What LAI Video does

LAI Video is an Emmy-winning, full-service video production and creative agency headquartered in Washington, DC, with a regional office in Chicago. The company produces custom video campaigns for associations, corporations, nonprofits, and government-adjacent organizations across nine named industry verticals (associations, corporations, finance, education, manufacturing, healthcare, commercial real estate, technology, and nonprofits). Service offerings span the full creative lifecycle — strategy, scripting, live-action filming, animation and motion graphics, post-production, branding, and digital advertising distribution including programmatic OTT/CTV, streaming audio, geotargeting, display, and SEM — delivered as project-based engagements, tiered package products, retainers, and licensed video content.

The company operates professional in-house studios at its DC headquarters and is a certified Business Enterprise through the DC Department of Small & Local Businesses. Its core technical stack combines live-action production equipment with 2D/3D animation, motion graphics, kinetic typography, and animated infographics, with AI used selectively as a workflow tool under a published AI policy. In 2025, Leading Authorities, Inc. (the parent conglomerate that also operates LAI Speakers and LAI Live) acquired Statler Nagle — the agency behind campaigns like Got Milk? and Plastics Make it Possible — adding values-based research methodology and strategic communications capabilities to the LAI Video offering.

LAI Video makes money primarily through project-based fees for custom video production (packages starting at $8,500 for interview/studio work and $20,000 for comprehensive campaigns), managed-services digital advertising campaigns (display from $3,600 for 300,000 guaranteed impressions), subscription/retainer arrangements for ongoing production, and licensed video content ($2,500 per single event for the America250 product). Go-to-market is consultative enterprise field sales supported by a portfolio-driven website, case studies, industry events, referrals, and cross-promotion within the Leading Authorities ecosystem. The company employs between 11 and 50 people and is privately held under Leading Authorities, Inc. with no external funding disclosed.

Name

LAI Video

Legal name

Leading Authorities, Inc.

Website

https://laivideo.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

LAI Video is an Emmy-winning, full-service video production agency in Washington, DC, producing custom video campaigns, animation, and digital advertising for associations, corporations, healthcare, technology, and nonprofit clients as a division of Leading Authorities, Inc.

Ownership category

akta.pro rank

Product category

Creative Agency Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Business, Politics & Current Affairs Documentaries (MPADADAJ), Short-Form Documentaries (MPADADAC)

Keywords

• Video production services
• Digital advertising placement
• Animation and motion graphics
• Association communications
• Corporate video campaigns

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Video Production Services: Custom video production projects billed on a per-project basis, including interview packages, recruitment videos, marketing campaigns, branding elements, and event video coverage. Pricing starts at $8,500 for interview/studio packages and $20,000 for comprehensive campaign packages.
2. Digital Advertising Campaigns: Managed advertising services with display advertising packages starting at $3,600 for 3-month campaigns guaranteeing 300,000 impressions, and email marketing at $2,000 for 100,000 targeted emails. Additional custom advertising campaigns are priced based on scope and duration.
3. Subscription/Retainer Packages: Monthly retainer packages for ongoing video production, allowing organizations to produce consistent content at predictable costs with dedicated production resources.
4. Licensed Video Content: Pre-produced video licensing including America250 event videos at $2,500 for single-event use with customization options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

LAI Video is an Emmy-winning, full-service creative agency producing video-driven campaigns for associations, corporations, nonprofits, and government clients. Core services span live-action video production, animation and motion graphics, event video production, advocacy and promotional video, branding and design, recruitment and internal communications video, and managed digital advertising placement (OTT/CTV, display, streaming audio, geotargeting, SEM, email). They deliver bespoke campaigns from concept and scripting through filming, animation, distribution, and performance reporting, operating in-house studios in Washington, DC and Chicago.

Product overview

LAI Video is an Emmy-winning, full-service video production and creative agency headquartered in Washington, DC, with an additional office in Chicago. The company operates as a unified service portfolio rather than a software platform — it delivers bespoke video production, digital advertising, branding, and strategic communications services across a wide range of industries (associations, corporations, finance, education, manufacturing, healthcare, commercial real estate, technology, and nonprofits). The portfolio is organized around named service verticals (e.g., Advocacy Video Production, Digital Advertising, Animated Video Production, Event Video Production, Internal Communications, Promotional Video Production, Recruitment Video, Branding and Design) and industry-specific practices (e.g., Healthcare, Tech, Finance, Education). Key products include tiered Video Production Packages (Interview & Studio, Marketing Campaign, Branding Elements, Advertising, Event) with defined starting prices, the America250 Event Video product (licensed at $2,500 per single event), and the Statler Nagle strategic communications sub-brand (acquired entity offering values-based research, campaign development, and integrated marketing strategy). The company also embeds digital advertising and distribution capabilities (OTT/CTV, streaming audio, geotargeting, display, SEM, email marketing) as a service layer across all production offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Statler Nagle: Strategic communications and PR division specializing in values-based research, campaign development, and integrated marketing strategy. Known for iconic campaigns including Got Milk? and Plastics Make it Possible.

Products and services

• Event Video Production Professional event video production covering event promotion videos, branded video content (show openers, award/tribute videos, speaker introductions), on-site filming and editing, live event video production with multi-camera filming, live streaming, and real-time editing. Designed for associations, corporations, and event organizers.
• Digital Advertising and Ad Placement End-to-end digital advertising services including programmatic advertising for OTT and CTV, social media ad placement, geotargeting and geofencing, display ad placement, targeted email marketing, search engine marketing (SEM), and ongoing ad placement optimization with real-time reporting. Offered as a service layer that pairs with LAI Video's video production.
• Animated Video Production Services Custom animation and motion graphics including 2D animation, 3D animation, motion graphics, whiteboard animation, explainer animations, kinetic typography, character animation, and animated infographics for educational, advocacy, PSA, and promotional content.
• Advocacy Video Production Advocacy campaign production including policy explainer videos, public-facing awareness campaigns, association fly-in event videos, and targeted digital advertising to reach Congress, stakeholders, and key audiences.
• Branding and Design Services Branding identity and design services including custom logo design, branded content video production, brand strategy and rollout, motion graphics, full visual systems, social media templates, and style guidelines.
• Video Production Packages Tiered video production packages: Interview & Studio Packages (starting $8,500), Recruitment & Membership Series (starting $20,000), Marketing Campaign Package (starting $20,000), Branding Elements Package (starting $8,000), Advertising Packages (Display from $3,600; Email from $2,000), and Event Video Packages (starting $10,000). All packages are customizable.
• Healthcare Video Production Healthcare-specific video production including promotional campaigns, healthcare explainer videos, educational and training videos, patient testimonials, and digital advertising and distribution for healthcare organizations.
• Technology Video Production Software and technology video production including product and software promos, technology explainer videos, recruitment campaigns for tech talent, and digital advertising for tech companies, AI startups, and SaaS providers.
• Corporate Video Production Corporate video production services including promotional content, internal communications, branding and design services, product promotion, recruiting videos, and digital advertising for corporate clients.
• Education Video Production Education sector video production including promotional education videos, awards and spotlights, educator recruitment videos, curriculum trainings, donor and fundraising campaigns, eLearning and instructional videos, and animated educational content.
• Nonprofit Video Production Nonprofit video production including PSA and mission videos, fundraising videos, event video services, explainer and educational content, and donor, volunteer, and stakeholder update videos.
• Financial Video Production Financial sector video production including educational content (e.g., CFP Pro Career Studio), promotional videos, financial explainer videos, investor updates, and event and award videos for financial institutions.
• Association Video Production Association communications video production including advocacy campaigns, event video production, membership communications, digital advertising and distribution, and full-service communications campaigns through the Statler Nagle partnership.
• Commercial Real Estate Video Production Commercial real estate video production including property spotlights, client case studies, animation and cinematography, investor updates, and promotional campaigns for real estate developers, agents, and investors.
• Manufacturing Video Production Manufacturing sector video production including commercial and promotional campaigns, investor updates, recruitment campaigns, product demo videos, factory tour videos, manufacturing process videos, and industrial safety videos.
• Recruitment Video Production Recruitment and HR communications video production including employee experience spotlight videos, employer brand videos, digital advertising for recruitment, and training and educational videos for onboarding.
• Internal Video Communications Internal communications video production including employee/investor/member update videos, training and educational videos, organization-wide initiative launch videos, and culture and value spotlight videos.
• Promotional Video Production Promotional video production including product promotion videos, commercial video production, new initiative and program spotlights, PSA video production, and ad placement and distribution.
• Statler Nagle Strategic Communications Strategic communications and PR services (now part of Leading Authorities/LAI Video family) behind iconic campaigns like Got Milk? and Plastics Make it Possible, offering values-based research, campaign development, integrated marketing strategy, and strategic video production to drive behavior change.
• America250 Event Video Pre-produced, custom-branded America250 event video — a minute-long montage connecting organizations to the 2026 U.S. 250th anniversary celebration. Licensing available at $2,500 for single event use, with options for customization and extended usage.

Quantifiable outcome

• 265% increase in active online chats and 130% increase in active calls for RAINN 30th anniversary campaign
• +2 more outcomes

Named customers18 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Statler NaglecoreStrategic or Co-development PartnerStatler Nagle, the force behind iconic campaigns like Got Milk? and Plastics Make it Possible, is now part of the Leading Authorities family. The partnership brings decades of experience in strategic communications and values-based research methodology to LAI Video's production capabilities. Together they offer integrated campaigns combining bold strategy with persuasive storytelling for behavior change. Statler Nagle's team (Jean Statler, Tiffany Westover-Kernan, Jon Rosborough) continues to operate under the partnership.
• Leading Authorities Inc.coreStrategic or Co-development PartnerParent company of LAI Video, providing ecosystem of related businesses including LAI Speakers (speakers bureau) and LAI Live (live event production). The integration allows cross-referrals and comprehensive solutions spanning speakers, events, and video production.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Storyfarm: DC-area video production agency serving associations, nonprofits, and enterprises with full-service video production, animation, and event content. Direct competitor for the same DC association and advocacy client base.
• AKA NYC: Creative production agency offering strategy, content production, and post-production services for enterprise and entertainment clients; similar in offering full-stack creative-to-distribution capabilities.
• Portal Films: Video production agency producing commercial, branded, and corporate video content for enterprise clients; comparable production-led service model targeting similar corporate and association end-markets.
• Tool of North America: Boutique production and creative agency producing commercials, branded content, and digital campaigns for major brands; comparable in production quality and tiered package offerings though serving larger consumer brand accounts.
• Mekanic: Video production and digital agency focused on association, nonprofit, and advocacy clients with end-to-end production and digital distribution offerings comparable to LAI Video's stack.
• HUSH Studios: Creative production studio specializing in branded content, commercials, and digital experiences for major brands; comparable mid-sized creative production model with similar tiered capabilities and award-winning positioning.
• B-Reel: Global digital creative agency producing films, branded content, and interactive campaigns for major brands; comparable in offering integrated production plus digital distribution capabilities, though at larger scale.
• Wavelength Productions: Washington DC-based video production company specializing in corporate, association, and government clients with similar full-service production capabilities and documentary-style storytelling.

Broad incumbents

• Ogilvy: Global advertising and communications agency offering creative, production, and media services at massive scale; competes with LAI Video for large enterprise and association clients but as part of a much broader portfolio.
• R/GA: Global digital agency combining strategy, design, and technology with production capabilities; competes on enterprise digital campaigns but at significantly larger scale and with proprietary technology focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LAIvideo
• LinkedInlinkedin.com/company/lai-video

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAI Video