JSM Music

What JSM Music does

JSM Music is a privately-held commercial music production and sound design studio founded around 1994 and headquartered in a midtown Manhattan penthouse facility. The company creates custom music compositions and sound design for advertising campaigns across digital, broadcast, film, television, live/experiential, and mobile platforms, serving major advertising agencies and global brands. Its core technology is the orchestration of human creative talent — composers, producers, and sound designers — combined with access to global musical talent pools, producing bespoke audio assets on a project basis.

The business operates on a project-based revenue model with one-time licensing, where pricing is not publicly disclosed and quotes are produced per campaign. JSM goes to market via direct sales to advertising agencies (including McCann, Arnold Worldwide, VML, Ogilvy, LePub, Tombras, and The Community) and the brands they represent. Its client roster spans telecommunications (Verizon), financial services (MasterCard), insurance (Progressive, AAA Life), beverage (Heineken, Hellmann's), consumer goods (Rubbermaid, Dollar Shave Club), health/wellness (Noom), and food (Quaker/PepsiCo), with several multi-decade relationships — most notably a nearly 30-year partnership with Mastercard and McCann stewarding the brand's global sonic identity.

The firm's industry position is anchored by a substantial award portfolio — 117 career Cannes Lions including 4 Grand Prix and 2 Titanium, multiple #1 Music & Sound Company rankings (Immortal Awards, ADC Global Creative Rankings, LIA), and recurring wins at One Show, D&AD, Clio, Effie, and Webby Awards. The company has 11–50 employees, no software products, no disclosed AI capabilities, no subsidiaries, no funding events, and no parent company; ownership and leadership center on founder/President/CEO/CCO Joel Simon.

Name

JSM Music

Legal name

JSM Music

Website

https://jsmmusic.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

JSM Music is a New York-based commercial music production and sound design studio founded around 1994 that creates custom music for advertising campaigns, serving global brands and major advertising agencies across broadcast, digital, and experiential platforms.

Ownership category

akta.pro rank

Product category

Commercial Music Production Services

NAICS

Sound Recording Studios (51224), Sound Recording Industries (5122), Motion Picture and Video Production (512110)

SIC

Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Custom Music & Original Score/Composition (MPAIALAD)

akta.pro secondary industry

Jingle & Brand Sonic Identity Studios (MPAIALAE)

Keywords

• Commercial music production
• Sound design services
• Advertising music composition
• Brand sonic identity
• Audio post-production

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Music Production Services: Project-based music composition and sound design services for advertising campaigns across digital, broadcast, film, television, live/experiential, and mobile platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

JSM Music is a New York-based commercial music production and sound design studio that creates original music, sonic branding, and audio content for advertising campaigns. The studio composes scores, produces jingles, designs sound logos, and develops sonic brand identities for global brands and advertising agencies. With more than three decades of experience, JSM Music delivers end-to-end audio production from initial creative concept through final mix and master, including licensing of the finished music for use in advertising.

Product overview

JSM Music is a commercial music production and sound design company, not a software or technology product company. They provide music composition services for advertising campaigns across major brands. Their 'offering' consists entirely of creative services rather than a software product, platform, or digital tool with distinct modules or features.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Music Production
• Sound Design Services

Named customers11 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship and core.

• McCannflagshipStrategic or Co-development PartnerNearly 30-year partnership with McCann Worldgroup as music and sonic partner for Mastercard campaigns including Priceless, True Name, Touch Card, Messi partnership, and Grammy campaigns. This is described as a relationship built on trust, loyalty, and continued faith over decades.
• MastercardflagshipStrategic or Co-development PartnerNearly 30-year journey with Mastercard creating sonic identity and integrating their global melodic mnemonic into countless campaigns. JSM has been entrusted to steward Mastercard's sonic identity while helping evolve and protect brand recognition.
• Arnold WorldwidecoreStrategic or Co-development PartnerOngoing collaboration on Progressive Insurance campaigns including the Dr. Rick series. Multiple award-winning campaigns created together.
• VMLcoreStrategic or Co-development PartnerCollaboration on multiple Super Bowl LX campaigns including FCAS Sticky Note 60 and Hellmann's Sweet Sandwich Time. Partnership on Hellmann's Summer Sandthem campaign.
• LePub New YorkcoreStrategic or Co-development PartnerPartnership on Heineken Volunteer Time Off campaign, creating music for brand initiatives.
• The CommunitycoreStrategic or Co-development PartnerAgency partnership on Verizon FIFA Around David campaign centered on access, positioning, and experience.
• McCann NYcoreStrategic or Co-development PartnerPartnership on MasterCard campaigns including Priceless Surprise Messi, creating music for global brand initiatives.
• TombrascoreStrategic or Co-development PartnerPartnership on Rubbermaid Witness Protection campaign.
• OgilvycoreStrategic or Co-development PartnerPartnership on CDW Futbol campaign.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Human: Global creative company with a music and sound division producing original scores and sonic branding for ad campaigns and brands. Competes with JSM at the intersection of advertising music production and brand audio identity.
• MassiveMusic: Global commercial music and sonic branding agency with offices in Amsterdam, New York, and elsewhere. Directly competes with JSM in brand sonic identity, custom composition for ads, and audio post-production for major international brands.
• Stimmung: Los Angeles-based commercial music and sound design studio serving major brands, agencies, and entertainment clients with original music composition—a direct peer in scope and category.
• Mit Out Sound: NYC-based music and sound design studio creating original scores and sonic branding for advertising and film. Competes with JSM for the same agency roster and campaign-level briefs.
• Yessian Music: New York-based commercial music and sound production company serving advertising agencies, brands, film, and television. Closely comparable in geography, client type (major brands and agencies), and service offering (original music composition and sound design).
• Listen: Commercial music and sound design studio serving advertising agencies and brands with original music, sound design, and audio post. Direct competitor in the same category with overlapping agency and brand clients.
• Beacon Street Studios: Music and sound design studio serving the advertising and entertainment industries, with a comparable client base of agencies and brands producing custom scores and sound design for campaigns.
• Butter Music and Sound: Bicoastal (NYC/LA) music and sound studio specializing in original composition and sound design for advertising and film. Competes directly for the same agency and brand custom-music briefs.
• Antfood: Bicoastal music and sound design studio producing original scores, sound design, and sonic branding for advertising, film, and brands. A direct competitor in the same custom-music-for-campaigns category with comparable agency and brand clients.
• Hummingbird Music & Sound: Commercial music and sound design studio with offices in NYC and Los Angeles, serving ad agencies and brands with original scores, sound design, and sonic branding—directly comparable to JSM's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jsm-music

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JSM Music