Manistee Golf Services, L.l.c.

What Manistee Golf Services, L.l.c. does

Manistee Golf Services, L.l.c., operating as Manistee National Golf & Resort, is a privately held, integrated golf resort located in Manistee, Michigan. The property sits within the Manistee National Forest and operates 45 holes of golf across two par-71 championship courses designed by Jerry Matthews (The Revenge) and Gary Pulsipher (The Retreat), plus a 9-hole par-3 Short Course added in 2023. Lodging is provided through a 42-room Inn (including eight suites) and three private cottages (The Maxwell, The MacKenzie, The Jones) that together accommodate up to 80 guests.

The resort generates revenue across seven streams: green fees and cart rentals, lodging, food and beverage (The Grille restaurant and The Lounge), golf shop merchandise, multi-tier membership programs with reciprocal privileges, event hosting (weddings, corporate events, golf outings for 150-200 players in facilities that hold up to 225 guests), and golf instruction led by a PGA Professional. Pricing is predominantly unit-based and seasonal, with peak green fees of $39-$95 per round during the May-September window; memberships and lodging operate on quote-based pricing. Distribution is direct-to-consumer via the company website (integrated with ForeUp Software for tee-time booking), phone reservations, and email inquiry. No proprietary technology systems, AI/ML capabilities, patents, or third-party distribution partnerships are disclosed.

The firm has been operating since 1993 under stable leadership, with key personnel tenures ranging from 11 to 32+ years. It serves vacationing golfers, corporate and social group outings, weddings and event parties, and local/non-resident members, drawing primarily from Michigan (Detroit, other Michigan cities) and Chicago feeder markets. The business is inherently seasonal, weather-dependent, and lacks disclosed revenue, ownership structure, or external funding.

Name

Manistee Golf Services, L.l.c.

Legal name

Manistee Golf Services, L.l.c.

Website

https://manisteenational.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Manistee Golf Services, L.l.c. operates Manistee National Golf & Resort, an integrated Northern Michigan golf destination featuring 45 holes, a 42-room Inn, private cottages, dining, and event hosting, serving vacationing golfers, corporate outings, weddings, and members.

Ownership category

akta.pro rank

Product category

Golf Resort & Recreation

NAICS

Golf Courses and Country Clubs (713910), Traveler Accommodation (7211), Accommodation (721), All Other Traveler Accommodation (721199)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Golf resort services
• Resort lodging accommodations
• Wedding event venues
• Golf course operations
• Golf instruction programs

Headquarters

HQ city

Manistee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Golf Operations: Revenue from green fees across three courses (The Revenge, The Retreat, and The Short Course), cart rentals, replay fees, and junior/senior discounted rates. Peak season rates range from $39-$95 depending on course, holes played, and day of week.
2. Lodging Operations: 42-room Inn with standard rooms and 8 suites, plus private cottages (The Maxwell, The MacKenzie, The Jones) accommodating up to 80 guests total. Room rates include discounts for members and standard booking rates for guests.
3. Food & Beverage: On-site dining through The Grille (full-service restaurant), The Lounge (pizza and beverages), and catering services for events. The resort hosts weddings, banquets, and corporate events with dining components.
4. Golf Shop Merchandise: Retail merchandise including golf equipment (TaylorMade and others), apparel (Yeti, Straight Down, Adidas, Under Armour, Foot-Joy), and souvenirs. PGA Professional staff provide club fitting services.
5. Membership Programs: Multiple membership tiers including Full Membership (unlimited golf on both courses), Non-Resident Membership, Junior Membership, Weekday Golf Pass, and Senior Golf Pass. Members receive discounts, pool access, fitness room access, and reciprocal golf privileges.
6. Event Hosting: Wedding receptions, corporate events, meetings, rehearsal dinners, holiday parties, and golf tournament banquets. The venue accommodates up to 225 guests in the Special Events Tent or 80 in the clubhouse. Event planning services are provided.
7. Golf Instruction: PGA Professional instruction including private lessons ($40 per half hour, $60 per hour), group clinics, junior camps ($60 per week), junior league, women's clinics, and corporate tournament clinics.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Manistee National Golf & Resort operates a 45-hole golf facility (two 18-hole championship courses plus a 9-hole short course) combined with on-site lodging (a 42-room Inn and private cottages), dining venues (The Grille and The Lounge), golf instruction, a golf shop, weddings and corporate event hosting, and multi-tier membership programs. The resort targets vacationing golfers, group outings, wedding parties, corporate events, and local members from Michigan and the broader Midwest.

Product overview

Manistee National Golf & Resort operates as a golf resort with multiple distinct offerings. The core product is golf recreation across three courses: two championship 18-hole courses (The Revenge and The Retreat) and a 9-hole Short Course. Supporting the golf experience, the resort offers lodging accommodations (The Inn with 42 rooms and The Cottages), dining venues (The Grille restaurant and The Lounge), event hosting for weddings and tournaments, golf instruction programs, and membership options. The resort positions itself as a destination combining golf, lodging, dining, and events in Northern Michigan's Manistee National Forest.

Differentiator

Problem solved

Functional benefit

Products and services

• The Retreat 18-hole par-71 championship course designed by Gary Pulsipher, featuring traditional Kentucky bluegrass fairways and bentgrass greens, with five sets of tee boxes; the resort's original course for resort guests, members, and group outings.
• The Revenge 18-hole par-71 championship course designed by Jerry Matthews, featuring wetlands, marshes, and bentgrass playing surfaces with five sets of tee boxes for all skill levels.
• The Short Course Nine-hole par-3 short course with hole distances from 463 to 1,044 yards, designed to provide a quicker, varied playing option for resort guests, families, and outings.
• The Inn 42-room on-site hotel with eight suites, indoor/outdoor pools and whirlpools, fitness room, conference room for up to 36 guests, and complimentary continental breakfast; voted best lodging in Manistee, Michigan.
• The Cottages Three luxury private-home accommodations — The Maxwell (up to 20 guests, 6,000+ sq-ft), The MacKenzie (up to 16 guests, award-winning architecture), and The Jones (up to 12 guests) — accommodating up to 80 guests total for groups and golf vacations.
• The Grille On-site full-service restaurant in the clubhouse offering an unconventional menu, daily specials, full bar, and catering for events, weddings, and banquets up to 225 guests.
• The Lounge Hotel lounge off The Inn lobby offering Detroit-style pizza (added 2024), full bar service, flat-screen TV for watching games, and take-out ordering available daily at 4PM.
• Golf Shop Fully stocked on-site golf pro shop offering equipment from TaylorMade and other major manufacturers, apparel from Yeti, Adidas, Under Armour, Foot-Joy and Straight Down, club fitting services, and outing/tee-gift merchandise, staffed by PGA professionals.
• Golf Instruction PGA-led golf instruction including private lessons ($40/half hour, $60/hour), group clinics, junior camps ($60/week), junior league, women's clinics, corporate tournament clinics, and a complete practice facility with driving range, short game area, and putting greens.
• Outings & Tournaments End-to-end golf outing and tournament hosting for 150-200 players including event planning, handicapping, scoring, prize arrangements, custom PGA-led clinics, par-3 competitions, and awards banquets.
• Weddings & Events Professional wedding and event planning with venue capacity for up to 225 guests across the Special Events Tent and The Grille dining room/patio, including layout planning tools and full on-site catering.
• Memberships Recurring golf memberships including Full Membership (unlimited golf on both championship courses), Non-Resident Membership (for those outside 100-mile radius), Junior Membership, Weekday Golf Pass, and Senior Golf Pass, with discounts, pool and fitness access, club storage, and reciprocal golf privileges.
• Stay & Play Packages Customizable bundled vacation packages combining lodging at The Inn or The Cottages with rounds on any or all of The Revenge, The Retreat, and The Short Course, including weekday, weekend, single-round, and unlimited-play options.
• Meeting Rooms & Fitness Room On-site meeting and conference space for up to 36 guests plus a fitness room with cardio and resistance equipment (treadmill, stationary bikes, row machine, dumbbells) open 7 days/week from 6am-10pm.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Crystal Mountain Resort: Michigan four-season resort combining golf, lodging, dining, weddings, and ski — directly comparable in the integrated-resort playbook and the regional wedding/outing market.
• Shanty Creek Resort: Multi-course Michigan golf resort with lodging, dining, weddings, and ski — directly comparable as a smaller-scale integrated Northern Michigan resort targeting similar golf outing and wedding segments.
• Treetops Resort: Michigan golf resort with multiple courses, lodging, and event hosting — comparable in offering an integrated golf-and-stay product in Northern Michigan.
• Arcadia Bluffs Golf Club: High-end destination golf club on Michigan's Lake Michigan shoreline with on-site lodging — comparable in the luxury golf destination segment and competes for the same Chicago/Detroit destination golfer.
• Boyne Mountain Resort: Northern Michigan resort with multiple golf courses, lodging, weddings, and events — competes for the same destination golf, wedding, and corporate outing spend in Michigan.
• Grand Traverse Resort and Spa: Large integrated golf resort in Northern Michigan offering multiple championship courses, lodging, dining, weddings, and events at a similar scale — the most direct competitor for both stay-and-play packages and wedding/outing business in the same geography.

Regional players

• Bay Harbor Golf Club: Premier Michigan resort-style golf club with multiple courses and lodging — comparable in championship golf positioning but draws from a broader destination market.
• True North Golf Club: High-end Northern Michigan private golf club — comparable in upscale regional golf positioning and member/reciprocal program mechanics.

Broad incumbents

• Troon: Largest third-party manager of golf clubs and resorts globally; not a single property but a relevant comparable for benchmarking operating model, F&B, and merchandising practices across the golf-resort category.
• American Golf Corporation: Largest US operator of golf facilities with public and private courses — relevant as the broader competitive backdrop and benchmark for golf course operating economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/manistee-national-golf-and-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manistee Golf Services, L.l.c.