What Listen does

Listen operates a self-serve, software-as-a-service platform marketed as ListenTo and hosted at li.sten.to, which generates smart URLs that deep-link fans directly into their preferred music or podcast streaming applications. The platform serves independent musicians, bands, podcasters, and the labels and managers handling their releases, with a self-reported base of 60,000+ artists worldwide. Underlying technology consists of a web-based routing layer that detects a user's device and streaming-platform preferences, paired with direct API integrations into Spotify, Apple Music, and Deezer that support OAuth-authorized pre-save (or pre-add) campaigns, where fans authorize an upcoming release in advance and tracks are automatically saved to their libraries and optionally added to their own playlists on release day; the platform also supports auto-follow of artist profiles on Spotify and Deezer. The product surface is organized into four modules—Smart Links, Bio Links, Pre-Save Links, and Podcast Links—covering release promotion, link-in-bio consolidation, pre-release audience building, and podcast distribution across 40+ services including Spotify, Apple Music, Deezer, Tidal, Pandora, SoundCloud, YouTube, Amazon Music, and Ticketmaster; secondary capabilities include fan email capture (with CSV export), Google Analytics and Facebook Ads retargeting pixel hooks, custom domain support, branded subdomains, and embeddable HTML widgets.

The platform's revenue model is a four-tier freemium subscription stack priced at $0 (Free, ad-supported), $9/month (Basic), $19/month (Pro, most popular), and $39/month (Business, for labels and distributors), with all billing processed through Stripe and auto-renewing month-to-month terms that can be cancelled at any time. Paid tiers unlock ad-free links, larger email-collection quotas (50, 500, and unlimited respectively), greater numbers of branded subdomains (1, 1, and 10) and retargeting pixels (3, 10, and unlimited), and custom-domain connectivity (1, 1, and 10). The go-to-market motion is entirely product-led growth: users sign up with Google or email without a credit card, configure their own smart links, and upgrade in-app; there is no field sales operation, no reseller network, and marketing relies on organic social presence, SEO-optimized feature pages, and the inherently viral nature of every published li.sten.to link.

The legal entity operating the platform is Signalraven Software Pty Ltd, a proprietary limited company incorporated in the Australian Capital Territory, with a mailing address in Gungahlin, Australia; no parent company, subsidiaries, institutional investors, or capital raises were disclosed in the source materials, indicating a bootstrapped, founder/owner-operated posture. The leadership team includes co-founders Brett Volker and Steve Peter Milton and executive creative director Connor Moore, and the broader Listen brand is also associated with a New York–based creative agency positioned as supporting artists and brands through creative and culturally relevant applications of music and sound; however, no agency-side financials, client list, or service revenue are available in the supplied data, so the financial center of gravity here is the ListenTo subscription platform.

Name

Listen

Legal name

Signalraven Software Pty Ltd

Website

https://li.sten.to

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ListenTo is a self-serve SaaS platform that creates smart URLs and pre-save campaigns connecting independent musicians, bands, and podcasters directly to 40+ streaming services. It serves 60,000+ creators globally through freemium subscriptions from $0 to $39 per month processed via Stripe.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Sound Recording Industries (5122)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sample Libraries, Loops & Sound Content Platforms (MPAIAIAF)

Keywords

• Music marketing agency
• Creative agency services
• Brand music campaigns
• Artist promotion services
• Sound design agency

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Plans: ListenTo generates revenue through four subscription tiers: Free (ad-supported, limited features), Basic ($9/mo), Pro ($19/mo), and Business ($39/mo). Higher tiers unlock ad-free links, increased email collection limits, branded subdomains, retargeting pixels, and custom domains. The platform uses Stripe for payment processing. Subscriptions auto-renew monthly with no long-term contracts required.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Listen is a creative agency that delivers music- and sound-led creative services to help artists and brands grow. Offerings center on creative strategy and campaign development, with work grounded in culturally relevant applications of music and sound for marketing, audience development, and brand-building purposes. The agency serves artists, record labels, and brand clients on a bespoke, project-by-project basis.

Product overview

ListenTo is a unified platform for music promotion through smart URL technology, consisting of four core product modules: Smart Links (for linking to streaming platforms), Bio Links (for social media bio pages), Pre-Save Links (for pre-release audience building on Spotify, Apple Music, and Deezer), and Podcast Links (for podcast distribution). The platform serves 60,000+ artists worldwide and offers tiered subscription plans (Free, Basic at $9/mo, Pro at $19/mo, and Business at $39/mo) that unlock features like ad-free links, email collection, custom domains, and retargeting pixel integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative agency services for artists and brands Listen delivers music- and sound-led creative agency services for artists, record labels, and brands. The offering covers creative strategy, campaign development, and culturally relevant applications of music and sound, tailored to help clients grow audiences and build cultural relevance around releases or brand initiatives.

Quantifiable outcome

• Platform supports 40+ music and podcast streaming platforms for single-link distribution
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• SpotifycoreTechnology or IntegrationListenTo integrates with Spotify's API to enable pre-save functionality. Users authorize Spotify access, and on release day ListenTo saves the track/album to their library via the API. Also supports auto-follow for artist profiles on Spotify.
• Apple MusiccoreTechnology or IntegrationListenTo integrates with Apple Music for pre-add (pre-save) functionality. Supports deeplinking to Apple Music and pre-release saving of tracks/albums to user libraries.
• DeezercoreTechnology or IntegrationListenTo integrates with Deezer for pre-save functionality with OAuth authorization. Supports auto-follow for artist profiles on Deezer.
• StripecoreTechnology or IntegrationStripe processes all subscription payments on ListenTo. Supports major credit and debit cards including Visa, MasterCard, American Express, JCB, Discover, and Diners Club.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Feature.fm: Feature.fm provides smart links, pre-saves, and landing pages for music promotion across Spotify, Apple Music, and other platforms. Its feature set and target audience (indie artists and labels) overlap almost entirely with ListenTo.
• Linkfire: Linkfire is the leading smart-link platform for music marketing, offering pre-save, bio-link, and analytics features to artists and labels. It is the closest direct competitor to ListenTo with substantially more capital raised and enterprise label adoption.
• Hypeddit: Hypeddit is a freemium music marketing platform offering smart links, pre-saves, and fan-gated downloads to independent musicians. It competes directly with ListenTo in the indie smart-link/pre-save category.
• Toneden (Amuse): Toneden (acquired by Amuse) was a smart-link platform for musicians with pre-save and bio-link functionality. It shares ListenTo's product DNA of artist-facing landing pages and deeplinking to streaming services.

Emerging players

• Bento: Bento is a free personal link page builder for creators including musicians. It competes in the link-in-bio space with ListenTo's Bio Links product but lacks deep music-specific integrations like pre-saves.
• Beacons: Beacons is an AI-powered creator link-in-bio and storefront platform with growing traction among musicians. It overlaps with ListenTo's bio-link and monetization offerings from a broader creator-economy angle.

Regional players

• Bandzoogle: Bandzoogle provides websites, smart links, and marketing tools specifically for musicians. Its target customer (independent bands and artists) and feature set (smart links, email capture, pre-save) overlap meaningfully with ListenTo.

Broad incumbents

• TuneCore: TuneCore distributes music to streaming platforms and provides artist marketing tools including smart links. It competes with ListenTo indirectly through bundled release-marketing features.
• Linktree: Linktree is the dominant link-in-bio platform used widely by musicians among other creators. While it serves a broader creator base, its bio-link product directly competes with ListenTo's Bio Links feature.
• DistroKid: DistroKid is a leading music distribution platform serving independent artists with release services to streaming platforms. Its HyperFollow page overlaps functionally with ListenTo's smart-link offering for shared customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@li.sten.to
• Facebookfacebook.com/safnahdotcom
• Instagraminstagram.com/li.sten.to
• Xx.com/safnahco
• LinkedInlinkedin.com/company/safnahdotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Listen