Primo Pr

What Primo Pr does

Primo PR is a boutique, full-service public relations agency headquartered in Frankfurt am Main, Germany, founded in 2011 by Nuray Güler and Anne Heussner. The firm is structured as a civil partnership (GbR) under the legal name "primo PR Nuray Güler & Anne Heußner GbR" and operates with a small team (1-10 employees). Its service portfolio centers on corporate communications, consumer PR, social media relations, and event management, with specific offerings including press conferences, press trips, media cooperations, blogger and influencer campaigns, fair presentations, image campaigns, sales and marketing representation, and translation services. The agency's core differentiator is its curated database of over 5,000 active media representatives across consumer, trade, radio, and TV outlets in the DACH region (Germany, Austria, Switzerland), supplemented by a worldwide network through the International Public Relations Network (IPRN) and a social media management partnership with Account Butlers.

The agency targets a clearly defined vertical set: tourism operators, tour operators and cruise lines; the hotel, resort, and gastronomy industry; the aviation sector; and lifestyle, wellness, and health brands. Secondary offerings include corporate communications and social media relations. Named clients span small to mid-market hotels (Südspeicher, Lifestyle-Hotel SAND, Admiral Scheer), enterprise hotel chains (DoubleTree by Hilton, Event Hotels), tour operators (Thurgau Travel, Die Landpartie, AmrumTouristik), destination marketing (San Marino), and nonprofit organizations (Deutsche Kinderhospiz Dienste).

The business model is professional services fees (retainers and project work), with pricing not publicly disclosed. Go-to-market is sales-led and relationship-based, with direct client engagement, detailed agency profiles shared on request, and referral channels through industry partnerships (DPRG, VDRJ, Green Pearls, Hotel-Zentrale.de, HR&N). The agency has no external funding, no parent company, and no subsidiaries, and has never completed a funding round or M&A transaction. Marketing channels include a content-marketing website (primo-pr.com) with a newsroom, plus organic social profiles on Facebook, Twitter, Pinterest, and Instagram, supplemented by trade fair presence and partner referrals.

Name

Primo Pr

Legal name

primo PR Nuray Güler & Anne Heußner GbR

Website

https://primo-pr.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Primo PR is a boutique, full-service public relations agency in Frankfurt am Main, Germany, serving tourism, hospitality, aviation, and lifestyle brands primarily across the DACH region with a 5,000+ contact media database and worldwide reach via the IPRN network.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industries

Event PR & Communications Support (BPAFADAO), Reputation Management & Online PR (BPAFADAN)

Keywords

• Public relations services
• Tourism communications
• Hospitality PR
• Social media management
• Media relations

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR and Communications Services: Full-service PR agency providing comprehensive marketing and communication strategies, press conferences, press trips, events, media cooperation, influencer campaigns, sales and marketing representation, and translation services

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

primo PR is a full-service boutique PR agency delivering corporate communications, consumer PR, social media relations, press conferences, press trips, media cooperations, blogger and influencer campaigns, event management, trade fair presentations and translation services. The agency's offering is targeted at clients in the tourism, hospitality, aviation and lifestyle sectors, leveraging a proprietary database of more than 5,000 active media representatives across the DACH region.

Product overview

Primo PR is a full-service boutique PR agency headquartered in Frankfurt am Main, Germany, operated by founders Nuray Güler and Anne Heussner. The agency offers comprehensive public relations services specializing in tourism, hospitality, aviation, and lifestyle sectors. Their service portfolio includes corporate communications, consumer PR, social media relations, and event management. Key services encompass organizing press conferences, press trips, media cooperations, blogger/influencer campaigns, and sales/marketing representation. The agency maintains a database of over 5,000 active media representatives and offers translation services. They operate as a boutique agency emphasizing personalized, flexible, and quick service delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Communications
• Consumer PR
• Social Media Relations and Management
• Press Conferences and Press Trips
• Influencer and Blogger Campaigns
• Event Management and Trade Fair Presentations
• Sales and Marketing Representation
• Translation Services
• Crisis Communications (Krisenküche)

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• International Public Relations Network (IPRN)coreStrategic or Co-development PartnerGlobal network of owner-managed PR agencies worldwide, providing primo PR with international reach and the ability to serve clients with cross-border PR needs.
• Cordes und RiegerminorStrategic or Co-development PartnerTourism, hotel and gastronomy consulting firm offering expertise in hotel assessments, feasibility studies, business plans, marketing support and pre-opening management. Awarded Top Consultant Trophy in 2017 for mid-sized sector consulting.
• DPRG - Deutsche Public Relations Gesellschaft e.V.minorStrategic or Co-development PartnerNetwork of over 2,200 professional communicators and PR professionals. As an association since 1958, it represents the diversity of the PR industry and promotes professional development.
• Green Pearls® Unique PlacesminorGTM or Marketing PartnerCommunication and information platform for sustainable, handpicked unique places worldwide. Spreads green stories of members focused on sustainability.
• Herbert Piel ReportagefotografminorOthersPhotojournalist with special feeling for situation and details. Photographs have become icons of German press photography. Worked worldwide for Reuters, AP, DPA and magazines like Stern, Bunte and Spiegel.
• HR&N Herget Representation & Networking GmbHminorStrategic or Co-development PartnerRepresentation and networking firm founded in 2006, specializing in international hotels and DMCs representation in Germany, Austria, Switzerland and rest of Europe.
• Hilke MaunderminorOthersTravel photographer documenting hotels, restaurants and landscapes. Specializes in France, Australia and off-the-beaten-track destinations.
• Hotel-Zentrale.deminorGTM or Marketing PartnerPlatform for hotels, guesthouses, business hotels, holiday flats, city breaks and sights in Germany, Austria and Switzerland with latest travel industry news.
• VDRJ - Verein Deutscher ReisejournalistenminorStrategic or Co-development PartnerOnly professional association in Germany focused on travel journalism. Promotes quality journalism and fair collaboration between journalists and PR professionals.
• ZWEIKÜSTENminorGTM or Marketing PartnerOnline magazine for North Sea and Baltic Sea coast, presenting locations, beaches, hotels and restaurants with focus on small owner-managed coastal hotels.
• Account ButlerscoreStrategic or Co-development PartnerPartnership where Account Butlers handles design and conceptual implementation while Primo PR leads editorial content creation for social media management services. Services include content creation, image editing, feed planning, copywriting, publishing, community management and reporting.
• touristiklounge.deminorGTM or Marketing PartnerIndustry and press service for the tourism sector.
• Trips4Kids.deminorGTM or Marketing PartnerOnline travel magazine for families with children, sharing travel reports and tips from destinations worldwide.
• Initiative FRAUEN unternehmenminorOthersFederal Ministry initiative launched in 2014 to encourage women to professional self-employment and inspire girls for the entrepreneur profession.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Hill+Knowlton: Global PR network with travel, hospitality and lifestyle clients. Competes for the same multi-market corporate communications briefs that Primo PR serves at a local/regional level.
• Serviceplan Group: Europe's largest owner-managed agency group with integrated PR, content and digital offerings. Competes for DACH travel and lifestyle integrated communications mandates.
• fischerAppelt: Germany's largest owner-managed communications group with PR, advertising, and digital capabilities. Represents a domestic incumbent competitor for travel and lifestyle brand communications in the DACH market.
• Edelman: Largest global PR firm with a substantial travel, hospitality and lifestyle portfolio. Competes for the same enterprise hospitality and aviation accounts from a global scale position.
• FleishmanHillard: Global PR network with experience in travel and hospitality communications. Competes with Primo PR for mid-to-large hotel group and tourism authority mandates, though from a much larger scale.
• Weber Shandwick: Global PR network with a dedicated travel and tourism practice. Represents the larger, multi-market incumbent that Primo PR either complements (via IPRN) or competes against for pan-European hotel and tourism board briefs.

Direct peers

• Noble PR: Boutique German PR agency with a strong travel and lifestyle practice. Competes directly with Primo PR for DACH travel, hospitality and lifestyle PR retainers.
• KPRN GmbH: Germany-based marketing and communications agency specialized in tourism and travel, directly comparable to Primo PR's tourism/hospitality focus. Competes for the same DACH tourism board, hotel, and travel brand mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/primoPR1
• Facebookfacebook.com/primoPR1
• Instagraminstagram.com/primopr1
• Pinterestpinterest.com/primopr1
• LinkedInlinkedin.com/company/primo-pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primo Pr