightswitch uses a Worksuite portal for freelance talent to apply for positions.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Lightswitch Video competitors and assessment
Company assessmentDirect peers
- Lemonlight: Boutique video production agency serving brands and enterprise marketing teams with a scalable, distributed-crew model very similar to Lightswitch's; comparable pricing tier and customer base (mid-market to enterprise in-house teams).
- Demo Duck: Boutique explainer and corporate video production agency serving mid-market to enterprise marketing teams with full-service production including scripting, animation, and post - directly comparable offering.
- Casual Films: Corporate video production agency serving global brands with embedded production teams and multinational shoot capability - same 'embedded production partner' positioning and on-location delivery model.
- The DVI Group: Full-service video production company specializing in corporate, event, and marketing content for enterprise clients; comparable in-house-team partnership model and on-location capabilities.
- Shoot You: Corporate video production agency delivering explainer, brand, and event content for enterprise clients - similar service mix, target buyer (in-house creative/marketing), and project-based engagement model.
- LAI Video: Global video production company serving brands with embedded producer model and worldwide crew network - structural overlap with Lightswitch's distributed producer/crew architecture and enterprise positioning.
- Story + Motion: Video production company positioned as an embedded extension of in-house creative teams - a near-identical go-to-market motion and customer segment to Lightswitch.
- Genero: Global creative talent network/platform specializing in video production for brands, with comparable freelancer-based crew scaling for enterprise clients worldwide - a structural overlap with Lightswitch's 4,700+ vetted crew model.
Broad incumbents
- Hogarth Worldwide: WPP-owned global production services arm offering content production at scale for the world's largest brands - a much larger incumbent operating in the same enterprise video production category with similar multinational delivery.
- Prodigious: Publicis's global production network providing video and content production services to enterprise clients across multiple geographies - overlapping capability but as part of a much larger holdco portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Lightswitch Video social profiles
Digital presenceLightswitch Video financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lightswitch Video leadership team
Management profileNumber of profiles
Profiles9 records
Lightswitch Video funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lightswitch Video M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lightswitch Video
What does Lightswitch Video do?
Lightswitch Video provides worldwide on-location video production and post-production services for in-house creative and marketing teams. The company acts as an embedded production partner with a dedicated producer, a vetted network of 4,700+ freelance crew members across 50+ countries, and centralized U.S.-based editing. Core capabilities include pre-production planning, on-location capture (including FAA-certified drone/aerial videography), scalable editing, color correction, animation, motion graphics, and same-day turnaround for events.
Is Lightswitch Video a public or private company?
Lightswitch Video is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lightswitch Video founded?
Lightswitch Video was founded in 2011. It employs 11 to 50 people.
Where is Lightswitch Video based?
Lightswitch Video is headquartered in Glen Ellyn, United States, in the North America region.
How does Lightswitch Video make money?
Three revenue lines are on record. Project-Based Video Production is the primary driver. The others are embedded Production Partnership (Retainer) and event Video Production Services.
Who are Lightswitch Video's main competitors?
Direct peers on record are Lemonlight, Demo Duck, Casual Films, The DVI Group, Shoot You, LAI Video, Story + Motion and Genero. Broad incumbents are Hogarth Worldwide and Prodigious.
Does Lightswitch Video have an API?
No public API is recorded for Lightswitch Video.
What industry is Lightswitch Video in?
Lightswitch Video's product category is Video Production Services. Its primary akta.pro industry code is MPADABAG, Live-Action International/Co-Production & Service Production, with a secondary code of MPADABAH, Live-Action Production Management & Line Producing. Its NAICS code is 51211 and its SIC code is 7812.