anundpfirsich gmbh

What anundpfirsich gmbh does

anundpfirsich gmbh is a Zürich-based improvisation theatre company founded in 2005 that operates a hybrid live-entertainment and applied-learning business. Its core products fall into six tracks: live improv shows (Comedy, Theater, Music, Kids formats), structured courses from Improbasics through Masterclass, personal development programs ('Impro for Life'), corporate training and seminars ('Impro for Business'), customized private and corporate event entertainment, and school programs ('Impro für Schulen'). The company wholly operates two cultural venues in Zürich — Theater im Zollhaus (up to 195 seats) within the Genossenschaft Kalkbreite complex, and töpferei (up to 100 seats) in Zürich-West — running 4-5 shows per week and supplementing with touring performances at Casinotheater Winterthur and turbine theater.

The underlying methodology is applied improvisation, codified in the proprietary 'Improzyklus' framework (Be present / Yes precisely, and / Allow yourself to fail / Act) and a library of twelve corporate 'Expert Topics' plus more than a dozen named show formats (Maestro™, Theatersport™, WTF!, Big. Bang. Impro., Totgespielt, Beziehungsstatus: Improvisiert, etc.). The company monetizes across transaction-based consumer ticket sales (CHF 35/single, CHF 160-280 subscriptions), professional-services corporate training (CHF 1,750 half-day / CHF 2,800 full-day per trainer; CHF 550 per seminar participant), course fees (CHF 100-300 via gift vouchers), school workshops (from CHF 300), private event entertainment, and venue rental. Distribution combines direct-to-consumer e-commerce (pfirsi.ch/shop), inside B2B sales for corporate engagements, school channel partners (Schule&Kultur Zürich, kklick Ostschweiz), and content marketing through a blog, newsletter, and two podcasts.

The company serves a diversified customer base including 82 corporate clients in 2025 (Roche, Novartis, SBB, Migros, Swiss Re, ZKB, AXA, ABB, Sika, Emmi, among others), 18,000+ individual audience members, 1,830 course participants, and 130 private/corporate events. The 22-person core team — ensemble performers, certified trainers, and business coaches — has earned the 2022 Swiss Theatersport™ Championship and the 2024 European Championship in Improvisation Theatre, anchoring the brand's premium positioning. The business is privately held with no disclosed funding rounds or external investors; leadership comprises Gerald Weber (Geschäftsführer) and Corinne Niklaus (Stv. Geschäftsführerin).

Name

anundpfirsich gmbh

Legal name

anundpfirsich gmbh

Website

https://pfirsi.ch

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

anundpfirsich gmbh is a Zürich-based improvisation theatre company (founded 2005) operating two owned venues and delivering live shows, structured courses, corporate training, school programs, and private event entertainment to Swiss consumers, enterprises, and educational institutions.

Ownership category

akta.pro rank

Product category

Improvisational Theater Services

NAICS

Theater Companies and Dinner Theaters (71111), Independent Artists, Writers, and Performers (711510)

SIC

Services-Amusement & Recreation Services (7900), Services-Motion Picture Theaters (7830)

akta.pro primary industry

Improvisational Theatre (MPAGABAJ)

akta.pro secondary industries

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

Keywords

• Improvisational theater performances
• Applied improvisation training
• Corporate team development
• Improv theater education
• Live comedy shows

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Live Performance Tickets & Subscriptions: Revenue from weekly improv shows (Comedy, Theater, Music, Kids) at owned venues and touring locations. Additional subscription packages (5-entry and 10-entry Abos) and single-ticket sales via the online shop.
2. Business Training & Seminars: Customized in-house team trainings (half-day at CHF 1,750, full-day at CHF 2,800 per trainer) and public one-day seminars at CHF 550 per participant. Includes expert topics such as Teambuilding, Auftrittskompetenz, Business Storytelling, Status-Kompetenz, Feedback-Kompetenz, Ideation, Forumtheater, Coaching, and Impro-Keynote.
3. Courses & Workshops: Revenue from structured course offerings: Improbasics 1–3, Bühnenkurse, Spezialkurse, Master & Nachwuchs, English Classes, and youth/children's courses. Also includes public seminar tickets and gift vouchers for course participation.
4. School Programs: Fees for school performances and workshops booked through Schule&Kultur (Kanton Zürich), kklick (Ostschweiz), or directly. Workshop pricing starts at CHF 300 depending on duration and group size.
5. Private Event Engagements: Customized entertainment shows and Impro for Fun workshops for private events (birthdays, weddings), corporate events, and cultural occasions. Revenue from engagements team sales.
6. Venue Rental (Theater im Zollhaus): Rental income from third-party use of the Theater im Zollhaus venue for corporate events, conferences, workshops, prize ceremonies, and cultural events.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

anundpfirsich gmbh produces and performs live improvisational theater shows and delivers applied improvisation training and courses for individuals, corporate teams, schools, and private event clients. The company operates two wholly-owned Zürich venues (Theater im Zollhaus and töpferei) where it runs 4–5 shows weekly and hosts courses, while also providing customized in-house corporate training, public seminars, school programs, and event entertainment at client locations.

Product overview

anundpfirsich gmbh operates a multi-faceted improvisation theater business centered around live performances and applied improvisation education. The core offerings include: (1) Impro-Shows - live theater performances across Comedy, Theater, Music, and Kids categories; (2) Impro-Kurse - structured courses from beginner to advanced levels; (3) Impro for Life - personal development coaching; (4) Impro for Business - corporate training and team development; (5) Impro für Anlässe - custom event entertainment; and (6) Impro für Schulen - educational programs for schools. The company operates two owned venues in Zürich (Theater im Zollhaus and töpferei) and maintains digital presence through podcasts and an e-commerce shop. The portfolio is unified by the central methodology of applied improvisation, adapted for entertainment, education, and corporate contexts.

Differentiator

Problem solved

Functional benefit

Products and services

• Impro-Shows (Live Improvisation Theater Performances) Live improvisation theater performances across Comedy-Shows (Maestro™, Theatersport™, WTF!), Theater-Shows (Big. Bang. Impro., Totgespielt, Beziehungsstatus: Improvisiert), Music-Shows (Jezzt, One Hit Wonder), and Kids-Shows (Gschichte-Chischte). Performed at owned venues Theater im Zollhaus and töpferei and on tour. Target audience: general public, theatergoers, families, and corporate audiences.
• Impro-Kurse (Improvisation Courses) Structured improvisation theater courses for all levels: Improbasics 1–3, Bünenkurse (stage courses), Spezialkurse (special courses), Master & Nachwuchs (masterclass), and English Classes. Target audience: individuals from beginners to advanced improvisers.
• Impro for Life (Personal Development) Personal development coaching and workshops using improvisation principles to strengthen presence, spontaneity, and emotional intelligence. Target audience: individual consumers seeking personal growth.
• Impro for Business (Corporate Training) Customized in-house team training (half-day at CHF 1,750 per trainer; full-day at CHF 2,800 per trainer), public one-day seminars (CHF 550 per participant), and applied improvisation programs covering Teambuilding, Auftrittskompetenz, Business Storytelling, Status-Kompetenz, Feedback-Kompetenz, Ideation, Forumtheater, Coaching, and Impro-Keynote. Target audience: Swiss enterprises and mid-market companies (including BKW, Roche, Novartis, ZKB, Raiffeisen, Swiss Re, Migros, SBB, ABB, AXA, Helsana, Sika, Emmi).
• Impro für Anlässe (Event Entertainment) Customized improvisation entertainment shows and Impro for Fun workshops for corporate events, weddings, birthdays, conferences, and cultural occasions, performed at client locations. Duration ranges from 20-minute segments to full evening shows (up to 2 hours). 130 such engagements delivered in 2025.
• Impro für Schulen (School Programs) Interactive theater performances and creative workshops for primary, secondary, vocational schools, and universities. Workshops start at CHF 300, delivered as 4- or 6-lesson blocks. Distributed via Schule&Kultur (Kanton Zürich) and kklick (Ostschweiz), with direct bookings via [email protected]. Includes youth programs under Junges Impro and dedicated children's courses.
• Theater im Zollhaus Venue Rental Owned 195-seat theater venue in central Zürich available for third-party rental for corporate events, conferences, workshops, prize ceremonies, and cultural events. Sunday–Wednesday fully available; Thursday–Saturday until 17:00.
• Junges Impro (Youth & Children's Programming) Youth- and children-specific improvisation programming, including dedicated children's courses and youth shows, integrated with the school programs channel.

Quantifiable outcome

• 18,000+ annual audience members across all programming (2025)
• +5 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Annette BrockhausminorStrategic or Co-development PartnerPsychologist and couple counselor who serves as a coach for the 'Beziehungsstatus: Improvisiert' show. Contributes professional expertise on relationships to enrich the improv format, providing audience with both entertainment and counseling insights.
• Ron Orp & Tsüri.chminorGTM or Marketing PartnerCollaboration for the 'Züri-Schnurre' show, where the editorial content and curatorial perspective of Ron Orp and Tsüri.ch inform the show's city-focused improvisation format, bringing local media audiences into the theater.
• Dezentrum (Think & Do Tank)minorStrategic or Co-development PartnerCooperation partner for the 'No Future? Spiel mit der Zukunft' event, which applies Futures Literacy concepts combined with applied improvisation. Dezentrum contributes research and thematic direction while anundpfirsich provides performance format and facilitation.
• ASSITEJ (International Association of Theatre for Children and Youth)minorStrategic or Co-development PartnerMember of the International Association of Theatre for Children and Youth (ASSITEJ), connecting anundpfirsich with the global network of children's and youth theater practitioners. Supports programming credibility and networking in the educational theater space.
• Schule&Kultur (Kanton Zürich)coreChannel Partner/ Reseller/ DistributorOfficial booking partner for school performances and workshops in the canton of Zürich. Schule&Kultur handles the procurement and administrative process for schools, providing anundpfirsich with a structured channel into the educational market segment.
• kklick (Ostschweiz)coreChannel Partner/ Reseller/ DistributorRegional booking partner for school performances and workshops in eastern Switzerland (Ostschweiz). Enables access to the educational market outside the Zürich canton through kklick's local network and booking platform.
• Genossenschaft KalkbreiteminorOthersOwner of the Zollhaus building complex where Theater im Zollhaus is located. Anundpfirsich operates its main venue within this urban development project that also includes apartments and commercial spaces (restaurants, shops). The partnership provides long-term venue access in a central Zürich location.
• Casinotheater WinterthurminorOthersHost venue partner for touring performances. Anundpfirsich performs regular shows (e.g., Theatersport™ matches) at this 350-seat professional theater in Winterthur, extending geographic reach beyond Zürich.
• turbine theater (Langnau am Albis)minorOthersHost venue partner for touring performances in the greater Zürich region. Provides a stage for anundpfirsich shows in Langnau am Albis.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• iO Theater: Long-running Chicago improvisational theater with a multi-level training center and corporate workshop offerings. Comparable in core product (live long-form improv shows plus structured improv education) and business model.
• Upright Citizens Brigade Training Center: New York-based improv theater and school running shows alongside a multi-level curriculum and applied improv training for businesses. Closely comparable product and curriculum-based revenue mix.
• Boom Chicago: Amsterdam-based improvisational comedy theater founded in 1993 with a strong corporate training/workshop arm alongside public shows. Closely mirrors anundpfirsich's dual model of live performance plus applied improvisation for business clients in a European city market.
• Spring Improvisationstheater: Frankfurt-based German improvisational theater with regular public shows and a corporate workshop arm. Comparable European peer addressing similar German-speaking corporate and consumer segments.

Regional players

• Bernhard Theater: Long-established Zürich-based commercial theater presenting scripted productions. Operates in the same local venue market as anundpfirsich but focuses on scripted theater rather than improvisation; a regional adjacency rather than a direct competitor.

Broad incumbents

• Theaterhaus Stuttgart: Large German performing arts organization combining theater, dance, and applied arts programming with educational and corporate workshop offerings. Comparable on the applied/performing-arts training axis, though at substantially larger institutional scale.
• Schauspielhaus Zürich: Zürich's largest and most established theater institution, producing dramatic and contemporary theatrical works. A broad incumbent in the same regional live-performance market; not a direct competitor but shapes audience expectations and venue competition.
• The Second City: The globally recognized improv theater and training center headquartered in Chicago, with a dedicated corporate training division (Second City Works). Operates at significantly larger scale than anundpfirsich but addresses the same dual consumer-show / applied-improvisation-for-business market.

Emerging players

• Improholics: UK-based applied improvisation training provider focused on corporate workshops, leadership development, and team building. Comparable on the corporate-training side of anundpfirsich's Impro for Business offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/anundpfirsich

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about anundpfirsich gmbh