What Toofruit does

Toofruit, operated under the legal entity Laboratoire ALLISTERE SAS, is a French certified-organic dermatological brand founded in 2011 by Katell Perrot, a former L'Oréal employee. The company formulates hygiene and skincare products exclusively for children aged 3 to 12, addressing a structural gap between baby care and adolescent brands. Its core differentiator is the proprietary Complexe Filmo-Protect, developed in collaboration with Besançon university hospital — a 100% natural complex of three fruit-derived vegetable oils (raspberry seed, olive, coconut) that mimics sebum and delivers +47.5% skin protection for 12 hours. All products are COSMOS Organic certified by Ecocert Greenlife, contain 99%+ natural ingredients, are validated by an independent toxicologist, and are clinically tested on human skin explants.

The product portfolio spans facial care (Douce Mousse, Crème Tendre, So Cool), body care (Lait Bodydoux, Sensibulle), hygiene (Mon Premier Déo deodorants, Intimousse intimate wash, Dentofruit toothpaste), hair care (Kapidoux range), sun and insect protection (So Solaire SPF50, Mousticool), multi-purpose balms (Magi'soin), family care (Famidoux), and pre-adolescent feminine hygiene (Ma 1ère Culotte Menstruelle, via partnership with La Minette). Unit pricing sits in the €9.90-€21.40 range.

The company operates a hybrid go-to-market model: direct-to-consumer via its Shopify-based e-commerce store (toofruit.com), supported by a loyalty program, newsletter funnel, and 100%-reimbursed discovery kit, alongside a B2B professional portal (pro.toofruit.com) distributing through 1,500+ institutes, spas, and hotels across France. Geographically, the company is currently France-only with 1-10 employees. There are no disclosed funding rounds; the company appears bootstrapped and founder-owned.

Name

Toofruit

Legal name

Laboratoire ALLISTERE SAS

Website

https://toofruit.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Toofruit is a French certified-organic dermatological brand, founded in 2011, that develops hygiene and skincare products exclusively for children aged 3 to 12, sold via DTC e-commerce and a B2B network of 1,500+ French institutes, spas, and hotels.

Ownership category

akta.pro rank

Product category

Children's organic skincare and hygiene cosmetics

NAICS

Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Baby Skincare (Lotions, Creams, Oils) (CRABAJAB)

akta.pro secondary industries

Baby Bath & Cleansing (CRABAJAA), Sunscreen (Body) (CRABAHAB)

Keywords

• Organic children's skincare
• Certified bio cosmetics
• Kids hygiene products
• Dermatological skincare
• Natural fruit-based formulations

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Direct Consumer Product Sales: Revenue generated through direct-to-consumer sales of certified bio children's skincare products via the brand's e-commerce website. Products are sold as one-time purchases with repeat buying encouraged through loyalty program and product replenishment needs.
2. B2B Professional Channel Sales: Wholesale distribution to 1500+ institutes, spas, and hotels through B2B portal (pro.toofruit.com) for professional use products and cabinet care treatments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Toofruit develops, manufactures and sells certified organic (COSMOS) dermatological hygiene, skincare, hair care, sun care and menstrual products formulated specifically for children aged 3 to 12. The portfolio spans face cleansers, moisturizers, lip balms, deodorants, body lotions, hair detanglers/shampoos, sunscreens, mosquito repellents, toothpaste and menstrual underwear, sold direct-to-consumer via toofruit.com and to 1,500+ professional institutes via pro.toofruit.com.

Product overview

TOOFRUIT is the first dermatological brand offering certified organic hygiene and care products specifically designed for children aged 3 to 12 years. The product portfolio comprises a comprehensive range of facial care products (Douce Mousse cleansing foam, Brume Fraiche no-rinse cleanser, Crème Tendre daily moisturizer, Crème Gourmande nourishing cream, So Cool gel-cream for pre-teens), lip care (Bisou Doux and Bisou Doux Mademoiselle tinted balms), body care (Lait Bodydoux, Crème Bodydoux, Sensibulle shower gel), hair care (Kapidoux detangling spray, shampoos, conditioners, styling paste), hygiene products (Mon Premier Déo deodorants in two variants, Intimousse intimate wash, Dentofruit toothpaste), and seasonal essentials (Mousticool mosquito protection line, So Solaire sun protection SPF50 and after-sun gel). The portfolio also includes multi-purpose balms (Magi'soin), family care (Soin Famidoux), and bundles for routines (Routine Pré-Ado, discovery kits, toiletry sets). All products feature the proprietary Filmo-Protect complex, are COSMOS Organic certified by Ecocert, contain 99%+ natural ingredients, and are formulated with fruit-based ingredients. Products are manufactured in France and tested on sensitive skin.

Differentiator

Problem solved

Functional benefit

Products and services

• Douce Mousse (face cleanser) Certified organic facial cleansing foam for children aged 5+ with coconut and pineapple water, Filmo-Protect complex, sulfate- and soap-free, pH-balanced for children's skin.
• Brume Fraiche (no-rinse cleansing water) Certified organic no-rinse facial cleansing spray with orange and blueberry water for children's daily cleansing.
• Intimousse (intimate hygiene foam) Certified organic intimate hygiene mousse for children, soap- and sulfate-free, designed to respect natural flora.
• Crème Tendre (daily face moisturizer) Certified organic daily face moisturizer for children from age 3 with apple and blackberry scent, suitable for normal-to-dry and sensitive skin.
• Crème Gourmande (nourishing face cream) Rich certified organic face cream for children with dry to very dry skin, banana and fig fragrance.
• So Cool (gel-cream for pre-adolescents) Certified organic gel-cream for combination-to-oily pre-adolescent skin from age 5, with pomegranate, blueberry and cooling mint extract targeting T-zone oiliness.
• Bisou Doux (lip balm) Certified organic nourishing lip balm for children from age 3, raspberry and almond fragrance with raspberry seed, sweet almond, honey and coconut oils.
• Bisou Doux Mademoiselle (tinted lip balm) Tinted version of Bisou Doux with subtle pink nacre finish for a natural look.
• Mon Premier Déo Pomme-Aloe Vera (first deodorant) Certified organic deodorant roll-on for children, alcohol-, aluminum-salt- and endocrine-disruptor-free, apple and aloe vera scent.
• Mon Premier Déo Pamplemousse-Menthe (first deodorant, grapefruit-mint) Grapefruit and mint variant of the certified organic children's deodorant, free from alcohol, aluminum salts and endocrine disruptors.
• Kapidoux Spray Démêlant (leave-in detangling spray) Certified organic leave-in detangling spray for children from age 3, strawberry-cherry fragrance.
• Kapidoux Shampoing (dermo-soothing shampoo) Certified organic sulfate-free shampoo for children, apple and sweet almond scent.
• Kapidoux Baume Après-Shampoing (conditioner) Certified organic children's conditioner for detangling and softening hair after shampooing.
• Kapidoux Pâte Coiffante (styling paste) Certified organic matte-finish strong-hold styling paste for children with no residue.
• Lait Bodydoux (hydrating body milk) Certified organic fast-absorbing body milk for daily hydration of normal-to-dry children's skin.
• Crème Bodydoux (nourishing body cream) Certified organic rich body cream for children with dry-to-very-dry skin, for elbows, knees and legs.

Quantifiable outcome

• 94% of testers confirm skin is hydrated and soft after using Douce Mousse face cleanser
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• La MinettecoreStrategic or Co-development PartnerStrategic partnership with La Minette to develop Ma 1ère Culotte Menstruelle - a washable, reusable menstrual underwear in organic cotton specifically designed for young girls experiencing their first periods. Product available in sizes 10-12 years and 12-14 years, made in France.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lavera: Lavera is a German natural cosmetics brand whose Baby & Kids line ships COSMOS-style certified organic skincare (lotion, wash, sun) for infants and children. It competes directly with Toofruit in the European certified-bio baby/kids segment, with comparable natural-ingredient brand cues and unit pricing.
• Burt's Bees Baby: Burt's Bees Baby is a natural-origin baby care range offering wash, lotion, and diaper care. It mirrors Toofruit's positioning (natural/naturally-derived ingredients for young skin) at scale in U.S. mass retail, making it the closest mass-channel natural baby competitor.
• Alphanova: Alphanova is a small French organic personal-care brand with certified-bio baby/child lines (suncare, hygiene, skincare) sold in pharmacy and organic retail. It is a like-for-like organic peer to Toofruit on geography, certification, and target age, though Toofruit narrows the focus to the 3-12 dermatological gap.
• Cattier Paris: Cattier is a French organic personal-care brand (COSMOS/Ecocert certified) with explicit baby and child skincare SKUs. It is a like-for-like peer to Toofruit along the certified-bio, French-made, family-friendly axes, although Toofruit is more narrowly specialized on the 3-12 dermatological niche.
• Weleda: Weleda's Baby Derma line markets certified natural (NaTrue) baby and child skincare globally. It is comparable to Toofruit because both sell plant-based, dermatologically tested formulations for young skin across face, body and bath — Weleda operates at much larger scale and broader age range but follows the same clean/dermatological positioning.
• Mustela: Mustela (owned by Expanscience) is the longest-standing French dermatological brand dedicated specifically to baby and children's skin. It is the most direct peer to Toofruit — same age-band orientation, same dermatological positioning, same French HQ and same pharmacy/dermatologist channel strategy; Toofruit differentiates by being certified bio and targeted at the 3-12 age band that Mustela only partially serves.

Broad incumbents

• Aveeno Baby (Kenvue / Johnson & Johnson): Aveeno Baby is a major mass-market baby skincare line emphasizing oat-based gentle formulations. It is comparable to Toofruit on the pediatric skincare axis, but its scale, retail breadth, and ownership by a CPG conglomerate place it as a broad incumbent rather than a niche organic specialist.
• Klorane (Pierre Fabre): Klorane Bébé is a baby-care line owned by Pierre Fabre (a major French dermocosmetic group). It is comparable to Toofruit as a French-made children's skincare range distributed in pharmacy and selective retail, but Klorane sits within a much broader dermo-cosmetics portfolio rather than being a kids-only specialist.
• Bioderma (NAOS): Bioderma is a French dermatological skincare brand (NAOS group) widely distributed in pharmacies worldwide. Its Atoderm and ABCDerm ranges overlap with Toofruit on gentle, pediatric-friendly formulations, but Bioderma operates at significantly larger scale and across all ages rather than specializing in 3-12 bio-certified skincare.
• Uriage (Laboratoires Dermatologiques d'Uriage): Uriage is a French dermo-cosmetic brand with a dedicated Bébé range sold in pharmacy channels across Europe. Comparable to Toofruit via dermatological testing on sensitive young skin and French pharmacy distribution, though Toofruit's narrower age band and certified-bio claims differentiate it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/toofruit_bio
• LinkedInlinkedin.com/company/toofruit

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toofruit