The Styling Advisory

Name

The Styling Advisory

Legal name

The Styling Advisory

Website

https://stylingadvisory.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industry

Virtual Styling & Outfit Planning (HSACAJAF)

Keywords

• Digital marketing agency
• Marketing management services
• Lead generation funnels
• Personal stylist coaching
• Business education courses

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Monthly Marketing Management Services: Three-tiered monthly retainer services for service-based brands including Strategy & Coaching ($999/month), Monthly Marketing ($4,455/month), and Marketing + Ads ($5,510/month). Recurring revenue model with ongoing client relationships.
2. Lead Generation Funnel: One-time project-based service delivered over 4 weeks at $3,799 AUD. Includes client journey analysis, email automations, pop-ups, landing pages, and lead magnets.
3. Empire Blueprint Coaching Program: Intensive coaching program to help stylists find their point of difference and grow their business. Testimonials indicate clients achieved results including being 'booked out for the month' after completing the course.
4. Going Virtual Course: AICI Accredited 'Going Virtual' live business and marketing coaching program designed to help stylists create virtual styling services. Over 250+ global personal stylists have completed this course.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Styling Advisory is a full-service digital marketing agency that builds money-making sales systems for personal stylists, image consultants, and small fashion industry brands. It sells tiered monthly marketing management packages, a project-based lead generation funnel, coaching programs (Empire Blueprint), and the AICI-accredited Going Virtual course, complemented by a podcast, community group, and free marketing guides.

Product overview

The Styling Advisory operates as a full-service digital marketing agency serving personal stylists and image consultants. The core offering consists of tiered monthly marketing management packages (Strategy & Coaching at $999/month, Monthly Marketing at $4,455/month, and Marketing + Ads at $5,510/month), complemented by a project-based Lead Generation Funnel ($3,799 AUD). These are supported by coaching programs (Empire Blueprint), the AICI-accredited 'Going Virtual' course, The Collective community with monthly masterclasses, a podcast, and free marketing guides. The company focuses specifically on the personal styling industry, helping stylists build money-making sales systems for consistent cash flow and business growth.

Differentiator

Problem solved

Functional benefit

Brands

• Going Virtual: A live business and marketing coaching program designed to help stylists create virtual styling services, set up technical implementation, market them to their audience and scale their virtual client base. An AICI Accredited course.
• Empire Blueprint

Products and services

• Strategy and Coaching A monthly marketing strategy and coaching package providing 2x Zoom sessions per month, social media planning, sales campaigns and promotions planning, and client retention and loyalty planning for service-based brands. Priced at $999 AUD per month.
• Monthly Marketing A fully managed monthly marketing package including email campaigns and automations, social media posts and publishing, influencer outreach and gifting, plus 24/7 support and reporting. Priced at $4,455 AUD per month.
• Marketing + Ads The highest-tier monthly marketing package adding fully managed META (Instagram and Facebook) ad campaign strategy, ad design, setup, and optimization to email and social media management, with 24/7 support. Priced at $5,510 AUD per month.
• Lead Generation Funnel A project-based lead generating system delivered over 4 weeks that attracts web visitors with value-packed resources, converts them into subscribers via pop-ups, nurtures them with engaging email campaigns, and secures bookings and referrals. Includes client journey analysis, email automations, pop-ups and landing pages, and lead magnets. Priced at $3,799 AUD one-time.
• Empire Blueprint Program A comprehensive coaching and business development program for personal stylists focused on defining unique point of difference, building brand identity, and scaling a styling business. Includes one-on-one work with Sarah Cohen on mission, vision, brand proposition, and services.
• Going Virtual — AICI Accredited Course A live business and marketing coaching program designed to help stylists create virtual styling services, set up technical implementation, market them to their audience, and scale their virtual client base. AICI accredited, with over 250+ global personal stylists having completed the course.

Quantifiable outcome

• Client achieved 100% Instagram growth in 5 weeks
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• RMIT UniversitycoreStrategic or Co-development PartnerSarah Cohen serves as Chair of the Fashion Styling Industry Advisory Committee (IAC) at RMIT University. She is also a guest speaker for RMIT's Diploma of Fashion & Styling program, providing industry expertise and guidance to aspiring stylists.
• AICI (Association of Image Consultants International)coreStrategic or Co-development PartnerThe Styling Advisory offers an AICI Accredited 'Going Virtual' course - a live business & marketing coaching program designed to help stylists create virtual styling services. AICI is the premier professional association for image consultants worldwide.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wishi: Personal styling platform serving stylists and clients with styling workflows and marketing tools — overlaps with the personal-styling customer base and is increasingly moving into adjacent marketing enablement.
• HubSpot: Major incumbent in marketing software and agency solutions for SMBs; competes for the same marketing-services budget that The Styling Advisory's clients allocate, though primarily through software rather than services.
• Smart Passive Income (SPI): Established education and community platform for online business owners; broader audience than stylists but operates a similar courses-plus-community-plus-podcast stack.

Direct peers

• Foundr: Digital publisher and education company targeting entrepreneurs with courses, a magazine, and community — overlapping business model combining content, courses, and community monetization.
• Create & Cultivate: A women's business community and education platform offering events, courses, and content for entrepreneurs — directly analogous to The Styling Advisory's mix of community, masterclasses, and paid courses.
• Marie Forleo's B-School: Online business and marketing education program with a strong community component; comparable in monetizing a niche audience through premium courses and coaching.
• LYFE Marketing: A digital marketing agency focused on serving small and mid-sized service-based businesses with social media management, content, and paid advertising — directly analogous to The Styling Advisory's retainer-based marketing services model.
• Thrive Internet Marketing Agency: Full-service digital marketing agency serving SMBs with SEO, social media, content, and ads management; comparable agency structure, recurring retainers, and service-based brand positioning.

Others

• Association of Image Consultants International (AICI): Industry association that accredits image consultants globally and is a formal partner through the 'Going Virtual' course; included as an ecosystem participant that shapes the customer base and referral pipeline.

Emerging players

• StyleBlueprint: Lifestyle platform with a strong focus on personal style, women entrepreneurs, and small business content; shares audience overlap with personal stylists and image consultants targeted by The Styling Advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSoopBJb0NXvLSzfjGHmokQ
• Facebookfacebook.com/stylingadvisorycommittee
• Instagraminstagram.com/thestylingadvisory
• LinkedInlinkedin.com/company/styling-advisory

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Styling Advisory