Merit Hp D.o.o.
Merit HP d.o.o. is a Slovenian importer and distributor of premium alcoholic beverages, food, and consumer goods, serving major Slovenian retailers via wholesale and consumers via its Shopify e-commerce platform and two Ljubljana showrooms.
- Company typePrivate
- Founded1995
- HeadquartersLjubljana, Slovenia
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Merit Hp D.o.o. does
Merit HP d.o.o. is a privately held Slovenian limited liability company that imports, distributes, and sells branded food, beverages, and non-food consumer goods in the Slovenian market. Founded in the mid-1990s (firmographics reference 1993; corporate history references 1995) and operating for over 30 years, the company functions as the Slovenian representative and distributor of internationally recognized premium brands. Its portfolio spans premium alcoholic beverages (champagnes, cognacs, whiskies, wines, spirits, gin, vodka, rum, tequila), coffee, confectionery, snacks, and more recently non-food, cosmetics, and tobacco categories. Brand mandates include Moët & Chandon, Veuve Clicquot, Krug, Hennessy, Glenmorangie, Svedka, and Eminente on the international side, alongside regional brands such as Badel, Kraš, Chipita, Ölz, Jaffa, Nutricia, Lacalut, Libresse, Perex, and Slovenian producers including Sax, Fedora, Kobal, Bjana, and Zaro.
Merit Hp D.o.o. firmographics
Firmographics- Name
- Merit Hp D.o.o.
- Legal name
- Merit HP d.o.o.
- Website
- https://merit-hp.si
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Short description
- Merit HP d.o.o. is a Slovenian importer and distributor of premium alcoholic beverages, food, and consumer goods, serving major Slovenian retailers via wholesale and consumers via its Shopify e-commerce platform and two Ljubljana showrooms.
- Ownership category
- akta.pro rank
Merit Hp D.o.o. industry classification
Industry- Product category
- Beverage Distribution
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale) (CRAHAMAH)
Keywords
Where Merit Hp D.o.o. is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices4 records
Markets served
Merit Hp D.o.o. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Distribution and Sales of Branded Beverages: Merit HP distributes and sells premium alcoholic beverages (spirits, wines, champagnes, cognacs), coffee, and other beverages from internationally recognized brands in Slovenia. Revenue generated through wholesale distribution to retailers and direct consumer sales through e-commerce and showrooms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Retail consumer pricing through e-commerce and showrooms |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Merit Hp D.o.o. product offering
Product offeringCore offering
Merit HP d.o.o. imports, distributes, and sells premium alcoholic beverages, coffee, food, and non-food consumer goods in Slovenia. The company operates as an exclusive representative and distributor for internationally recognized brands including Moët & Chandon, Hennessy, Veuve Clicquot, Krug, Glenmorangie, Badel, and others, distributing them to all major Slovenian retailers and selling directly to consumers through an owned e-commerce platform (merit.si) and two physical showrooms in Ljubljana.
Product overview
Merit HP d.o.o. operates a B2C e-commerce platform (merit.si) and B2B distribution business for alcoholic beverages and premium drinks in Slovenia. The company has been distributing recognized brands for over 30 years. The product portfolio is organized across several categories: Spirits (Žgane pijače) including whisky, cognac, gin, rum, vodka, tequila; Wines (Vina) including red, white, and rosé wines from Slovenia, France, and other regions; Sparkling Wines (Peneča vina) including Champagne and Prosecco; Coffee (Kava) including machines and capsules; and Gift Packages. The company also distributes non-food items, cosmetics, and tobacco products. Showrooms are available in BTC and Center locations in Slovenia.
Differentiator
Problem solved
Functional benefit
Products and services
- Spirits (Žgane pijače) Distilled alcoholic beverages including brandy, cognac, gin, liqueurs, rum, tequila, vermouth, whisky, vodka, and žganja sourced from multiple countries. Distributed to Slovenian retailers and sold direct-to-consumer.
- Wines (Vina) Still wines including red wines (Cabernet Sauvignon, Malbec, Merlot, Plavac Mali, Refošk), white wines (Chardonnay, Malvazija, Rebula, Sauvignon Blanc), rosé wines, dry wines, and Porto from wine regions such as Dalmatian Zagora, Goriška Brda, Southern Dalmatia, Marlborough, Mendoza, and Provence.
- Sparkling Wines (Peneča vina) Champagne, Prosecco, and other sparkling wines available in multiple formats (0.2L to 6L bottles) and dosage levels (Extra Brut, Brut, Dry, Demi-Sec). Includes prestige champagne brands such as Veuve Clicquot, Krug, and Moët & Chandon.
- Coffee (Kava) Coffee products including coffee machines, coffee capsules (IE Capsules, ESE Pods), whole bean coffee, ground coffee, and instant coffee.
- Other Beverages and Items Additional products including iced tea, beer, juice, tonics, water, chocolate, glasses, and panettone.
- Gifts and Packages (Darila in paketi) Corporate gifts, assembled gift packages, wine by the case, large format bottles, and limited editions curated for gifting occasions and corporate buyers.
- Showroom Sales (BTC and Center) Physical showroom locations at BTC and Center in Ljubljana for in-person shopping, product consultation, and direct consumer purchases.
- B2B Distribution Services Wholesale distribution of premium branded beverages, food, non-food, cosmetics, and tobacco products to all major Slovenian retailers through purchase agreements, including logistics, sales, sales promotion, marketing, and after-sales services.
Companies that use Merit Hp D.o.o.
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Merit Hp D.o.o. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Merit Hp D.o.o. partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- ÖlzcoreRepresented brand in Slovenia - distributes premium food products through Merit HP distribution network.
- KrašcoreRepresented brand in Slovenia - distributes confectionery and food products through Merit HP distribution network.
- ChipitacoreRepresented brand in Slovenia - distributes bakery and snack products.
- Moët & ChandoncoreRepresented premium champagne brand - distributes luxury champagnes through Merit HP network.
- HennessycoreRepresented premium cognac brand - distributes luxury cognac products through Merit HP network.
- BadelcoreRepresented brand in Slovenia - distributes spirits and alcoholic beverages including Pelinkovec.
- JaffacoreRepresented brand - distributes beverages and food products.
- NutrinominorRepresented brand - distributes food products.
- NutriciaminorRepresented brand - distributes nutritional and health products.
- AlufixminorRepresented brand - distributes household products.
- LacalutminorRepresented brand - distributes oral care products.
- PerexminorRepresented brand - distributes beverages.
- LibresseminorRepresented brand - distributes personal care products.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Merit Hp D.o.o. competitors and assessment
Company assessmentBroad incumbents
- Treasury Wine Estates: Global premium wine producer (Penfolds, Beringer, Lindeman's) including Provence rosé brands that compete with Merit HP's Minuty and Whispering Angel distribution; comparable as a premium wine supplier evaluating distributor partnerships in Slovenia.
- Diageo: Global premium spirits owner whose brands (e.g., Johnnie Walker, Tanqueray) compete with Merit HP's distributed portfolio on Slovenian shelves; relevant as both a potential supplier of distributed brands and as a competing distribution channel via its own market organizations.
- Pernod Ricard: Global premium spirits and wine group (Jameson, Absolut, Mumm, Perrier-Jouët) active across CEE; comparable as a brand owner whose portfolio overlaps with Merit HP's spirits and champagne offering and whose distribution decisions directly affect Merit HP's addressable brands.
- Stock Spirits Group: Central and Eastern European branded spirits company and distributor with overlapping presence in the region; comparable as a CEE-focused alcohol brand owner and distributor competing for similar retail shelf space and consumer occasions.
- Brown-Forman: U.S.-listed premium spirits owner (Jack Daniel's, Woodford Reserve) selling across Europe; relevant as a brand owner operating in the same premium on-trade and off-trade channels that Merit HP serves.
- Moët Hennessy (LVMH): Owner of Moët & Chandon, Veuve Clicquot, Krug and Hennessy — the very brands Merit HP distributes; included as a counter-party / upstream incumbent whose go-to-market choices materially shape Merit HP's competitive position in Slovenia.
Regional players
- Badel 1862: Croatian spirits and liqueur producer whose Pelinkovec is already distributed by Merit HP; comparable as a regional alcohol producer with overlapping Adriatic / CEE retail channels and brand-partner dynamics.
- Vinakoper: Slovenian Istrian wine producer and distributor with national retail presence; comparable as a domestic wine brand that competes for Slovenian retailer shelf space and consumer occasions against Merit HP's wine portfolio.
- Klet Brda: Leading Slovenian wine producer from Goriška Brda; directly comparable as a domestic premium wine producer/distributor competing for the same Slovenian on-trade, retail and HORECA accounts that Merit HP serves.
Direct peers
- Enoteka: Slovenian specialist wine and spirits retailer (online and physical stores) overlapping directly with Merit HP's merit.si e-commerce and showroom channels for premium wines, champagnes and spirits sold to Slovenian consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Merit Hp D.o.o. social profiles
Digital presenceMerit Hp D.o.o. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Merit Hp D.o.o. leadership team
Management profileNumber of profiles
Merit Hp D.o.o. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Merit Hp D.o.o. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Merit Hp D.o.o.
What does Merit Hp D.o.o. do?
Merit HP d.o.o. imports, distributes, and sells premium alcoholic beverages, coffee, food, and non-food consumer goods in Slovenia. The company operates as an exclusive representative and distributor for internationally recognized brands including Moët & Chandon, Hennessy, Veuve Clicquot, Krug, Glenmorangie, Badel, and others, distributing them to all major Slovenian retailers and selling directly to consumers through an owned e-commerce platform (merit.si) and two physical showrooms in Ljubljana.
Is Merit Hp D.o.o. a public or private company?
Merit Hp D.o.o. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Merit Hp D.o.o. founded?
Merit Hp D.o.o. was founded in 1995.
Where is Merit Hp D.o.o. based?
Merit Hp D.o.o. is headquartered in Ljubljana, Slovenia, in the Europe region.
How does Merit Hp D.o.o. make money?
One revenue line is on record: distribution and Sales of Branded Beverages.
Who are Merit Hp D.o.o.'s main competitors?
Broad incumbents on record are Treasury Wine Estates, Diageo, Pernod Ricard, Stock Spirits Group, Brown-Forman and Moët Hennessy (LVMH). Regional players are Badel 1862, Vinakoper and Klet Brda. Enoteka is listed as a direct peer.
Does Merit Hp D.o.o. have an API?
No public API is recorded for Merit Hp D.o.o..
What industry is Merit Hp D.o.o. in?
Merit Hp D.o.o.'s product category is Beverage Distribution. Its primary akta.pro industry code is CRAHAMAH, Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale). Its NAICS code is 4248 and its SIC code is 5180.