Woven Llc

What Woven Llc does

Woven LLC is a privately held, California-based luxury handmade rug retailer operating under the woven.is brand. Founded by Abraham Moradzadeh, who has been collecting antique rugs globally since 1965, the company launched its proprietary Studio Woven design sub-brand in 2016, which now encompasses 19 distinct product series combining traditional weaving techniques with contemporary aesthetics. The product portfolio spans four core categories: antique rugs (Persian, Turkish, Samarkand, Indian, Chinese, Russian, Caucasian, European), vintage rugs (Scandinavian, Moroccan, Turkish kilims, over-dyed distressed), contemporary handmade rugs (modern rugs, modern flatweaves, antique recreations, limited edition artist rugs), and a sustainable/eco-friendly line of undyed natural fiber rugs including vegan options in allo, linen, and hemp. Textured mohair cushions serve as accessories.

The company runs a hybrid omnichannel distribution model combining direct-to-consumer e-commerce at woven.is, three physical showrooms in Los Angeles (West Hollywood flagship), New York (Lexington Avenue), and London (Bloomfield Terrace, opened 2025 with 400+ guests), a dedicated Trade Portal for interior designers and hospitality professionals with account-based access, and a presence on the 1stDibs luxury marketplace. Pricing is quote-based and not publicly disclosed; customers must create an account or submit an inquiry to view pricing. Marketing is executed through organic social channels (Instagram, Facebook, Pinterest, LinkedIn, TikTok), email newsletters, press partnerships such as the CULTURED magazine Women in Design series, and curated brand events under the Woven Place label.

Customer segments include high-net-worth individual consumers seeking heirloom-quality residential rugs (primary), the hospitality industry (hotels, restaurants, venues), and trade professionals (interior designers, architects) accessing the Trade Portal. Danielle Barr serves as President. The business appears to be founder/family-owned with no institutional investment, M&A activity, public funding rounds, or parent company identified in the available data.

Name

Woven Llc

Legal name

Woven LLC

Website

https://woven.is

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Woven LLC is a privately held luxury handmade rug retailer operating showrooms in Los Angeles, New York, and London alongside DTC e-commerce (woven.is), a Trade Portal for designers, and 1stDibs presence, serving high-net-worth consumers, hospitality buyers, and interior design professionals.

Ownership category

akta.pro rank

Product category

Luxury Home Textiles

NAICS

Textile Furnishings Mills (3141)

SIC

Carpets & Rugs (2273)

akta.pro industry

PRIMARYIMAOAKAG

Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Home Textiles Manufacturing (Bedding/Towels/Curtains/Upholstery Textiles)

SECONDARYIMAOAKAI

Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Home Textiles Manufacturing (Bedding/Towels/Curtains/Upholstery Textiles)

Keywords

• Luxury handmade rugs
• Antique rug retailer
• Handwoven floor coverings
• Contemporary rug design
• Interior decor textiles

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Luxury Handmade Rug Sales: One-time sales of high-end handmade rugs ranging from antique (collectible pieces dating to 1965) to contemporary studio-designed pieces. Pricing is quote-based, requiring customer inquiry for most products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Woven LLC is a luxury handmade rug retailer that curates and sells antique, vintage, contemporary, and proprietary handwoven rugs through its e-commerce platform woven.is and showrooms in Los Angeles, New York, and London. The company's proprietary Studio Woven sub-brand (launched 2016) designs handwoven rugs that combine traditional weaving techniques with contemporary aesthetics, while antique rugs have been sourced globally since 1965. The company also operates a Trade Portal for interior designers, architects, and hospitality professionals.

Product overview

Woven LLC is a luxury handmade rug retailer offering a curated portfolio of handwoven, antique, vintage, and contemporary rugs. The core product is the Studio Woven sub-brand (launched 2016), featuring 19 distinct series including textures, habita, linea, terrain, ozan, elysian, weather, zuri, kinfolk, lania, ora, shodo, tula, forma, high:low, haptic, mutation, rhythm, and pattern. Supporting collections include Antique Rugs (sourced since 1965), Vintage Rugs (Moroccan, Scandinavian, Turkish kilims), Contemporary Rugs (modern flatweaves, artist editions), and a Sustainable/Eco-Friendly line of undyed natural fiber rugs. Textured cushions serve as accessories. The company operates showrooms in Los Angeles, New York, and London.

Differentiator

Problem solved

Functional benefit

Brands

• Studio Woven: Design brand launched in 2016 that designs handwoven rugs intertwining ideas and cultures
• Woven Place

Products and services

• Studio Woven Collection Proprietary handwoven rug collection designed in-house since 2016, combining traditional craftsmanship with contemporary aesthetics for luxury residential and commercial interiors.
• Antique Rugs Curated collection of antique rugs sourced globally since 1965, including Persian, Turkish, Samarkand, Indian, Chinese, Russian, Caucasian, and European rugs, as well as semi-antique Persian and tribal rugs, offered to collectors and luxury interior buyers.
• Vintage Rugs Collection of vintage rugs including Scandinavian, Moroccan, vintage kilims, colorful kilims, Turkish, and over-dyed distressed pieces for design-conscious consumers and trade professionals.
• Contemporary Rugs Modern and contemporary handmade rugs including modern rugs, modern flatweaves, antique recreations, and limited edition artist rugs for high-end residential and commercial spaces.
• Sustainable and Eco-Friendly Rug Collection Eco-friendly and vegan rugs made from undyed natural fibers including wool, allo, hemp, and other sustainable materials that eliminate polluting chemicals and reduce water waste, serving environmentally conscious luxury buyers.
• Textured Cushions Decorative cushions featuring textured mohair and other materials designed to complement the rug collections for residential interior styling.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Loloi Rugs: Large-scale designer-driven rug brand offering accessible-luxury and mid-market collections with broad distribution. Comparable as a designer-licensed contemporary rug player, though positioned at lower price points than Woven.
• ABC Carpet & Home: Iconic New York luxury home furnishings retailer with a curated rug floor and strong designer trade program. Comparable as a multi-category luxury home destination with a heavy rug/soft-goods emphasis.
• Restoration Hardware (RH): Large luxury home furnishings retailer with galleries, source-books, and a meaningful rug category. Comparable as a high-end omnichannel luxury home brand with curated soft-goods assortment, though much broader in scope.

Others

• 1stDibs: Online marketplace for luxury furniture, art, and antique rugs where Woven is already listed as a dealer. Comparable as a channel and competitive marketplace where Woven's products are sold alongside direct competitors' antique rugs.

Direct peers

• Stark Carpet: US-based luxury rug and carpet company offering custom, antique, and broadloom products with deep interior-designer trade relationships. Highly comparable as a trade-channel-driven luxury rug specialist serving interior designers and architects.
• Madeline Weinrib: Luxury handmade rug and textile designer known for colorful, pattern-driven contemporary collections with vintage references. Comparable in designer-led contemporary rug drops and DTC premium positioning.
• Beni Rugs: Online-first purveyor of authentic Moroccan rugs, including vintage Beni Ourain pieces, with a curated, founder-led brand voice. Directly comparable in DTC luxury rugs and vintage/antique storytelling.
• The Rug Company: London-founded luxury handmade rug retailer with own-brand designer collections and celebrity collaborations, operating showrooms across London, New York, and Los Angeles. Directly comparable in luxury positioning, designer-led product strategy, and tri-city showroom footprint.

Emerging players

• Nordic Knots: Swedish modern rug brand offering Scandinavian-inspired, ethically sourced handmade rugs via DTC. Comparable as an emerging digitally native luxury rug brand, though with a more design-minimalist aesthetic.
• Mociun: Brooklyn-based designer of heirloom-quality textiles, rugs, and home goods with an editorial, craft-forward positioning. Comparable as a designer-led DTC textile brand with adjacent soft-goods categories.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@woven
• Facebookfacebook.com/Woven.is
• LinkedInlinkedin.com/company/woven-accents-inc.
• Instagraminstagram.com/woven.is
• Pinterestpinterest.com/wovenis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woven Llc