DeFi Rate

What DeFi Rate does

DeFi Rate is a US-domiciled, privately held data aggregation and analytics publisher founded in 2020 that operates a free, product-led web platform at defirate.com. The platform's stated core function is aggregating raw data from four prediction market platforms — Kalshi, Polymarket, Polymarket US, and OG Predict — together with on-chain feeds, protocol APIs (including Kalshi's public API and Dune Analytics references), and proprietary databases, then normalizing that data to produce volume-weighted consensus pricing, cross-platform probability comparisons, spread visualizations, and arbitrage scanning across prediction markets and adjacent DeFi sectors (lending, borrowing, DEX volumes, ETH liquid staking rates).

The product portfolio extends across a prediction markets dashboard, dedicated volume trackers for Kalshi and Polymarket, sector trackers for crypto lending/borrowing rates and DEX exchanges, a free calculator suite (odds conversion, arbitrage scanning, fee calculator, Kelly Criterion, expected value), and event-specific landing pages for the World Cup, 2028 US Presidential election, Texas and Georgia state races, Fed decisions, and major sports leagues. Editorial coverage spans prediction markets, DeFi, and on-chain finance with a small bylined team that includes reporters with prior gaming/iGaming industry experience at Catena Media, Front Office Sports, Legal Sports Report, and iGaming Business.

The business model is affiliate-and-advertising driven. The site is independently published and does not charge end users; revenue is generated through referral commissions when users sign up for Kalshi and Polymarket via tracked affiliate links, supported by display advertising. Distribution is organic, relying on SEO, editorial content, and social presence on X and LinkedIn. The company reports no external funding rounds, no parent company, and operates with a small editorial and research team; it has accumulated press citations from the New York Times, ESPN, Coinbase, Wired, and the European Central Bank, and cites a social following of 28,000+ across platforms as its audience asset.

Name

DeFi Rate

Legal name

DeFi Rate

Website

https://defirate.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

DeFi Rate is a US-based, bootstrapped data aggregation publisher (founded 2020) that runs a free analytics platform combining volume-weighted pricing across four prediction market platforms with DeFi lending, borrowing, DEX, and staking rate trackers, monetized via affiliate referrals to Kalshi and Polymarket and advertising.

Ownership category

akta.pro rank

Product category

Prediction Market and DeFi Analytics

NAICS

Securities and Commodity Exchanges (523210)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Prediction Markets & Information Finance (FSADAMAJ)

akta.pro secondary industries

DEX Aggregation & On-Chain Execution (routing, RFQ, intent-based trading) (FSAPAEAD), Money Markets & Collateralized Debt Positions (CDPs) (FSADAMAM), DeFi Asset Management & On-Chain Index Protocols (FSADAMAK)

Keywords

• Prediction market analytics
• DeFi lending rates
• Prediction market calculators
• Decentralized exchange tracking
• Crypto borrowing rates

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Affiliate/Referral Commissions: The site operates as an affiliate publisher, earning commissions when users sign up for prediction market platforms (Kalshi, Polymarket) through referral links. The site is independently published and advertising-supported.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

DeFi Rate is a free web-based analytics platform that aggregates raw data from four prediction market platforms (Kalshi, Polymarket, Polymarket US, OG Predict) along with on-chain DeFi protocol data and normalizes it into live dashboards. Its core deliverables include volume-weighted consensus pricing for prediction markets, live trackers for crypto lending rates, borrowing rates, DEX volumes, and ETH liquid staking rates, plus a suite of free trader calculators (odds conversion, arbitrage scanning, Kelly Criterion, expected value). The platform is supported by advertising and affiliate commissions rather than direct user fees.

Product overview

DeFi Rate is a data aggregation and analytics platform for prediction markets and DeFi sectors. The core product is a live dashboard that aggregates raw data from four prediction market platforms (Kalshi, Polymarket, Polymarket US, and OG Predict) into volume-weighted consensus pricing. The platform tracks cross-platform probabilities, spreads, and arbitrage opportunities. The product portfolio includes sector-specific trackers for crypto lending rates, crypto borrowing rates, DEX exchanges, and ETH liquid staking rates. Additional tools include prediction market calculators for odds conversion and arbitrage scanning, World Cup predictions with bracket games, and dedicated election markets for major races including 2028 Presidential, Texas, and Georgia. The platform publishes industry news covering prediction markets, DeFi, and on-chain finance.

Differentiator

Problem solved

Functional benefit

Products and services

• Prediction Markets Dashboard Live dashboard aggregating raw data from four prediction market platforms into volume-weighted consensus pricing, with cross-platform probabilities, spreads, arbitrage opportunities, platform-by-platform breakdowns, historical probability charts, and a Top 30 movers view, designed for crypto traders and prediction market participants.
• Kalshi Volume Tracker Tracks daily Kalshi trading volume, market share, and event data with monthly, weekly, and category breakdowns, including market-share comparison against Polymarket for active prediction market participants.
• Polymarket Volume Tracker Tracks daily Polymarket trading volume, market share, and event data across Polymarket prediction markets, with weekly and monthly charts and category breakdowns.
• Crypto Lending Rates Dashboard Compare DeFi lending rates and APYs across leading protocols to provide clearer risk and return data for users earning yield on crypto holdings.
• Crypto Borrowing Rates Dashboard Tracks crypto borrowing rates side-by-side to help users unlock liquidity against holdings while understanding costs and collateral requirements.
• DEX Exchanges Tracker Coverage of decentralized exchanges enabling direct wallet trading with low-friction swaps and broad token access, highlighting DEXs where depth, fees, and UX make the most sense for users.
• ETH Liquid Staking Rates Tracker Tracks ETH liquid staking rates across DeFi protocols for users comparing staking yields and providers.
• Prediction Market Calculators Free tools for market traders including probability/decimal/American/fractional odds conversion, cross-platform arbitrage scanning, fee calculator, Kelly Criterion position sizing, and expected value calculations.
• Prediction Market News Industry news and updates covering prediction markets, DeFi, and on-chain finance including regulatory developments, platform launches, and market analysis.

Quantifiable outcome

• 100+ DeFi and prediction market apps tracked
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• KalshicoreChannel Partner/ Reseller/ DistributorKalshi is a primary affiliate partner where DeFi Rate drives user referrals. The site features Kalshi promo codes, bonus offers ($10 bonus for trading $10 with code DEFI), and detailed platform comparisons including volume tracking, fee structures, and market coverage analysis.
• PolymarketcoreChannel Partner/ Reseller/ DistributorPolymarket is an affiliate partner promoted on DeFi Rate with $50 bonus offers for $20 deposits. The site provides comprehensive Polymarket reviews, volume tracking, fee comparisons, and regulatory status analysis including the distinction between Polymarket International and Polymarket US.
• OpenAIminorStrategic or Co-development PartnerOpenAI began displaying Kalshi-sourced World Cup forecasts in ChatGPT search results through their first reported prediction market partnership. This represents integration of DeFi Rate's tracked platform data into AI-powered search results.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• ElectionBettingOdds.com: Aggregates prediction market odds across platforms (Kalshi, Polymarket, PredictIt, Smarkets) for political and event markets. Direct competitor on the prediction market aggregation use case, particularly for election odds tracking.
• Action Network: Sports betting odds aggregator and analytics publisher with affiliate monetization. Comparable model for sports and prediction market content/affiliate tracking, particularly given DeFi Rate's sports prediction market pages.
• DexScreener: Real-time DEX data aggregator providing pair-level pricing, volume tracking, and arbitrage scanning. Overlaps directly with DeFi Rate's DEX dashboard and cross-platform comparison tools.
• DeFiLlama: Free DeFi analytics aggregator tracking TVL, lending rates, borrowing rates, and DEX volumes across protocols. Most directly comparable to DeFi Rate on the DeFi lending/borrowing/DEX side of the business, with a similar free, ad/community-supported model.

Broad incumbents

• Dune Analytics: On-chain data analytics platform with community-built dashboards and queries. Overlaps with DeFi Rate's on-chain data sources and represents a more developer-/enterprise-oriented adjacent platform.
• CoinMarketCap: Largest crypto data aggregator covering prices, DeFi yields, and exchange metrics. Comparable on the broader crypto data dashboard use case and represents the dominant incumbent in the price/data aggregation category.
• CoinGecko: Major crypto data aggregator tracking prices, DeFi yields, DEX volumes, and exchange data across thousands of assets. Overlaps with DeFi Rate's broader crypto data scope and represents a scaled, well-capitalized incumbent in the same category.
• Catena Media: Large-scale affiliate publisher focused on sports betting, casino, and financial verticals. Directly comparable affiliate-driven publishing model; DeFi Rate's Director of Content previously led content and growth at Catena Media.

Others

• PredictIt: Prediction market exchange for political and event markets. Functions primarily as a data source for DeFi Rate's prediction market dashboards rather than a direct competitor, but represents an adjacent operator in the same vertical.
• Smarkets: Prediction market and sports betting exchange operating in regulated jurisdictions. Comparable vertical and a potential data source/affiliate partner, but functions as an operator rather than a data aggregator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DeFiRate
• LinkedInlinkedin.com/company/defi-rate

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeFi Rate