Gemba

What Gemba does

Gemba is a London-based enterprise virtual reality training platform that enables global manufacturers and Fortune 500 corporations to deliver immersive workforce learning at scale. Founded in 2013 as The Leadership Network and rebranded to Gemba in April 2022, the company pivoted to VR training in 2017 and delivered its first commercial VR enterprise program in 2019. The platform runs on Meta Quest 2 standalone headsets and is built on Unity software, offering customizable VR spaces (Factory, 5S, Clubhouse, Mixed Reality Boardroom) supporting up to 30 simultaneous participants, 100+ learning tools, 50+ gamified exercises, and a content library co-created with 400+ organizations. Material integration allows clients to upload presentations, videos, and 3D models without technical expertise, and Hypercare support includes headset provisioning, content creation, and Train-the-Trainer sessions.

Gemba operates a VR-as-a-Service (VRaaS) enterprise subscription model with annual contracts ranging from approximately $120,000 for a 50-person team to $1.2 million for large-scale global rollouts. Supplementary revenue comes from VR masterclasses priced at £3,600-£5,995 per participant (3-5 day programs led by named experts including Dr. Jeffrey Liker, Professor Frank Piller, and Rowan Gibson, co-delivered with Toyota, IKEA, Bosch, Pfizer, Siemens, Volvo, Henkel, Electrolux, and SKF), workshops at £500 per session, and a membership program with complimentary headset. The company serves a roster of named enterprise customers including Coca-Cola, Pfizer, Johnson & Johnson, Aptiv (125 factories), Caterpillar, Toyota, Mercedes, Google, Amazon, BMW, IKEA, Bosch, Siemens, Tesla, Volvo, Bentley, Airbus, and Boeing, across 40+ countries.

The company raised its first external funding round, an $18 million Series A led by Parkway Venture Capital at a $60 million post-money valuation in January 2023, to fund North America expansion, AI-powered consultants, mixed reality spaces, and enterprise-scale platform customization. In April 2025, Gemba integrated Turnstile (a sponsorship valuation platform with $5B+ analyzed deals) and appointed Rob Mills as Global CEO. The platform claims outcomes including 5x faster speed to competence, 80% higher efficiency versus real-world training, up to $2M travel cost savings per enterprise client, and 75% knowledge retention improvement.

Name

Gemba

Legal name

Gemba

Website

https://thegemba.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Gemba is a London-based VR-as-a-Service enterprise training platform serving global manufacturers and Fortune 500 companies. It delivers immersive multiplayer VR masterclasses, workshops, and subscription training on Meta Quest headsets, co-created with Toyota, IKEA, Bosch, Pfizer, and Siemens.

Ownership category

akta.pro rank

Product category

Enterprise VR Training Software

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Software Publishers (51321)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)

akta.pro secondary industries

Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL), Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

Keywords

• Enterprise VR training
• Immersive learning platform
• Virtual reality training
• Corporate leadership development
• Workforce upskilling software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. VR-as-a-Service Enterprise Subscription: Enterprise subscription model (VRaaS) enabling organizations to access the VR training platform on a subscription basis. Users benefit from an expanding virtual world of training simulations, tools, and learning experiences accessible through online app stores. Includes headset hardware provisioning, content, and support services bundled into the subscription.
2. Per-Person Masterclass / Workshop Fees: Individual masterclass seats sold at per-person pricing. VR Masterclasses run ~3-5 days at approximately $7,250 per person per program. Shorter workshops at £500 per session for non-members.
3. Enterprise Subscription Tiers: Enterprise subscription plans range from ~$120,000 per year for a 50-person team up to $1.2 million for large-scale global rollouts. Larger organizations buy headsets separately and re-use them across programs.
4. Membership Model: Membership model providing access to all workshops and masterclasses, with a complimentary VR headset as a welcome gift. Includes flexible rebooking and transfer options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Gemba sells a VR-as-a-service enterprise training platform built on Unity and delivered via Meta Quest headsets, combining customizable immersive spaces (Factory, 5S, Clubhouse, Mixed Reality Boardroom), 100+ learning tools, and 50+ gamified exercises with a content library co-developed across 400+ organizations. The platform is bundled with Hypercare support, Train-the-Trainer services, and headset provisioning, and is sold primarily as enterprise subscriptions ($120K–$1.2M annually) plus per-seat masterclass and workshop programs led by recognized industry experts.

Product overview

Gemba is a VR-powered enterprise training platform combining software, VR headset hardware, and service components into a unified learning ecosystem. The core Gemba Platform delivers immersive VR training experiences through customizable Spaces (Factory, 5S, Clubhouse, Mixed Reality Boardroom), 100+ Learning Tools, 50+ Gamified Exercises, and a Learning Library with content from 400+ organizations. The platform is supported by Hypercare customer support and Train-the-Trainer services for rapid deployment. Masterclasses represent premium offerings including Sustainable Innovation VR, Coaching the Toyota Kata Way VR, AI in Manufacturing VR, Leading The Toyota Way VR, Leading The Factory of The Future VR, Innovation Excellence VR, and Leading Intelligent Engineering VR — priced at £3,600-£5,995 per program. Workshops provide shorter 1-2 hour interactive sessions at £500 each or free with membership. The Turnstile acquisition added sponsorship valuation analytics. The company evolved from The Leadership Network founded in 2013 and secured $18 million Series A funding in January 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Gemba VR Training Platform The world's #1 enterprise VR training platform combining software, content, and service to deliver immersive workplace learning through Meta Quest headsets, with fully immersive VR spaces, adaptable tools, gamified exercises, and Hypercare support for rapid global deployment.
• Gemba Spaces

Quantifiable outcome

• 5x faster speed to competence vs real-world training
• +9 more outcomes

Named customers27 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core.

• TurnstilecoreTechnology or Integration · 1 April 2025Turnstile has been fully integrated into the Gemba platform to enhance data-driven sponsorship valuation capabilities. The integration supports over $5 billion in analyzed deals, enabling clients to measure sponsorship ROI.
• IKEAcoreStrategic or Co-development PartnerCo-delivers Sustainable Innovation VR Masterclass with Gemba. Provides real-world case studies on circular economy and servitization. Professor Erik Hansen from JKU leads the program.
• SKFcoreStrategic or Co-development PartnerCo-delivers Sustainable Innovation VR Masterclass alongside IKEA. Provides expertise on sustainable and circular economy innovation.
• Toyota UKcoreStrategic or Co-development PartnerCo-delivers Coaching the Toyota Kata Way VR Masterclass and Leading The Toyota Way in-person masterclass at Toyota Manufacturing UK in Burnaston, Derby. Toyota leadership team participates as guest speakers.
• HenkelcoreStrategic or Co-development PartnerCo-delivers Leading The Factory of The Future VR Masterclass alongside Bosch. Provides real transformation case studies on digitalization and factory of the future.
• BoschcoreStrategic or Co-development PartnerCo-delivers Leading The Factory of The Future VR Masterclass with Henkel. Provides real-world case studies on digitalization, AI scaling, and people management transformation.
• PfizercoreStrategic or Co-development PartnerCo-delivers Innovation Excellence VR Masterclass with Gemba. Provides real transformation case study on systematic innovation capability building.
• ElectroluxcoreStrategic or Co-development PartnerCo-delivers Innovation Excellence VR Masterclass alongside Pfizer. Provides case study on product innovation and customer-centric approaches.
• SiemenscoreStrategic or Co-development PartnerCo-delivers Leading Intelligent Engineering VR Masterclass alongside Volvo. Provides real transformation case studies on intelligent engineering and digital manufacturing.
• VolvocoreStrategic or Co-development PartnerCo-delivers Leading Intelligent Engineering VR Masterclass alongside Siemens. Provides real transformation case studies on product development and engineering innovation.

Scale indicators17 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Strivr: U.S.-based enterprise VR training platform offering immersive learning experiences for workforce upskilling. Directly competes with Gemba in VR-based enterprise training across retail, sports, and corporate customers.
• Talespin: Enterprise XR training platform focused on soft skills, leadership development, and immersive learning. Competes directly with Gemba in the VR-based corporate training space, particularly for Fortune 500 L&D buyers.
• Mursion: VR-based soft skills training platform using virtual humans for leadership, sales, and customer service practice. Overlaps with Gemba's leadership development masterclasses and executive education offerings.
• Interplay Learning: VR training platform for skilled trades and technical workforce, including HVAC, plumbing, electrical, and manufacturing. Adjacent to Gemba's manufacturing and operational excellence use cases but focused on technical/hand-skill training.
• Immerse: Enterprise VR language and communication training platform used by global corporations. Competes with Gemba in the VR-powered enterprise learning category and shares similar enterprise distribution model.

Broad incumbents

• Cornerstone OnDemand: Large enterprise talent management and learning platform with content, compliance training, and skill development. Represents the broad incumbent alternative to Gemba's specialized VR training offering.
• Workday Learning: Enterprise HCM and learning module from Workday, providing traditional LMS and content delivery at scale. Competes for the same enterprise L&D budget as Gemba but without immersive VR specialization.

Emerging players

• Pixo VR: VR training and 3D visualization provider for industrial and enterprise use cases, including manufacturing and safety training. Niche overlap with Gemba's factory and operational excellence training programs.
• Moth+Flame: VR training studio producing immersive soft skills and corporate learning content. Overlaps with Gemba's leadership and communication training but lacks Gemba's full SaaS platform and masterclass ecosystem.
• Flaim Systems: VR firefighter and emergency responder training provider. Adjacent VR enterprise training player with a vertical focus on safety, mirroring some of Gemba's safety and standardization use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thegemba
• LinkedInlinkedin.com/company/thegemba
• Xx.com/the_gemba

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gemba