Alphanova
Alphanova Santé is a French privately-held manufacturer of certified organic cosmetics and mineral sun care, producing 153+ SKUs in Provence and selling primarily direct-to-consumer via alphanova.fr to families seeking natural baby, child, and skincare products.
- Company typePrivate
- Founded2008
- HeadquartersLe Pradet, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Alphanova does
Alphanova (legally Alphanova Santé) is a French privately-held manufacturer of certified organic and natural cosmetic care products, founded in 2008 and headquartered in Le Pradet in the Provence region. The company designs, formulates, and manufactures all products in-house in southern France, selling a catalog of more than 153 SKUs across 11 categories spanning face care, body care, sun protection, baby care, children's care, maternity, and health (insect repellent, anti-lice). Its core technology centers on mineral UV filters (zinc oxide, titanium dioxide) and a proprietary UVA Boost complex that claims 2X the European standard for UVA protection, combined with COSMOS/ECOCERT-certified organic formulations that require minimum 98% natural origin ingredients.
The business model is predominantly direct-to-consumer e-commerce through alphanova.fr, supplemented by a physical store locator and independent retailers, with a free-shipping threshold of €39 and a loyalty program (Alphapoints). Products are priced between roughly €3.68 and €60, with most units under €20, and the company runs regular promotional discounts of 15-40%. Revenue is distributed across multiple consumer segments — parents with babies and children, sun care consumers, and general face/body care users — with sub-brands such as Thermal Care, Daily Sun, Organic Sun, Bebe, Kids, Organic MUM, and SOLIDE providing segment-specific positioning. The company is bootstrapped (no disclosed funding rounds, investors, or M&A activity), employs 11-50 people, and operates primarily in the French/Western European market, with no disclosed international expansion.
Alphanova firmographics
Firmographics- Name
- Alphanova
- Legal name
- Alphanova Santé
- Website
- https://alphanova.fr
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alphanova Santé is a French privately-held manufacturer of certified organic cosmetics and mineral sun care, producing 153+ SKUs in Provence and selling primarily direct-to-consumer via alphanova.fr to families seeking natural baby, child, and skincare products.
- Ownership category
- akta.pro rank
Alphanova industry classification
Industry- Product category
- Natural & Organic Cosmetics
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Sun Care & After-Sun (Non-color) (CRADANAH)
- akta.pro secondary industries
- Sunscreen (Body) (CRABAHAB), Kids & Baby Sun Protection (CRABAHAE), Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure) (CRABAHAN), Baby Sun Protection (CRABAJAE), Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ)
Keywords
Where Alphanova is headquartered
LocationHeadquarters
- HQ city
- Le Pradet
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Alphanova business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: The company generates revenue through direct online sales of natural and organic cosmetic products via its e-commerce website. Products are sold at various price points ranging from €5 to €60, with regular promotional discounts (15-40%).
- Loyalty Program: Alphapoints loyalty program where customers earn points on purchases that can be redeemed for discounts on future orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across multiple categories |
| Unit Pricing | Pay-as-you-go | Gift sets and bundles with discounted pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Alphanova product offering
Product offeringCore offering
Alphanova manufactures and sells certified organic and natural cosmetic products for the whole family, including facial skincare, body care, sun protection, baby care, and insect-repellent products. All products are formulated with mineral UV filters and plant-based ingredients, certified by ECOCERT under the COSMOS standard, and manufactured in-house in the Provence region of southern France. The company sells primarily through its own e-commerce website (alphanova.fr) with additional physical retail distribution in France.
Differentiator
Problem solved
Functional benefit
Brands
- Alphanova Thermal Care: Skincare line with hyaluronic acid, featuring HYDRA+, LISSANT+, and PERFECT+ product ranges for hydration, anti-aging, and anti-imperfection treatments.
- Alphanova Daily Sun
- Alphanova Organic Sun
- Alphanova Bebe
- Alphanova Kids
- Alphanova Organic MUM
- Alphanova Santé
- SOLIDE by alphanova
Products and services
- Alphanova Thermal Care
- Alphanova Daily Sun
- Alphanova Organic Sun
- Alphanova Bebe
- Alphanova Kids
- Alphanova Organic MUM
- Alphanova Santé
- SOLIDE by alphanova
- Brume Parfumée Bio
Quantifiable outcome
- UVA protection 2X stronger than European standards through UVA Boost technology
- +3 more outcomes
Companies that use Alphanova
Customer profileSegments5 records
Ideal customer profiles4 records
Alphanova technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Alphanova partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Alphanova competitors and assessment
Company assessmentEmerging players
- Badger Balm: US-based natural mineral sunscreen and balm specialist focused on reef-safe, certified-natural formulations. Comparable to Alphanova on the niche mineral/reef-safe sun care positioning and natural ingredient ethos, though in a different geographic market.
Broad incumbents
- L'Occitane en Provence: Provençal natural beauty brand with broad skincare, body care, and aromatherapy lines. Comparable to Alphanova on Made-in-Provence origin and natural positioning, but operates at significantly larger scale with global retail footprint.
- Avène: Pierre Fabre-owned dermo-cosmetic brand with mineral sunscreen and sensitive-skin product lines. Competes with Alphanova in reef-safe/mineral SPF and sensitive-skin positioning, with significantly larger R&D and pharmacy distribution.
- Bioderma: NAOS-owned French dermocosmetics brand with Photoderm mineral sunscreen line. Comparable to Alphanova's sun care range but with broader pharmacy distribution and a portfolio extending well beyond organic certification.
- La Roche-Posay: L'Oréal-owned dermocosmetics brand with the Anthelios mineral sunscreen franchise and sensitive-skin ranges. Competes with Alphanova in mineral sun care but at much larger scale and through pharmacy distribution.
Direct peers
- Melvita: French organic beauty brand offering certified-organic skincare, baby care, and hygiene products manufactured in France. Closely comparable to Alphanova on COSMOS-style organic certification, family-oriented product range (including baby), and Made-in-France positioning.
- Caudalie: French natural cosmetics brand focused on plant-based, eco-responsible formulations across skincare, sun care, and body care. Directly comparable to Alphanova in French-origin positioning, natural ingredient ethos, and DTC-plus-retail distribution.
- Cattier: French organic personal care manufacturer with certified-organic baby care, sun care, and hygiene ranges. Comparable to Alphanova on certified-organic positioning, baby-focused product mix, and family DTC channels.
- Weleda: Swiss natural and biodynamic cosmetics brand with certified-natural baby, family, and sun care ranges. Comparable to Alphanova on certified-natural positioning, mineral/plant-based formulation ethos, and family life-stage portfolio.
- Mustela: French baby and maternity skincare brand owned by Laboratoires Expanscience, with strong organic and natural ranges. Comparable to Alphanova Bebe and Organic MUM sub-brands on baby- and family-focused organic personal care.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Alphanova social profiles
Digital presenceAlphanova financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alphanova leadership team
Management profileNumber of profiles
Alphanova funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alphanova M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alphanova
What does Alphanova do?
Alphanova manufactures and sells certified organic and natural cosmetic products for the whole family, including facial skincare, body care, sun protection, baby care, and insect-repellent products. All products are formulated with mineral UV filters and plant-based ingredients, certified by ECOCERT under the COSMOS standard, and manufactured in-house in the Provence region of southern France. The company sells primarily through its own e-commerce website (alphanova.fr) with additional physical retail distribution in France.
Is Alphanova a public or private company?
Alphanova is a private company. It is classified as unknown and is currently operating.
When was Alphanova founded?
Alphanova was founded in 2008. It employs 11 to 50 people.
Where is Alphanova based?
Alphanova is headquartered in Le Pradet, France, in the Europe region.
How does Alphanova make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are loyalty Program.
Who are Alphanova's main competitors?
Badger Balm is listed as an emerging player. Broad incumbents are L'Occitane en Provence, Avène, Bioderma and La Roche-Posay. Direct peers are Melvita, Caudalie, Cattier, Weleda and Mustela.
Does Alphanova have an API?
No public API is recorded for Alphanova.
What industry is Alphanova in?
Alphanova's product category is Natural & Organic Cosmetics. Its primary akta.pro industry code is CRADANAH, Sun Care & After-Sun (Non-color), with a secondary code of CRABAHAB, Sunscreen (Body). Its SIC code is 2844.