New Mexico Farmers Marketing Association

What New Mexico Farmers Marketing Association does

The New Mexico Farmers Marketing Association (NMFMA) is a 501(c)(3) non-profit organization founded in 1994 and headquartered in Santa Fe, New Mexico, that supports local food systems across the state through farmer programs, food access initiatives, and public education. NMFMA operates as a statewide umbrella organization connecting 75+ farmers markets, farm stands, mobile markets, and CSAs spanning from Aztec to Tucumcari, providing member vendors with technical assistance, food safety training, funding opportunities, and marketing support. The organization does not develop proprietary technology; its infrastructure consists of web-based tools including an interactive market locator, the GoodFoodNM bilingual texting program, recipe collections, and seasonal produce guides.

NMFMA's core programmatic offerings center on food access and nutrition incentive administration. The organization administers Double Up Food Bucks (matching SNAP benefits at markets), WIC and Senior Farmers' Market Nutrition Programs, the SUN Bucks (Summer EBT) integration, and the FreshRx produce prescription program operating through healthcare partners including La Familia Medical Center. NMFMA also runs the Approved Supplier Program (ASP) under the New Mexico Grown initiative, connecting local producers with public agencies and food banks for institutional purchasing. Additional services include the micro-loan program ($500-$3,000 at 6% over 40 months with capital held at Sandia Area Federal Credit Union), food safety training, vendor marketing resources, and the Cultivating Connections video series profiling local farms.

As a non-profit, NMFMA is funded primarily through grants, donations, and public funding rather than commercial revenue. Services are provided free to farmers, vendors, and shoppers, with vendor membership fees representing the only direct cost-recovery mechanism. The organization operates with 1-10 employees and has formal strategic partnerships with the New Mexico Department of Health, Economic Development Department, Aging and Long-Term Services Department, Healthcare Authority, Santa Fe Farmers' Market Institute, and regional food bank initiatives. In May 2025, NMFMA hosted a multi-state learning exchange with Michigan State University, the Michigan Department of Agriculture and Rural Development, Illinois Food Justice Alliance, and the Center for Good Food Purchasing to share its Approved Supplier Program model.

Name

New Mexico Farmers Marketing Association

Legal name

New Mexico Farmers' Marketing Association

Website

https://farmersmarketsnm.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

NMFMA is a Santa Fe-based 501(c)(3) non-profit that supports New Mexico's local food systems through a statewide network of 75+ farmers markets, food access programs (SNAP, Double Up Food Bucks, WIC, SUN Bucks, FreshRx), vendor training, and producer support services.

Ownership category

akta.pro rank

Product category

Agricultural Association Services

NAICS

Community Food Services (62421), Vegetable and Melon Farming (1112)

SIC

Services-Membership Organizations (8600), Agricultural Services (700)

akta.pro primary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

akta.pro secondary industries

Farmer Cooperatives & Co-op Retail (AFABAJAB), Supplier Approval, Verification & Food Safety Risk Management (GFSI-aligned) (AFALADAH)

Keywords

• Farmers market network
• Local food access
• Produce prescription program
• SNAP incentive programs
• Farmer technical assistance

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Grants and Donations: As a 501(c)(3) non-profit organization, NMFMA operates primarily through grants, donations, and public funding. They maintain a micro-loan program collateral account at Sandia Area Federal Credit Union funded by donations.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

NMFMA operates a statewide network of 75+ farmers markets, farm stands, mobile markets, and CSAs across New Mexico, connecting local farmers and food producers with consumers. The association administers food access programs (SNAP/EBT, Double Up Food Bucks, WIC, Senior FMNP, SUN Bucks, and FreshRx) and provides farmers with technical assistance, food safety training, micro-loans, marketing support, and advocacy for local food systems.

Product overview

The New Mexico Farmers' Marketing Association operates a network of 75+ farmers' markets, farm stands, and mobile markets across New Mexico, serving as an umbrella organization that connects local farmers with consumers. The core offering is the farmers' markets network, supported by multiple food access programs including Double Up Food Bucks, WIC/Senior Farmers' Market Nutrition Programs, SUN Bucks, and the FreshRx produce prescription program. Additional services include the GoodFoodNM bilingual texting program for market reminders, a seasonal produce guide and recipe collection, CSA listings, the NMFMA Approved Supplier Program for farm-to-institution purchasing, micro-loan programs for farmers, food safety training, and vendor marketing resources. These programs and services work together to support local agriculture, improve food access for low-income families, and educate consumers about seasonal eating.

Differentiator

Problem solved

Functional benefit

Products and services

• Farmers' Markets Network

Quantifiable outcome

• SUN Bucks provides $120 per child for summer food purchases
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• New Mexico Department of Health (NMDOH)coreStrategic or Co-development Partner · 1 May 2025NMDOH collaborates with NMFMA on local food purchasing incentive programs and the Approved Supplier Program. They participate in learning exchanges to share New Mexico's approach to local food procurement and farm-to-institution program development.
• New Mexico Economic Development DepartmentcoreStrategic or Co-development Partner · 1 May 2025EDD partners with NMFMA presenting on the Healthy Food Financing Fund which recognizes ASP participation as an important marker of producer readiness for investment.
• New Mexico Aging and Long-Term Services DepartmentcoreStrategic or Co-development Partner · 1 May 2025Partners with NMFMA on senior food access programs including the Senior Farmers' Market Nutrition Program.
• Santa Fe Farmers' Market InstitutecoreStrategic or Co-development Partner · 1 May 2025Collaborates with NMFMA on supporting small producers in accessing institutional markets and hosts site visits for learning exchange participants.
• New Mexico Regional Farm to Food BankcoreStrategic or Co-development Partner · 1 May 2025Partners with NMFMA in regional food system initiatives connecting local farmers with food banks.
• Michigan State University Center for Regional Food SystemsminorStrategic or Co-development Partner · 1 May 2025Participated in two-day learning exchange to learn from New Mexico's approved supplier model for local food procurement and farm-to-institution programs.
• Michigan Department of Agriculture and Rural DevelopmentminorStrategic or Co-development Partner · 1 May 2025Learning exchange participant exploring development of similar approved supplier model to New Mexico's program.
• Illinois Food Justice AllianceminorStrategic or Co-development Partner · 1 May 2025Contributed perspectives on values-based procurement and food justice during learning exchange.
• Center for Good Food PurchasingminorStrategic or Co-development Partner · 1 May 2025Participated in learning exchange contributing expertise on building purchasing systems that serve producers and communities.
• New Mexico Healthcare AuthoritycoreStrategic or Co-development PartnerManages the SUN Bucks (Summer EBT) program which NMFMA participates in, allowing families to triple spending at farmers markets when combined with Double Up Food Bucks.
• La Montañita Co-op Distribution CentercoreChannel Partner/ Reseller/ DistributorWholesale distribution partner for local farmers including TomatoCulture and other NMFMA member producers.
• LandLink NMminorStrategic or Co-development PartnerMatch-making service connecting interested farmers with available land and other resources, helping aspiring farmers find land to farm.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fair Food Network: National nonprofit that originated the Double Up Food Bucks program, the same nutrition incentive model NMFMA operates. Directly comparable on program design, federal grant administration, and farm-to-consumer mission.
• Farmers Market Coalition: National membership-based trade association supporting farmers markets across the United States. Most directly comparable to NMFMA at a national scale, with similar member support, technical assistance, and policy advocacy functions.
• Wholesome Wave: National nonprofit focused on nutrition incentives and produce prescription programs at farmers markets. Overlapping mission on food access, SNAP doubling, and healthcare-produce referral programs like FreshRx.
• Local Food Hub: Virginia-based nonprofit food hub aggregating and distributing local farm products to institutions and consumers. Comparable farm-to-institution aggregation and farmer support role similar to NMFMA's Approved Supplier Program.
• Appalachian Sustainable Agriculture Project (ASAP): Regional nonprofit supporting local food systems and farmers markets across Western North Carolina. Comparable model combining market network operation, food access programs, and farmer technical assistance.

Regional players

• Massachusetts Farmers Markets: Statewide association representing Massachusetts farmers markets with technical assistance, food access programs, and advocacy. Closest geographic analog as a peer state-level farmers market association.
• Community Foodworks: DC-area nonprofit operating farmers markets and food access programs. Comparable model of market operation plus SNAP/ nutrition incentive integration, though concentrated in a different geography.
• Ecotrust: Pacific Northwest nonprofit with a Food & Farms program supporting regional food systems, farm-to-institution, and indigenous food sovereignty. Comparable mission on regional food system building with broader programmatic scope.

Others

• Roots of Change: California-based food system advocacy and policy nonprofit. Thematically comparable in pursuing local food system transformation through coalition building, though focused on policy rather than direct market operations.
• New Mexico Association of Food Banks: Statewide food bank coordination body, a partner in the Regional Farm to Food Bank initiative. Adjacent nonprofit infrastructure with overlapping food access mission and shared New Mexico state agency relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/newmexicofarmersmarkets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about New Mexico Farmers Marketing Association