MACHINEZERO S.R.L.

What MACHINEZERO S.R.L. does

MACHINEZERO S.R.L. is a Verona-based interactive studio founded in 2024 that designs and builds custom interactive installations and experiential displays for brands and cultural institutions. The firm operates a project-based professional services model, commissioning bespoke installations for luxury fashion houses (Bvlgari, Weekend Max Mara, Gucci, Loro Piana, Dolce & Gabbana, Burberry), music venues and artists (Pacha Ibiza, Music On, Spotify, Pinguini Tattici Nucleari, Bob Sinclar, Sony Music), museums and foundations (Galleria Nazionale Arte Moderna, Videocittà, Biennale di Venezia), and consumer/enterprise brands (Angelini Pharma, Masseto, RoC, Eucerin). It achieved Innovative Startup Status recognition in 2025 from Italian authorities and a Videocittà NEXT Awards category win in 2024.

The studio's core offering is the end-to-end delivery of interactive installations spanning custom hardware engineering, embedded firmware, real-time visual software, generative AI experiences, and on-site installation. Technically, projects integrate Arduino microcontrollers (Nano 33, Uno R4 Minima) with custom PCB design, 3D-printed mechanical components, Luxonis OAK-D Pro W computer vision cameras, Leap Motion hand tracking, PoE networking, DMX/ArtNet and Dante audio protocols, and LED display systems controlled via Novastar H9 processors. Software development centers on TouchDesigner and Resolume Arena, with generative AI applied in the Bvlgari Mixology console to produce personalized audio/video artwork in response to user inputs. Notable projects include an 80-pole interactive LED forest with a custom vending machine for Weekend Max Mara, a 15360×2160 resolution motion-reactive LED wall tunnel at Pacha Ibiza using 10 Luxonis cameras, and a 64-pole circular LED structure with Leap Motion-driven light and sound for the Mani Festival.

The go-to-market is a direct, sales-led B2B motion. Projects are commissioned by enterprise clients who reach out through categorized inquiry forms on the company's website; sales are driven by portfolio showcasing on Instagram, LinkedIn, YouTube, and Vimeo. Pricing is custom per project and not publicly disclosed. The company operates from a single headquarters in Verona (Via XX Settembre, 16) and serves clients across Italy (Milan, Rome, Verona, Livorno), Spain (Ibiza), Switzerland (Geneva), Ireland (Dublin), and other worldwide locations. With 1–10 employees, the business is highly dependent on the production capacity of its founding team and a network of creative partners (Mirror, Accurat, Gola Studio, Protesa) and implementation partners (Giordano Allestimenti).

Name

MACHINEZERO S.R.L.

Legal name

MACHINEZERO S.R.L.

Website

https://machinezero.it

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

MACHINEZERO S.R.L. is a Verona-based interactive studio that designs and builds custom hardware-software installations and experiential displays for luxury fashion brands, music venues, museums, and cultural institutions across Europe.

Ownership category

akta.pro rank

Product category

Interactive Installation Services

NAICS

Industrial Design Services (541420), Computer and Peripheral Equipment Manufacturing (3341)

SIC

Services-Computer Integrated Systems Design (7373), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Maker / DIY Electronics & Physical Computing Platforms (EDAFANAC)

akta.pro secondary industries

Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Interactive installations
• Experiential design
• Custom hardware development
• Generative AI experiences
• Interactive LED systems

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Installation Projects: Project-based revenue from designing and building custom interactive installations for luxury brands, music venues, museums, and cultural institutions. Projects include hardware development, software programming, installation, and on-site support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MACHINEZERO designs and builds bespoke interactive installations combining custom hardware (Arduino-based PCB, MIDI controllers, DMX lighting, 3D-printed components), creative-coding software (TouchDesigner, Resolume Arena), computer vision (Luxonis OAK-D Pro W), and generative AI for luxury brands, music venues, museums, and cultural institutions. Each project is commissioned directly by enterprise clients and delivered end-to-end from concept through on-site installation worldwide.

Product overview

MACHINEZERO S.R.L. is an interactive studio specializing in bespoke technology-driven experiences. The company does not offer a single unified product but rather delivers project-based custom interactive installations across multiple categories: Interactive Installations (core offering comprising hardware-software creative systems), Custom Hardware Systems (proprietary MIDI controllers, DMX consoles, embedded controllers), Generative AI Experiences (AI-powered personalized content generation), Interactive LED Installations (light forests, walls, pole arrays), Interactive Retail Installations (phygital retail activations), and Custom Vending Machines. Projects are commissioned by luxury brands (Bvlgari, Weekend Max Mara, Gucci, Bulgari), music venues (Pacha, Music On), and cultural institutions (Galleria Nazionale, Videocittà). The company holds Innovative Startup Status in Italy and operates from Verona.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Installations Bespoke interactive installations that combine hardware engineering, software development, and creative design for retail, events, and museums. Each installation is custom-built end-to-end including LED structures, interactive tunnels, sensory experiences, and custom interactive systems.
• Custom Hardware Systems Proprietary custom-built hardware including MIDI controllers, DMX lighting consoles, remote control systems, and embedded controller boards for interactive installations and brand activations.
• Generative AI Experiences AI-powered multi-sensory experiences that generate personalized content (video, audio, images) based on user interactions. Delivered via custom mixing console interfaces such as the Bvlgari Mixology console for luxury brand activations.
• Interactive LED Installations Large-scale LED installations including light forests, LED walls, and pole arrays with real-time visual programming, motion-reactive capabilities, and computer vision integration for visitor interaction.
• Interactive Retail Installations

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MirrorcoreStrategic or Co-development PartnerCreative Partner for interactive installations. Mirror (Mirror Digital Agency) collaborates on creative direction for Bvlgari projects including the Mixology installation.
• AccuratcoreStrategic or Co-development PartnerCreative Partner for data visualization and physical data visualization projects. Listed as a creative partner on the company website.
• ProtesaminorStrategic or Co-development PartnerCreative Partner listed on company website. Protesa provides specialized expertise for installation projects.
• Gola StudiocoreStrategic or Co-development PartnerCreative Partner for Pacha Music On project. Gola Studio contributed creative direction for the dynamic LED wall tunnel installation.
• Giordano AllestimentiminorImplementation/ SI/ Consulting PartnerSet-Up Crew for Bvlgari Mixology installation. Giordano Allestimenti provides on-site installation and setup services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Random International: London-based studio known for large-scale interactive installations (e.g., Rain Room, Zoological). Comparable in operating model — bespoke experiential installations for cultural and commercial clients.
• Studio Drift: Amsterdam-based studio creating technology-driven sculptures and large-scale installations. Comparable in blending engineering, sculpture, and code for premium fashion and cultural clients.
• Moment Factory: Montreal-based multimedia studio producing large-scale immersive installations for brands, museums, and public spaces. Closest large-scale peer — same end-to-end custom hardware/software delivery model and luxury/entertainment client roster.
• Rhizomatiks (Daito Manabe): Tokyo-based creative technology firm combining robotics, projection, sensors, and motion capture for live performances and brand work. Closely matched on the technology-art-music convergence and use of computer vision + custom hardware.
• teamLab: Tokyo-based interdisciplinary art collective building digital, interactive installations using sensors, projection, and real-time rendering. Highest-profile direct peer; operates both permanent venues and bespoke brand experiences.

Broad incumbents

• Obscura Digital: San Francisco-based digital media studio known for large-scale projection mapping and brand activations. Broader incumbent in the same experiential category with deeper enterprise track record.

Emerging players

• Refik Anadol Studio: Los Angeles-based studio creating AI-driven, data-sculpture installations. Comparable on the generative AI / immersive media intersection, particularly relevant given Machinezero's Bvlgari Mixology generative AI work.
• Meow Wolf: US-based immersive art and entertainment company operating permanent exhibitions and bespoke experiences. Comparable in combining custom hardware, light, and interactive media for engaged audiences.
• onformative: Berlin-based creative studio working at the intersection of generative design, data visualization, and interactive installations. Comparable in custom generative coding for brand and cultural clients.
• Artechouse: Washington DC-based operator of immersive digital art venues. Comparable in serving both cultural/brand activations and building a reusable technology stack for installations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@machinezero.interactive
• LinkedInlinkedin.com/company/machinezero
• Instagraminstagram.com/machinezero.interactive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MACHINEZERO S.R.L.