Nanny Service Nederland B.v.

What Nanny Service Nederland B.v. does

Nanny Service Nederland B.v. is a Dutch private limited company founded in 2012 by Marenne Baas and headquartered in Haarlem. The company operates as a nanny placement and mediation agency, recruiting, screening, and matching professional in-home childcare providers for Dutch families, expat families relocating to the Netherlands, and entrepreneur households seeking family-assistant support. Service delivery runs through three registered regional entities — Regio West (Haarlem), Regio Noord (Assen), and Regio Brabant (Bavel) — each holding LRK (Landelijk Register Kinderopvang) registration and consistently green GGD inspection ratings under the Wet Kinderopvang.

The portfolio is structured around a core of recurring placement tiers — Nanny Deluxe (20+ hours/week, subsidy-eligible), Nanny Exclusief/Family Manager (30+ hours/week with household coordination), and Nanny in loondienst (direct-payroll family assistant) — supplemented by fixed-price and hourly add-on services including Nacht Nanny, Events and Wedding Nanny, Travel Nanny, and Kraam Nanny. Underlying technology is minimal and third-party: Portabase handles client administration, and Gemba CMS powers a nanny-facing app. Differentiation is built on a personal-matching service model and on the Nanny Service Academy, an internal training platform augmented by a formal MBO-level nanny training partnership with MBO Kiki.

Revenue is generated primarily through mediation/placement fees and margin on hourly childcare rates, with families typically paying all-in hourly rates of €23.50–€34.50 for Nanny Deluxe, and add-on services priced either hourly (€29.95/hr plus €150 application fee for Events and Kraam) or as fixed packages (€500–€700 for 2–3 nights of Nacht Nanny). The company reports more than 500 families mediated cumulatively and a 92% satisfaction rate over 14 years of operation, and is founder-owned with no external equity funding disclosed.

Name

Nanny Service Nederland B.v.

Legal name

Nanny Service Nederland B.v.

Website

https://nannyservicenederland.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Nanny Service Nederland B.v. is a Dutch nanny placement and mediation agency founded in 2012, recruiting and matching professional in-home childcare providers for Dutch, expat, and entrepreneur families across three regional offices under LRK and GGD oversight.

Ownership category

akta.pro rank

Product category

Domestic Childcare Services

NAICS

Child Care Services (62441), Private Households (814)

SIC

Services-Child Day Care Services (8351)

akta.pro industry

PRIMARYHSAAABAN

Nanny Agency / Placement Services

Home & Personal Services/Childcare, Babysitting & Nanny Services/Full-Time & Part-Time Nanny Services

SECONDARYHSAAABAF

Temporary / Short-Term Nanny (Fill-In) Services

Home & Personal Services/Childcare, Babysitting & Nanny Services/Full-Time & Part-Time Nanny Services

SECONDARYHSAAABAO

Corporate / Employer-Sponsored In-Home Nanny Services

Home & Personal Services/Childcare, Babysitting & Nanny Services/Full-Time & Part-Time Nanny Services

SECONDARYHSAAABAD

Part-Time Nanny Services

Home & Personal Services/Childcare, Babysitting & Nanny Services/Full-Time & Part-Time Nanny Services

Keywords

• In-home childcare services
• Nanny placement agency
• Childcare mediation bureau
• Domestic childcare staff
• Household nanny services

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others, Infrastructure

Revenue model

1. Nanny placement/mediation fees: The company charges a mediation fee (bemiddelingskosten) for recruitment, selection, and administrative registration of the nanny. The fee varies by region and is quoted per-offer. For families switching from another bureau, the transfer is handled free of charge. Ongoing guidance is provided throughout the collaboration.
2. All-in hourly childcare rates: Families pay an all-in hourly rate to Nanny Service Nederland for the nanny service (e.g., Nanny Deluxe at €23.50–€30.50/hour depending on care type). Nanny salaries are paid by the company to the nanny, after the family pays the agency.
3. Fixed-price service packages: Certain services are priced as fixed packages rather than hourly rates: Nacht Nanny (€500 per 2 nights or €700 per 3 nights + €150 application fee), Events Nanny (€29.95/hour + €150 fee), Kraam Nanny (€29.95/hour + €150 fee, minimum 4 hours/day), Travel Nanny (custom quote).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Nanny Service Nederland is a Dutch nanny placement and mediation bureau that recruits, screens, and matches professional nannies with families seeking in-home childcare across the Netherlands. Its core offerings include full-time nanny placements (Nanny Deluxe, Nanny Exclusief/Family Manager), a payroll-based Family Assistant model (Nanny in loondienst), and specialized services such as night, event, travel, postnatal, and expat childcare. The company charges mediation/placement fees along with all-in hourly rates or fixed-price packages, and continuously guides both families and nannies throughout the engagement.

Product overview

Nanny Service Nederland is a childcare placement and mediation agency offering in-home childcare services across the Netherlands through a family of named service tiers. The core offerings include Nanny Deluxe (20+ hours with childcare subsidy eligibility), Nanny Exclusief/Family Manager (30+ hours with comprehensive household support), and Nanny in Loondienst (direct payroll family assistant). Specialized add-on services include Nacht Nanny, Evenementen Nanny, Travel Nanny, and Kraam Nanny. The company also serves expat families through a dedicated For Expats service and supports nanny development through the Nanny Service Academy (ongoing training) and a formal Opleiding tot Nanny (MBO-level certification program). A public Bruto-Netto Calculator tool helps families estimate subsidy.

Differentiator

Problem solved

Functional benefit

Brands

• Nanny Service Academy: Pedagogical training and development program for nannies offering online modules, masterclasses, and professional development courses.
• Nanny Deluxe
• Nanny Exclusief
• Nanny in loondienst
• Nacht Nanny
• Evenementen en Bruiloft Nanny
• Travel Nanny
• Kraam Nanny
• Nanny Service Nederland for Expats

Products and services

• Nanny Deluxe Fixed nanny placement service for families needing more than 20 hours per week of in-home childcare, with eligibility for Dutch childcare allowance (kinderopvangtoeslag) and an all-in hourly rate of €23.50–€30.50 (page variant €24.50–€34.50). Includes recruitment, screening, VOG/EHBO certification, municipal registration, and ongoing guidance.
• Nanny Exclusief (Family Manager) Premium full-time family manager nanny service starting at 30 hours per week, providing comprehensive household and childcare support including scheduling, household staff coordination, and event organisation for families needing extensive in-home assistance.
• Nanny in loondienst (Family Assistant) Family Assistant model where the nanny is employed directly on the family or company payroll, supporting childcare and household organisation for entrepreneur families seeking maximum flexibility. Nanny salary is set in consultation between family and nanny; NSN provides support.
• Nacht Nanny (Night Nanny) Night-time in-home childcare service for one or more nights, providing overnight care for infants and young children, priced at €500 for 2 nights or €700 for 3 nights plus a €150 application fee, with optional sleep consultation via Bureau van Slaap.
• Evenementen en Bruiloft Nanny (Events & Wedding Nanny) Temporary childcare service during weddings, parties, company events, and family gatherings, with activities such as face painting, crafts, and games at €29.95/hour plus a €150 application fee, available evenings and weekends.
• Kraam Nanny (Postnatal Nanny) Postnatal support nanny service for new parents combining newborn care, light household tasks, and emotional support, priced at €29.95/hour with a €150 application fee and minimum of 4 hours per day.
• Travel Nanny In-home childcare during international travel and vacations, providing continuity of care at foreign destinations with tailored activities and routine maintenance, priced on a custom quote basis.
• For Expats Specialised in-home childcare and family support service for expat families settling in the Netherlands, including multilingual nanny matching and assistance with school enrollment.
• Nanny Service Academy Online training platform providing an onboarding module and ongoing masterclasses for nannies covering pedagogy, activities, and Dutch childcare regulations, with annual evaluations and coaching.
• Opleiding tot Nanny (Nanny Training Program) A 6–8 month MBO-level 2 nanny training program delivered in partnership with MBO Kiki, covering 7 modules and leading to a recognised diploma, with potential free tuition upon 2 years of employment.

Quantifiable outcome

• 92% customer satisfaction rate across more than 500 families served
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Bureau van SlaapminorStrategic or Co-development PartnerPartnership with Bureau van Slaap (sleep consultancy) to offer a combined Nacht Nanny + sleep consultation program. A 3-week trajectory includes a sleep analysis and action plan, combined with 2–3 Night Nanny deployments to help families achieve better sleep.
• MBO KikiminorStrategic or Co-development PartnerEducational partnership with MBO Kiki to offer the nanny training program (opleiding tot nanny). The 6–8 month program leads to a recognized MBO diploma (niveau 2, derde leerweg) certified by the Ministry of OCW. NSN refers aspiring nannies to the program.
• PortabasecoreTechnology or IntegrationPortabase is the administration system used by Nanny Service Nederland to manage client data, childcare registrations, and operational records. A data processing agreement is in place.
• Gemba CMScoreTechnology or IntegrationGemba CMS powers the Nanny App used by nannies. A data processing agreement is in place.
• Finshare / AplusB AdviesgroepminorImplementation/ SI/ Consulting PartnerAccountancy partner providing financial/tax advisory services. A data processing agreement is in place.
• Arbo AndersminorOthersOccupational health and safety service provider. A data processing agreement is in place.
• Kaartje PostenminorOthersCard/posting service used for physical communications. A data processing agreement is in place.
• Salarisadministratiekantoren (payroll service providers)minorChannel Partner/ Reseller/ DistributorFor families who want a nanny in employment (Nanny in loondienst) but prefer not to handle payroll themselves, NSN works with salary administration offices where the family acts as the employer. This enables families to access childcare allowance.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kinderopvangcentra (Dutch center-based daycare operators): Established Dutch daycare center chains compete for the same working-family childcare budget; while structurally different (center-based vs. in-home), they define the broader competitive context for NSN's value proposition.
• Bright Horizons Family Solutions: Large global childcare provider offering daycare, back-up care and family support; overlaps with NSN in employer-sponsored family care solutions and represents a much larger incumbent in adjacent in-home and center-based care.
• Gastouderbureau initiatives (Dutch host-parent agencies): Dutch 'gastouderbureau' (host-parent) agencies provide registered in-home childcare under the same LRK framework, competing with NSN for families eligible for kinderopvangtoeslag and serving the same regulatory category.

Direct peers

• TopNanny: Dutch in-home nanny placement agency operating in the Netherlands with a similar mediation-fee model and family-focused matching service, making it a head-to-head competitor in the same niche.

Regional players

• Rockabye Nannies: International nanny and household staffing agency with a placement-fee model and ongoing accompaniment, comparable in service structure to NSN but serving primarily the UK and international expat market.
• Imperial Nannies: UK-based nanny placement agency providing premium in-home nanny matching with placement fees and ongoing support, structurally similar to NSN but operating across the United Kingdom rather than the Netherlands.

Emerging players

• Bureau van Slaap: Dutch sleep consultancy partnering with NSN to bundle Nacht Nanny deployments; operates in a tightly adjacent category (infant sleep) and represents a natural referral and product-bundling partner as well as a partial competitor.

Others

• MBO Kiki: Dutch MBO-level training provider partnering with NSN to certify new nannies; functions as a talent-pipeline supplier rather than a competitor but materially shapes NSN's nanny supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/NannyServiceNL
• Facebookfacebook.com/NannyServiceNederland
• LinkedInlinkedin.com/company/nanny-service-nederland
• Instagraminstagram.com/nannyservicenederland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nanny Service Nederland B.v.